Customer Capital Research Articles

Bounded support: Success and limitations of liquidity support during times of crisis

AbstractOur paper sheds light on the complexity of liquidity injection programs by showing unintended consequences that arise when firm heterogeneity is overlooked. Utilizing firm‐level data from the Paycheck Protection Program, we find government lending effectively reduced closures, particularly if received during the first two weeks. However, we find significant heterogeneity in the effectiveness of funds, resulting from broad‐brush eligibility guidelines and differences in how firms process information. The implementation relied on the banking system, which exacerbated the distributional effects by favoring firms with stronger customer capital. Our findings highlight the importance of thoughtful liquidity distribution design to maximize its benefits.

Customer Capital as the Driving Force of the Energy Transformation of the Polish Economy

Customer Capital as the Driving Force of the Energy Transformation of the Polish Economy

Customer Capital Spillovers: Evidence from Sales Managers in International Markets

Customer Capital Spillovers: Evidence from Sales Managers in International Markets

Mapping Sustainable Marketing Using Bibliometric Analysis

Research on sustainable marketing is mapped using bibliometric analysis, which offers a thorough picture of the field's current condition and future directions. By means of bibliometric analysis using VosViewer and the collection of 1.385 articles, the study indicates a noteworthy increase in publications and citations concerning the subject matter during the last ten years. Several important clusters actively studying Sustainable Marketing, including sustainable consumer behavior, sustainability orientation, consumption patterns, market segmentation, and stakeholder roles, were found through analysis of author collaboration patterns. "Sustainable marketing research" is the core research area, and the bibliometric network visualization displays the essential terms and relationships between concepts. Though less thoroughly, subjects including customer capital, sustainable management, sustainable business, and digital marketing were also covered. This article's bibliometric analysis reveals some intriguing mapping findings. Collaboration in research articles is revealed by the author's analysis. The report also presents the findings from studies on sustainable consumer behavior. The study method on consumer sustainability challenges, including customer capital, spending, and behavior, is outlined by the bibliometric analysis. Bibliometric analysis, thus, offers a mapping of sustainability research, particularly in terms of offering significant insights on specific sustainability challenges like consumer difficulties.

ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS

MSMEs are the backbone of the Indonesian economy, contributing a large part of the country's gross domestic product (GDP) and creating jobs for millions of people. In the face of increasingly fierce global competition, it is essential to understand the factors that influence the competitive advantage of MSMEs. The main objective of the research is to analyze the influence of entrepreneurial orientation, market orientation, and customer capital on competitive advantage. The sample in this research consisted of 160 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, entrepreneurial orientation, market orientation, and customer capital have a positive and significant effect on competitive advantage. Overall, this research contributes significantly to the theoretical understanding of MSME competitive advantage and provides practical guidance for the development, management and coaching of MSMEs in Indonesia. By strengthening entrepreneurial orientation, market orientation, and customer capital as predictors of competitive advantage, MSMEs can improve their market position and contribute more to economic growth and community development.

Contributions of influencer marketing methods in enhancing customer capital

The research aims to determine the contributions of the means of influence marketing in enhancing customer capital. The researchers chose a number of private schools represented by (Al-Awael School, Al-Mubdun School, Al-Rawad School) in the city of Mosul to reach a solution to the problem of how to enhance customer capital by adopting departments Schools are the research field for influencer marketing means as a field for applying the field side of the study, as the field consisted of (1200) people, and the researchers chose a sample of parents of students in those schools, which numbered (400) individuals, and the researchers relied on the analytical descriptive approach through the distribution of electronic questionnaire forms Which was adopted as a main tool in data collection, and the data was analyzed by the statistical program (SPSS, V.26) using statistical methods (percentage, arithmetic mean, standard deviation, intensity of response and coefficient of difference), the results showed a significant correlation between influencer marketing And customer capital, as well as the existence of an influence relationship of influence marketing means on customer capital, and that there is a great interest by the administration of private schools in the field of research to obtain sufficient information from its customers to improve its services provided to them.

