National Cultural Identity Research Articles

Research on the Domestic Beauty Brand Marketing Strategy of Florasis——A Case study of Gen Z consumers

China’s beauty industry has experienced a high degree of prosperity in recent years. Moreover, with the rise of national cultural confidence, Chinese-style beauty brands are increasingly favored by Generation Z consumers. The excellent brand construction of Chinese-style beauty makeup is worthy of reference for the Chinese beauty makeup industry. Therefore, based on the existing theoretical framework, this paper focuses on the Chinese-style beauty giant Florasis to study its brand marketing strategy. This paper uses questionnaires and content analysis to obtain primary and secondary data. The research team found that the “GuoChao” presents a huge development opportunity for the beauty market and the prevalence of Chinese style. Florasis, a Chinese-style beauty brand, caters to Generation Z consumers’ pursuit of trendy and strong national cultural identity through its successful brand marketing strategy: it takes the unique Oriental aesthetic design as the core feature of its products; Construct a “popular product system” to increase product value; Implement customized media exposure (e.g., e-commerce channels) and promotion strategies for cross-border cooperation. In addition, aiming at the problems of Florasis’ single marketing channel and low product quality, this study believes that Florasis can open offline channels to cover consumer groups in various ways and improve the core capability of product development and production to ensure product quality. This paper analyzes the feasible positioning of beauty products under the characteristics of Generation Z consumption for China’s beauty industry and how relevant makeup brands could optimize and combine consumption channels to maximize the marketing effect.

VALUE ORIENTATION IN AUDIO-VISUAL CONTENT AS A TOOL OF NATIONAL IDENTITY DEVELOPMENT

The article is devoted to the development of the national cultural identity by means of molding and sharing the content, which contains the value orientations to enhance understanding by different social groups, namely the youth, their affiliation to a certain ethnical group with its specific mentality, moral norms, ethical principles and public position. In this paper, we applied Source Studies method, analysis of scientific literature, sociological and statistical studies as well as systematization practical experience of molding valuable content in interactive media. The paper explores approaches to understanding and classifying values as such, as well as possibilities of incorporating them in the content of the most popular forms, to be shared through the most relevant channels with active audience. Consequently, it is suggested to consider valuable content as a method of molding media culture, simultaneously taking into account both the internal and external factors of globalization processes, that also affect not only the formation of media culture but also the dynamics of socio-cultural changes and national landmarks. As well, we attract attention to inherent nature of audio-visual content, which through moving and sound images not only reaches considerable audience but also molds valuable principles to serve in favor of the development of identity of a certain society. Evidently, one of the information broadcasting tools full of value orientations is social networks, particularly, TikTok, which for the continuous growth of its audience is acknowledged both by statistics and perspective young audience, that is advisable to be influenced softly and with suggestive strengthening values of Ukrainianness.

Decolonizing citizenship: democracy, citizenship and education in the Netherlands, 1960–2020

ABSTRACT This article scrutinizes the discursive practices deployed in debates about Dutch citizenship and education from the 1960s to the present using the concept of ‘decolonizing citizenship’. In the four periods analysed in this contribution, links were present between postcolonialism and how citizens in general were addressed within civic education practices. Firstly, in the 1970s, international solidarity and postcolonialism were linked to the domestic project of empowering citizens to become mature, critical democratic citizens. Secondly, this morphed in the 1980s into a progressive project of creating tolerant, antiracist citizens. A postcolonial perspective on education and a critique of everyday racism among white citizens, however, was stymied by the image of racism as limited to ill-behaved right-wing extremists. From the mid-1980s onwards, antiracism also became an element in the project of a conservative pedagogic state, which used early interventions to reaffirm social norms through the education system. This pedagogic state treated both domestic and immigrant populations as objects of ‘integration’, to combat individualism and reaffirm social cohesion. Thirdly, in the 1990s these evolutions fit a conservative backlash, and its obsession with a civic education that reaffirms notions of national cultural identity. Finally, since the 2010s, a renewed postcolonial, self-proclaimed ‘antiracist’ movement has contested these tendencies by attacking cultural symbols and demanding curriculum changes. This movement, led by people of colour, has begun to reframe the national narrative in favour of a more pluralistic vision of the Netherlands.

