Cultural Events Research Articles

Online solutions and sustainability in festival tourism

The article describes the activities of the Arts for Rural Development Foundation and the Hungarian Tourism Programme Foundation (MTPA) and details how they support online solutions for festival tourism and sustainability. By means of examples, the Arts for Rural Development Foundation shows how festivals can be a tool for rural development. The Valley of Arts Festival and the Kerekdomb Festival are outstanding examples of cultural events which have had a long-term impact on the region’s economy and community. The Foundation’s mission is to boost the economy of rural areas and to preserve and promote local cultural and built heritage. Involving volunteers and partners, excellent communication and sustainable methods, the events actively support rural development. The MTPA focuses on the development and competitiveness of the domestic events sector by providing professional materials, conferences and international contacts. RaKÉTa supports the professional development of event organisers and the coordination of events through a scholarship programme and a unique calendar of events. The Valley of Arts Festival’s sustainability strategy reduces its environmental footprint through a range of environmentally friendly solutions, supporting public transport and making progress on waste management. The MTPA also focuses on training event organisers and increasing their international visibility, helping the Hungarian events sector to grow and become more competitive.

Evaluating the Key Elements Contributing to Visitor Contentment at Cultural Festivals

This study analyzes the elements that influence visitor contentment at cultural events by developing and testing several hypotheses. This framework considers visitor contentment as the dependent variable (DV) with independent variables (IVs) including program content, event logistics, social atmosphere, facilities, customer service, and accessibility. A survey of 270 visitors was conducted to evaluate these variables and their impact on visitor contentment. Statistical analysis was evaluated using SPSS 25. ANOVA, multiple linear regression, and chi-square tests were among the statistical techniques used to assess the effects and associations of each factor. Chi-Square test results show that all hypotheses have substantial relationships (p-values < 0.05) and that each independent variable has a significant effect on visitor contentment. ANOVA supports the results that program content (F=7.45,p<0.001), facilities (F=8.20,p<0.001), and other factors significantly impact visitor contentment. According to multiple linear regression analysis, program content (coefficient=0.421,p<0.001) and facilities (coefficient=0.512,p<0.001) have the greatest impact on visitor contentment, followed by event logistics (coefficient=0.308,p=0.003), customer service (coefficient=0.189,p=0.028), accessibility (coefficient=0.294,p=0.002), and social atmosphere (coefficient=0.267,p=0.001). These results emphasize the significance of every element in improving visitor contentment, with facilities and program content being especially important.

The Cultural Event Typology in Bali

There is limited research focusing on festivals and cultural events. This study aims to enrich previous research on event typology, particularly in cultural events. Additionally, the findings of this research can be applied by event practitioners. The results of this research can be practically applied by event practitioners. This is particularly valuable for organizers from outside Bali who may not be familiar with local wisdom and regulations. A qualitative approach was used to have a better understanding of ritual practices and culture. The researcher observed three cultural events in 2024: the Piodalan and Pengerupukan ceremonies in a village in Gianyar Regency, and the Ogoh-ogoh competition in Depasar city. In addition, in-depth interviews were conducted with the village head and unstructured interviews with the participants of the ceremonies. Thematic analysis was conducted to obtain dimensions. Four dimensions of cultural events were found: (1) management – who manages and how the event is managed, (2) function – the purpose of the performing arts, (3) objective – the goal of the event, and (4) audience – who attends the event. This domain was then combined with the typology of performing arts according to Balinese local wisdom, broadly divided into sacred and profane performances, which include Wali, Bebalih, and Balih-balihan dances. This combination was reflected in matrix of event typologies in Bali. Further research could explore audience's or the artists' perspectives on presenting each type of dance. Expanding the number of villages could also provide insights into different rituals in other villages in Bali.

