Customer Loyality Research Articles

The Effect of Convenience on Customer Loyality of PT. Pegadaian Malalayang Branch

The purpose of this study is to ascertain how convenience affects client loyalty. In addition to analyzing the relationship between the impact of convenience in physical branches and the impact of ease of service through digital platforms on customer loyalty at PT. Pegadaian Cabang Malalayang, the degree of convenience provided by the company influences the customer's decision to keep using the service. A questionnaire is used in this study's quantitative methodology to collect data. The findings indicate that Customer Loyalty (Y) is significantly impacted by the Convenience variable (X). Tests for validity and reliability make sure the tools are reliable and valid. Convenience has a significant positive coefficient, according to a basic linear regression study, indicating that raising those qualities will raise customer loyalty. At PT Pegadaian Cabang Malalayang, convenience has a major impact on customer loyalty. The results of the F and T tests corroborate this fact.

Influence of Products and Prices on Customer Loyality At the Sharia People's Economic Bank Bakti Makmur Indah Main Branch Office in Sidoarjo

Sharia People's Economic Bank Bakti Makmur Indah Main Branch Office Throughout is one of the sharia banks that has great potential in developing an economy based on Islamic values. This research aims to determine the effect of product and price oncustomer loyality at BPRS Bakti Makmur Indah Main Branch Office Throughout. The object of this research is the BPRS Bakti Makmur Indah Main Branch Office along with quantitative methods using multiple regression test techniques. The respondents in this research were 76 customers. The analytical method used is descriptive analysis, F test and T test with product (X1), price (X2), and customer loyalty (AND). The results of this research show that product and price have a positive and significant effect on customer loyalty. This is proven by the statistical results of the simultaneous f test for the product variable, the calculated f value > f table (31.473>3.12) so that there is a positive and significant influence between the product and price variables simultaneously on customer loyalty or the hypothesis is supported.

The Effect of Website Quality 4.0 and Brand Image Toward Purchase Decision and Customer Loyality at E-Commerce Shopee in Pekanbaru

The study aims to analyze the effect website quality 4.0 and brand image toward purchase decision and consumer loyalty at E-Commerce Shopee. This research is a quantitative research and primary data was collected by questionnaire as an instrument to prove the results of the research. The population in this study is the people of Pekanbaru city who have used E-Commerce Shopee for the last 3 months. The sampling technique used is non-probability sampling with purposive sampling with sample criteria that can be correspondents are people who have transacted using E-Commerce Shopee for the last 3 months, aged 17 years and over and domiciled in Pekanbaru city. The subjects of this study were 120 respondents. For data analyze using path analysis with WARPPLS 7.O. The result shown that website quality 4.0 and brand image have positive and significant effect to purchase decision and customer loyalty in using the E-Commerce Shopee, website quality 4.0 has positive and significantly effect to customer loyalty through purchase decision, brand image has positive and significantly effect to customer loyalty through purchase decision and purchase decision has positive and significantly effect to customer loyalty in using the E-Commerce Shopee in Pekanbaru.

THE INFLUENCE OF SERVICE, QUALITY, PRICE, AND PLACE ON CUSTOMER LOYALITY (CASE STUDY OF CAFÉ FINARE PALOPO CITY)

The purpose of this study was to determine the effect of service quality, price, and location on customer loyality at Café Finare, Palopo City. This study used a quantitative approach and sampling techniques using incidental sampling method descriptive analysis, validity and reliabillity tests and multiple linear regression analysis ware used as multiple analysis techniques. This study uses multiple analysis techniques. This study uses multiple linear aggression analysis with a significance level of 55% using SPSS.20 data processing techniques. The results of the study partially explain that while the price variable and place variable have no significant effect on customer loyality, while the service quality variable has a significant positive effect on customer loyality, at he same time the service quality, price, and place variables have a significant effect.

Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs

This journal discusses digital marketing strategies that can enhance the brand equity of micro, small, and medium enterprises (SMEs) on Sandangs platform. In this ever-evolving digital era, SMEs must adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marketing encompasses various elements, such as social media, websites, search engines, and online advertising campaigns. This journal presents various digital marketing strategies that are crucial for MSMEs and can be implemented to increase brand awareness. The aim of this journal is to deeply understand digital marketing strategies in enhancing brand equity for SMEs. With the adoption of effective, relevant strategies, SMEs can leverage the potential of the digital market to achieve greater success. This journal use a literature study research method through a descriptive qualitative analysis approach, where data is obtained through secondary data sources from previous research. Based on the literature study, effective and relevant digital marketing strategies can influence the brand equity of a specific product, particularly for SMEs.
 Keywords: Digital marketing, SME, brand equity, brand awareness, customer loyality

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA SWALAYAN SURYA DI SUKABUMI BANDAR LAMPUNG

This study aims to determine the effect of service quality and customer satisfaction on customer loyalty at Surya Supermarkets in Sukabumi, Bandar Lampung. Furthermore, the data collection technique used in this study was a sampling technique taken by a set number of 50 respondents. Data collection was carried out using a questionnaire and hypothesis testing. In this study the researchers used the t test method and the Coefficient of Determination test with the help of the SmartPLS3 program. Based on the table of test results for the coefficient of determination test, the magnitude of R Square (R2) is 0.700. These results indicate that 70% indicates that the variable service quality and customer satisfaction, the customer loyalty variable is 70%. The results show that the variable Quality of Service with Customer Loyalty shows a path coefficient value of 0.247 with a t value of 2.804. This value is greater than t table (0.60). This result means that Service Quality has a positive and significant relationship to Customer Loyalty. And the results of the second test show that the relationship between customer satisfaction and customer loyalty variables shows a path coefficient value of 0.638 with a t value of 6.517. This value is greater than t table (0.60). This result means that Customer Satisfaction has a positive and significant influence on Customer Loyalty Performance. Keywords : Service Quality, Customer Satisfaction, and Customer Loyality

PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN GOJEK DI UIN RADEN INTAN LAMPUNG

This study aims to determine the effect of price, promotion, and service quality on customer satisfaction of GO-JEK online ojek transportation (study on customers at UIN RIL). The independent variables in this study are promotion, and service quality, while the dependent variables in this study are customer satisfaction. The population used in this study were students at UIN RADEN INTAN LAMPUNG who used GO-JEK services. The samples used in this study were 51 samples. The sampling technique in this study was to use purposve sampling technique. The data of this study is in the form of primary data sourced from questionnaires and data analysis using multiple regression analysis with the help of SPLS 3 software. The results of this study show that the promotion variable partially has a positive and significant effect on customer satisfaction, hence hypothesis 1 is accepted. The promotion variable partially has a positive and significant effect on customer satisfaction, so hypothesis 2 is accepted. Keywords : Service Quality, Customer Satisfaction, and Customer Loyality

A Case Study on Customer Satisfaction at Fitness Centers, Jabalpur

The word ‘customer satisfaction’ is not just a factor that shows the satisfaction on the part of a service receiver but also it is a factor that plays a vital role in success of a service provider who can survive for a long term in today’s competitive era if he/she considers this factor. In order to convert a particular product or service into a brand with a goodwill it is a must to keep in mind the customer satisfaction. In the given research a case study has been done on satisfaction of individuals from marble fitness club in comparison with some other gyms in Jabalpur. In the provided paper two factors are taken into consideration which are customer loyality (regularity) and satisfaction derived from regularity as it is very much important to be regular if we want the real benefit from workout done in gym. The required topic has been taken as in today’s era technology advancement has been done to such an extent that physical efforts are reduced to do any kind of work because of which people are not conscious about their health as they can do almost every work from their home itself and the new generation is becoming more lethargic . In the world of busy schedule almost every work which can be done through physical efforts is done through various means like travelling through transports in place of cycle or on foot, attending coaching classes online at home etc. It is also seen that the diet of new generation is also not a balanced one . The intake of calories is more as compared to the physical exercises done to burn that. Joining fitness centres not only improves your health but it also build self confidence as a well toned personality has another level of effectiveness and you will stand out of crowd. It is found that a very small percentage of people are conscious about their health who do workout in gyms and it is seen that only 60% of the people who take membership in fitness centres are loyal by being regular and from the percentage of people who are loyal 30% are taking a good diet which is must for developing muscles otherwise without diet we can suffer from various bone injuries by lifting heavy weight. The research will enable readers to know the importance of loyalty towards gyms along with a proper diet if we want results in form of satisfaction.

