Current COVID-19 Pandemic Research Articles

Pemanfaatan Digital Marketing dalam Upaya Meningkatkan Pemasaran Produk Makanan dan Brand Awareness

The Covid19 pandemic has had a major impact on weakening Indonesia's economic sectors, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a big contribution to the national economy, so it needs to rise during the current Covid19 pandemic. Such as the problems experienced by food businesses in Kraton Village - Jember regarding the decline in turnover caused by the Covid19 pandemic. The decline in sales results was not only caused by the COVID-19 pandemic but also a lack of product marketing such as not utilizing online marketing via social media. Insufficient understanding of how to market products online is also one of the reasons for the decline in product sales during this pandemic. Seeing situations like this, it is necessary to carry out activities aimed at educating on the use of social media and optimizing business during this pandemic.

Personal protective equipment (PPE) and Hand hygiene training sessions: Knowledge and perceptions in the current COVID pandemic

Personal protective equipment (PPE) and Hand hygiene training sessions: Knowledge and perceptions in the current COVID pandemic

(COVID) CRISIS IN A FINANCIALIZED ECONOMY AND ALTERNATIVE REGULATION

Drawing upon the 2007-2008 global crisis and the current Covid pandemic, this article aims to show that since the 1980s, the organization of the economy in a liberal way transformed public financial regulation into market-relying self-regulation that led to persistent crises. The article maintains that the financialized accumulation regime generates endogenous inconsistencies and proves to be unable to ensure systemic stability and long-term viability of society. An alternative financial regulation resting on preventive collective action seems to be a relevant way to provide society with a sustainable and progressive financial system. The ill-management of the Covid crisis is related to the socio-economic framework that rules societies and economies around the world since the 1980s. The evolution of capitalism rests on speculation-led accumulation process that deepens inequalities and puts collective projects and goals on the back burner. This evolution, also known as financialization, is based first and foremost on the primacy of short-term profitability. Relying on individual (micro) rationality, it is unable to conduct market activities from a macroeconomic perspective to ensure the development of society. Although individual market strategies can be regarded as rational actions, the systemic financial stability cannot be achieved by market mechanisms. In a capitalist economy, financial stability is to the viability of society what public health is to the lives of citizens. Both require the oversight of a visible public hand. Drawing upon institutional economics this article then shows that systemic dysfunction of capitalist finance does reflect the dysfunctional organization of society in which collective action has been abandoned in favor of the doctrine of efficient, self-regulating markets. Recurrent crises, caused by the imbalances generated by laissez-faire economics, are the main threats to the sustainability of an open, innovative and progressive society. From this perspective, the regulation of financial systems is of paramount importance and calls for alternative models of collective action that should determine the conditions of exercise of private financial institutions according to the goals of a sustainable economy respectful of both people and the environment beyond the conservative individualistic doctrines.

Rapid Review of Therapy Protocols for Public Health Emergencies.

How research during a public health emergency is conducted is recognized as essential to the public health response to that emergency. Such research needs to undergo substantive and meaningful ethical review in a timely manner. Rapid ethical review may be accomplished through a number of mechanisms, including use of local rapid-response institutional review boards (IRBs). We describe use of such a model in the setting of the 2014 Ebola virus disease epidemic and the Rapid-Response IRB's subsequent transition to a multisite single IRB model during the current Covid-19 pandemic. The rapid-response review model is characterized by a small IRB with extensive use of alternate members with specific expertise and by close collaboration with the investigator in an iterative process.

