Cultural Service Quality Research Articles

Research on the Influencing Factors of Cultural and Tourism Service Quality in Huizhou Area

This study investigates the elements that influence the quality of cultural and tourism services in the Huizhou region, seeking to improve the region’s tourism competitiveness and revive the growth of the local rural tourism industry based on the background of cultural and tourism integration. This article builds an evaluation index system for the influencing variables of culture and tourism service quality by choosing 20 indicators from three categories: public service quality, cultural service quality, and tourism industry performance. The entropy weight Topsis method is employed to assess the service quality of three districts and five counties in the Huizhou area, which serves as the research object. Research has shown that (1) the number of five-star hotels, the number of A-level scenic spots, and the number of overseas tourists received have a significant weight, and these have become important factors affecting the effective supply of high-quality rural tourism; (2) there is a significant difference in the quality of cultural and tourism services in different areas across the Huizhou region, with Tunxi District and Yi County having the highest level of service quality, while Qimen County and Jixi County have the lowest level; (3) The overall quality of cultural and tourism services in Huizhou region is relatively high, with six districts and counties rated medium or above, accounting for about 75% of the total. Therefore, it is necessary to improve the infrastructure construction, improve the quality of public services, maintain the local and regional culture, accelerate the integration of culture and tourism, and enhance the high-quality development of regional tourism in Huizhou.

Measuring the Level of Citizens' Satisfaction with the Performance of the Municipality: A Case Study of Pul-e-Khumri Municipality

This article tries to use the perspective of the citizens of Pul-e-Khumri city to measure their satisfaction with the performance of the city manager in the field of urban services understudy and measurement. For this evaluation, using theoretical studies, 32 types of municipal services in three sections public services, infrastructure, and culture were selected. In the next step, a research questionnaire was designed based on these services. Then 415 questionnaires were distributed among the citizens of the study city. In the next step, 395 complete and error-free questionnaires were collected and entered into SPSS software. Finally, the research results were analyzed using a one-sample t-test. The results showed that the average satisfaction of citizens with the quality of public services in Pul-e-Khumri was equal to 2.34. The average satisfaction with the quality of infrastructure services in Pul-e-Khumri is equal to 2.05, and also the average satisfaction with the quality of cultural services in Pul-e-Khumri is equal to 2.02. It can be said that the level of citizens' satisfaction in the three sectors of services mentioned is below the average level (3). The results of statistical analysis showed that concerning all municipal services, the results have a significant level of less than 0.05. Citizens' satisfaction with municipal services is below average because the average difference between all municipal services with the test statistic is calculated negatively and is lower than the average (3). The level of satisfaction of the citizens of Pul-e-Khumri city with all municipal services is below average.

Smart Culture Management: Theoretical Aspects

The aim of the research is the investigation of the essential theoretical aspects of smart culture management. The article formulates the theoretical construct of smart culture management by combining cultural management and management concepts, closely linking cultural management with the implementation of cultural policy and seeing the specifics of smart cultural management.Qualitative analysis was performed of theoretical sources of foreign countries and Lithuania. Also, a comparative analysis of different concepts was carried out, highlighting similarities and differences of concepts (in order to discern correlations between them).Five groups of cultural management concepts are distinguished: cultural management as specific management in art and culture; cultural management as a phenomenon, process reflecting the formation and implementation of cultural policy; cultural management as an institution management; cultural management as a profession and academic discipline; cultural management as leadership-based management. Theoretical analysis of the phenomenon of smartness in cultural management allowed us to distinguish six dimensions of smartness: strategic, creative development, harmonization of interests in the cultural sector, empowered cultural sector parties, the harmony of intellectual and technological capital, the culture of shared value creation.Exploring the urban cultural field situation, using a model that reflects the 6 dimensions of smart culture management and 18 qualities of a smart social system, will highlight the strengths and weaknesses of the cultural field. By analyzing the weaknesses, the researchers will be able to make recommendations on how to improve the current situation. Improving the cultural field at the local level will significantly increase the quality of cultural services provided to the population.In future research, it is planned to apply the theoretical model of smart culture management to the analysis of situation analysis in the selected city. Analysis based on this theoretical model can also be performed at the state level, thus providing a comprehensive view of the cultural field situation.

ОСНОВНІ ПРОБЛЕМИ ЗДІЙСНЕННЯ ДІЯЛЬНОСТІ ЗАКЛАДАМИ КУЛЬТУРИ В УМОВАХ ДЕЦЕНТРАЛІЗАЦІЇ

The culture has always been funded residually. And now funding continues to be made available to address the immediate needs of communities. Subventions received by communities as part of the reform were aimed at road mending, renovating municipal equipment, water suppling, and upgrading. As a result, it is impossible to maintain cultural institutions and provide quality cultural services to the population in less well-off communities. This may result in depressed territories being left without cultural facilities, cultural programs and projects. Another problem that exists in villages, towns and small towns is the so-called «staff shortage». Low wages and lack of professional prospects in rural areas don’t help involvement of experts to work for positions in the field of culture. In the more capable ATCs, as well as in the communities that have become the centers of the community, there is often at least a team of the director, the artistic director, the circle leaders who organize the cultural life in the community. But in small villages, in houses of culture, the enthusiasm of only one person who has worked in this position all his life is still held. This person is at the same time a director, artistic director, head of all circles, and sometimes a technical worker. According to R. Yu. Mylian, increased attention to solving problems of the sociocultural development of rural settlements will contribute to the preservation and development of cultural institutions in rural areas, prevent the outflow of the working and most educated population, especially young people, and will eventually strengthen the sustainable development potential of Ukraine as a whole. The organization and holding of mass cultural events in rural areas is an effective means of strengthening the competitiveness of rural areas, enhances the development of cultural interregional and cross-border cooperation, event-tourism and has a positive impact on the branding of rural settlements as tourist attractions. To address the above issues, is invited to identify an approach whereby a State, acting by the Culture Ministry, will develop standards for the minimum volume and quality of cultural services, compliance with which will be mandatory for local governments in communities. This may occur by defining and establishing a set of basic services guaranteed by the State and financed from the State budget. For the normal functioning of State culture, it is necessary to establish a new concept of these institutions activities in the ATC, to provide for tax exemption by legal acts and to clearly define the types of services provided by cultural activity.