Pengaruh Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan pada Pelanggan Batik Batam di Dekranasda Kota Batam

The purpose of this study was to determine the effect of product quality on customer satisfaction and customer loyality in batik Batam customers of Dekranasda Batam City. This research conducted at building of Dekranasda Batam city, this building also Galery of Dekranasda Batam City and Office of Dekranasda secretariat. This type of research is explanatory research with a quantitative method approach. This research was conducted by distributing quetionnaires to 336 respondents. Data analysis using descriptive and verification analysis, the analysis model used is a simple linear regression test. Data management using the windows version of SPSS software. Based on the result of the descriptive analysis test, it was found that the value of the product quality variabel with an average 4,52 was in the “Very good” category. obtained the value of customer satisfaction variable with an average 4,53 was in the “Very good” category. obtained the value of customer loyality variable with an average 4,46 was in the “Very good” category. While the result of the verification analysis of product quality variables on customer satisfaction obtained a t-count of 22,770, greater the t-table, namely 1,967 with a significance value of 0,00<0,05, wich mean that the product quality partially (t-test) has a positive and significant effect on customer satisfaction. The result of the verification analysis of product quality variables on customer loyality obtained a t-count 17,560, greater the t-table, namely 1,967 with a significance value of 0,00<0,05, wich mean that the product quality partially (t-test) has a positive and significant effect on customer loyality. The results of the calculation show that the coefficient of determination product quality variables on customer satisfaction is 0,608 or 60,8%, meaning that customer satisfaction is influenced by product quality of 0,608 or 60,8%, while the results of the calculation show that the coefficient of determination is 0,480 or 48%, meaning that customer loyality is influenced by product quality of 0,48 or 48%.

The Influence of Product Quality and Brand Image on Customer Loyality with Customer Satisfaction as Intervening Variable

This research analyzed the influence of product quality and brand image on customer loyalty with customer satisfaction at Janji Jiwa coffee shop in Blitar city. This type of research uses explanatory research, survey method and quantitive. Data were collected using questionnaires from 160 Janji Jiwa coffee shop consumers in Blitar city. The collected data was then tested using the Structural Equation Model (SEM) method in the Smart PLS 3 program application. This research found that product quality, brand image, and customer satisfaction positively and significantly affect customer loyalty. At the same time, product quality and brand image positively and significantly affect customer satisfaction. Customer satisfaction as an intervening variable can mediate the influence of product quality and brand image on customer loyalty positively and significantly.

Gender: The Moderator Role Between Materialism, Customer Value and Customer Loyality

This research aims to study relationship between materialism, customer value and customer loyalityand test the role of gender as a moderator variable. The questionnaire-measuring used to investigate the relationship between materialism, customer value, and customer loyalty with a moderating role of gender. The scale consists of five Likert scale. After reviewing the theoretical frame, the researcher suggested the use of modifiable, reliable and valid scales for each variable as well as using SPSS version 20 for statistical analysis purposes. The scale to measure the level of materialism. The study indicates that Saudi youth is moving towards awareness and awareness of the brand and seeks to build a personal identity through their favorite brands. This has been helped by the high level of income as it has appeared more among young people than young women. There is also an increasing trend amongst women towards fashion clothing. More than traditional clothes, ownership has also been achieved for them by creating the great sense of happiness that they feel. Materialism has also been linked, to a great extent, to values, customs and traditions, and this is taken into consideration when moving towards materialism.

