Customer Purchase Behavior Research Articles

Green Marketing Practices by Wipro Infotech Company and its Impact on Customer Buying Behavior

In today's world, all companies are trying to introduce ecological (sustainable) products because the release of those chemical products affects every part of the environment, be it aquatic life, animals, birds, trees, or people. It not only affects them but throws the entire ecosystem out of balance. Nowadays it is used so much that all people are used to it. However, several companies have taken the initiative to produce these chemical products in an environmentally friendly manner so that they benefit both the environment and humans. For example, Wipro launched new green desktops and green laptops often referred to as Wipro green products. It was the first company in India to develop environmental sustainability in the form of energy, water efficiency, and waste management. Wipro is actively striving to become a very green company with the main objective of becoming a carbon-neutral, water-clean, and energy-efficient business organization. People are aware of eco-friendly products and their use is very similar to the traditional way that they can be recycled, reused, and repaired. But due to the high price of green products, people think twice before buying them. In this case, the research topic is mainly related to the company Wipro and its influence on the buying behavior of customers. In this research topic, you will learn how customers buy green products and what people think about sustainable products. Customers' purchasing decisions vary for a variety of reasons: income, packaging, branding, prices, quality, quantity, and more. All these reasons are discussed in this research project. With all the points, opinions, and survey responses, it was easy to see how green marketing influences customers' purchasing decisions. Keywords: - Green Marketing, sustainable, green products, Wipro.

Social Media and Its Impact on Consumers Behaviour

Social media is becoming one of the most popular and commonly used ways of communication. Individuals use social media to communicate with one another all around the world. In recent years, people have used social media to share their stories. This also includes encounters with a product, service, or platform. These product reviews submitted by social media users are seen by thousands of people every day and have become a source of influencing consumer purchasing behaviour. Corporations have begun to utilise social media to advertise their products and services after discovering the significance of this medium. Social media is now being utilised to efficiently sell products and services to a diverse audience. The purpose of this article is to determine how various features of social media might influence customer purchasing behaviour.

Measuring the Online Shopping Trends and Their Effects on Consumer buying Habits in Iraqi Kurdistan During the Covid-19 Pandemic

This paper assesses the level of online shopping trends in Iraqi Kurdistan during the Covid-19 pandemic. To understand the level of online shopping trends and their effects on buying habits, a deep discussion was built on previous studies. The quantitative research method was used for this research. Through Google Forms, a unified self-response survey questionnaire was distributed online and data were directly collected and translated into statistical numbers. SPSS was used to measure the reliability and validity of the items. Due to the Coronavirus movement restriction, a Convenient sampling method was best to reach the research population. Thus, online shopping trends were measured and their effects on customer buying behavior were predicted through the participant’s regression analysis. The findings suggest online shopping is increasing in popularity. Also, young people are not only keen to shop more online but set up their e-businesses while taking advantage of social media sites, which can be used to target their own micro-online communities that do not go beyond geographical borders. To accelerate this trend many believe the government needs to work on better banking and legal system. This research provides some hard data that need to be investigated more on how to manage and make the online experience safer

Green Marketing Practices and Customer Purchase Behaviour of Beverage Firms in Port Harcourt, Nigeria

The study examined the relationship between green marketing practices and customer purchase behavior of beverage firms in Port Harcourt, Nigeria. The population for the study comprise of customers of (12) twelve selected beverage firms in Port Harcourt. (www.businesslist.com.ng.2018). A total of one hundred and twenty (120) customers, ten (10) customers each was drawn from the selected twelve (12) beverage firms in Port Harcourt from the sample population for the study. The study also adopted the simple random sampling technique, which enable all members of the population to have equal chances of being selected in the sample.. The study adopted Pearson Product Moment Correlation Coefficient (PPMCC) and this was done with the help of SPSS software version 20.0. A total of ninety two (92) copies of questionnaires were distributed customers of beverage firms in Port Harcourt. Out of the 92 copies distributed, 83 copies were duly completed which represent 90.2%. The study revealed that there is a positive and strong relationship between green product, green price, green promotion, green place and personal and psychological factors. The study therefore concludes that there is a significant relationship between green marking practices on customer purchase behavior of beverage firms in Port Harcourt. The study further recommends , that Beverage firms in Port Harcourt should always package their products with materials that are friendly with the environment.

