This study aims to determine the integrated marketing communication of ecotourism and turtle conservation in Banggai Regency. This research was conducted in Sinorang Village, South Batui District, Banggai Regency. The research time was from March to August 2023. The method used in this research is using a qualitative research method with a descriptive approach. Research data were obtained through observation, interviews, and documentation. Types and sources of research data using primary data and secondary data. The results of this study indicate that integrated marketing communication of ecotourism and turtle conservation in Banggai Regency, which consists of: video advertising, print and electronic media advertising, social media advertising and advertorial advertising. Direct marketing conveys information by word of mouth or the term word of mouth marketing, which is delivered face-to-face. Sales promotion using brand ambassadors from Luwuk. Personal selling using Facebook social media which is carried out personally by the community, business actors and village government. And sales promotion with the presence of digital marketing and social media using the AISAS model (attention, interest, search, action, share). Interactive marketing, marketing through social media (facebook, instagram, youtube) and electronic word of mouth (E-Wom). Community relations through the turtle ecotourism soft opening event program held on April 21-26, 2023. Green marketing, through green marketing with environmentally friendly conditions so that the focus of nature and environmental conservation continues to run optimally. And experience marketing, through this marketing experience is a way to advertise to tourists based on the extraordinary and unique experiences they experience, tell and share with others.