The aim of this paper is to analyze the campaign on global warming raised by academic communities and taken up by civic (environmental) movements. The self-regulating system of these movements involved certain mechanisms that ensured communication of the social organization, and this, in turn, stimulated the informational and cognitive activity of society. Methodology. The author uses as a methodological basis of this study the principles and methods of the culturological approach to the analysis of numerous publications concerning problems of global warming raised by academic communities and taken up by civic (environmental) movements. Results. The alliance between scientists, environmentalists and opinion leaders has ultimately brought the issue of global environmental change into the public order of the day. Novelty. In the article, our attention is focused on two different types of civic movements (academic society and social movements, in our case environmental ones). A new environmental consciousness is being created that leads to the widespread awareness of the reality, causes and effects of climate change through science-driven civic movements operating in and through the media and the Internet. Using the Internet as an organizational and advisory facilitator to engage and unite citizens, the pressure is placed on governments to address environmental issues.