The Effect of Customer Loyality and Satisfaction's Factors in Visiting Mall XYZ

Mall Success can be seen with a large number of mall visitors and visitors coming. In this case, one of the malls in the Tidar area of Surabaya is more important than most of the malls in general in the city of Surabaya. At the XYZ mall area, visitors are seen lonely from day to day, this is a big question mark whether visitors are satisfied to receive a compilation of visiting the mall. For this reason, the satisfaction of visitors and customers in the mall is an important factor in determining the buying and selling activities in the mall. The research offered suggests about customer satisfaction and customer loyalty proposed by, hedonic value, Relaxation Value, socialization value, Utilitarian Value. This can affect the purchasing power of consumers to buy at the mall. Satisfaction can provide a supported spending will, thus providing a significant turnover of money. By creating a sense of satisfaction can generate customer loyalty in the mall. This research was conducted by distributing questionnaires to visitors or customers who have come to the XYZ mall. The method used in this research is Structural Equation Modeling. by Processing data using Smart PLS software because the research model is complex. The findings in this study are the outcome variable, Hedonic Value, Relaxation Value, and Socialization Value regarding customer satisfaction and customer loyalty, while the Utilitarian Value only has a significant effect on customer satisfaction. The results of this study are expected to make the mall management considerations to develop the right strategy in increasing the number of visitors and customers to come to the mall.

Effect of E-Commerce Innovation, E-Service Quality, and Product Diversity on Customer Loyalty Through Marketplace Image in Indonesia

The purpose of this study is to determine the direct effect of e-commerce innovation, e-service quality, and product diversity on customer loyalty, as well as the indirect influence through the image of the marketplace in Madura Island. The analytical technique used in this research is the Structural Equation Model analysis with SamrtPls. The results in this study found that 1) the E-Commerce Innovation variable have a direct influence on the Marketplace Image. 2) the E-CommerceiInnovation variableihasia direct effection Customer Loyality. 3) the E-ServiceeQualityyvariable has a direct effect on the Marketplace Image. 4) the E-ServiceiQualityyvariable has a direct effect oniCustomer Loyality. 5) the Product Diversity variable has a direct effect on the Marketplace Image. 6) Product Diversity variable has a direct effect on Customer Loyalty. 7) the Marketplace Image variable has a direct effect on Customer Loyalty. 8) the E-Commerce Innovationi variable has an indirect effect on Customer Loyality through Marketplace Image. 9) the E-Service Quality variable has an indirect effect on Customer Loyalty through the Marketplace Image. 10) Product Diversity variable has an indirect effect on Marketplace Image through CustomeriLoyalty.

Relationship between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java

This article aims to analyze the relationship between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java. This research method This research is an explanatory research. The unit of analysis in this study is the individual. The respondents of this research are members of the Fitness Center in East Java. The population in this study were all fitness members in the East Java region who during 2019-2020 years extended their membership at least twice and were in East Java, especially the Kartosusilo Gate area which includes the cities of Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo and Lamongan. The number of sufficient samples is 365 respondents. The results show that Service Quality has no significant effect on customer delight. This is because with standard equipment and services, members feel happy. Likewise, the characteristics of the majority of fitness center members are individuals who feel quite happy with the situation and conditions provided by the manager, thereby indicating that the Service Quality at the current Fitness Center business in East Java has not been able to encourage an increase in customer delight. The results of this study also show that Service Quality has a significant effect on Customer Loyality, thus Service Quality at the current Fitness Center business in East Java can encourage the increase in Customer Loyality. Given the large role of service quality on customer loyalty, it is recommended that companies always maintain and improve service quality at the Fitness Center business in East Java.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA RESTORAN AYAM BAKAR WONG SOLO

The Influence of Service Qualify to Satisfaction and Customer Loyality of Ayam Bakar Wong Solo Restaurant in Yogyakarta. This research aim to analyze the influence of service quality to satisfaction and customer loyalty of Ayam bakar Wong solo restaurant. Sampling method used is convenience sampling with 100 sampels. Testing of hypothesis uses structural equation modeling analysis. The conclusion of this research is service quality are positively influence the satisfaction and customer loyalty Keywords: service quality, customer satisfaction, customer Ioyality.

