Production Culture Research Articles

Building the Brand Identity through Brand Differentiation Based Value of Culture and Locally-global Product Principles (Case on the City of Art)

The objective of this research is to build brand identity through a brand differentiation based on the value of culture and locally-global product principles. The research method used in this research is the survey method using a questionnaire distributed to 205 respondents using purposive sampling technique with the criteria of consumers of Tasikmalaya handicraft industry. The analysis tools used in this research is Structural Equation Modeling (SEM). The results of the analysis showed that value of culture has an effect on brand differentiation, brand differentiation has an effect on brand identity which means that stronger value of culture will show strong brand differentiation, the stronger the brand differentiation that will be formed the stronger brand identity. Locally-global product principle has an effect on the brand identity, which means that the better locally-global product principle, the stronger brand identity. While locally-global product principle has no effect on brand differentiation, which means that the stronger locally-global product principle does not form strong brand differentiation and value of culture has no effect on the brand identity, which means that stronger value of culture has not been able to build brand identity. One variable in this research is a renewable variable, namely Locally-global Product Principle obtained through the relevance of the theory of One Village One Product (OVOP) and it can be seen that each proposed indicator is accepted as a construct for locally-global product principle variables.

Hollywood in the Hinterland: Newspapers, Itinerant Films and Community Identity in the 1920s

Abstract Itinerant films represented a substantial media and cultural phenomenon during the first half of the 20th century, and provided a localized form of a mass culture product. Through an analysis of archival materials and newspaper accounts related to the production of 11 itinerant movies filmed in the Midwestern United States in the 1920s, this article examines the relationship between the itinerant films and community newspapers. By supporting these productions, these newspapers used a relatively new communication technology as a way to solidify their civic position. They helped create an intensely local product featuring recognizable landmarks, businesses and people that offered readers a way to combat the loss of community and place in an increasingly networked society.

A study of local culture utilization on the higher order thinking skills - categorized items

This research was classified into exploration research to determine the usefulness of local culture elements in order to be applied to the items categorized into higher order thinking skills. This research focused on obtaining the example of Mathematics items categorized into higher order thinking skills covering local culture elements as well as the Mathematical topic. The technique of collecting data was conducted based on the principles in ethnographic such as observation, interview, documentation and field notes. The result showed that the HOTS-categorized items and the examples of items utilizing local culture product like motif batik covered the elements of similarity and congruency. Stimulus on local culture could be in the form of text, picture, game, motif or pattern, graphic, table, art craft or other pieces of information from students’ cultures.

Ambidextrous culture, contextual ambidexterity and new product innovations: The role of organizational slack and environmental factors

AbstractContextual ambidexterity, defined as the simultaneous pursuit of alignment and adaptability at business unit, is linked to several organizational outcomes including improved performance and innovation outcomes. Extant research posits ambidextrous organizational culture as an important enabler to contextual ambidexterity but suffers from a lack of a well‐meaning scale for the same. In addition, there is very little understanding as to how tasking and facilitating environment can be on firms' endeavour for contextual ambidexterity and the outcomes thereof. Therefore, the current piece of research has twin objectives using two separate studies. First, to develop a scale for ambidextrous organizational culture construct and second, to analyse the role played by the external forces (munificence and dynamism) and internal slack resources on the relationships between ambidextrous organizational culture and contextual ambidexterity and between contextual ambidexterity and new product innovation outcomes through an empirical investigation in India. Using structural equation modelling on data from 414 respondents, we found environmental munificence to strengthen the relationships between ambidextrous organizational culture and contextual ambidexterity and between contextual ambidexterity and new product innovation outcomes. On the other hand, environmental dynamism had a dampening impact on these relationships. Our findings also suggest that for low slack organizations, dynamic and unmunificent environments magnified the negative impact on an organisation's ambidexterity efforts and new product innovation outcomes.

Process intensification for the production of rituximab by an inducible CHO cell line.