Comparison of Sentiment Analysis Model for Shopee Comments on Google Play Store

The current COVID-19 pandemic has greatly changed the order of consumption and the Indonesian economy. During the health crisis that hit Indonesia, the e-commerce sector experienced very rapid development because of changes in consumer behavior that are looking for safe and comfortable shopping alternatives. During the COVID-19 pandemic, Shopee became the number 1 online shopping site in Indonesia. However, this cannot be used as a standard for user satisfaction. User satisfaction can only be measured from comments by Shopee application users through the comments and rating features provided by the Google Play Store. Therefore, to be able to find out public opinion about Shopee, a sentiment analysis of the Shopee application will be carried out which can later be used by management to develop even better applications. In this study, the dataset taken is the rating and reviews of Shopee application users on the Google Play Store using the Multinomial Naïve Bayes method, Random Forest Classifier, Logistic Regression, Support Vector Machine, K-Nearest Neighbors, and Extra Trees Classifier. This study uses 1000 comment and rating data which are processed using the Python language. The results of this study indicate that the method that has the highest level of accuracy is the Support Vector Machine algorithm with an accuracy of 88%, Extra Trees Classifier with an accuracy of 86%, Logistic Regression with an accuracy of 85%, Random Forest Classifier with an accuracy of 85%, K- Nearest Neighbors with an accuracy of 83%, and the last is Multinomial Naïve Bayes with an accuracy of 78%.

Impacts of Online Learning Class During the COVID-19 Pandemic on Student Performance and Their Mental Health Status

As a consequence of the current COVID-19 pandemic, online learning is provided to most undergraduate students. This study aimed to determine the impacts of online learning and factors affecting academic performance and mental health among undergraduate students. This study employed a cross-sectional research survey. An online self-administered questionnaire was distributed to collect data from 219 undergraduate students in June 2020. Twelve items assessed student performance and mental health status and determined any association to online learning elements. Descriptive statistics were used to analyse the data. Moreover, associations between elements of online learning and the 12 items were explored using Chi-square and Kendall’s tau-c tests. The results showed: (a) all students’ academic performances were rated positively as the majority reported their perception level as sometime to always; (b) prevalence of stress, tiredness, anxiety and burnout syndrome were reported at 97.3%, 92.7%, 92.2% and 63.9%, respectively; (c) daily study time played a major factor affecting all mental health statuses and exhibiting a positive relationship; and (d) teaching methods, formative assessment, workload and support equipment significantly influenced relation to student performance. This study provides useful data for university administrators’ decisions concerning implementing online learning courses. Relevant elements of online instruction could be reorganised to reduce risks regarding student achievements and mental health status.

Community Pharmacists' Knowledge and Perception towards Telepharmacy Services and Willingness to Practice It in Light of COVID-19.

During the COVID-19 pandemic, there was increased adoption of telepharmacy, which has proven benefits. This study was conducted to assess the knowledge and perception of the community pharmacists of Aseer region, Saudi Arabia, towards telepharmacy services and evaluate their willingness to adopt telepharmacy in clinical practice during the COVID-19 pandemic. A cross-sectional study was conducted using an online self-administered structured anonymous questionnaire on the community pharmacists of Aseer region, Saudi Arabia. It covers demographics, computer access and literacy, knowledge and perception, and willingness to practice telepharmacy. Results were expressed as frequencies, percentages, and mean. The comparison between the classes of the demographic variables and the scores was done via Kruskal-Wallis and Mann-Whitney tests. About half of the pharmacists in our study showed average knowledge about telepharmacy, the practical application of telepharmacy technology, and telepharmacy guidelines with a percentage of 53%, 52%, and 47%, respectively). Majority of the participants showed high perception towards telepharmacy in Saudi Arabia, while 93% of the pharmacists in Saudi Arabia agreed that the implementation of telepharmacy technology is appropriate due to the current COVID-19 pandemic. Only a significant relation was found between gender and computer access, literacy, and perceptions towards telepharmacy with p values of 0.033 and 0.026, respectively. The majority of the community pharmacists exhibited a positive perception and are willing to practice the concept of telepharmacy despite having a below average knowledge of telepharmacy. A future study involving the entire kingdom of Saudi Arabia could help identify the gaps in the knowledge, perception, and willingness to practice telepharmacy on a broader scale and thus promote telepharmacy adoption in the entire kingdom.