Fostering organisational innovation in small retailers: Unleashing the power of family support, competencies, wellbeing, and customer capital

Fostering organisational innovation in small retailers: Unleashing the power of family support, competencies, wellbeing, and customer capital

Impact of Intellectual Capital on Firms’ Performance: With Perspective of Commercial Banks in Chitwan

Intellectual Capital (IC) is a term that refers to a firm's strategic assets that assist to enhance the performance. The main purpose of this research is to examine the impact of Intellectual Capital on firms' performance in with perspective of banking sectors. To assess the many aspects that can potentially have an impact on the performance of the firm, previous research and necessary documentation relating intellectual capital and its associated factors were reviewed. Similarly, descriptive and casual comparative research design were used. The population of this study is employees of commercial banks in Chitwan who hold the position of branch manager and/or above. To meet the objectives of this study, google form questionnaire was administered and sent to 75 branch managers. Out of which 48 responses were completed which were taken as sample that included tick mark questions, multiple-choice questions, and 5-point Likert scale questionnaires. The approach of non-probability purposive sampling was used. The dependent variable is firm performance, while the independent variable is Intellectual Capital (human, structural and customer capital). Data was analyzed using descriptive statistics (percentage, mean, and SD) and inferential statistics (correlation coefficient, multiple regression). The finding showed that customer capital was one of the most important determinants of a firm's performance, but structural capital and human capital were not statistically significant predictors at the 5% level of significance. This study may be a valuable piece of research works for academicians, practitioners, and the management body of any concerned organizations.

The effect of intellectual capital on financial performance in non-cyclical consumer sector companies listed in IDX

The purpose of this study was to determine the effect of intellectual capital on financial performance. Intellectual capital is proxied by 3 variables namely human capital, structural capital, and customer capital on financial performance which is proxied by ROA. There were 30 sample companies selected from 87 companies in the consumer non-cyclical sector with observational data for the 2019-2022 period. The research used is a type of quantitative research and uses a purposive sampling method. The data analysis technique in this study was used multiple linear regression. The results of this study partially show that human capital significant effect on financial performance, structural capital significant effect on financial performance, and customer capital significant effect on financial performance. The results of the study simultaneously show that human capital, structural capital and customer capital has an effecton financial performance.

The relationship between intellectual capital and audit report readability and audit report tone

PurposeFinancial reports are the basis of economic decisions that affect organizational interests and shareholders. However, there is a severe research gap concerning the factors affecting the quality of financial information (such as audit report readability and tone). Therefore, considering the importance of presenting high-quality financial information, this study aims to investigate the impact of intellectual capital (IC) and its components on the audit report's readability and tone.Design/methodology/approachThe multivariate regression model tests research hypotheses. Then, hypotheses are tested via a sample of 824 observations of the listed companies on the Tehran Stock Exchange (103 companies) from 2014 to 2021, using the multivariate regression model based on pooled data and fixed effects.FindingsResults determine that customer capital (CC) and structural capital (SC) are likely to influence the audit report tone positively. In general, the IC and human capital (HC) negatively impact auditors' tone. More analyses also document that IC and its CC, HC and SC components positively and significantly affect audit report readability based on two readability indices, including FOG and text length. Finally, findings pertaining to the third readability index (Flesch index) reveal that only HC and SC are robust based on this measurement, whereas the IC and CC have a negative and significant impact on the readability of auditors’ reports.Originality/valueTo the best of the authors’ knowledge, this study is the first to address this issue in emerging markets, and it provides helpful insights for users, analysts and legal institutions regarding IC, which significantly affects audit report readability and tone.

Pengaruh Intellectual Capital Syariah Terhadap Harga Saham Perusahaan Sektor Pertambangan Yang Terdaftar Di Indeks Saham Syariah Indonesia Periode 2016-2020

This study aims to examine the effect of sharia intellectual capital on the stock prices of mining sector companies listed on the Indonesian Sharia Stock Index (ISSI). Value-added human capital, structural capital value-added, and value-added customer capital are used as indicators to measure Islamic intellectual capital. This study uses a quantitative approach. The type of data used is secondary data in the form of annual reports and audited financial statements of mining companies for the 2016-2020 period. By using a purposive sampling technique, 85 samples were selected from the total financial statements of all mining sector companies. The documentation method is used as the main data collection technique in this study. The data analysis technique used multiple linear regression analysis. The results of multiple linear regression analysis show that value-added human capital and structural capital value added partially have a significant effect on sharia stock prices, while value-added customer capital has no significant effect on sharia stock prices.

