Cultural Tourism Research Articles

LECTURER'S COMMUNICATION ATTRACTIVENESS AND STUDENT CREATIVITY IN THAI SUMMER COURSE PROGRAM

This study aims to measure and analyze facts about the relationship between the lecturer's communication attractiveness in the Summer Course program in Thailand and student creativity in the study of culture tourism. The method used is quantitative; to measure the correlation, the researcher used the Correlation Analysis Test using IBM SPSS Statistics 23 software. The results of the research show that there is a significant correlation between the lecturer's communication attractiveness, who provides learning materials on the Summer Course program at the International College RMUTK, Thailand, and the creativity of Communication Science students in West Java, Indonesia, in studying Tourism and Thai culture. In general, the conclusion of this study has proven that the communication attractiveness of lecturers consists of six variables: lecturers' communication of attractiveness, namely: taking style attractiveness, communication skill attractiveness, communication techniques attractiveness, communication strategy attractiveness, communication behavior attractiveness, communication intelligence attractiveness has a positive and significant correlation with student creativity which is measured from 9 aspects creativity, namely: setting creativity, building creativity, organizing learning, facilitate creativity, positive creativity, balance and opportunity creativity, courage and imagination creativity, managing creativity, mastery of creativity. The variable with the highest relationship value is between the variable of Lecturer Communication Appeal and variable Y: Arrangement Creativity and Building Creativity. The relationship between variables that have the lowest relationship value is between the relationship of Communication Appeal and the variable of Learning Organization. The variable of Lecturer Communication Attractiveness (X) is closely related to Student Creativity (Y).

An overview of consumer preferences for souvenirs in China post-COVID

The COVID-19 epidemic had a major effect on the travel sector worldwide, with China's souvenir market being especially hard hit. Examining post-COVID-19 tourist preferences for memento designs, this study also attempts to explore the ramifications for the souvenir design business as the tourism sector starts to recover. In order to find pertinent publications from 2019 to June 2024, a systematic literature review procedure based on the PRISMA criteria was used to scan the Web of Science and Scopus databases. After screening the collected literature for research themes and post-pandemic development trends, the VOSviewer tool was used to perform keyword co-occurrence analysis. Four primary research issues were established by the study: (1) the rationale for cultural tourism; (2) community involvement; (3) technological integration design; and (4) cultural economic analysis. It was discovered that travellers prefer personalised travel experiences and engaging with local culture, and that creating keepsakes using technology is becoming more and more popular. Travellers' tastes for Chinese souvenir designs have changed since COVID-19, and they are now more interested in individualised experiences, cultural components, and technological integration. The study's conclusions offer legislators, souvenir designers, and other tourism industry practitioners insightful information on how to promote innovation and long-term economic success.

Introducing meta-governance as a sustainability tool in popular culture tourism regional development

ABSTRACT Popular culture tourism development suffers from a weak grounding in the broader societal system in which it operates, and there is insufficient understanding of how governance can assist in counterbalancing this trend. What is therefore required is a deeper understanding of how current and future governance can complement popular culture tourism development in the wake of the sustainability transition. The aim of this paper is to propose a meta-governance analytic framework that can serve as a critical lens for an improved holistic understanding of popular culture tourism development in the regional governance context. Drawing on a selective literature review of the meta-governance field, the concept is introduced as a critical lens through which existing and future popular culture tourism governance can be theoretically and empirically scrutinized. It is proposed that a popular culture tourism meta-governance analysis should revolve around the rationale for this form of niche tourism, resourceful stakeholders, the governance landscape, and appropriate governance strategies and tools.

Will the decrease in food availability affect food tourism? A historical and contemporary perspective: horizon 2050 article