A Systematic Literature Review: Design and Control of Warehouse Order Picking in Development of E-commerce Transaction

Order picking is the process of retrieving items from storage to meet a specific customer order, which is known to be the most labor-intensive and costly function among all the warehouse functions. This function is also important in that it has a critical impact on downstream customer service especially in facing the current covid-19 pandemic. This research aims to provide information, description and more comprehensively identifies the design and control of warehouse order picking by using empirical literature review. In this research, the stages are Identification of potential study, Study Selection based on criteria, quality assessment, data extraction, and data analysis. A systematic literature review identified 37 relevant articles for the research purpose. These articles focus on the design and control of warehouse order picking, aiming to enhance e-commerce transactions.

Social, demographic and morbimortality characteristics of the cases treated for COVID-19 at the Ignacio Chávez National Institute of Cardiology. A descriptive cross-sectional study

The COVID-19 pandemic brought with it a large number of adverse consequences for public health with serious socioeconomic repercussions. In this study we characterize the social, demographic, morbidity and mortality conditions of individuals treated for COVID-19 in one of the SARS-CoV-2 reference hospitals in Mexico City. A descriptive cross-sectional study was carried out in 259 patients discharged from the Instituto Nacional de Cardiología Ignacio Chávez, between April 11, 2020 and March 14, 2021. A multivariate logistic regression model was used to identify the association between sociodemographic and clinical variables. An optimization was performed using maximum likelihood calculations to choose the best model compatible with the data. The maximum likelihood model was evaluated using ROC curves, goodnessof-fit estimators, and multicollinearity analysis. Statistically significant patterns of comorbidities were inferred by evaluating a hypergeometric test over the frequencies of co-occurrence of pairs of conditions. A network analysis was implemented to determine connectivity patterns based on degree centrality, between comorbidities and outcome variables. The main social disadvantages of the studied population are related to the lack of social security (96.5%) and the lag in housing conditions (81%). Variables associated with the probability of survival were being younger (p < 0.0001), having more durable material goods (p = 0.0034) and avoiding: pneumonia (p = 0.0072), septic shock (p < 0.0001) and acute respiratory failure (p < 0.0001); (AUROC: 91.5%). The comorbidity network for survival cases has a high degree of connectivity between conditions such as cardiac arrhythmias and essential arterial hypertension (Degree Centrality = 90 and 78, respectively). Given that among the factors associated with survival to COVID-19 there are clinical, sociodemographic and social determinants of health variables, in addition to age; It is imperative to consider the various factors that may affect or modify the health status of a population, especially when addressing emerging epidemic phenomena such as the current COVID-19 pandemic.

An RNA-Seq analysis of coronavirus in the skin of the Pangolin

Protection of the Critically Endangered East Asian Pangolin species is hampered by the vulnerability of captive individuals to infection. Studies have previously shown the pangolin to have a unique pseudogenisation of many immunity genes (including IFNE, IFIH1, cGAS, STING, TLR5, and TLR11), and we suspected that these losses could account for this vulnerability. Here we used RNA-Seq data to show the effect of these gene losses on the transcriptional response to a viral skin infection in a deceased pangolin. This virus is very closely related to the one causing the current COVID-19 pandemic in the human population (SARS-CoV2), and we found the most upregulated pathway was the same one previously identified in the lungs of SARS-CoV2-infected humans. As predicted, we found that the pathways downstream of the lost genes were not upregulated. For example, the pseudogenised interferon epsilon (IFNE) is known to be particularly important in epithelial immunity, and we show that interferon-related responses were not upregulated in the infected pangolin skin. We suggest that the pangolin’s innate gene pseudogenisation is indeed likely to be responsible for the animal’s vulnerability to infection.

