This paper critically reviews the role of dairy farming policies and interventions required by the different government agencies and their associations. This article explains the divergence in formulation and implementation of dairy development policies and schemes (DDPS) in the Indian dairy sector. This paper is based on qualitative research representing a diverse range of epistemological, theoretical, and disciplinary perspectives. Review of Literature is to access databases from peer-reviewed journals and published survey reports of statutory and non-statutory bodies in the dairy farming sector. Dairy farmers/dairy entrepreneurs/milk producers are the respondents and information gathered through detailed telephonic interviews and audio recordings due to COVID-19 outbreak. Sample size ranges from 5–10 responses from stakeholders involved in dairy farming in Milk Supply Chain (MSC). Thematic Analysis (TA) is used for identifying, analyzing and interpreting patterns of text and its meaning (‘themes’) using NVIVO 10 software. Benefit of this research are also academicians, researchers and agriculture scientists for further research in the field of dairy farming and MSC. This paper develops a fair understanding about risks and challenges among small-medium size farmers in effective implementation of dairy development programmes and schemes. Dairy producers,processors and enterprises are able to formulate better marketing strategies for future market expansion of desi cow milk. Grounded Theory (GT), an iterative process based on the perception and concerns of respondents gathered from initial data is a novelty of this research. Study is only limited to qualitative approaches with small sample sizes. There is a need to investigate other statistical methods to validate the research.
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