Mammalian-inducible expression systems are increasingly available and offer an attractive platform for the production of recombinant proteins. In this work, we have conducted process development for a cumate-inducible GS-CHO cell-line-expressing rituximab. To cope with the limitations encountered in batch when inducing at high cell densities, we have explored the use of fed-batch, sequential medium replacements, and continuous perfusion strategies applied during the pre-induction (growth) phase to enhance process performance in terms of product yield and quality. In shake flask, a fed-batch mode and a complete medium exchange at the time of induction were shown to significantly increase the integral of viable cell concentration and antibody titer compared to batch culture. Further enhancement of product yield was achieved by combining bolus concentrated feed additions with sequential medium replacement, but product galactosylation was reduced compared to fed-batch mode, as a result of the extended culture duration. In bioreactor, combining continuous perfusion of the basal medium with bolus daily feeding during the pre-induction period and harvesting earlier during the production phase is shown to provide a good trade-off between antibody titer and product galactosylation. Overall, our results demonstrate the importance of selecting a suitable operating mode and harvest time when carrying out high-cell-density induction to balance between culture productivity and product quality.

Designing Tommy and Pokina Educative Language Game Software: a Transnational Popular Culture Project

Products of popular culture are many. One of those is educative language game software. Not only is a game useful in combating boredom, but a game can increase someone’s education capability. The PC (personal computer) a TOEFL-like game software created by the researchers applies the American TOEFL (Test of English as a Foreign Language) as a basis of the game. It has transnational qualities because it integrates some local Indonesian culture into an American based English competence test. Being a transnational product, the game induces creativity for a number of Indonesian-English students to have a global imagination. The popular culture product named Tommy Pokina language game software is an educative game produced for 8th grade students studying at Junior High School. In designing the game, the method of symbolic analogy with the use of simple objects becomes the main characteristics of the game. In its visualization, the design process makes use of not only particular graphics, visualization effects, typography and interface; but also a number of other aspects. The aspects include the object’s illustrations, viewpoint, composition, and layout in developing the game’s visualization. These aspects are found to be valuable in designing the game.

Ken(shin)do(es it): Exploring Anime Fandom as a Driving Motivation in Practicing Martial Arts

Mass media has long been known for its capacity to influence and inspire its audience. Aside from being able to motivate viewers to consume a product and to participate in a real-world event, it can also spur them to engage in activities that are related to a television show’s theme. In connection with this last point, this study explores the link between the Japanese manga, anime, and movie series and cultural product Rurouni Kenshin and the Filipinos’ motivation in joining a kendo club. A survey of 50 Filipino kendoka or kendo practitioners, which covers questions regarding their exposure to the anime, movie, and/or manga versions of Rurouni Kenshin and their reasons in practicing the martial art, reveals the franchise’s significant influence on them, together with other factors such as generic interest in Japanese culture, self-improvement, and other media product influences.

Integrated culture and creative product inventory policy in green environment

The rise of awareness about the environment protection and worsening of global warming have boosted government to concern more about this issue in recent years, the concept of carbon tax was created. It is important for whole world to reduce the emission of CO2. For culture and creative industries (CCI) of which products are complicated shapes, they need to be packed appropriately. Hence, reducing the emission of carbon in the transportation process is what enterprises of culture and creative industries care about. Once emission of carbon is cut down, the coexistence of business and environment will be seen. For that goal, this study presents an integrated inventory model with single vendor, single buyer and single customer, which combines carbon tax with cost, to find the maximum profit in the model.

Responding to climate change: Surakarta city tourism on legal and policy perspectives

Like other destinations in the Asia region, Surakarta’s tourism policy is vulnerable to the impacts and implications of climate change. The city reliance on its culture and service product which is potentially under threat, coupled with the potential for changing consumer demand patterns, particularly in long-haul markets, should be concerning for the tourism. Yet, the tourism has been criticized for its short-term, profit orientation and lack of action regarding climate change, mainly on legal and policy perspectives. It is against this background that a qualitative study was undertaken with primary and secondary data of Surakarta’s tourism policy to explore the legal perspectives on current challenges and future directions regarding climate change.