Cultural Event Development Model for Quality Improvement of Tourism Event: Case of the 3rd Fishing Boat Festival in Sungsang Village IV, Banyuasin Regency, South Sumatra Province

Tourism related to events is a representation of the selling power of the location where the event is held. Festival events have an important role in increasing the selling value of destinations, but this study found that the 3rd Fishing Boat Festival event has not been packaged properly and there is no target market database targeted as tourists. This study aims to create a model for the development of cultural festivals, based on 5 basic stages, namely research, design, planning, coordination, evaluation and compiling a template for providing a database of targets and target tourists using the definable, sizeable, reachable, relevant segmentation method. This study used a combination method or mixed method with a sequential explanatory design with a sample of 100 respondents with 3 data collection techniques, namely by direct observation, document study and interview. This research resulted in 5 stages consisting of 40 steps of festival event management, as well as the targeted tourist segmentation profile. The research contributes to the achievement of the goal of improving the quality of cultural events in tourism villages.

О киносериале «Трудно быть мужчиной», его герое и некоторых особенностях японской культурной традиции (новая редакция)

This article is an attempt to analyze the content of the longest Japanese movie series “It’s Tough Being a Man”. The fifty-episode film, spanning over 50 years, was directed by the distinguished Japanese filmmaker Yoji Yamada, who also wrote the screenplay for the series. The article examines the circumstances of the film creation, its compositional, genre, and conceptual features, as well as its connection to Japan’s social history and the development of Japanese cinema. Characteristics of the main characters of the film are provided, the reasons for the popularity of the movie series are explored, along with its cinematic language and style, and its relationship with American cinema and Japanese artistic tradition. The image of Kuruma Torajiro (the main character of the film) is compared with the image of Superman in American movies, as well as with the images of the Russian fool (including fairy-tale characters), and with the character of Prince Myshkin from Fyodor Dostoevsky’s novel “The Idiot”. The author of this article concludes that Yoji Yamada’s work has become a significant cultural event of Japan in the last third of the 20th century and is still of great importance.

Bibliometric Analysis of Cultural Event Publications (2001-2023)

Scholars from all around the world are paying more and more attention to cultural event studies as evidenced in several academic publication databases. The existing studies are mainly based on empirical studies using surveys and interviews, and some are based on conceptual papers. However, bibliometric analysis of cultural events has been largely neglected. This study uses a bibliometric analysis approach to get an overview of the landscape, development, and trends of cultural event studies. In addition to that, a bibliometric analysis also enables the researcher to identify prominent authors, institutions, and countries that actively participated in the cultural event studies. This study also aimed at establishing a series of visualization maps using VOSviewer software that displays the links between authors, institutions, and keyword occurrences. A total of 3,578 scientific documents relating to cultural events in various forms were retrieved from the Elsevier Scopus database. Using this database, the bibliometric analysis has been able to identify some prominent authors in this field, the most productive institutions, frequent keywords, top funders, and so on. In conclusion, this paper also provides some key information for future researchers in identifying important research gaps by examining the keyword occurrences relating to cultural events.

РАЗВИТИЕ КОРПОРАТИВНОЙ КУЛЬТУРЫ В ИЗДАТЕЛЬСКОЙ ДЕЯТЕЛЬНОСТИ ВУЗА: КЕЙС УРФУ ИМЕНИ ПЕРВОГО ПРЕЗИДЕНТА РОССИИ Б.Н. ЕЛЬЦИНА

The development of corporate culture is an important component of the organization and personnel management activities in conditions of uncertainty and challenges of the external environment. As part of the celebration of the anniversary of the UrFU editorial and publishing division, corporate culture events were developed and implemented aimed at developing communications in the professional field, finding solutions to existing problems, increasing awareness in the university environment, improving activities, etc. The article presents an assessment of the activities carried out in the field of publishing in the higher education environment. In the course of the study, carried out in accordance with a special program and using mixed, quantitative and qualitative methods, the results reflecting the impact of anniversary events of corporate culture on the activities of the publishing department of the university were obtained. The need for the implementation of participatory management as a way of developing corporate culture in the editorial and publishing department of a large federal university of Russia has been identified.

