Fodder scarcity and low quality affect the productivity of dairy cattle in Kenya yet only few smallholder dairy farmers show positive deviance in fodder conservation. Information on the strategies of such positive deviant (PD) farmers is scanty. The objective of this study was to determine strategies that distinguish PDs from peers (non-PDs) in fodder conservation among smallholder dairy farmers in highlands and midlands of Kenya. A cross-sectional survey was conducted among farms producing and conserving fodder in Tharaka Nithi County. Multistage sampling procedures was used; purposive sampling of the Sub-counties and locations, random selection of villages and proportional selection of 246 farms through snowball chain referral. Data were collected on demographic, socio-economic, farm characteristics and fodder conservation. Farms were categorized as PDs (n = 24) or non-PDs (n = 97). The PDs conserved fodder adequate to last dry season (about 3 months) and had milk yield 15kg/cow/day and above, while non-PDs do not qualify for both criteria. Chi-square and T-test were used to analyze categorical and continuous variables respectively. Logit regression was used to examine independent variables that influence probability of PDs. Farmers with high school and tertiary education who accessed extension services were PDs while non-PDs had non-formal and primary education and access extension less. Farms conserving hay and silage dominated PDs. Land in hectare (ha) and herd sizes in Tropical Livestock Unit (TLU) distinguished PDs (1.7ha and 9.0 TLU) from non-PDs (0.7ha and 3.3 TLU). The strategies that distinguished PDs from non-PDs were allocating land to fodder production, high milk yield kg/cow/day, large herd size and access to extension services. Increasing access to extension and resources (land) raised chances of PDs in fodder conservation. Knowledge of PDs strategies is important for fodder conservation, improve productivity and inform direction of future research.