The links between knowledge management structures and national culture: A comparative study of apple users in Italy and Brazil

AbstractKnowledge management structures (KMs) can be defined as structures whose purpose is to encourage people to build relationships, networks and trust. Global companies like Apple, Inc. have promoted these structures to transform its organisation into a knowledge‐based organisation. This paper identifies the role of national culture on four KMs namely open‐mindedness (OM), counter‐knowledge (CK), environmental innovation (EF) and customer capital (CC). In doing so, this study uses data collected from 354 end users of Apple (161 from Italy and 193 from Brazil). This paper provides evidence that while Apple end users from Brazil are more positively associated with higher levels of OM and CC, Italy users are more positively associated with higher levels of CK and EF. This paper discusses the role of the six dimensions of national culture–power distance, individualism, masculinity, uncertainty avoidance, long‐term orientation and indulgence of a nation that plays a significant role in how they impact the KMs. Hence, this study serves as an important contribution to global companies that are trying to develop their KMs to sustain competitive advantages.

Intellectual capital, social capital components and internal control weaknesses: evidence from Iran’s business environment

PurposeThis paper aims to determine whether there is a relationship between intellectual capital and social capital and internal control weaknesses and assess the relationship between the variables of intellectual capital and social capital and internal control weaknesses.Design/methodology/approachThe statistical population consists of 1,309 firm-year observations from 2014 to 2020. The research hypothesis is tested using statistical methods, including multivariate, least-squares and fixed-effects regression.FindingsThe results demonstrate a negative and significant relationship between intellectual capital, social capital and internal control weaknesses. The study also finds that increased intellectual and social capital quality improves human resource utilization, control mechanism, creativity and firm performance. The results also show that intellectual capital and social capital enhancement will reduce internal control weaknesses in the upcoming years.Originality/valueThis paper is the pioneer study on the relationship between intellectual capital and social capital and internal control weaknesses in Iran, carried out separately and in exploratory factor analysis. This paper considers intellectual capital components for theoretical factor analysis, including human capital, structural capital and customer capital. Internal control weakness is assessed based on financial, non-financial and information technology (IT) weaknesses.

How should intellectual capital development? An islamic religious perspective

Purpose: The objective of this study was to reconstruct Intellectual Capital to fill gap between Humans, Corporations and God. Theoretical framework: Intellectual Capital in its form and development as part of intangible assets in the business world, both from commercial and non-commercial measurements, is part of accounting, considered a modern business perspective and a product of entity theory. This definition of Intellectual Capital shows the masculine side, the Value of Entity theory. The antithesis of this is Sharia Entity Theory which emphasizes responsibility toward the sole creator of the company's nature, specifically God. Spirituality or religion fills the gap behind critical accounting studies based on secular thinking. Design/methodology/approach: This research uses the Islamic spirituality perspective paradigm, which is at heart and related to the organizational, social, and human environment in reconstructing Intellectual Capital. Findings: The results of this study obtained that the construction of human Capital is positioning employees to have honesty, trustworthiness, ridho, demanding knowledge, shodaqoh, zakat, and ukhuwah Islamiyah. Second, structural Capital is a blessed business, not arbitrary to employees, welfare, business commitment to trustworthiness, sadaqah for business, the principle of ridho in the organization, and giving employee rights. Third, customer capital is a promise, doing good/service, honesty to customers, responsibility, ukhuwah Islamiyah, sadaqah for CSR, trustworthiness, and setting prices like for like. Research, Practical & Social implications: First, management in developing the company can change the company's philosophy through intellectual capital which is based on God's will. Second, it is important to treat human resources, organizational structure and relational capital by aligning the soul, nature and God as a manifestation of added value. Originality/value: An important finding in this research is that spirituality is the most important thing in positive change for the world in which we live. Intellectual Capital in creating value should be the result of human work that is blessed by God.