Koncepcja „patocenozy” a naukowe struktury narracji o pandemii COVID-19. Doświadczenia i perspektywy

The concept of “pathocoenosis” and the scientific structures of the narrative about the Covid-19 pandemic. Experiences and perspectives The author considers to what extent “pathcenosis”, the concept of the Croatian- French historian of medicine Mirko Grmek (1924–2000), can provide a theoretical framework for contemporary and historical research on pandemics. This term denoted the set of diseases occurring in a given population at a given time and the relationships between them. The current COVID-19 pandemic is the impetus for contemporary research. Research on the scientifi c discourse in the reports of the COVID-19 Advisory Team at the President of the Polish Academy of Sciences allowed for the diagnosis of the theoretical usefulness of pathocoenosis. The area of these analyzes includes historical and medical interpretations, scientifi c myth and social myths about science, scientifi c consensus and the dissemination of science. These studies showed two dangerous tendencies: 1. discrepancies in the understanding of the strategy of fi ghting the pandemic between the multidisciplinary world of science and the state authorities; 2. slight social impact of scientifi c authorities on negationist social attitudes. Both trends have a real impact on the shaping of the pandemic situation. Prospects for the continuation of this research concern, among others searching for the possibility of modifying the concept of „pathocenosis” with the epidemiological consequences of globalization processes, the use of „pathocenosis” as a narrative structure in the historiography of medical sciences, the use of the concept of „pathocenosis” as an inspiration for theoretical approaches in studies on the history of social practices towards health and disease. The prospects for continuing the research carried out also take into account the presence of the socio-cultural context and the dynamics of changes in the pandemic in the scientific discourse. And also the great importance of the narrative of anti-science movements in Poland. All these factors infl uence the nature of the Polish pathocoenosis.

Compliance and Side effects of face mask use in medical team managing COVID-19: A cross-sectional survey in a tertiary care hospital

Abstract Introduction The necessity of wearing personal protective equipment specially facemasks to prevent the spread of COVID-19 to healthcare workers has been emphasized in the current COVID-19 pandemic. This survey aimed to estimate the compliance and perceived side effects causing non-adherence to their use in medical personnel. Methods This cross-sectional survey was conducted in the period from March to June 2021including healthcare workers in a tertiary care isolation hospital in contact with COVID-19 cases. A designed online questionnaire was distributed to all teams and data were obtained with response rate 97.3%. Results The study included 302 participants. Adherence was recorded in 293 (97%) during shifts for mean duration of 6.84 ± 2.9 h. Nearly 53% reported changing masks during shift due mask damage, then contamination with secretions of COVID-19 or suspected patients. The causes of non- adherence were perceived dyspnea then headache in 65.3 and 17%. The most commonly reported side effects in all participants were dyspnea (87.4%), headache (42.7%), and 62.3% of the participants reported that these side effects began within 6 h after wearing the mask and 41.1% said that these side effects disappear after less than 1 h. Conclusion Adherence to use of protective facemask between medical teams during the COVID-19 in our hospital was very satisfactory. The main side effects were perceived dyspnea and headache and recorded after prolonged use. There is a need to follow the burden of these side effects to avoid non-adherence and to take measures to reduce hours of work shifts especially during pandemics.

Analisis Faktor-Faktor Penerimaan Pengguna Aplikasi STIKez Peduli Berbasis Android

All walks of life, of course, prioritize the availability of information technology today. Availability of technology is necessary to complete every task or job in all aspects of human labour. According to information gathered, the residents of Sukosari Hamlet are still not aware of the importance of health, especially amid the current Covid pandemic. As a result, the "STIKez Peduli" health information system application was developed for Android. In addition to disease information regarding the definition, symptoms, prevention, and treatment, this application also contains information on disease trends that are most common in Malang Regency. The0extent0to0which users0can accept0and understand a technology is very important for the success rate in implementing the system, and user acceptance is always related to the implementation of new systems. By using the Technology Acceptance Model (TAM) method and three variables of Perceived Usefulness, Perceived User Ease, and Application Acceptance, this research examines the acceptability of the STIKez Peduli application. Questionnaires distributed via social media were used for data collection. with samples taken as many as thirty0respondents. From0testing the hypothesis it is known that each of the TAM variables used, namely Acceptance of IT, Perceived Ease of Use, and Perceived Usefulness have a positive influence, with a significant p-value &lt;0.01.