Green Marketing Practices and Customer Purchase Behaviour of Beverage Firms in Port Harcourt, Nigeria

Green Marketing Practices and Customer Purchase Behaviour of Beverage Firms in Port Harcourt, Nigeria

Consumer Buying Behaviour towards Online Shopping

Online marketing has gained huge popularity and importance all over the world. It is expected that by the end of 2040, the number rise to more than 1.5 billion as far as internet user is concerned. Considering the wide range of benefits, it provides to marketers as well as customers, it has become one of the leading mediums of marketing. The study aims to analyse the consumer habits while using internet shopping and also to determine the factors which motivates the consumer to make purchase via the online shopping. The study comprises of empirical research design. The study was carried out in Patna city, Bihar during two weeks (From 14th January to 28th January 2023). Convenience sampling technique was used to collect 50 samples using Google Form. Both primary and secondary data have been used in this study. Bar diagram, pie chart, and percentage method have been used to analyse the data. The findings of the study reveal that respondent shop mostly online shopping as compared to offline, number of purchases made is once in a month and almost all respondent relies on online shopping to purchase mostly electronic gadget followed by clothes and they feel convenient and secure while buying online product. It is also found out that online shopping is cheaper than the offline shopping and the product quality is also good in online shopping. Conclusions from this research indicate that customer buying behaviour towards online shopping is influenced by a wide range of characteristics, usage pattern, and factors including but not limited to age, gender, price, convenience, satisfaction, frequency, type of product, money spent, satisfaction level, convenience, product quality and so on. The study overall concludes that consumer habits and factors affect the buying behaviour towards online shopping.

Purchase Behaviour of Green Footwear in Saudi Arabia Using Theory of Planned Behaviour

The study aimed to discover the factors influencing the purchase intention and purchase behaviour of customers for green footwear in the context of Saudi Arabia. The study used the theory of planned behaviour constructs, which was extended with two more variables, environmental consciousness, and health consciousness. It investigated the influence of health consciousness on green purchase intention and attitudes, as well as the influence of environmental consciousness on attitude, subjective norms, perceived behavioural control, and green purchase intention and behaviour of the customers. The results were drawn from empirical data collected from 419 respondents in Saudi Arabia by administering a structured questionnaire. The research model investigated the relationships among constructs by using a structural equation modelling approach. The results show that environmental consciousness influenced attitude, subjective norms, perceived behavioural control, and green purchase intention and behaviour. On the other hand, health consciousness influenced attitudes but showed no significant relationship with the green purchase intention of the customers. Furthermore, environmental consciousness, perceived behavioural control, attitude, and subjective norms showed a statistically significant relationship with green purchase intention for green footwear; however, perceived behavioural control failed to influence green purchase behaviour. The current study is the first of its kind on green footwear using the theory of planned behaviour. Additionally, this is the first study to be conducted in the context of Saudi Arabia. The originality of the study is reflected in the extension of the theory of planned behaviour model with the two constructs of environmental consciousness and health consciousness.

Applying the theory of The Social Representation on customer buying Behavior towards Significant Sportswear Brands in Saudi Arabia

The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands. The revealed results demonstrate that Adidas has higher purchasing intention as compared with Puma among the e-consumers in Saudi Arabia. Furthermore, an attitude, social representation, and preferences influence the pur-chase intention of the customer buying behaviour. Social class, gender, age, living area and educational level work as a significant mediating factor for customer buying behaviour. The study also revealed that e-consumers need more engagement with sportswear brands (Puma and Adidas) to build online trust and experi-ences for customers’ buying decision making process. The study recommended that the marketers need to im-prove the marketing e-commerce strategies to attract the various consumer groups in the kingdom. The study only focuses on the customer buying behaviour towards Adidas and Puma. However, future studies can be carried out by including other sportswear brand operating in Saudi Arabia.

Penggunaan Data Mining untuk Analisis Pola Pembelian Pelanggan Menggunakan Metode Association Rule Algoritma Apriori (Studi Kasus di Toko Waspada)

Alert Shop is a store that sells a variety of products such as household items, daily necessities, accessories, and cosmetics. Analyze customer buying behavior with Alert Store bulk transaction data.. The Apriori algorithm is one of the algorithms for extracting correlation rules in the field of data mining. We apply the Apriori algorithm by using Rapid Miner to find customer buying patterns in Waspada Store sales transaction data. The methodology of this research is structured to serve as a reference for the researcher's guidance and support to the researcher in the research process, and the research design plays an important role in guiding the researcher from problem description to testing result. The rules used by the a priori algorithm can be used as criteria to evaluate elements that meet the minimum support and minimum confidence values. The confidence value of the relationship between the two points above can be considered high, and the results of these rules can be used as the basis for discussing the points above.