Purpose This study aims to discuss the possible consequences of food crises caused by unsustainable food production and distribution, as well as how the rapid depletion of food resources may affect human life, destinations and the food tourism industry. Design/methodology/approach To address the lack of research examining the impact of sustainability issues and food crises on food tourism, this study conducted a critical review of the literature and reports related to agriculture, food production and sustainability. Findings Global conflicts, climate change and supply disruptions result in the reduction of food availability and quality. The high price of food and energy in such circumstances will further exacerbate poverty and delay destination development, which will negatively impact food tourism's economic sustainability. Furthermore, local businesses will be limited in their ability to offer a variety of culinary experiences, which will negatively impact the overall experience of food tourism. In this context, there is a pressing need to investigate the experiential aspects of food tourism as well as today's challenges relating to food crises at multiple levels, sustainable approaches, food quality and food services. Research limitations/implications The United Nations, FAO, WHO, UNICEF and other regional and international organizations refer to unsustainable practices and food crises on a variety of levels. Several sectors, including the food tourism industry, are predicted to be negatively affected by the current situation. However, governments have not adopted an emergency code to address this issue, except in some regions experiencing extreme inflation and food shortages. Besides promoting sustainable practices, responding to global crises and enhancing culinary and cultural tourism experiences, food crisis management and sustainability efforts can have a significant impact on future research, practical applications and societal outcomes. Originality/value As one of the first studies conducted in this field, this study examines the effects of declines in food production and issues in the supply chain on the food tourism industry.

Sustainable management of gastronomic tourism in specific destinations: Perspectives and challenges

Gastronomic tourism is a form of travel that has gained relevance today, making it crucial to understand the promotion and management strategies in specific destinations. This systematic review article aims to analyze these strategies, highlighting the importance of cultural authenticity and collaboration between local actors. The methodology used is aligned with a descriptive and correlational approach, using criteria of exhaustiveness and relevance to review ethnographic research and scientific articles. The results reveal the influence of ancestral knowledge on cultural tourism, as well as the challenges of food heritage and food transculturation. In this sense, the need to design promotional strategies that promote traditionality, identity and cultural empowerment in local communities is highlighted. In conclusion, this study provides a comprehensive understanding of gastronomic tourism promotion and management strategies, underscoring the importance of preserving cultural authenticity and promoting local collaboration for the sustainable development of gastronomic tourism.

The animo Timpag people in the development of tourism villages in Bali

The goal of this study is to identify possible areas for tourism development in Tabanan Regency, Bali namely in Timpag Village. In Tabanan, It’s a relatively new tourist destination. The success of other tourists villages in Bali seem to inspire the Timpag villagers to enhance their tourism potential. This research aims to reveal the factors that make Timpag villagers interested in building a tourist village and inventory the tourism potential. Therefore, the sample is those selected in Timpag village by purposive sampling. The research was conducted using qualitative methods. Data was gathered through observations and literature reviews. Each data set was analyzed using qualitative techniques. This research found that animo as a social interest is an important factor in the development of tourist villages. The research findings indicate that: First, the Timpag people are eager to develop the village’s tourism potential and have shown social solidarity by prioritizing the creation of tourist infrastructures. Many forms of tourism solidarity were not caused by the role of the pokdarwis. The tourism animo has become a huge internal factor for the Timpag people for their tourism village; Second, Timpag Village has potential for natural tourism, cultural tourism, ecotourism, and special interest tourism. It has developed based on capital and social commitment based on their tourism animo. Some of the tourism potential hasn’t developed optimally due to the lack of support from pokdarwis, resistance from some Timpag communities, and lack of local government assistance for tourism development in Timpag village.

Utilization of Lake Toba culinary identity for gastronomic tourism development

This research explores the potential of gastronomic tourism in the Lake Toba region of Indonesia, focusing on the unique culinary identity and traditions of the Batak tribe. Batak culinary practices are firmly rooted in local traditions and environmental conditions, with major traditional foods and drinks such as Tuak, Na Niura, and Mie Gomak having strong cultural values. Currently, Lake Toba gastronomic tourism has not become a leading tourism destination. The purpose of this study is to examine how environmental and cultural factors affect local cuisine and beverages in the Lake Toba region and to identify challenges and opportunities in promoting these gastronomic assets effectively. This qualitative research uses interviews, observations, and documentation to collect data. Key stakeholders, including local business owners and Batak cultural experts were interviewed using non-probability snowball sampling to gain comprehensive insights into the region's culinary identity. The results of the study highlight the cultural significance and potential tourist attraction of traditional Batak food and beverages. However, challenges such as tourists' lack of knowledge about local cuisine were identified. The study shows that a more structured and strategic approach, including annual food festivals and culinary tours, is needed to increase the demand for Lake Toba's Gatronomi tourism. This study underscores the need for an annual Lake Toba Gastronomy festival to utilize local culinary heritage, thereby increasing cultural preservation and tourism development in the Lake Toba region.

