Cultural Consonance Research Articles

A Longitudinal Study of Cultural Consonance, Personal Agency, and Psychological Distress in Urban Brazil.

The relationship between culture, as a set of norms that structure human social practice, and agency, as the human capacity to act, has been debated for decades. Achieving clarity in how these constructs intersect has been hampered by difficulty in measuring either one, and theory has not suggested how a model linking culture and agency might be specified. We present a model in which culture is measured as cultural consonance, or the degree to which individuals actually incorporate prototypes for behavior encoded in cultural models into their own behavior. This measurement is then integrated with a measure of individuals' sense of personal agency. In a previous study in urban Brazil, we found that personal agency was associated with higher cultural consonance, which in turn was associated with lower psychological distress; however, those data were from a cross-sectional survey, thus limiting the causal inference. Here we present the results of a follow-up study in which a subset of respondents was re-interviewed on average four years later. These data are consistent with a model in which cultural consonance is the proximate causal influence on psychological distress, while personal agency is a distal or exogenous influence. The implications of these results for the relative roles of culture and agency as influences on subjective well-being are discussed.

Use of Cognitive Interviews in the Development of a Survey Assessing American Indian and Alaska Native Adult Perspectives on Genetics and Biological Specimens.

The cognitive interview process is a method to validate a survey instrument's face validity and enhance confidence in item interpretation, as well as a method to engage communities in the research process. Trained American Indian and Alaska Native (AIAN) interviewers conducted retrospective cognitive interviews at three AIAN communities to assess the item quality of a 131-item survey item that measures AIAN knowledge and attitudes on genetics and biological specimens. A cognitive interview process was used to assess cultural consonance, thought processes used when considering survey instructions, items and responses, and language preference of survey items in the development of a survey to assess public knowledge and attitudes on genetics. Content analysis was used to analyze interview data. Survey instructions, items and scales generated no cognitive difficulties. The participants noted being unfamiliar with terminology used to describe genetic and biological specimens. In several cases, the participants' written response in the survey and verbal response in the interview did not align. A resultant 52-item survey for use in AIAN communities was finalized. Cognitive interviewing is resource-intensive; however, ignoring community engagement during survey development results in inappropriate interpretations about culturally diverse populations such as AIAN peoples.

A cultural models approach to understanding body fatness perceptions and disordered eating in young South Korean men.

The eating disorders field has been limited by a predominant focus on White, Western women, and there is growing recognition of the need to understand cross-cultural variation in key constructs (i.e., ideal body types). A transdisciplinary, cultural models approach systematizes the incorporation of an "emic" perspective (a culture's own understandings of phenomena) into assessments of relationships between body shapes and eating disorders. Eighty-one young South Korean men aged 19-34 years living in Seoul participated in this research. A cultural model of body fatness was identified using cultural consensus analysis during 18 months of ethnographic, mixed-methods fieldwork. Participants also completed questionnaires assessing age, height, weight, sexual identity, university prestige, body dissatisfaction, eating disorder symptoms, and cultural consonance with the Korean cultural model of the ideal male body. Variation in these factors was analyzed using a series of chi-squares and analyses of variance with the culturally defined categories of body fatness as the independent variables. Cultural consensus analysis found that young South Korean men are consistent in identifying categories of "too thin," "balanced," and "too fat." The "balanced" category contained the lowest proportion of high-prestige university attendees and the highest average cultural consonance. The "too fat" category was characterized by the highest levels of body dissatisfaction and dieting, as well as proportion of probable eating disorders. A cultural models approach identified culturally important factors and patterns in disordered eating among young South Korean men and may be effective for understanding eating disorders in other populations not typically studied. This study applies a systematic, "emic" perspective to young South Korean men's body ideals. Young Korean men share a cultural model of body fatness, and this model frames how they experience risk for eating disorders. This study demonstrates a method for incorporating culture into research on eating disorder risk.

The Domestication of Machismo in Brazil: Motivations, Reflexivity, and Consonance of Religious Male Gender Roles.

The relationship between culture and the individual is a central focus of social scientific research. This paper examines motivations that mediate between shared culture norms and individual actions. Inspired by the works of Leon Festinger and Melford Spiro, we posit that social network conformation (the perceived adherence of one's social network with norms) and internalization of cultural norms (incorporation of cultural models with the self-schema) will differentially shape behavior (cultural consonance) depending on the domain and individual characteristics. For the domain of gender roles among Brazilian men, religious affiliation results in different configurations of the individual and culture. Our findings suggest that, due to changing and competing cultural models, religious men are compelled to reflexively "think" about what masculinity means to them, rather than subconsciously conform to social (hegemonic) expectations. This study demonstrates the importance of considering the impetus of culturally informed behaviors and, in doing so, provides a methodological means for measuring and interpreting such motivations, an important factor in the relationship between culture and the individual.