GAMBAR WAYANG KARYA SURIPNO DARI PERSPEKTIF RASA DALAM KEBUDAYAAN JAWA

<p align="center"><strong><em>ABSTRACT</em></strong></p><p align="center"> </p><p><em>Wayang purwa is a Javanese art and culture product. The existence of wayang purwa in Javanese culture is very influential on the life of Javanese society. Variants of wayang that can be found today is one of them is a puppet image made by Suripno. The process of creating Suripno puppet shapes also can not be separated from the experience and knowledge of Suripno as the maker. The method used in this study is an ethnographic method that emphasizes the observation of behavior, interviews and artifacts.</em></p><p><em>Suripno's wayang pictures are an expression of his inward appreciation to the characters, mythology and the wayang story. Viewed from the perspective of taste in the Javanese culture aesthetics Suripno puppet pictures are a non-sensory aesthetic based on sense of appreciation, protection, tranquility, evenness and irony.</em></p><p><em> </em></p><p><em>Keywords: Suripno, puppet image, aesthetics, taste, Javanese culture.</em></p>

CONTEMPORARY MUSIC PRODUCT SELLING EXPERIENCE IN LATVIA AND EUROPE

During the age when outcomes of the creative process develop in a great diversity, the issue about product sales and appropriate marketing implementation becomes topical both in clients’ attraction and in the existing products competition from the side of culture organizations’ management. The aim of the research is on the basis of the analysis outcomes of the international and Latvian leading contemporary music festivals and concert organizers’ work experience determine the currently existing trends in contemporary music product sales, including the most appropriate marketing activities for clients’ attraction. Within the framework of research, the survey of managers and marketing specialists (in total 22, incl.13 foreign and 9 local organizers) of working organizations in the branch on Latvian and European scale and 138 listeners of contemporary music festivals and concerts in Latvia has been carried out. In the research it is discovered that contemporary music from the point of priority takes the second place in European concert organizers’ programmes and the third place from the point of interests among listeners in Latvia. The values included in the concert organizers’ products in Europe and Latvia – high level performers’ performance, an interesting programme and innovative content, coincide with the hearers’ main reasons for the choice of the event. Concert organizers in Latvia also see the significance in the offer of classical values, combining them with education and alternative content, but concert organizers in Europe – educating content in combination with alternative environment. The research outcomes reveal that contemporary music in Latvia is regularly consumed by about 40% of total listeners’ number, in Europe the regular consumers’ proportion reaches 50% listeners. In Latvia, despite the critical demographic situation, the tendency of concert attendance is increasing in comparison with other European countries, where it is assessed as firmly stable. According to the obtained data in the research, in the contemporary music product sales the most essential information channel is the social media, which is used for information acquisition by 43% listeners in Latvia, but for information provision it is used by 47% concert organizers in Latvia and 40% in Europe. In the Latvian concert organizers’ practice outdoor advertising (20%) is also popular and forms the point of listeners – posters (31%). Concert organizers in Europe create additional creative products for interest, apply public relations and the integrated marketing communication. The research outcomes have revealed the need for the concert organizers to focus on marketing communication and society’s education issues both in culture-policy of updates and collegial cooperation promotion among event creators in the branch for the contemporary music product sales. Keywords: culture product, contemporary music festival, concert organizers, marketing activities.

Risk supply chain culture and creative product inventory policy

Due to the globalization, the changes of international transportation are evolving from processing and marketing system. Especially for culture and creative industries (CCI), which are popular industries nowadays. Culture and creative product is more vulnerable than normal goods. Hence, the packing and transportation are more important and difficult. The culture and creative enterprises are forced to speed up their supply because of the requirements of customers. Thus, many culture and creative enterprises want to manage their supply chain more effectively. However, for the international transport, it would cause the transportation risk frequently. This study tries to find a feasible way of applying integrated inventory model with the consideration of incorporating production programs and maintenance to an imperfect process. In addition, this article also thinks about the transportation risk among suppliers, retailers and manufactures. Consequently, the two-echelon inventory and transportation risk model is special for culture and creative industries, and then have real verification.

Rational design of peptide affinity ligands for the purification of therapeutic enzymes.

Non-mAb biologics represent a growing class of therapeutics under clinical development. Although affinity chromatography is a potentially attractive approach for purification, the development of platform technologies, such as Protein A for mAbs, has been challenging due to the inherent chemical and structural diversity of these molecules. Here, we present our studies on the rapid development of peptide affinity ligands for the purification of biologics using a prototypical enzyme therapeutic in clinical use. Employing a suite of de novo rational and combinatorial design strategies we designed and screened a library of peptides on microarray platforms for their ability to bind to the target with high affinity and selectivity in cell culture fluid. Lead peptides were evaluated on resin in batch conditions and compared with a commercially available resin to evaluate their efficacy. Two lead candidates identified from microarray studies provided high binding capacity to the target while demonstrating high selectivity against culture contaminants and product variants compared to a commercial resin system. These findings provide a proof-of-concept for developing affinity peptide-based bioseparations processes for a target biologic. Peptide affinity ligand design and screening approaches presented in this work can also be easily translated to other biologics of interest. © 2018 American Institute of Chemical Engineers Biotechnol. Prog., 34:987-998, 2018.