Research on the Framework Theory of News Reporting by Western Mainstream Media on the Beijing Winter Olympics

This paper conducts in-depth textual analysis and framework analysis of the data news reports by Western mainstream media on the Beijing Winter Olympics based on the background of media convergence. The research finds that Western media reports exhibit overall characteristics of objectivity, political leanings, changing with the time, and diverse topics. Furthermore, this paper proposes strategies for how China can enhance its national image through external communication, including strengthening media promotion, leveraging social media, fostering international cooperation, and organizing unique cultural events. Through comprehensive and detailed analysis, this paper aims to provide valuable references and insights for enhancing China’s image and influence on the international stage.

The Historical and Musical Characteristics of the Henan Qu Chinese Opera Troupe in the Social Context

Background and Aims: Chinese Opera, specifically the Henan Qu Chinese Opera Troupe, embodies a rich tapestry of cultural heritage and artistic expression that has evolved through centuries. The study aims to investigate the historical and musical characteristics of the Henan Qu Chinese opera troupe in the social context. Materials and Methods: Employing a qualitative research design, the study utilizes ethnographic fieldwork, semi-structured interviews, and archival research. Participant observations during performances, rehearsals, and cultural events, along with interviews with troupe performers, directors, and cultural experts, provide a multifaceted perspective on the opera’s evolution and current practices. Archival documents and recordings complement these insights by tracing the troupe's historical development. Results: The research highlights how the Henan Qu Chinese Opera Troupe has navigated significant historical upheavals and adapted to contemporary challenges while maintaining its distinctive musical and theatrical identity. Innovations in performance and outreach have helped sustain interest and relevance among newer audiences, demonstrating a dynamic interplay between preserving traditional art forms and embracing modernity. Conclusion: The Henan Qu Chinese Opera Troupe exemplifies the successful adaptation of traditional cultural expressions to modern contexts, underscoring the importance of innovative strategies in audience engagement and artistic collaboration. The study underscores the potential of traditional arts to remain culturally and socially relevant, offering insights into broader strategies for cultural preservation.

The Construction of the Image of Italy in the 19th Century on the Example of Travelogues Published in the Slovak Period Press

The paper analyses how Italy is depicted in selected 19th-century Slovak travelogues. We chose this period because the travelogue genre was established in Slovak literature in the 19th century. Second, the travel reports to Italy that appeared in the Slovak context in the 17th century had a different nature since the Counter-Reformation and the condemnation of Protestants to the Spanish galleys in Naples conditioned the journeys. These accounts focused more on personal suffering than the peculiarities of the countries. 19th-century travel writings had a different character. Magazinestried to meet readers’ interests by publishing documentary and factual literature. We chose the travelogues of two important cultural figures who visited Italy during the same period and had the opportunity to perceive the same cultural, social, and other circumstances. The emphasis is on the travellers ́ interests, the construction of their image and how nature, climate, and other characteristic country features are reflected in their landscape image. In addition to a re-examination of the text-creation mechanisms and the different rendering methods of the same aspect, the description of natural, cultural and social realia, the paper reveals their relationship to the depicted country and how their interest was influenced by their theological education and involvement in the Church. The paper outlines the genre form widespread in 19th-century Slovak journalism considering the then atmosphere and cultural events. After studying subject-related period documents and scientific works, we used the interpretive method, which pointed outways of depicting the visited country and its specifics. This is reflected in how the issue is treated: from a generalising view of the period, the significance of the period press, and the place of the authors to an interpretation of their works. In the conclusion, we seek to generalise the existing parallels and differences in the modes of imagery.Keywords:19th century, Slovak period press, travel writing, Italy, Venice, religious symbolism

How Tourism Cultural Events Influence Multicultural Competence, Tourism Destination Image, and Visit Intentions: Evidence From the Pharaohs' Golden Parade

ABSTRACTThis study explores the impact of tourism cultural events on fostering multicultural competence and their effects on tourism destinations. Data were collected from viewers of the Pharaohs' Golden Parade broadcast on the Egyptian Tourism Promotion Authority's “Experience Egypt” YouTube channel. The data were analyzed using an inductive research approach, uncovering four distinctive themes: multicultural competence precursors, cultural tourism events' unique cultural and social elements, multicultural competence, and destination outcomes. Based on the study findings, a framework was proposed to depict the envisaged relationships between the four main themes. Practically, the study provides insights for destination marketing organizations on how viewers' impressions of cultural events on social media and official homepages could shape a destination's image and influence travel and word‐of‐mouth intentions.

