Reviewed by: Representing Talent: Hollywood Agents and the Making of Movies by Violaine Roussel Laurel Carlson Violaine Roussel, Representing Talent: Hollywood Agents and the Making of Movies. University of Chicago Press, 2017. 256 pages. Violaine Roussel’s Representing Talent: Hollywood Agents and the Making of Movies displays the unique role of talent agents in the media industry through a revealing and thorough ethnographic study. The Hollywood agent is a figure frequently shrouded in mystery, often only understood via shoddy film and television portrayals (e.g. Tootsie’s George Fields or Friends’ Estelle). These portrayals have led to the stereotyping of agents as greedy, ruthless, and parasitic. Even in academic circles, little attention has been paid to the role of the agent in the media industry as a whole. Roussel seeks to investigate this singular profession, a feat that she manages with sophistication by using 122 interviews, performed between 2010 and 2015, with agents of a wide variety of backgrounds and experience. Though the interviewees remain anonymous – and for good reason – Roussel’s fieldwork reveals the complicated and hierarchized relationships that exist between agents and their clients, between agents and other Hollywood production workers, and between agents themselves. In so doing, Roussel draws a complex yet accessible map of where agents stand in the context of Hollywood media production. By intervening into a gap in Production Studies scholarship, Roussel demonstrates the importance of understanding “agenting,” as it is referred to in the industry, in order to make sense of how films and television shows come to be produced in Hollywood. Roussel opens her book with a prologue that traces the development of [End Page 55] Jonathan Demme’s Silence of the Lambs (1991) from the sale of the rights to Thomas Harris’ source novel in the late 1980s up to the official start of the film’s production. Roussel argues that despite all the work that goes into a film’s development, it is only on the first day of production that a film becomes “real.” This case study demonstrates the tricky orchestration involved in a Hollywood agent’s work and maps out the winding road of negotiation that often takes place before a film goes into production. Following the prologue, each of Roussel’s seven chapters investigates a different aspect of the world of the Hollywood talent agent, including how agents work their way up in the industry, the importance of relationships in the profession, the complicated power structures between agents and their clients, the logic behind “pricing talent” and actors’ fees, and the changing structure of the profession due to the emerging importance of the indie film market and digital media. Among these chapters, the notion of “relationship work” emerges as a critical site for the development of the agent’s career. Roussel stresses that strong relationships with firm boundaries constitute the lifeblood of Hollywood agents and that the creation of a network of trust as well as a personal “agenting style” are key to “making it” as an agent in the industry. Roussel delineates the difference between “Big Hollywood” and “Little Hollywood” in the agency system as “two distinct systems of cultural production” (29). While Big Hollywood includes the major agencies that dominate the system, Little Hollywood includes a vast number of smaller and less lucrative agencies. Roussel’s book is effective because she pays attention to both sides of the agency system by including interviews with members of both arenas. Because movement between Big and Little Hollywood does occur, these systems are distinct yet interconnected. Roussel’s overall arguments about the agency system hold significantly more weight because she isn’t merely addressing the major agencies that represent Hollywood’s biggest stars; she demonstrates an understanding of the small and boutique agencies that are often ignored in Production Studies and Media Studies. Representing Talent includes an interesting investigation into the demographics of the agency system by noting that in accordance with stereotypes, Hollywood agents are predominantly white and male. Although women are finding more representation at the lower levels of the agent industry, men still make up the vast majority of high-level positions. While one could object that Roussel’s interview subjects are predominantly white and...
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