Innovation culture and the performance of new product launches: A global study

Abstract We examine how innovation culture affects new product launch performance in a sample of entrepreneurial ventures (N = 334). In order to examine the relation between innovation culture and new product launch performance, we embarked on a two-step process. First, we examined the factor structure of innovation culture—results confirmed nine-dimensions. Here, a grouped confirmatory factor analysis (CFA) examined cross-cultural differences between eastern and western cultures. Second, the dimensions of innovation culture were used to determine culture profiles across these 334 entrepreneurial ventures. We found two clear subpopulations of innovation culture and we link these two clusters to new product development (NPD) performance (i.e., new product sales and profits averaged over 5 years). In particular, a Latent Profile Analysis (LPA) suggested two profiles existed with respect to innovation culture—that is, ventures that ranked ‘high’ across all innovation culture dimensions versus ventures that ranked ‘low’ across all nine dimensions. Ventures scoring higher across all innovation culture dimensions had significantly higher new product profits and sales. In a series of robustness checks, a path model revealed no significant moderation by region (i.e., eastern vs. western countries) in the innovation culture to performance relationship. Implications as well as directions for future research are discussed.

The role of yeast culture (Saccharomyces cerevisiae) on performance, egg yolk fatty acid composition, and fecal microflora of laying hens

ABSTRACT This study investigated the effects of different levels (0.05, 0.1, and 0.2%) of yeast culture supplementation on body weight, feed intake, feed conversion ratio, egg production, egg weight, egg quality traits, egg yolk fatty acid composition, and microbiological flora in feces. A total of 240 laying hens at 18-19 weeks of age were divided into four groups and fed a basal diet containing 2750 kcal/kg metabolizable energy and 16% crude protein for 16 weeks. The basal diet was supplemented with 0.05, 0.1, and 0.2% commercial yeast culture product obtained from Saccharomyces cerevisiae. The different levels of yeast culture supplementation to the diets did not statistically affect body weight change among the treatments. However, feed intake was lowest in the group fed 0.2% of yeast culture. The highest egg weights were obtained from the groups fed 0.1 and 0.2% yeast culture, when compared with control group. Regarding fatty acid composition, linolenic acid (C18:2 n6) was lowest in the group fed 0.2% yeast culture. However, yeast culture supplementation to the diet did not alter the microbial flora. Yeast culture (S. cerevisiae) supplementation to the diet of laying hens is beneficial for increasing feed intake and egg weight of laying hens without affecting the microbial flora in their digestive system.

Conceptual Framework and Case Study of China's Womanese scripts Used in Culture Product Design

<p>Womanese scripts (also called Nushu女書) has been praised as one of the Chinese</p><p>special and secret languages, and a kind of unique characters used by women only. Designing "culture" into products will be a design trend in the global market. Based on the research of cultural and creative product design, this article analyzes Womanese scripts and artifacts from three aspects to explore new cultural product designs. Combined with the Scenario approach, this article will construct a framework for turning Cultural paradigm to Cultural product design. Taking the case of Chinese Womanese scripts, the conversion of cultural products is carried out to verify the value of the research framework. Therefore, a general framework is proposed for Womanese scripts to translate culture creative industrial design that applies to a culture product design and economic model. Besides, Womanese scripts is a kind of emotional product that can be expressed and transmitted into modern life and can increase the emotional interaction between people. This has a great significance to the cultural creative industry design and economic model, such as historical and cultural heritage.</p>

Growth, Agar Yield and Water Quality Variables Affecting Mass Propagation of Tissue Cultured Seaweed Gracilaria verrucosa in Pond