Implementation Of Marketing Mix Strategies In Laundry Businesses During Social Distancing Policies; Case Study At Sangun Laundry, Serpong, South Tangerang, Indonesia

This research aims to find out and analyze how to correct weaknesses and utilize the strengths of the laundry business during the current Covid 19 pandemic, in addition to knowing and analyzing the best marketing strategies through the analysis of the most appropriate marketing mix strategy in the current COVID-19 pandemic. The method used in this study uses a qualitative approach based on a case study. In this study, it was found that the implementation of an effective marketing mix strategy during the COVID-19 pandemic was to focus on a combination of strength and opportunity strategies or SO, including determining the differentiation of marketing strategies. The strategies applied are product innovation strategies, dynamic pricing strategies, network expansion strategies, promotion expansion strategies, human resource effectiveness strategies, excellent service strategies, and premium packaging strategies.

STRATEGY OF EDUCATIONAL INSTITUTIONS TO IMPROVE THE QUALITY OF TEACHERS IN DIGITAL ERA

The quality of the teacher's attitude is the skill and understanding possessed by someone related to teaching and character. This study aims to find out how the strategies and innovations of educational institutions form in improving the quality of education. This study uses qualitative research with a descriptive approach. The results of the research show that the strategy for educational institutions during a pandemic is for example the existence of a program made by the school principal. The purpose of implementing the program is to improve the quality of teachers both in normal and future times. The forms of these activities are seminars, microteaching and book review. The current digital era is a period when information is easily and quickly obtained and disseminated using digital technology. This activity has had a good impact on the quality of teachers in school institutions as evidenced by the increase in teacher quality both in personality, knowledge or socially for each teacher which also has an impact on the learning process provided by teachers during a pandemic. During a pandemic covid-19, there are several strategies and innovations carried out with the aim of improving the quality of human resources in the institution. Meanwhile, the purpose of this research is to find out the strategies and innovations that have been carried out to improve the quality of teachers during a pandemic covid-19. The implications of this research can be used as a reference for other institutions to improve the quality of teachers in any situation and condition, including during the current covid-19 pandemic in the 21st century digital era.&#x0D;

SARS-CoV-2 impact on ACE2 expression in NSCLC: mRNA and protein insights COVID-19 associated (ACE2) expression in non-small cell lung cancer (NSCLC)

Non-small cell lung cancer (NSCLC) is a pervasive and challenging global health concern. This research delves into the intricate relationship between NSCLC and ACE2 expression, exploring the potential impact of COVID-19 history on this interaction. Tissue samples were meticulously gathered from a cohort of 32 NSCLC patients, 18 of whom had a documented history of COVID-19 infection. The methodology included extensive investigations, such as cell dissociation, histopathological analysis, immunohistochemistry, cell culture, adhesion assays, immunocytochemistry, RNA isolation, and RT-PCR analysis. The results of this comprehensive study unearthed intriguing findings regarding ACE2 expression patterns within NSCLC tissues. Notably, variations were observed in ACE2 profiles between individuals with and without a prior record of COVID-19 infection, hinting at a dynamic interplay. These discoveries carry profound implications for both the understanding of NSCLC progression and the response to COVID-19 in patients with pre-existing NSCLC. The interrelationship between ACE2 expression, NSCLC, and COVID-19, as revealed in this study, may significantly influence patient outcomes and, potentially, therapeutic strategies. In summary, this research serves as an essential contribution to the growing body of knowledge on NSCLC, offering unique insights into the intricate connections between ACE2, COVID-19, and NSCLC. This information may open new avenues for tailored treatment approaches and clinical management strategies, ultimately benefiting patients grappling with NSCLC in the background of the current COVID-19 pandemic.