Developing Madrasah Tourism Experience Model: Examining Tourist Psychological Variables through Systematic Literature Review

This study investigates the Madrasah Tourism Experience Model (MTEM), focusing on its role in understanding the complex interplay between cultural, psychological, and environmental factors in Madrasah tourism. Despite increasing interest in religious and cultural tourism, there is a significant research gap regarding the specific experiences and psychological impacts of visiting Madrasahs. This research addresses this gap by examining key psychological variables influencing tourists’ experiences in these settings. Using a systematic literature review (SLR) methodology, the study analyses 16 carefully selected articles from 327,715 papers to construct a comprehensive model. It highlights how social interaction, cultural engagement, novelty, pleasantness, and relaxation contribute to the tourist experience. The findings extend existing theoretical frameworks by exploring how cultural exchange and hospitality within Madrasah tourism can enhance psychological well-being and satisfaction. Key findings indicate that Madrasah tourism can be significantly improved through tailored experiences, such as guided tours and interactive exhibits, and by creating serene, immersive environments. This approach reaffirms established theories and introduces new insights specific to Madrasah tourism. The implications are significant for both academic researchers and tourism practitioners. The MTEM offers practical guidelines for enhancing visitor experiences and promoting sustainable tourism practices. By integrating cultural exchange and environmental stewardship, Madrasahs can provide more engaging and satisfying experiences, fostering long-term visitor loyalty and contributing to cultural and religious tourism.

Teaching and learning for sustainable futures: Reclaiming, collaboration and empathy

Introducing community engagement to my annual class of Visual Art honours students has become increasingly challenging. There is a healthy resistance to the perception of ‘cultural tourism’, and students are sensitive to the idea of entering a community as voyeurs with the perception of privileged “saviours”. I offer a particular example of an emerging annual exchange with the African Reclaimers Organisation (ARO), who have partnered with the University of Johannesburg (UJ) in a range of projects that can add value to upcycling of collected and sorted waste products. The pervasive news of corruption, violence, and rolling blackouts undermines well-being and increasingly perpetuates despair, apathy, or distraction. In this climate, a question of response in an educational environment is pertinent. How does one teach and learn about sustainable futures? How can educators foster empathy, agency, and activism among students? This article draws on ecology activist and scholar Dylan McGarry’s expanded concept of transgressive social learning using skills transfer through an apprenticeship, which is helpful in framing a model of teaching and learning based on social exchange. Including selected student reflections, the paper considers methods and practices that model ways to develop various forms of personal and social agency through exploring empathetic encounters.

Cultural Tourism in Predominantly Rural Communities. Residents’ Perception in Buzău Carpathians and Subcarpathians (Romania)

Abstract Cultural tourism (CT), although considered by some “friendly tourism”, has its impacts, being perceived by more and more people and communities as a force of change through its diversification. This study is aimed at exploring CT’ in Buzău Carpathians and Subcarpathians (BSC) perception by residents using the interview method, targeting three main objectives: Identifying the profiles of the interviewed residents on CT as a driving factor for future development of CT; Analysing the perceived aspects/elements linked to CT and Identifying the roles played by locals for the valorisation of CT sights. The results show that the residents understood CT as a mix between the natural and cultural dimensions of local reality and its positive impact on local traditions. The study highlights the idea that the residents could and should be active agents for the CT local attractions and for the future development of this type of tourism within the study area.

Memorial museums as an object for studying cultural and historical heritage in the system of modern education

Introduction. Preservation and study of cultural and historical heritage is one of the strategic tasks of modern society. UNESCO has played a major role in the implementation of these tasks for many years. UNESCO suggests that cultural and educational tourism, as a way of consuming cultural attractions, among which museums occupy an important place, is an effective method of studying world heritage. The purpose of the article is to prove the role of memorial museums as an objects of cultural and educational tourism and a factor in the study of cultural and historical heritage. Materials and methods. The research materials and methods are based on an analysis of the specifics of memorial museums as an object of study of cultural and historical heritage. The methodological basis is the theory of museum communication, the theory of “memory studies”, as well as methodological aspects of the study of cultural and historical heritage in the system of modern education. The research materials are based both on traditional methods and on the use of an interdisciplinary approach, including sociocultural and activity methods. Results. The results of the study are based on the analysis of information on the topic of educational and scientific activities of two modern memorial museums: The State Memorial Historical-Literary and NaturalLandscape Museum-Reserve of A. S. Pushkin “Mikhailovskoye” and the State Memorial Museum of the Defense and Siege of Leningrad, which have a unique history and status as objects of cultural heritage of the Russian Federation. Authors analyze media files from museum data, materials from online broadcasts of conferences, seminars and round tables, interviews, lectures and publications of researchers. Conclusion. The conducted research helps to determine further ways of developing educational tourism and the role of the memorial museum as an object for studying cultural and historical heritage with the aim of using it in the process of educational and outreach activities.