Mass propagation of tissue culture produced seaweed seedling was conducted in the pond. The present study aims to evaluate the growth of tissue culture produced seaweed seedling of Gracilaria verrucosa, its agar yield and related water quality variables during propagation in pond. The seedling propagation was conducted in pond using long line method for 9 cycles (30 days per cycle). The daily growth rate was calculated by weighing 30% of the total amount of seaweed at ropes line every 15 days. Agar yield was analyzed every 30 days in hot water extraction method. Water quality monitoring was conducted every 15 days. The data of daily growth rate and agar yield were analyzed descriptively. A simple linear regression analysis was conducted in order to analyze the relationship between growth and agar yield as well relationship between water quality variables, growth and agar yield. The result showed that the average daily growth rate of nine cycles was 3.38±1.49%. The highest agar yield was yielded from cycle II (27.84±1.60%) and the lowest was in cycle I (10.30%±2.15). There is no relationship between daily growth rate and agar yield (R2=0.055). Daily growth rate was mostly influenced by phosphate (P<0.05), nitrate (P<0.05), salinity (P<0.05) and light penetration (P<0.05). Meanwhile, agar yield was mostly influenced by temperature (P<0.05) and light penetration (P<0.05). Present study promising for seaweed G. verrucosa mass cultivation of tissue culture product which is a feasible alternative method to supply seaweed seedlings in seaweed farming development. Keywords: growth, agar yield, G. verrucosa, tissue culture, water quality

한국적 디자인을 기본으로 한 패션문화상품 셔츠디자인 개발

한국적 디자인을 기본으로 한 패션문화상품 셔츠디자인 개발

Organizational culture and radical innovation: Does innovative behavior mediate this relationship?

Product innovation, in particular radical product innovation, is considered to have a positive effect on company success. As a consequence, there is growing interest in the literature on how to foster radical product innovation. Organizational culture is frequently cited as an antecedent. The underlying assumption is that the culture facilitates radical innovation by encouraging employees' innovative behavior. However, empirical research on the mediating role of employees' innovative behavior in the relation between organizational culture and radical product innovation is scarce. The purpose of this paper is to analyze this mediating role using a sample of Spanish firms. Findings show that adhocracy and market cultures are positively related with the degree of radicalness of product innovation and that employees' innovative behavior mediates that relation, but only in the case of the adhocracy culture.

Hangul culture product design direction of national museum shop

연구배경 한글은 기존 문화상품 디자인의 주요 소재였고 한자 기반 길상 문자를 대체하는 한국적 이미지의 핵심 매개체 임무를 수행하고 있다. 이런 관점에서 한글을 모티브로 한 문화상품의 사례와 현황을 분석 연구함으로써 한글 문화상품의 활성화와 올바른 개발이 이루어질 수 있도록 방향성을 제시하고자 한다. 연구방법 한글을 모티브로 개발된 문화상품의 디자인 사례를 중심으로 표현된 한글 디자인의 특성을 연구한다. 글꼴의 유형, 크기, 색상 등과 함께 레이아웃 구성형태, 여백의 활용 유형 등을 비교 분석함으로써 한글을 활용한 문화 상품의 발전에 기여하고자 한다. 연구결과 한글을 모티브로 한 문화상품의 디자인을 분석한 결과는 자음과 모음 즉, 음소 단위를 이용하여 산세리프 계열의 고딕 글꼴로 패턴 형식의 표현 방식으로 디자인됨을 알 수 있다. 이는 음소 단위로도 한글의 조형성을 충분히 나타낼 수 있으며 한글이 붓에 의해 쓰이는 글씨가 아니라 그려지는 고딕형의 문자란 점을 나타내는 결과이다. 나아가 표현 방식에서는 직접 의미나 메시지를 전달하는 디자인보다는 간접적으로 한글의 아름다움을 표현하는 패턴 형식의 레이아웃을 선호한다는 점도 연구를 통해 알 수 있다. 결론 한글 문화상품 디자인에서는 음소 단위의 자음과 모음을 활용하여 산세리프체인 고딕형 글꼴로 패턴화하여 표현하는 것으로 나타나고 있다. 이는 한글이 표음문자로서 기본 도형을 활용하여 창제된 음소 단위의 문자이므로 음소 단위를 활용하여 패턴화하기에 쉽다는 특징을 가지고 있음을 알 수 있다. 한글을 모티브로 한 문화상품의 디자인은 음소 단위, 고딕, 패턴이라는 키워드로 정리할 수 있다. 나아가 디자인의 방법적인 측면으로 접근한다면 패턴화에서 그 답을 찾을 수 있다.