This paper aims to suggest measures necessary for the survival of Zimbabwean banks and other related institutions globally. The author shares his insights pertaining to the ways in which banks can adapt in a bid to promote growth and sustainability. The banks in Zimbabwe have been on a quest for new innovative ways of improving their customer service experience. In the paper, matters relating to approaches useful for added customer value, leveraging environmental scanning, entrepreneurial strategy, envisaged business model, internal creative climate, key stakeholders role in driving customer value, collaboration, engagement, learning and change, refined team recruitment, development of agile marketing function leadership, adoption of IT function and networking are addressed, in line with Zimbabwean banks. The major contributions of the paper include exposing potential markets by suggesting the adoption of a 'Blue Ocean Strategy' through innovation and marketing functions, leveraging on key external stakeholders for survival, and inclination towards profitable collaborations or alliances, important for policy, practice, theory, and subsequent marketing and financial services research.