232 Enhance active ageing by promoting appropriate lifestyles through the endorsement of healthy behaviours in an ageing Region

Abstract Purpose The project “Friuli Venezia Giulia in Movimento, 10000 passi di salute” (Friuli Venezia Giulia (FVG) Region on the move, 10000 healthy steps) commenced in January 2019 with financial support from the FVG Region with the organizational support of a regional association (Federsanità ANCI FVG). The project’s primary objective is to engage municipalities, in collaboration with organized and spontaneous associations, in implementing initiatives to promote physical activity in an accessible manner for all citizens. This is achieved through funding to promote pedestrian paths in municipalities that have chosen to participate, as well as walking leader courses and gentle exercise activities for the elderly. The project involves subjects at different governance levels: region, the regional association, Municipalities, citizens’ associations, and citizens. Project or policy description Currently, 91 municipalities (42% of the FVG Region) are participating in the project, with 82 pedestrian paths covering a total length of over 400 km now open. Specifically, 52% of individuals over 65 and 56% of those under 15 will benefit from the activities organized along these paths. Additionally, two editions of walking leader courses have been conducted along the project’s pedestrian paths, with 500 participants, and two editions of gentle exercise activities for the elderly have been held in 19 municipalities, involving over 1150 individuals. Many Municipalities have also organized walks along the project’s pedestrian paths, often accompanied by cultural events. Traditional and social media channels have prioritised communication and dissemination of project initiatives. Furthermore, numerous citizen meetings have been convened to introduce the projects and related initiatives. The project has been continuously evaluated, with activity results documented in reports. The evaluation involves different phases and all the actors that the project is intended for with various tools: it is, therefore, a multilevel evaluation. Conclusions The project has significantly impacted promoting active ageing through various activities, including physical exercise, social engagement, well-being enhancement, and local area awareness. Given their conformation (flat and without particular obstacles), the regional tourism agency has promoted the pedestrian paths of the project within the context of slow, sustainable, and inclusive tourism.

Classroom Cultural Diversity Climate and Students' Intention to Engage in Cultural Events: A Parallel Multiple Mediation Analysis of Attitude to Multiculturality at School and Cultural Competence as Groundwork for Culture and the Arts Confluence Program

Classroom Cultural Diversity Climate and Students' Intention to Engage in Cultural Events: A Parallel Multiple Mediation Analysis of Attitude to Multiculturality at School and Cultural Competence as Groundwork for Culture and the Arts Confluence Program

루마니아의 두 번째 유럽문화수도 티미쇼아라의 상징과 시사점

Timisoara, the European Capital of Culture 2023, is a city that represents the cultural and historical standards of Romania and Europe, implying the historical diversity of the various ethnic and cultural communities that have lived here for centuries. Timisoara is not only the city where gas lights were installed for the first time in Central and Eastern Europe in 1884, but also the epicenter of the Romanian Revolution in 1989, promoting itself as a city of light with the motto ‘Shine your light-Light up your city! (Luminează oraşul prin tine!)’ This light represents the innovation of diverse national heritage, but also the legacy of the struggle for freedom and democracy. Timisoara has demonstrated its unique cultural identity through various cultural events and special projects that promote urban and infrastructure development, as well as interest in cultural heritage. Timisoara 2023 (TM 2023) has established a cultural program that actively contributes to enhancing Timisoara’s identity, diversity, creativity and cultural potential as an engine for sustainable community development. The main program of TM 2023 consists of three main areas (People, Places, Connections) and one complementary area (Power Station) that implements capacity building. Each major area has a detailed program of specific ‘stations’ and ‘trails’ that host various cultural events, forming a transformative journey in which all areas are organically linked. The preparation and successful hosting of the event not only contributed to the preservation of traditional culture and the aesthetic aspects of the city, but also contributed to the economic development and increased tourism revenue, strengthening international recognition and creating added value in sustainable urban regeneration.