Heritage Exclusivism in Postcolonial Algeria: Assessing Local Heritageness in Annaba, Towards a Holistic and Participatory Approach to Urban Heritage Management

ABSTRACT This paper focuses on urban heritage meanings, values, and management challenges in postcolonial Algeria, and particularly on the question of exclusivism of non-traditional urban places in heritage discourse. In the process of reconstruction of homogenous national postcolonial cultural identities, local heritage views and perspectives are often ignored. This paper suggests looking simultaneously into national policies and legislative texts on urban heritage, and local stakeholders’ perceptions of what heritage should be, to identify gaps and potentially ways to improve current urban heritage governance. The comparison between both national and local urban heritage indicators helps identify mechanisms and impacts of national exclusivism in the protection of urban heritage. Moreover, the result of focus groups and interviews with Annaba’s citizens, specialists, and officials, has helped unravel the potential of a more place-based approach to heritage management in Algeria. We argue that focusing on the local heritageness of undesignated urban places could pave the way for a more forward-thinking, holistic and inclusive approach to community-based urban heritage management. It is a methodology with wide potential in contemporary North-Africa.

The French Reception of Adventures of Huckleberry Finn: A Belated Consecration

The French Reception of <i>Adventures of Huckleberry Finn</i>: A Belated Consecration

Contribution of School Theater to the fortification of the cultural Identity of the Moroccan child.

we seek to identify the contribution of school theater to the fortification of the cultural identity )citizenship values : Doing Your Best, Freedom, Honesty and Trustworthiness, Integrity, Respect, Responsibility...) of Moroccan children by studying the subject of globalization and monitoring its effects on cultural identity, as well as the profound effects that this phenomenon has in its various manifestations on cultural identity, because the cultural and identity dimension of globalization is one of the most dangerous dimensions of globalization, It means spreading the values, principles and norms of a culture and replacing it with other cultures, which means the disappearance of national values and cultures and their replacement by the values and cultures of the most advanced countries. This negatively affects the national cultural identity of our children, which has become threatened by globalization, which promotes its culture and patterns of behavior contrary to our Arab personality through different media, with the aim of stereotyping the behaviors and culture of recipient of the category of children in all societies and to submit them to the values and models of behavior that prevail in other cultures of modern societies, thus making it necessary for the Arab States in general and Morocco in particular to seek to activate the elements of national identity (language, religion, cultural heritage and common history...) and to strengthen them by using the most effective and efficient media. Above all art, from which we mention school theater as the most important means of children's culture because it brings together all the educational, cultural and artistic elements at the same time and because it is an art with which the child interacts and experiences his events directly. We tried to explore the depths of this subject by answering the following questions: -How was the school theater used to protect the cultural identity of the child in certain Western countries in the light of the effects and extensions of globalization? Have we benefited in Morocco from these experiences? KEY WORDS: SCHOOL THEATER, CHILD LITERATURE, TECHNOLOGICAL REVOLUTION, EDUCATIONAL SYSTEM, IDENTITY, VALUES.

СОВРЕМЕННАЯ МИРОВОЗЗРЕНЧЕСКАЯ МИССИЯ ОБРАЗОВАНИЯ

The article aims to define and justify the mission of modern education. The relevance of this is-sue is connected with the need to overcome negative trends in the transformation of culture, the need for a human creator. It is pointed out that the pragmatic orientation of modern education generates problems associated with the lack of a person&amp;#x27;s ability to understand independently both the superficial and deep processes of culture, leads to a crisis of national cultural identity. Further development of this trend can lead to extremely negative consequences. Based on the analysis of various sources and empirical data, it is concluded that the mission of education should be to form an imaginative picture of the world, in which the image of the Motherland should occupy a key place, since the perception and behavior of the individual, its attitude to the preservation and transmission of the material and spiritual values of the ancestors depends on its content and actualization. Then it will be possible to form within the framework of the implementation of educational programs instead of cosmopolitan consumers-cosmopolitans, patriots-creators. The mission of education, therefore, is to fulfill the task of forming in the younger generations such images of the Motherland that would allow them to understand holistically and adequately understand its essence as a spiritual substance, the highest value, a shrine, a necessary source of existence of all other material, spiritual and social objects. This will make it possible to overcome a number of shortcomings of the current moment and ensure the constructive development of the individual and society, improve the quality of creative work, ensure the development of society as an integral unity of different elements, without their unification.