Mediation Effect of Customer Satisfaction Between Promotion Mix Elements and Customer Buying Behavior in Education Sector of Ethiopia

Present investigation conducted to check the mediation effect of customer satisfaction between promotion mix elements and customer buying behavior in education sector of Ethiopia. The researchers employed mixed method research strategy and cross sectional sequential explanatory research design. In addition to this, archival data was collected from the public universities relation offices. Sampling method used was purposive and simple random sampling purposive and simple random sampling was used for data collection. Lastly, AMOS version 26 was used for data analysis. The Kaiser-Meyer-Olkin test was used to measure sampling Adequacy. Mahalanobis' distance (MD) as a statistical measure based on a chi-square distribution was employed to check the extent to which cases are adjusted with multivariate outliers. SEM model fitness results showed the complete mediation i.e the entire (or total) effect of Promotion Mix Elements on a Customer Buying Behavior is transmitted through Customer Satisfaction. Therefore, the Promotion Mix Elements have no direct effect on the Customer Buying Behavior; rather, its entire effect is indirect. Therefore, mediation role of Customer Satisfaction was really happening in a given model, but the total effect is significant simply because the sample size is very large, or assumptions for the test of the total effect were met.

Customer Relationship Management and Customers Repeat Purchase Behavior in Nigeria

This paper examined the impact of customer relationship management on repeat purchase behavior of customers in Nigeria. The paper reveals that effective Customer Relationship Management (CRM) organisations would help to build, maintain and retain their customer and that would invariably result in their having increased market share and competitive advantage over others in the business. It will also increase the profitability of the company through increased productivity and patronage. This is so because when CRM is effectively implemented, customers have sense of belonging and become committed to the growth and development of the organization. In a bid to meet customers’ expectation or satisfaction through CRM, the company and their employees would become more effective and efficient. It also leads to creation of loyal and committed customers thereby reducing expenses on advertizing or other activities geared towards getting new ones. It recommended that: the management various organisations should establish a healthy communication relationship that would give customers sense of belonging and care for continuous patronage; the management of the organization should adopt programmes that would build customers’ trust for their companies and convince customers of their reliability and dependability in service delivery; the management of should invest more activities that would enhance partnership or collaboration with the customers in order to increase patronage.

Factors Affecting Customer Satisfaction in Purchasing Car

Globalization of the markets coupled with economic downturn had changes the pattern of customer behavior and consumption patterns. The customer buying behavior is a complex topic as many internal and external factors have impact on the level of satisfaction of the customer. From the past decade, previous researchers had attempted to understand how customers’ needs their responses and feedbacks. In 2017, the number of Honda Civic 2017 Model car owners has reached 109,511 units in Malaysia and the Malaysia’s southern region occupied 34% of Honda’s total sales compared to others car model (Honda, 2018; Lye, 2018). Seeing that the demand for this model is high, it is crucial to study the car owners’ satisfaction align with the automobile and organizational standards, especially through effective customer satisfaction measurement model. The objective of the research is to study the relevant factors that affecting customers’ satisfaction in purchasing Honda Civic car (model 2017). This research studied the factors (price, customers’ services, brand image and quality) in influencing the customers’ satisfaction. The results show that customers’ services and quality have significant relationship towards customers’ satisfaction. The findings would be useful for academicians to further study on factors related with this area or to find out whether similar to apply this to other industry as well.

The effect of beer label design on customer purchase behavior

The brewing industry and its products represent an important economic indicator in the Czech Republic through which the health of the economy can be assessed. A significant problem can be seen in the regulation of marketing communication on the products of breweries by legislation. For this reason, there is a big boom in the creativity of beer labels and their impact on potential customers. The level and creativity of the label design reflect the perceived tradition of the brand, and vice-versa the influence of tradition on the design can be assumed – therefore a two-way link can be considered. The main objective of the paper is to find out potential factors, which influence customers’ purchase decision-making process in retail. The beer labels are considered a key marketing communication element, on which base target customers usually choose and buy beer. The research was realized by repertory grid (RG), on which participated young people, during September 2023. The RG concept was employed in 24 mini-focus groups (MFG) where respondents identified possible influencing factors of three beers’ labels on their potential purchase behavior. In realized 24 MFGs, there participated 3-6 members (a total of 119 persons). According to answers in the RG we defined seven influencing groups of factors with defined poles.