Work And Leisure: A Study of Social Tourism in Higher Education Institutions in Bali

This study examines social tourism within higher education institutions in Bali, Indonesia, using an inclusive approach that involved both lecturers and students from public and private universities. Employing a mixed-methods design, the research collected quantitative data through surveys distributed across five universities in Bali Province, while qualitative data was obtained from interviews with participants knowledgeable about inclusive social tourism. The findings reveal that social tourism activities are integrated with the Tri Dharma of Higher Education, emphasizing teaching, research, and community service. These activities blend academic endeavors, such as field research, workshops, seminars, and benchmarking, with tourism experiences like sightseeing and cultural events. The study highlights the benefits of social tourism for the academic community, including increased social capital, improved self-confidence, and enhanced knowledge and skills. Additionally, social tourism fosters collaboration between universities and contributes to the mental and physical well-being of academics, helping to alleviate burnout. The study suggests that higher education institutions should consider policies that leverage social tourism to enhance academic experiences and promote holistic development among faculty and students.

Tradisi Pawai Obor dalam Memperingati Tahun Baru Islam di Desa Bukit Peninjauan II Seluma

The torch parade, held annually to commemorate the Islamic New Year (1 Muharram) in Desa Bukit Peninjauan II, serves as a vital cultural and communal event that underscores both social cohesion and cultural preservation. This study investigates the significance and impact of the torch parade on the local community, focusing on how it functions as a vehicle for cultural continuity and social unity. The objectives of the study are to analyze the ways in which the parade fosters community involvement, preserves local traditions, and strengthens social bonds. The methodology employed includes qualitative observations and interviews with key participants and organizers involved in the event. Data collection involved direct observations during the parade, interviews with community members, and analysis of participation records and event feedback. The findings reveal that the parade significantly contributes to the preservation of cultural heritage by engaging multiple generations in the celebration. It acts as a catalyst for social interaction, enhancing community solidarity and collective identity. Additionally, the event provides a platform for the younger generation to actively participate in cultural practices, thereby ensuring the transmission of cultural values. The study concludes that the torch parade not only serves as a festive occasion but also plays a crucial role in maintaining and reviving traditional practices within the community. By fostering a strong sense of communal identity and pride, the event supports the broader objectives of cultural preservation and social cohesion.

Paragliding Events & Festivals: Catalyzing Aero-Sports Tourism Development in India

India’s diverse geographical landscape and rich cultural history make it an ideal destination for paragliding events and festivals, highlighting its potential for aero sports tourism in the world. India has been the host of the Paragliding World Cup, and Paragliding Accuracy Pre-World Cup integrating with various cultural events and festivals. Paragliding destinations of Himachal Pradesh, Uttarakhand, Maharashtra, and Kerala have gained popularity among the paragliding community worldwide by hosting paragliding “events & festivals”. This study has evaluated the potential of the paragliding destination of various states in India and the role of paragliding “events and festivals” in aero-sports tourism development in India. After analyzing the data from the secondary sources found the various challenges for aero sports tourism in India. Managerial implication has underlined the importance of strategic planning required by state tourism departments, paragliding associations, and local communities to incorporate music and dance festivals with paragliding events. Skill development and training programs for local youth, development of the infrastructure, sustainable environmental practices, and effective marketing and promotion will all contribute to the growth of paragliding tourism in India. Findings highlight the incorporation of local culture (dance music & food) into paragliding festivals, which promotes India’s rich heritage. Organizing events and festivals at Aero sports destinations attract tourists as well as benefits the local economy, resulting in job growth. Sustainable environment-friendly practices and community participation can reduce environmental damage and it will promote a sense of ownership among locals. The results underline the importance of empowering local communities to benefit from paragliding tourism development. Paragliding festivals not only paragliding pilots and tourists, but they also serve as an effective destination marketing tool, promoting lesser-known destinations and contributing to India's long-term Aero-sports tourism development goals.