Using of the language factor in modern conflicts of various levels

Language is the basis of a nation's cultural identity. The language is formed over the years, absorbing traditions, national identity, reflecting the peculiarities of everyday life, culture, crafts, traditions, and religion. The history of the people is clearly reflected in linguistic features. As a result of geopolitical processes, some languages of the world become more widespread or are considered languages of international communication, such as English, while other languages die out, turning into languages that are almost not used, and their use among peoples is artificially supported thanks to special cultural programs. The article analyzes the real causes of conflicts based on the use of language and analyzes the current geopolitical situation. To confirm the hypotheses put forward in the article, the results of the conducted sociological survey and its interpretation with the projection of the results for the formation of geopolitical development trends based on the use of language issues in geopolitical positioning are given.

Constructing Identities through the Shikoku Pilgrimage

The Shikoku pilgrimage has, until very recently, seen significant growth in pilgrim numbers and appears, as such, to provide a counter-example to the general trend evident in surveys and studies of declining engagement in religious practices in Japan. However, two caveats are needed here: numbers have started to fall in the last decade, and those doing the pilgrimage have often in recent times viewed their pilgrimages as journeys of self-discovery in which identity is paramount and faith is irrelevant or explicitly denied. In addition, the pilgrimage has been promoted by secular authorities as a signifier of regional and national cultural identity in order to develop Shikoku as a tourist destination, and boost the local economy. In this article, I explore these issues, drawing on fieldwork in Shikoku between 1984 and 2019 and on interviews with people—from pilgrims on foot to temple priests to regional government officials—involved in various ways with the pilgrimage. In discussing how identity construction is both a major factor in the motives of pilgrims and an aim of secular agencies seeking to promote the pilgrimage for nonreligious reasons, I examine what this means for studies of religion today through highlighting recent Japanese theoretical examinations of religion, pilgrimage, and tourism while discussing how the Shikoku example both fits with and provides critical counterarguments to their studies.

Research on the Creation of Chinese National Cultural Identity Symbols Based on Visual Images

Cultural symbol generation has always been a challenging task to achieve symbols that can represent national culture and promote people’s identification with Chinese culture. In this paper, we combine generative adversarial network (GAN) to propose a symbolic generation model of Chinese national cultural identity based on visual images. First, combining pattern search regular terms with generator cross-loss functions based on GAN generative adversarial networks to improve the pattern collapse phenomenon of generative adversarial networks. Second, the normal convolutional layer of the generator in the network structure is replaced with a deep-space separable convolution to improve the real-time performance of the model by reducing the model parameters. Through extensive testing on real datasets, the results show that the model in this paper can generate higher performance ethnic culture symbols while maintaining better temporal performance, which has some practical application value.

Vyshyvanka as an object of Ukrainian-centric narrative and national-cultural identity in the information spase