A Study on Consumer Purchasing Behaviour Towards Hero Motor Bikes

The present study aims to investigate customer purchasing behaviour towards Hero motor bikes. Both quantitative and qualitative data were collected from a sample of Hero motorbike customers. The research aims to identify the factors that influence customer buying decisions, including brand perception, product quality, price, and availability The study found that factors such as brand loyalty, affordability, fuel efficiency, and after-sales service were the key determinants of customer purchasing behaviour. Additionally, the study revealed that customers preferred to rely on recommendations from family and friends and advertisements to make informed purchase decisions. The findings of this study have important implications for marketing strategies aimed at attracting and retaining customers in the highly competitive motorcycle industry.

Impact of Covid-19 on Change in Customer Buying Behaviour in the E-Commerce Sector

Impact of Covid-19 on Change in Customer Buying Behaviour in the E-Commerce Sector

Impact of social media marketing on customer buying behavior in hospitality industry of Gujarat

Impact of social media marketing on customer buying behavior in hospitality industry of Gujarat

Sensory Marketing Effect on Customer Buying Behavior in Fashion Industry

Sensory Marketing Effect on Customer Buying Behavior in Fashion Industry

Analyzing Consumer Buying Behavior Through Word of Mouth: An Empirical Assessment

The research focuses upon finding the role of Word of Mouth on Consumer Buying Behavior. Consumers have to make a decision for buying a particular product and for that they have to go through a certain process and WOM plays a vital role in making that decision for them. The study examines the role of word-of-mouth dimensions i.e., perceived usefulness of WOM, attitude towards the WOM and past experiences. The researchers used simple random sampling to select the respondents. The researchers used survey mechanism is used to collect the data. Researcher selected a population sample of 440 students. People belonging to different departments from the entire university were chosen for conducting the research. The researchers used regression analysis to test the hypothesis of current research. According to the results of this study, all aspects of word-of-mouth have a significant impact on customer buying behaviour. More precisely, perceived usefulness influences online customer purchasing behaviour significantly. Additionally, customer attitude has a significant impact on consumer purchasing behaviour. In conclusion, the data demonstrated that prior customer experience has a considerable impact on online consumer characteristics and consumer purchasing behaviour.

Examination of the Relationship and Role of Situational and Product-Related Factors on Impulse Buying Behavior of Sports Product Consumers

Objective: This study examined the situational factors and product-related factors influencing the impulse buying behavior of consumers of sports products. Methodology: The present study employed a survey method, with the research population consisting of customers of sports stores. Since this study utilized structural equation modeling (SEM), the principles for determining sample size in multivariate regression analysis were used to determine the sample size in SEM. A total of 598 participants were selected as the statistical sample through simple random and convenience sampling methods. The impulse buying behavior scale for sports consumers consisted of 19 items related to two main research variables and the impulse buying variable, comprising a total of three variables. Responses were rated on a five-point Likert scale continuum. All analyses were conducted at a 95% confidence level using SPSS and LISREL statistical packages. Findings: The findings of this study confirmed the causal relationship between situational factors and product-related factors with the impulse buying behavior of sports product customers. Conclusion: Overall, these results indicate that the intelligent combination of situational and product-related factors can help improve the shopping experience and increase sales in the sports product market. Companies can influence consumer decision-making by leveraging these factors, encouraging them to make immediate and impulsive purchases, ultimately leading to business growth and development.

A Study on Perception of Taking Life Insurance Products with Reference to Chennai City

The insurance industry in India has seen an array of changes in the past one decade. The year saw an uprise in the Indian insurance sector as major structural changes took place with the ending of the government monopoly and the route of the Insurance Regulatory and Development Authority (IRDA) Bill lifting all entry restrictions for private players and allowing foreign players with some entry restriction and limits on direct investment ownership. With the fast-changing liberalization, globalization and privatization policies, the changing and growing needs and demands of people have made the insurance industry more competitive. Both public and private players now offer greater choice in terms of products and services. They also make valuable efforts to create awareness about the benefits and significance of insurance although there is still a blocking point among the people. This paper analyzes and rates all the life insurance companies by analyzing certain variables, measuring the customer perception, purchase behavior, and consumer awareness regarding the life insurance industry.