Corporate Patenting, Customer Capital, and Financial Market Outcomes

AbstractWe study how patenting enhances customer capital and creates financial value in a product market characterized by information asymmetry between firm insiders and customers. We find that firms with more and higher quality patents develop greater customer capital, as measured by more positive customer perceptions of product novelty and quality. To establish causality, we exploit the exogenous variation in the random assignment of patent examiners to review applications and use the average examiner leniency as an instrument for patent grants. Our mediation analysis documents a positive impact of patenting on firm performance and financial market valuation through enhanced customer capital.

Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect

PurposeThe purpose of this paper is to examine the role of green intellectual capital in fostering societal sustainability. Also, this study investigated how co-creational customer capital mediates the relationship between green intellectual capital and societal sustainability. The paper draws attention to co-creating customer capital and understanding its impact on societal sustainability in high-contact service startups.Design/methodology/approachData were collected from responses from 376 high-contact service startup firms headquartered in the Indian subcontinent, particularly emerging markets. The proposed conceptual model was analyzed using the partial least squares structural equation modeling (PLS-SEM) approach. The analysis is based on primary data obtained from strategic-level employees.FindingsThe results highlight the impact of co-creational customer capital in the Green Intellectual Capital – Societal Sustainability (GICS) model. Green intellectual capital components significantly influence societal sustainability outcomes in the existence of co-created customer values. It establishes customer capital as an essential factor that mediates the relationship between green intellectual capital and societal sustainability.Research limitations/implicationsThis research provides conceptualization and subsequent investigation of customer value creation in service-led startups. The construct co-creation is more appropriate for the service industry in common.Practical implicationsThis paper establishes co-created customer capital as an enabler in transforming underlying components of green intellectual capital into societal sustainability measures. Firms may generate higher customer value by pooling green human and relational capital along with active customer response and shared knowledge. This creates an organizational asset termed co-created customer capital specific to service industries.Originality/valueThe article proposes a novel way to analyze customer value in service organizations. To the best of the authors’ knowledge, no study has looked at how co-creational customer capital could act as a mediator between green intellectual capital and societal sustainability in the service industry context, particularly for SMEs and startups from emerging economies. Co-created customer capital may be used as an instrument to overcome managerial challenges in the context of transforming green intellectual capital into societal capital.

The mediating effect of technology innovation on intellectual capital performance: Evidence from Indonesian SMEs

The purpose of this study is to empirically examine the role of technology innovation on the influence of intellectual capital on SMEs performance. Resources based view and stakeholder theory underlies this research. Primary data was collected using a survey method from 399 culinary business SMEs managers spread throughout Bali. The number of samples is determined using the Slovin formula. In this study, the partial least squares structural equation model (PLS-SEM) was applied to be tested for validity and reliability. The results of the study show that human capital, structural capital and customer capital have a significant positive effect on technology innovation. Human capital has no effect on SMEs’ performance, but structural capital and customer capital have no significant effect on SMEs performance. Technology innovation has a significant effect on SMEs’ performance. Furthermore, technology innovation can mediate the influence of human capital, structural capital and customer capital on SMEs performance.

Customer Capital and its Role on Promoting Entrepreneurial Marketing: The Case of Small and Medium Enterprises in Iraq

This research examines the role of the customer capital through its three dimensions (market intelligence, customer delight and customer loyalty) on entrepreneurial marketing. The empirical study of this research was used in Iraq, Baghdad, on small and medium -sized enterprises, and the questionnaires were the researchers who randomly chose 60 from small and medium enterprises to distribute 400 questionnaires to employees and about 21 of these questionnaires were invalid, after collecting the data, it was analyzed to show the relationship between the factors. The results of this study showed that there is an effect on the customer capital in the entrepreneurial marketing, and the hypotheses of this study have been supported in conducting more research in other countries and the other legal form to work to generalize the results

Customer Capital and the Aggregate Effects of Short-Termism

Customer Capital and the Aggregate Effects of Short-Termism

Customer Capital Spillovers: Evidence from Sales Managers in International Markets

Customer Capital Spillovers: Evidence from Sales Managers in International Markets