The purpose of the work: to investigate the phenomenon of vyshyvanka as an object of a Ukrainian-centric narrative in the modern information space, which accumulates ethno-cultural values, serving as a means of national-cultural identity. The research methodology is based on the application of a systemic approach, an analytical method, cultural, art history, semiotic and axiological, which will allow a comprehensive consideration of the given problem and formulate well-founded conclusions. The scientific novelty is characterized by the fact that for the first time embroidery as an element of folk and modern culture was investigated as an object that embodies ethno-cultural values and serves as a means of national-cultural identity, capable of forming a Ukrainian-centric narrative in the information space in the conditions of information confrontation. Using the example of modern embroidery of the Ukrainian brand "Ethnodim", it is demonstrated how an embroidered shirt acquires a new symbolic meaning, being consonant with important social events, representing the values of courage and heroism of Ukrainian defenders of the Ukrainian people in the fight against the enemy. Conclusions. Summarizing, we should note that vyshyvanka, as a component of Ukrainian national clothing and a part of traditional ethnoculture, is one of the greatest representatives of cultural traditions and values. In the modern information space, it has become a marker of national and cultural identity, a fashionable brand and a means of individual self-expression. Embodying national cultural values, the embroidered shirt acquired a special symbolic role, becoming an integral part of the social, political and cultural life of modern society, actualizing national culture. Vyshyvanka serves as a means of forming a Ukrainian-centric narrative in the information space, broadcasting to the general public the values and meanings of the Ukrainian worldview. In the conditions of armed aggression against Ukraine, modern designs of embroidered shirts acquired a new symbolism of the fight against the enemy, reflecting the indomitable spirit of the Ukrainian people. Keywords: Ukrainian embroidery, Ukrainian-centric narrative, ethno-cultural values, social anomie, symbolism, national-cultural identity, Ukrainian brand "Ethnodim".

Methodological linguoconceptology: resetting in the era of metamodernism

The paper considers the relevant methodological solutions provided by methodological linguoconceptology within the theoretical framework of a new cultural paradigm, namely metamodernism, and in the conditions of the digital transformation of education. These conditions include adjusting the content of school language education with the aid of the international transdisciplinary construct of "big ideas"; using the philosophical-pedagogical category "self-concern" as an interdisciplinary category in the applied discourse of methodological linguoconceptology; mastering the conceptual sphere of the Russian language. It is concluded that the formation of national-cultural identity, patriotic and civic self-awareness of the metamodernism generation requires a new content and methodologically adjusted (i. e. adaptive) anthropological practices.

Towards conceptualizing linguistic identities in English as a lingua franca communication: the experiences of multilingual international students in a Hong Kong university

ABSTRACT This paper contributes to our conceptualization of linguistic identities in English as a lingua franca (ELF) communication by analyzing a group of multilingual international students’ narrativized accounts of their ELF communication experiences in an international university in Hong Kong. The findings of the study indicate that despite their status as L2 speakers, the participants considered themselves as legitimate speakers of English when interacting with others through ELF. Moreover, they oriented to their national cultural identities and personal identities indexed through their accents in ELF communication. Their frequent use of ELF with other students from diverse linguacultural backgrounds also prompted them to identify positively with a local ELF-using community and envision their imagined identities as members of a global ELF-using community. The findings further reveal that the participants’ ELF communication experiences opened up a space for them to take on new and alternative L2-speaking personal identities which they perceived to be markedly different from and more desirable than their L1-based selves. Overall, the analysis provides empirical support for applying a tripartite model of linguistic identity for understanding ELF communication experiences and calls attention to the multidimensional nature of linguistic identities and the interrelatedness between different dimensions of linguistic identities in ELF communication.

On the Role of Education in National Cultural Identity

On the Role of Education in National Cultural Identity

Ethnic Integration and Identification: A Study on the Use and Effect of Chinese Man Dialect

This paper from the expression of dialect culture characteristics and the perspective of national traditional cultural identity, through the interview method in 2016 domestic cartoon "under one", for example, combined with the dialect of domestic animation, the original development of Chinese animation to the global output of Chinese traditional culture under the background of the whole perspective. This paper focuses on the perspective of the output of traditional Chinese cartoon culture, discussing the cognition and cultural effect of animation with dialect to the foreign audience. The research has found that the innovation of Chinese animation integrates more Chinese elements and reflects the national nature of Chinese animation, so that the audience group is more likely to form a sense of national cultural identity.

Liminal Liberalism? Ivan Kats, the Congress for Cultural Freedom, and the Obor Foundation in Cold War Indonesia

The story of the Obor Foundation is important for several reasons. Firstly, it covers the contribution of an up-till-now largely overlooked Western philanthropic enterprise to promote a cohesive national cultural identity for Indonesia in the wake of the fall of Sukarno. Secondly, Obor was an attempt to move beyond previous Cold War efforts to spread liberal ideas globally, most notably by the Congress for Cultural Freedom. To overcome critiques of top-down Westernization and neocolonialism, Obor sought to establish local control over the publishing process in a reciprocal arrangement of shared responsibility. Thirdly, it was symbolic of the move of the Ford Foundation, which had invested a great deal in the modernisation (i.e. Westernization) of Indonesian education, towards introducing a greater level of autonomy in their operations from the late 1960s onwards, expressing a general confidence in (and sufficient monitoring of) Western-trained and/or -oriented local leadership.

