Reviewed by: The Chattering Mind: A Conceptual History of Everyday Talk by Samuel McCormick Daniel M. Gross (bio) Samuel McCormick, The Chattering Mind: A Conceptual History of Everyday Talk. Chicago, IL: University of Chicago Press, 2020. 326 pp. ISBN: 978-0-226-67763-7. Implicitly McCormick's book addresses a question that is urgent in the US academic context, where current rhetoric and communication practices are in fact much studied: Why study history at all? At best, so the skeptic might offer, historical work provides some interesting background to the pressing problems of today. At worst, historical work exacerbates some of those same problems around rhetorical power by simply by spending too much time on received traditions. (I've long admired Malea Powell's sly and self-consuming conference paper title "Aristotle Is Not My Father.") At the same time a set of distinct answers to this history question has been brewing at The University of Chicago Press, thanks in large part to the late editor extraordinaire Douglas Mitchell, who had himself learned about rhetoric from the late century Chicago scene, and Richard McKeon in particular. The series Mitchell started at Chicago "Rhetoric and Communication" has published different types of concept-oriented histories by scholars including Nancy Struever, John Durham Peters, Debra Hawhee, David Marshall, and now Samuel McCormick. Taken together, this group of scholars shows how rhetoric and communication can't be studied adequately without some strong historical version of conceptual work, because that is how the very [End Page 90] things we wish to study appear as such in the first place. In what follows I discuss how McCormick's book makes the case elegantly. First of all, why for McCormick "conceptual history," especially as it would apply to "everyday talk" counterintuitively? Shouldn't we study everyday talk by recording and coding ordinary speakers in face-to-face settings? No doubt, replies McCormick, such grounded study of the first type gets at something sociological (2). But how can we study the very concept of everyday talk as it has shifted significantly online for instance, showing up as "chat," which can't be the same thing? For that sort of study, historical work on the concept is essential, because that is the only way we know what our object of study is in the first place. It is not "conversation," which McCormick calls an interpersonal modality, that achieved its highest art and greatest conceptual clarity in the Enlightenment. At the same time, it is not public sphere discourse legitimated by (again Enlightenment) institutions of oratory and journalism (291). Instead, McCormick argues with a nod to paradox, "everyday talk" is a distinct concept that rises with modernity and its industrializing momentum (4), what Kierkegaard first identifies as snak. This is where McCormick must demonstrate—and he does so beautifully—why we turn to Kierkegaard at this point of inquiry, and not only to his rich archive of wagging tongues, noise and nonsense, cliché and bombast, wordplay and witticism, tangent, reprise, gossip, gimcrack, diversion, duplicity, tedious anecdote, absurd abstraction, abrupt interjection, and endless logorrhea (44). Methodologically, McCormick's powerful point is that snak is the concept that names this verbal efflorescence, and Kierkegaard's work is where the concept appears in its sharpest and critical form. If we studied for instance only Gert Westephaler's fictional talk, or the philosophical talk of Hegel's Danish parrots (44), we would lose track of the concept snak altogether, and thus we would not really understand what we were talking about ourselves: an irony that McCormick has to dance with throughout this substantial section steeped in Kierkegaard's first language Danish, and in his vast corpus that we no longer know how to handle academically. One outstanding virtue of McCormick's book is that it will teach a new generation of scholars what Kierkegaard did besides anticipate existentialism. The next section of the book, a book that runs 326 pages in total, picks up the work of Martin Heidegger, who was himself a keen reader of Kierkegaard. Now focusing on the 1920s, which were for Heidegger both a period of tremendous intellectual ferment that includes his 1924 lecture course on Aristotle's Rhetoric and...
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