Early life killing of male and female dairy calves not needed as replacements for the lactating herd poses a threat to the social sustainability of the dairy industry. However, implementing sustainable alternatives to this common practice is a complex challenge exhibiting many characteristics of a ‘wicked problem’. Addressing these problems requires understanding the needs of stakeholders including farmers, their advisors, value chain stakeholders, the public, and the animals. The aim of this study was to describe how Australian dairy farmers and advisors understand the factors affecting surplus calf management and examine how this understanding changed following interventions where participants were exposed to community and value chain stakeholder perspectives. To achieve this, we utilized a participatory framework that included longitudinal focus groups, where the same groups were reconvened multiple times, periodically revisiting the same issue, as a practical method for achieving deliberative engagement. We analyzed participants’ responses before and after the interventions were applied using thematic analysis. Responses were organized into two themes: (1) economic and practical aspects of surplus calf management; and (2) social aspects of surplus calf management. We conclude that farmers and their advisors see surplus calf management as complex and without simple solutions. Farmers are faced with numerous challenges when it comes to breeding, rearing, and marketing calves for economically viable beef markets and are often impacted at a personal level by this burden. Participants often positioned the public as naïve to the plight of the farmer, requiring education to understand and accept farming practices. However, exposing participants to community views, particularly those which included some common ground with which participants could identify, resulted in some participants suggesting public trust may instead lay in changing practices to align production systems with public values. In contrast, sharing value chain perspectives had less impact. Our findings indicate that participatory processes offer a promising approach for working toward sustainable management of surplus dairy calves in a local and global context.
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