THE CONTEXTS OF KYIV ROMANTICISM: ‘UKRAINIAN GERMAN’ MYKOLA HULAK

The paper highlights the personal profile of the Cyril and Methodius Brotherhood member M. Hulak. The main focus is on studying his contribution to the development of Ukrainian romanticism. The tools of the theory of literary life allowed finding the optimal theoretical approach for systematization and comprehension of the available research materials. The biographical and cultural-aesthetic context plays an important role, emphasizing a number of essential aspects of the activity undertaken by the Cyril and Methodius Brotherhood. The research material also includes facts concerning education, social skills, and life principles that M. Hulak acquired in his university days. In the work, the study of Hulak’s education and national-cultural identity agrees with the understanding of his romantic interests, in particular his special interest in folk customary law and the peculiarities of the national character.&#x0D; The paper aims to determine the main circle of Hulak’s Kyiv acquaintances, characterizes his important organizational, educational, and scholarly initiatives, clarifies the psychological motives of these actions. As far as it is possible, based on some facts and indirect evidence, the literary intentions of M. Hulak, not fully realized due to the arrests of the members of the Cyril and Methodius Brotherhood in 1847, have been analyzed. The cultural ideas adopted during his studies at the university, combined with romantic self-awareness, significantly determined the features of aesthetically marked behavior. The manifestations of romantic irony and grotesque were the key features of M. Hulak’s personal positioning in his communication with the investigators.

China on display: the architecture of the Chinese pavilion at the 1904 Louisiana Purchase Exposition

After the Boxer Rebellion ended with China’s crushing defeat and the signing of the Boxer Protocol, China participated in the 1904 Louisiana Purchase Exposition as its official debut at world’s fairs. The Chinese pavilion was supposed to represent the country’s national pride and cultural identity, yet ironically, the pavilion materialised the Chinese government’s weak position in its quasi-colonial relationship with the US – both politically and culturally – in terms of the appointment of architects, the design process, and the arrangement of construction. Such power interaction shaped an ambiguous ‘Chinese architecture’ presented at the fair, imitating the Beijing residence of a Chinese Prince while incorporating vernacular architectural elements from south China. It reflected the Chinese government’s early self-vision of its global image in an age of political turmoil and cultural uncertainty, and pioneered the exploration of an architectural ‘Chinese-ness’ in the early twentieth century.

Diasporas and States of origin: the positive experience of interaction

In today’s world a considerable number of people for one reason or another live outside their (or their ancestors’) States of origin. In most cases they retain a sense of belonging to their Homeland and an interest in maintaining ties with it. In turn, States also seek to develop relations with compatriots living abroad. This direction of State activity in many countries is enshrined at the constitutional level; special laws determining the legal status of compatriots, directions and forms of interaction with them have been adopted; special State programs to support diasporas are being developed and implemented. In general, the policy of States toward compatriots living abroad aims to preserve their national (linguistic, cultural, and religious) identity and to involve them in their social, cultural, economic, and political life. For these purposes, States help compatriots living abroad to study their native language, introduce them to national culture and traditions, support diaspora organizations, develop their cooperation with public authorities, scientific and educational institutions, business communities, and non-profit organizations, encourage investment activity, and, if necessary, provide compatriots with social assistance. Foreign countries have accumulated a lot of positive experience in this regard, and its analysis and generalization is the subject of this article.