Redefining General Public Segment In Kustomfest: A Research On Visitor Motives In Attending A Kustom Kulture Festival

The Indonesian creative economy has experienced significant growth, with creative tourism emerging as a prominent driver. This study centers on Kustomfest, the Indonesian Kustom Kulture Festival, recognized as one of the largest Kustom Kulture hubs in the country. Between 2019 and 2023, there was a notable shift in the festival's audience composition, with the general public now constituting the majority segment. The research aims to identify and analyze the key motives driving the general public to attend Kustomfest, segment the market based on these motives, and examine each segment's sociodemographic profiles and behavioral characteristics. Three distinct market segments were identified, each motivated by different factors. Insights from this study can assist organizers of similar Kustom Kulture-related events in expanding creative tourism in Indonesia. By understanding visitor motivations and behaviors, event organizers can tailor marketing strategies, enhance visitor experiences, and capitalize on revenue opportunities from the general public segment. Recommendations are provided to attract, retain, and expand each segment through business model innovation, thus contributing to the sustained growth of Indonesia's creative economy. The findings highlight the importance of understanding visitor motivations and behaviors to maximize the impact of cultural events on the broader creative economy. These insights enable event organizers to foster growth in Indonesia's creative sector, ensuring that cultural festivals like Kustomfest continue to evolve and appeal to a diverse audience.

Factors that play a role in international PhD candidates’ social experiences with inclusion and integration in an international learning environment: A narrative inquiry in a Dutch research university

International universities often promote inclusive learning environments to aid their sojourners’ social integration and improve their well-being. However, little is known about how social experiences with inclusion and integration (SEII) unfold for international PhD candidates in Dutch research universities (DRUs). This study uses the narratives of twenty IPCs to understand the factors that play a role in their SEII in a DRU. Findings suggest that nine factors may define SEII among the participants. Two factors—prior experiences in an ILE and identity in PhD role—played a role in participants’ early SEII, while seven factors played a role in participants’ early and later SEII. These included IPCs’ social participation level, intercultural interaction dynamics, shared language adaptation, cultural events, university’s international campus climate, social support, and perceived prejudice and stereotypes. IPCs and their international universities should align expectations to promote an inclusive social climate to foster social integration of IPCs.

Arts and The Environment: Intersections and Dynamics of Community Outreach

Objective: The objective of this study aims to reflect on an organized set of synergies that contribute to an effective artistic-environmental dialogue: the aim of this interdisciplinary dialogue is to promote a balanced, conscious and informed plan of environmental education, mediated by art. In this specific case, the promotion of artistic and cultural events becomes a subsidiary of agents' ecological awareness and consequently acts as a force capable of mobilizing and raising awareness among current and future generations of the central causes and issues of contemporary society, precisely, those that relate to the “common home”. Theoretical Framework: We have put together a tripartite theoretical framework in which ethical, aesthetic and artistic issues are related from a dialogical perspective between art and the environment and their respective impacts in terms of intervention in the community and with the community. Method: Narrative literature review, seeking to describe or discuss the current state of the research topic and, in particular, to draw conclusions for the results and discussion of the effects and impacts of the practices resulting from this initiative that covers a significant and broad generational framework (from early childhood to old age), applying the same model and method. In this case, the MILMESA Method and the DEP Model. Results and Discussion: The main results emerge as the conclusion of a concrete analysis of the reality observed and the theoretical matrices that underpinned the model and method used. These results are important for future reflection, in terms of what is meant by future adjustments to the results obtained in this research context. Implications of the research: In the future, there are certain considerations that can be reflected on and improved, based on the structure and conceptual basis emanating from the reference authors (and works) that deal with the subject under debate and intergenerational reflection. Originality/Value: This research promotes, in a unique way, a reflection on the making of technical-scientific, participatory and interdisciplinary events, which are in great demand at an educational and scientific level, in which art and art education emerge as a dialogue between areas and as an added value in the framework of the methodologies used in this type of initiative. The aim is to align research and artistic work (and related works) and, at the same time, to reflect on the practices and projects carried out in this field with scientific and training institutions in general, including institutions with more plural and diverse missions in terms of formal, non-formal and informal education.