A novel, periodic polarity-switching technique is developed for the electrolytic production of sodium hypochlorite from aqueous sodium chloride. The technique employs a flow-through cell having two identical platinum electrodes. Polarities of these electrodes are periodically swapped. The main purpose of this step is to prevent the growth of platinum oxide film and thereby retain high initial activity of the electrodes throughout the operation. The performance of this mode of operation is evaluated using the cumulative productivity and current efficiency of the cell as indicators. Typical ranges of parameters used are as follows: concentration of Cl– ions, 0.1–0.5 M; switching frequency, 0.01–1 Hz; and current density, 100–700 A m–2. The productivity of the switching mode is 5–6 times higher and its current efficiency is 15%–20% higher than that of the DC mode. The switching frequency has a strong influence on both the cumulative production rate and the average current efficiency and an optimal switching ...