Smart Culture Management: Theoretical Aspects

Rytis Milkintas

doi:10.21277/st.v43i1.301

Abstract

The aim of the research is the investigation of the essential theoretical aspects of smart culture management. The article formulates the theoretical construct of smart culture management by combining cultural management and management concepts, closely linking cultural management with the implementation of cultural policy and seeing the specifics of smart cultural management.Qualitative analysis was performed of theoretical sources of foreign countries and Lithuania. Also, a comparative analysis of different concepts was carried out, highlighting similarities and differences of concepts (in order to discern correlations between them).Five groups of cultural management concepts are distinguished: cultural management as specific management in art and culture; cultural management as a phenomenon, process reflecting the formation and implementation of cultural policy; cultural management as an institution management; cultural management as a profession and academic discipline; cultural management as leadership-based management. Theoretical analysis of the phenomenon of smartness in cultural management allowed us to distinguish six dimensions of smartness: strategic, creative development, harmonization of interests in the cultural sector, empowered cultural sector parties, the harmony of intellectual and technological capital, the culture of shared value creation.Exploring the urban cultural field situation, using a model that reflects the 6 dimensions of smart culture management and 18 qualities of a smart social system, will highlight the strengths and weaknesses of the cultural field. By analyzing the weaknesses, the researchers will be able to make recommendations on how to improve the current situation. Improving the cultural field at the local level will significantly increase the quality of cultural services provided to the population.In future research, it is planned to apply the theoretical model of smart culture management to the analysis of situation analysis in the selected city. Analysis based on this theoretical model can also be performed at the state level, thus providing a comprehensive view of the cultural field situation.

Highlights

The national culture of the country is the foundation of the state
The field of smart culture management is depicted in the diagram of Figure 2 as a whole, encompassing all branches of cultural management and their theoretical approaches
The concepts of cultural management are divided into five groups according to their specifics: cultural management as a specific management in the field of art and culture; cultural management as a phenomenon and process reflecting the formation and implementation of cultural policy; cultural management as management of institutions; cultural management as a profession and academic discipline; cultural management as leadership-based management

Summary

Introduction

The national culture of the country is the foundation of the state. A country that seeks to preserve its national - cultural identity gives a particular emphasis on smart cultural policy mana gement. According to Jucevičienė and Jucevičius (2014), “Smartness is the ability to adapt quickly and creatively to changing environmental conditions by making appropriate decisions and using them to achieve the end goal.”. As the newest branch of the model of public governance, has emerged quite recently, but its application, though limited, can already be seen in the analysis of how cultural policy is shaped, managed and implemented by different levels of public administration and their subordinate cultural institutions. According to Gaulė (2014), “Smart Public Governance is a governance model characterized by stakeholder engagement and networking, whereby timely and complex information is made through appropriate rational decisions, structures and processes for their implementation, technologies and tools, and pooling and capacity building, and resources to create sustainable public value.”. According to Gaulė (2014), “Smart Public Governance is a governance model characterized by stakeholder engagement and networking, whereby timely and complex information is made through appropriate rational decisions, structures and processes for their implementation, technologies and tools, and pooling and capacity building, and resources to create sustainable public value.” Smart cultural management is based on smart cultural policy management

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