3,3-Dimethyl-1,1-diphenyl-1,4-pentadiene and two 5-substituted derivatives were synthesized and studied. The regioselectivity, stereochemistry, quantum efficiency, multiplicity, and excited state reaction rates were studied in each case. The parent hydrocarbon, 5-MeO-derivative, and 5-cyano-diene—all rearranged on direct irradiation to give vinylcyclopropanes. The first compound led to 3,3-dimethyl-2,2-diphenyl-1-vinylcyclopropane. The second afforded 3,3-dimethyl-2,2-diphenyl-1-(2'-methoxyvinyl)cyclopropane. The last gave 1-cyano-3,3-dimethyl-2-(2',2'-diphenylvinyl)cyclopropane. Thus, the vinyl and methoxyvinyl groups survive in the products intact, while the cyanovinyl group is incorporated in the three-ring. In the two substituted dienes, cis-reactant gave cis-product and trans-reactant gave trans-product, both where the substituent was on the vinyl group of the product and where it became a ring substituent. The substituted di-π-methane systems underwent only cis-trans isomerization on sensitization, while the parent, unsubstituted diene led to di-π-methane product on sensitized as well as direct photolysis. While the quantum yields for the hydrocarbon diene were the same at room temperature for the direct and sensitized runs, only the sensitized runs showed a temperature dependence of efficiency with a dramatic, 5-fold increase on a 46° temperature increase. Thus, evidence was obtained for a singlet rearrangement in all cases and a triplet process only in the case of the unsubstituted diene. A sizable activation energy was seen for the triplet but not for the singlet. The room temperature quantum yields in the direct irradiations were: φ(parent diene)=0.011, φ( trans-methoxydiene)=0.051, φ( cis-methoxy-diene)= 0.050, φ( trans-cyanodiene)=0.36, and φ( cis-cyano-diene) = 0.20. A competing side reaction was cis-trans isomerization but these quantum yields were lower. Single photon counting was employed to obtain excited singlet reaction and decay rates at low temperature (i.e. 77°K) and the method of magic multipliers was used to obtain room temperature rates. These were: k r(parent diene) = 4.7 × 10 8 sec −1, k r( trans-cyano-diene)= 1.5 ×10 10 sec −1, k r( cis-cyano-diene)= 8.0 × 10 9sec −1, and k r( trans-methoxy-diene) = 1.9 × 10 9 sec −1. The results are discussed in terms of excited state molecular structure. An SCF-CI molecular orbital treatment of the reaction was developed. This used a cyclopropyldicarbinyl diradical species, with Walsh cyclopropane basis orbitals, as representing the half-reacted species. The energy of formation of this species from vertical excited state reactant was calculated for all three dienes and an excellent correlation with observed excited singlet rates was obtained. Similarly, dissection of the excited diradical energy into bond components led to a correlation between regioselectivity and weakness of the three-ring bond broken in the regioselectivity-determining step. Evidence was adduced for localization of the excitation energy in S 1 of reactant in the diphenylvinyl chromophore with migration of electronic excitation into the cyclopropyldicarbinyl diradical moiety during the vinyl-vinyl bridging process. A general method for quantitatively partitioning excitation energy was developed and applied to the case in hand. Finally, there was predicted a greater probability of di-π-methane three-ring fission in the excited state compared to the diradical ground state where Grob fragmentation proved energetically more favorable.