Reconstructing images from the Event Horizon Telescope (EHT) observations of M87*, the supermassive black hole at the center of the galaxy M87, depends on a prior to impose desired image statistics. However, given the impossibility of directly observing black holes, there is no clear choice for a prior. We present a framework for flexibly designing a range of priors, each bringing different biases to the image reconstruction. These priors can be weak (e.g., impose only basic natural-image statistics) or strong (e.g., impose assumptions of black hole structure). Our framework uses Bayesian inference with score-based priors, which are data-driven priors arising from a deep generative model that can learn complicated image distributions. Using our Bayesian imaging approach with sophisticated data-driven priors, we can assess how visual features and uncertainty of reconstructed images change depending on the prior. In addition to simulated data, we image the real EHT M87* data and discuss how recovered features are influenced by the choice of prior.