DisOrientations: German-Turkish Cultural Contact in Translation, 1811–1946 by Kristin Dickinson

Reviewed by: DisOrientations: German-Turkish Cultural Contact in Translation, 1811–1946 by Kristin Dickinson Berna Gueneli DisOrientations: German-Turkish Cultural Contact in Translation, 1811–1946. By Kristin Dickinson. University Park: Pennsylvania State University Press, 2021. Pp. vii-xi + 257. Cloth $99.95. ISBN 978-0-271-08984-3. Kristin Dickinson's first book DisOrientations looks at the longue durée of Turkish-German interrelations by focusing primarily on (Ottoman) Turkish and German literature and translations, while at the same time eloquently juxtaposing and tracing connections between a dizzying array of texts and authors linked to multiple geographies and temporalities. Analyzing in particular (Ottoman) Turkish literature and translations to and from European languages (French and German) in the period from 1811 to 1949, Dickinson elegantly exposes the disorienting and destabilizing processes involved in such intellectual and literary endeavors. That is, on the one hand, these processes distort ideas of national "originality" or "authenticity," and on the other, they connect previously separately conceived entities such as the "West" / "Germany" or the "East" / "Turkey" (e.g., 8, 16, 26, 29, 71). Her book, consisting of six chapters, an introduction, and an epilogue, achieves this by moving back and forth, in particular between Germany and Turkey over a period of the past three centuries. In the process, it provides detailed readings, at times various versions of Recaizade Mahmut Ekrem's The Carriage Affaire (1896), Goethe's West East Divan (1819) and Werther (1774), Ahmet Hikmet Müftüoglu's "My Nephew" (1899), Halide Edip Adivar's The New Turan (1911), Sabahattin Ali's "The Comprehensive Germanistan Travelogue" (1929), Madonna in a Fur Coat (1943), and others. While uncovering the history and intricacies of the multidirectional literary traditions and translations in Ottoman Turkish literature and culture, Dickinson's approach reveals intriguing insights into the art and meaning of translation (e.g., 88, 129), world literature/Weltliteratur (e.g., 29ff., 81, 149, 166) and the creation of German Turkology (e.g., 92ff). In the process, she engages with various contemporaneous thinkers, such as Friedrich Schlegel (41), Johann Gottfried Herder (12, 40, [End Page 377] 75) and Friedrich Hölderlin (12), Orientalists like Friedrich von Diez (45ff), authors like Johann Wolfgang von Goethe (37ff, 51ff, 64ff) and Heinrich von Kleist (167ff), Turkologists such as Georg Jacob, Erika Glassen and Jens Peter Laut (193ff.), as well as contemporary Germanists such as Todd Kontje and Venkat Mani (23–24, 41). The period primarily under inquiry in the book is the modernization period of the Ottoman Empire and later the Republic of Turkey, in which (Ottoman) Turkish reformers were intending to orient themselves and their country away from the East (Perso-Arabic literatures and cultures) toward the West/Europe (e.g., French and German literatures and cultures), while at the same time trying to locate and highlight a so-called Turkish "national-cultural identity" (81). These (Ottoman) Turkish reformers and intellectuals turned "to European literature as a source of inspiration" (69, 167) while they also "sought to adopt certain innovations from Europe in the realms of technology, military, [and] bureaucracy" (69). In the literary and other realms, this created a sense of "belatedness" (69) for the (Ottoman) Turks, a sense of lagging behind their European role models. Dickinson suggests that the quest for a national character, or literature, seems to mimic, in particular, the colonial and orientalist aspirations of German/European scholars of the nineteenth century, despite the Ottoman Empire never being colonized (70). Dickinson argues further that this Westernization/Europeanization enterprise was at odds with the actual contemporary literary texts and translations she analyzes. While the (Ottoman) Turkish Modernization/Westernization project—like much of Orientalist scholarship in Europe—assumes an origination or fixed point that one can orient oneself to, or start from, the actual (Ottoman) Turkish literary texts as well as their translations reveal themselves as multidirectional in nature and rather disorienting and "messy," instead of clear-cut and fixed (e.g., 167, 199). In the satirical short story "My Nephew," for example, Dickinson uncovers a criticism of over-Westernization and, in general, anxieties about the Ottoman Empire's larger Westernization project (90). Goethe's West East Divan, another example Dickinson discusses, shows the minute complexities and transfers...