Stress of the COVID-19 and its Consequences on Irritable Bowel Syndrome Patients in A Selected Tertiary Level Hospital in Bangladesh

Background: The COVID-19 pandemic represents a multiple stress. Stress can worsen the symptoms of (IBS) patients.&#x0D; Aims &amp; Objective: The aim of the study was to assess the stress of COVID -19 and its impact on IBS patients during the pandemic situation among the Bangladeshi population.&#x0D; Methods: This cross-sectional study was conducted among the self-reported previously diagnosed IBS patients aged 18 years and above, irrespective of sex, in the Gastroenterology department of ShaheedSuhrawardy Medical College Hospital. Data was collected by a structured questionnaire which included the patient’s socio-demographic, clinical symptoms of IBS, personal habits, comorbidities, self-reported stress due to COVID-19, and its effect on the symptoms of IBS.&#x0D; Results: The study respondents consisted of 210 IBS patients, among them 71.90% were male and 28.10% were female. The majority of the study population (43.0%) belonged to age group of 31-40 years and mean age 35.12 ± 11.55 years. Most of the respondents (91.9%) reported stress due to the COVID-19 pandemic. The most commonly reported causes of stress were fear of a family member being infected with the virus (94.8%), followed by fear of self-infection (90.5%), and death due to COVID-19 infection (68.1%). Most of the stressed respondents (72.9%) reported that stress usually exaggerates IBS symptoms. Almost 25.7% of the subjects consulted a physician for stress aggravation of the symptoms, 21.0% used sedatives due to stress, and 21.0% modified IBS medications due to stress. Moreover, 36.2% of the participants reported hampered daily activities due to IBS symptoms exacerbation.&#x0D; Conclusion: The study revealed that most of the IBS patients had been suffering from stress during the COVID-19 pandemic situation. IBS patients should be advised to participate in mental health education programs to adjust to the current pandemic COVID-19 situation.&#x0D; J Shaheed Suhrawardy Med Coll 2022; 14(1): 50-56

Rapid monitoring of SARS-CoV-2 variants of concern through high-resolution melt analysis

The current global pandemic of COVID-19 is characterized by waves of infection due to the emergence of new SARS-CoV-2 variants carrying mutations on the Spike (S) protein gene. Since autumn 2020 many Variants of Concern (VOC) have been reported: Alpha/B.1.1.7, Beta/B.1.351, Gamma/P.1, Delta/B.1.617.2, Omicron/B.1.1.529, and sublineages. Surveillance of genomic variants is currently based on whole-genome sequencing (WGS) of viral genomes on a random fraction of samples positive to molecular tests. WGS involves high costs, extended analysis time, specialized staff, and expensive instruments compared to a PCR-based test. To rapidly identify the VOCs in positive samples, six assays based on real-time PCR and high-resolution melting (HRM) were designed on the S gene and applied to 120 oro/nasopharyngeal swab samples collected from October 2020 to June 2022 (106 positive and 14 negative samples). Overall, the assays showed 100% specificity and sensitivity compared with commercial PCR tests for COVID-19. Moreover, 104 samples out of 106 (98.1%) were correctly identified as follows: 8 Wuhan (wild type), 12 Alpha, 23 Delta, 46 Omicron BA.1/BA.1.1, 15 Omicron BA.2/BA.4/BA.5. With our lab equipment, about 10 samples can be processed every 3 h at the cost of less than € 10 ($ 10.60) per sample, including RNA extraction. The implementation of this approach could help local epidemiological surveillance and clinical decision-making.