EXPERIENCE OF PILGRIMAGE TOURISM DEVELOPMENT OF FOREIGN COUNTRIES

In the era of globalization, rapid technological development and changing socio-economic landscapes, preserving cultural heritage appears an important task. Polishers of our colorful and rich cultural heritage face the challenges of preserving and passing on this heritage to future generations, and cultural tourism has the potential to play a crucial role in this preservation process.

Determinants of Cultural Tourism Engagement: An In-depth Analysis of Tea Culture Tourism at Wuyi Mountain, Fujian Province, China

We aim to uncover factors affecting tourists’ intention to visit Wuyi Mountain as a tea culture tourism destination. This study utilized a questionnaire survey method to collect 403 Generation Z tourists from Beijing, Shanghai, and Shenzhen. Furthermore, this research conducts a structural equation model to process the data. The results indicate (1) Cultural identity has a direct positive impact on behavioral intentions, indicating that the stronger the sense of cultural identity, the stronger the tourists' behavioral intentions; (2) Attitude, subjective norms, and perceived behavioral control also have direct positive impacts on the behavioral intentions of Generation Z tourists, suggesting that these factors play essential roles in the formation of behavioral intentions; (3) Cultural identity indirectly influences behavioral intentions through attitude, subjective norms, and perceived behavioral control, with these factors serving as significant mediators between cultural identity and behavioral intentions.

Memorability of Tourism Experiences and The Influence Towards Revisit Intention to The Museum: A Conceptual Model Development

Museums play an important role in cultural tourism as they display cultural heritage, present the culture and history of different regions, and have educational and entertainment functions. Museum visitors belong to the same tourism industry that makes up the whole contribution to the country's GDP. It is indisputable to address tourism as an industry that focuses on visitors' personal experience, whereby tourists are eager for a memorable tourism experience (MTE). Specifically, a study on MTE and revisit intention has existed in recent years. Despite the growth of studies on MTE and revisit intention, studies that focus on museum settings were found to be scarce. Hence, this article aims to integrate previous research about MTE and revisit intention that finally will propose a conceptual framework for future study. This case study will use a non-probability sampling method that will consider the National Museum as the survey site. The findings of this study are expected to assist the relevant tourism stakeholders in maneuvering tourism experience marketing and promoting revisit intention among the visitors of the museums in Malaysia.

The Attraction of Martapura Intan Market As A Tourist Object in Banjar District

Martapura Intan Market is a famous gem trading and polishing place in South Kalimantan. Intan Martapura Market, which used to be busy with visitors, is now starting to decrease because buyers' interest is decreasing and promotion and marketing strategies are not yet effective. In fact, Intan Market has aspects in the form of a tourist attraction, which if developed could make Martapura Intan Market a more popular tourist attraction in Banjar Regency. The aim of writing this article is to describe the attractiveness of Martapura Intan Market as a tourist attraction in Banjar Regency. This research uses a qualitative research approach with descriptive research type. Data collection techniques were carried out by conducting observations, interviews, documentation and literature studies. Data analysis uses data reduction techniques, data presentation and drawing conclusions. The results of this research describe that the attraction of Martapura Intan Market as a tourist attraction is in the aspects of cultural tourism and shopping tourism. Cultural tourism related to stone crafts which are processed into various forms and other shopping tourism related to traditional shopping centers that sell various kinds of gemstones and other products from Banjar Regency. Tourist attraction in the aspects of cultural tourism and shopping tourism is something that has an impact. If managed and developed well, Martapura Intan Market will become one of the popular tourist attractions in Banjar Regency.