Customer Loyality Segmentation on Point of Sale System Using Recency-Frequency-Monetary (RFM) and K-Means

It is no doubt that the development of the business world has been progressive. Point of sale is one of the many system used as a means of payment in various existing businesses, especially in heterogeneous markets. The activity of transactions between Point of Sale Systems and Customers occur in the business world. Keep in mind also that one of the main factors of business success, is from customers. There is the need of an attractive strategy and certainly it will be to increase the income and assets of a business. To know that, this research will explore the behavior of customer which is based marketing, through RFM Method (Recency, Frequency and Monetary). The case of this study is in Goldfinger Store. It will do segmentation and also use data mining technique to do clustering by using K-Means with result of loyal and potential customer. The results of segmentation using RFM (Recency, Frequency, Monetary) and K-Means methods have produced multiple clusters by dividing them into groups.

PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI PT. AYU INDAH GROUP CABANG PACIRAN LAMONGAN

The problem that is known to be related to customer loyality in the PT. Ayu Indah Lamongan is the fluctuation in sales in the past three months. This study aims to influence Strategy marketing and Quality of service on Increased sales in the PT. Ayu Indah Lamongan which is on Jl. Raya Deadles No. 35, Paciran, Lamongan. This research is a survey with quantitative research, population and sample of this study were 60 respondents who bought airplane, car rental etc. in the PT. Ayu Indah Lamongan, data colllection using interviews and questionnaires. Analysis of the data used is the validity test, multiple linear regression analysis, hypothesis testing and the coefficient of determination R2 test. 

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Go-Jek (Studi Pada Mahasiswa Administrasi Niaga Politeknik Negeri Jakarta)

SORAYA KHAIRIYAH. The influence of Service Quality to Customer Loyality of Go-Jek. Department of Business Administration, Politeknik Negeri Jakarta, 2017.
 The purpose of this research is to analyze the influence of service quality against the customer loyality. The brand image variables has five indicators. 1)tangible, 2)reliability, 3)responsiveness, 4)assurance, 5)empathy. While the customer loyality variables having six indicators, 1)the repurchasing, 2)habit of consuming the brand , 3)always liked the brand, 4)keep choosing the brand, 5)convinced that the brand is the best, and 6)recommend the brand to others. The research of quantitative approaches to wear by using purposive sampling technique, namely the determination of the sample with a particular consideration. The number of samples used in this research about 81 respondents. The results of this research showed that variables of service quality has positive influence on the customer loyality of Go-Jek in Business Administration student, Politeknik Negeri Jakarta. Because in this study, the 35,6% of the customer loyality of Go-Jek can be influenced by service quality. While the rest of 64,4% is explained by other factors outside the model analyzed.

To Study the Impact of Service Quality on Customer Loyality in Mobile Telecom at Ernakulam District

The Indian telecommunication industry is all set for growth and is expected to contribute substantially towards the nation’s Gross Domestic Product. Industries and in particular the private players have to concentrate on service quality and customer loyalty to remain competitive. Vodafone-Idea, Airtel, Jio and BSNL currently share the market and competition has become intense with advent of Reliance Jio. Business development actions by leveraging the loyalty of customers are cost effective rather than running around a new customer. Kochi a global city, known as the trading capital of Kerala has been selected to carry research. The SERVQUAL model was adopted to understand customer’s opinion regarding the telecommunication service providers. 50 respondents were contacted by the researcher by way of convenient random sampling as descriptive research design was adopted. There is a tight competition among the telecom operators nowadays and maintaining service quality, Loyalty is a must to boost their number of customers and retain their customers. Hence, the researcher made an attempt to study impact of Service Quality on Customer Loyalty.

PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT

This study aims to determine the effect of Service Marketing and Marketing Experiences on consumer loyalty through Toyota customer satisfaction in West Surabaya. This research is an explanatory study with a quantitative approach. The results of observations on 96 respondents were analyzed using path analys, and it can be concluded that Service Marketing and Experiential Marketing directly influence the Customer Loyalty of Toyota customers in West Surabaya. The other results show that Service Marketing and Experiential Marketing through Customer Satisfaction have a significant effect on the customer loyalty of Toyota customers in West Surabaya.Keywords: service marketing, experiental marketing, customer loyality, customer satisfaction