Comorbidities and their Impact on COVID-19 Severity

The current COVID-19 pandemic is caused by the novel SARS-CoV-2 coronavirus strain. Although SARS-CoV-2 infection can affect everyone, the kind and degree of infection and sickness vary widely between individuals and populations. It has been crucial since reported disease loads and case fatality rates vary greatly among countries. However, there are still uncertainties about the severity of the illness in certain people and, in other cases, the aetiology of a more severe illness. Various chronic conditions, such as diabetes, cardiovascular diseases, respiratory ailments, and immunodeficiency disorders, have been identified as significant risk factors for COVID-19. These comorbidities not only increase the susceptibility to contracting the virus but also exacerbate the severity of symptoms and the likelihood of adverse outcomes, including hospitalization, intensive care unit admission, and mortality. The objective of this article is to point out the proliferation of COVID-19 in relation to different diseases affecting the clinical outcome of COVID-19. The study included 1500 patients with various diseases such as HCV, HBV, kidney disease, heart disease, asthma, T.B., arthritis, smokers, and vaccinated or unvaccinated. Results showed that 22% of diabetic patients, 40% of heart patients, 40% of asthma patients, 26% of kidney patients, 25% of T.B patients, and 41% of smokers had high corona positive. Coronavirus positivity was found in 34% of vaccinated patients and 72% of non-vaccinated patients, with an overall calculated p-value of 0.0001 by ANOVA statistical analysis. The overall outcome of the results showed that the severity of Corona disease increased in relation to different diseases.

The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm

PurposeThis study proposes a hierarchic segmentation that develops a tree-based classification model and classifies the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it facilitates the development of actions to improve the adoption of the online channel that is in such high demand in the current pandemic COVID-19 context.Design/methodology/approachRegarding the created segments, two extreme segments stand out due to their marked differences and high volume. Segment 3 with 23% of the sample is the group with the most predisposition to use the online channel and is characterised by a high level of trust, more habitual use in comparison with other groups and the belief that its use implies high performance, which indicates they believe it to be useful, quick and helpful for more an effective shopping experience. The other extreme is found in segment 7. This group makes up 17.7% of the total and is the most reluctant to use the online channel. These users are characterised by the complete opposite: they have a low level of trust in this channel. However, the effort expectancy is low, i.e. they consider that the adoption of the online channel does not involve many difficulties in its learning and use. Nevertheless, they use it less regularly than the others.FindingsBased on the conclusions reached in this study, in the current pandemic context in which consumer demand for online shopping channels for all types of products is on the rise, it is recommended that companies focus on the following aspects. It is essential to build trust with the user and show them the real benefits of e-commerce, how it would improve their life and why they should use it. Additionally, it is vital that the user perceives it as an easy procedure that does not require a significant learning curve. Other fundamental aspects would be to reduce any uncertainty the user might have about the online shopping process, to make it as easy as possible, and to design a simple, intuitive and user-friendly interface. It is also recommendable to manage data usage efficiently. To do so, the authors recommend asking the user for the least amount of information possible, offering a data protection policy and assuring them that their information will not be misused nor shared with third parties. All of this provides a series of facilities to modify the online shopping habits of users. Research limitations/implicationsAs in most of the research, this study presents a series of limitations that should be debated and that could open future lines of investigation. Firstly, regarding the sample used that was limited to two neighbouring countries with similar profiles a priori; it would be necessary to compare their possible cultural differences according to Hofstede's dimensions as well as increase the number of European countries being analysed to reach a more generalised conclusions. Secondly, the variables used are a combination of those derived from the UTAUT2 model and others suggested in the literature as decisive in technology adoption by users, in this sense other theories and variables could be incorporated to complete a more holistic model.Practical implicationsThis work contributes in a general way to (1) analysing the intention to use e-commerce platforms from a set of antecedents previously defined by their importance, after a period of economic and social restrictions derived from the pandemic; (2) determination of customer segments from the classification made by the CHAID analysis; (3) characterisation of the previously defined segments through the successive divisions that were proposed in the analysis carried out.Social implicationsOther fundamental aspects would be to reduce any uncertainty the user might have about the online shopping process to make it as easy as possible, and to design a simple, intuitive, and user-friendly interface. It is also recommended to manage data usage efficiently. To do so, the authors recommend asking the user for the least amount of information possible, offering a data protection policy, and assuring them that their information will not be misused or shared with third parties.Originality/valueThe results obtained have allowed us to establish predictive and explanatory models of the behaviour of the segments and profiles created, which will help companies to improve their relationships with online customers in the coming years.