The social media usage and their effect on Tourism marketing behavior A Study among University International Students in Indonesia

This study investigates the impact of social media on tourism marketing behavior among international students in Indonesia. Employing a descriptive research method utilizing a qualitative approach, in some groups it was conducted with international students to explore their travel experiences and the influence of social media on their destination choices. The findings reveal that social media plays a significant role in shaping students' travel decisions, with a particular emphasis on the importance of visual platforms like Instagram and YouTube and their specific interests in how and where to visit with the help of these platforms. This research contributes to the existing literature on the role of social media in tourism marketing and provides insights into the preferences and behaviors of international students, a key demographic in the tourism industry. The discussion covers the range of interests that students have in artificial, cultural, and natural tourism as well as more niche types including MICE, health, and information tourism. Notably, participants stressed the need for thorough travel information, especially about lodging, meals, transportation, and guided tours information that is mostly found online. The study emphasizes how social media use and the diverse range of tourist experiences that foreign students in Indonesia are looking for are intricately related. Overall, this investigation clarifies the mutually beneficial relationship between social media dynamics and traveller behaviours, revealing information that is essential for academics and industry participants to comprehend in order to fully utilize digital platforms in modern tourism.

Informal Institution and Tourism Development: Insights From Confucian Culture

ABSTRACTAs the cornerstone of traditional Chinese culture, Confucian culture significantly shapes personal values and behaviours. This study investigates the impact of Confucian culture on tourism development, from a supply‐side perspective, using a sample of 269 Chinese cities between 2013 and 2019. The baseline results, validated through endogeneity tests and robustness checks, consistently indicate a positive correlation between Confucian culture and regional tourism growth. Utilising a chained multiple mediation model, the study delineates the primary mechanisms, showing that Confucianism bolsters tourism innovation by elevating labour quality and capital investment, thus propelling tourism development. Furthermore, the heterogeneity analysis demonstrates the synergistic effect of Confucian culture with formal institutions in advancing tourism. However, the positive effects of Confucian culture on tourism are attenuated by the effects of other cultures. These findings significantly contribute to the literature and offer valuable managerial implications.

Research On The Integration Of Cultural Tourism Resources Into Values Education In Higher Vocational Colleges

Based on a questionnaire survey, this paper analyzes the problems existing in the integration of cultural tourism resources into values education in higher vocational colleges, and summarizes the way of integrating cultural tourism resources into values education in higher vocational colleges, so as to continuously improve values education in higher vocational colleges.

How Tourism Cultural Events Influence Multicultural Competence, Tourism Destination Image, and Visit Intentions: Evidence From the Pharaohs' Golden Parade

ABSTRACTThis study explores the impact of tourism cultural events on fostering multicultural competence and their effects on tourism destinations. Data were collected from viewers of the Pharaohs' Golden Parade broadcast on the Egyptian Tourism Promotion Authority's “Experience Egypt” YouTube channel. The data were analyzed using an inductive research approach, uncovering four distinctive themes: multicultural competence precursors, cultural tourism events' unique cultural and social elements, multicultural competence, and destination outcomes. Based on the study findings, a framework was proposed to depict the envisaged relationships between the four main themes. Practically, the study provides insights for destination marketing organizations on how viewers' impressions of cultural events on social media and official homepages could shape a destination's image and influence travel and word‐of‐mouth intentions.

Factors Affecting the Intention to Choose Cultural Travel Destinations Associated with Experience of Domestic Tourists: Research at the Lotus Silk Village Phung Xa, Ha Noi

Culture-based travel associated with experiential activities is becoming increasingly popular and favored by domestic tourists in Vietnam. In that context, understanding the factors influencing tourists’ intentions of choosing destinations is paramount. The lotus silk village Phung Xa, Ha Noi, with cultural values and unique experiences, is a typical example of such cultural travel destinations. This study utilizes the Theory of Planned Behavior (TPB), factors incorporated into the model include Travel Motivation (TM), Destination Information (DI), Attitude (AT), Subjective Norm (SN), and Perceived Behavioral Control (PBC), which impact the dependent variable “Intention of choosing cultural tourism destinations involved with experiential activities at the Phung Xa lotus silk village Hanoi” (IC). The results show that Attitude (AT) has the strongest influence on the intention to choose Phung Xa lotus silk village as an experiential cultural tourism destination, with an impact level of 0.332; Perceived Behavioral Control (PBC) has an impact level of 0.207; and Travel Motivation (TM) has an impact level of 0.195. The factors Destination Information (DI) and Subjective Norm (SN) are not statistically significant to conclude their influence on the dependent variable ‘Intention to choose Phung Xa lotus silk village as an experiential cultural tourism destination' (IC).