Customer Loyalty Of PT Research Articles

PENGARUH KUALITAS PRODUK, HARGA PRODUK DAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN SERTA PENGARUHNYA TERHADAP LOYALITAS CUSTOMER (Study Pada PT Berri Indosari)

This research was conducted with the aim to analyze the effect of product quality, product prices and distribution to customer satisfaction and customer loyalty in PT. Berri Indosari. The sample used in this study are taken from 140 respondents taken by simple random sampling technique. Analysis of the data in this study using Structural Equation Modeling (SEM) is done with the help of SmartPLS program version 3. The results showed that the quality of products, product pricing and distribution has positives and significant impact on customer satisfaction in the PT. Berri Indosari. In addition to product quality, product prices and customer satisfaction has positives and significant impact on customer loyalty in PT. Berri Indosari. However, the distribution has no significant effect on customer loyalty in PT. Berri Indosari

Analisis Pengaruh Kepercayaan dan Harga Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pada PT. Telkomsel di Kota Kediri

To know clearly about customer satisfaction and loyalty at PT. Telkomsel in KediriTown of East Java, this research focused on the models of customer’s satisfaction andloyalty increase based on customer trust, and product prices. From the testing results ofthe model in this research, by using random sampling, structural equation modeling (SEM)analysis, and the assistance of software Amos 20, on 150 respondents, it was able toexplain the relationship between trust, price, and customer satisfaction on the customerloyalty in PT. Telkomsel in Kediri Town of East Java. In this research, it was obtained astrong influence of customer trust and satisfaction, amounting to 0.429, and a stronginfluence between customer satisfaction and loyalty, that is of 0.233, it showed that, withthe rising customer trust, it will increase customer satisfaction, which in turn raise theloyalty of PT. Telkomsel customers.In this study, it also found the negative effects of price and customer satisfaction,amounting to -0.089, and the strong influence of negative between price and loyalty ofcustomers, that is of -0.406, this case indicated that, with the rising of product prices, itwill lower customer satisfaction, which further lowers the loyalty of PT. Telkomselcustomers.Keywords: trust, prices, satisfaction, and customer loyalty

PENGARUH KEPERCAYAAN DAN SWITCHING COST TERHADAP LOYALITAS PENGGUNA JASA KIRIMAN BARANG PADA PT. CITRA VAN TITIPAN KILAT CABANG BUKITTINGGI

The aim of this study are to determine : (1) the effect of trust on customer loyalty of PT. Citra Van Titipan Kilat branch of Bukittinggi, and (2) the effect ot switching cost on customer loyalty of PT. Citra Van Titipan Kilat branch of Bukittinggi. This research is a causative research, which is describe about the relationship between trust, switching cost and customer loyalty of PT. Citra Van Titipan Kilat branch of Bukittinggi, the population of the study was the customer who have used the services of freight on PT. Citra Van Titipan Kilat branch of Bukittinggi, while the sample in this study was 200 (two hundred) of respondents. The sampling technique is accidental sampling. The results of study show that: (1) the trust have significant positive influence toward customer loyalty freight services on PT. Citra Van Titipan Kilat branch of Bukittinggi, and (2) switching cost significant positive influence toward customer loyalty freight services on PT. Citra Van Titipan Kilat branch of Bukittinggi.