Distance from a Cultural Prototype and Psychological Distress in Urban Brazil: A Model

Abstract The metaphor of culture as a space or environment of meaning is widely employed. Going beyond metaphor, we present a model of culture as a 3-dimensional Euclidean space, using data from Brazil on cultural models of life goals. The dimensions of this space are defined by degree of sharing of culture (cultural competence); alternate configurations of that shared meaning (residual agreement); and social practice (cultural consonance). A cultural distance metric calculated within those dimensions identifies an individuals’ proximity to prototypical goals; greater distance from these goals is associated with higher psychological distress. Cultural distance is in turn influenced by one’s sense of personal agency. Finally, in a set of open-ended interviews, the more individuals employ spatial metaphors in talking about culturally defined life goals, the higher their sense of personal agency and cultural consonance. This model moves the discussion of culture as a space of meaning from metaphor to measurement.

Cultural consonance, body image, and disordered eating among young South Korean men

Eating disorders are serious mental illnesses, but little research explores non-Western men's cultural experiences of body image and what affects their risks of disordered eating. Drawing on data collected over 17 months (August 2019 to January 2021) of fieldwork in Seoul, South Korea, the lens of intersectionality is employed alongside multiple regression and moderation analysis to understand how two axes of identity which emerged as important from the ethnography—sexual identity and university prestige—shape the ways in which young Korean men's cultural consonance with their local model of the ideal male body, influenced heavily by the kkonminam (flower boy), relates to risk for developing an eating disorder. Among young Korean men, intersections of university prestige and sexual identity frame embodiment of cultural models of male body image as a strategy for the making and maintenance of social relations and the advancement of social status in a precarious neoliberal economy.

How the alcohol industry fought against pregnancy warning labels in France. A press coverage analysis spanning 20 years.

BackgroundDrinking alcohol while pregnant is dangerous for health. To inform on this issue, various countries have adopted pregnancy warning labels on alcoholic beverages, including France since 2007, where wine holds deep cultural consonance. The aim of this research was to analyze the arguments put forward by the alcohol industry (producers, distributors, wholesalers, allied industries, trade associations, social aspects and public relations organizations, councilors who publicly defend wine-sector interests) via the press in France: (1) in 2007 when pregnancy warnings were first implemented, and (2) in 2018 when larger pregnancy warnings to increase visibility were proposed but not adopted.MethodsWe used documentary method to analyze the arguments advanced by the alcohol industry in mainstream (national, regional and specialized) press in France from 2000 to 2020, using the Europresse documentary database. Quantitative analysis (number and trend curve of articles, mapping alcohol-industry actors who spoke in the press) and inductive thematic content analysis (analytical framework of the arguments identified) using NVivo software were carried out.ResultsWe found a total of 559 relevant press articles in the database, of which 85 were included in the analysis. Peaks in number of publications were found to coincide with the warning label implementation and with the expansion-project schedule. A large majority of the arguments promoted by the alcohol industry contested the pregnancy warnings measure (very few were in favor). They argued that (1) pregnancy warnings were a questionable measure (e.g., ineffective, or the pictogram clearly links alcohol to mortality), (2) pregnancy warnings would have counterproductive effects (on women and the wider economy), (3) better alternatives exist (e.g., targeted prevention programs, prevention by health professionals). A large majority of the actors who spoke in the press came from the winegrowing sector.ConclusionThis study fills a gap in the Anglosphere research on lobbying against alcohol warnings by analyzing lobbyists' arguments over a 20-year period covering both failed and successful industry lobbying. New findings have emerged that are likely related to the wine-oriented culture of France. In order to counter the alcohol lobbying practices we conclude with a number of public health recommendations.

Doing Gender in Brazil: An Examination of the Motivations for Cultural Consonance

AbstractCultural consonance is both a theoretical and methodological approach that provides a means of locating an individual within a cultural space via their degree of adherence to a particular shared cultural norm or model. Yet, lacunae remain in the cultural consonance approach, namely, the mechanisms that motivate putting cultural knowledge into practice. Using the performance of gender roles in Ribeirão Preto, Brazil, as a backdrop, this paper examines the roles of social network conformation (defined as the perceived adherence of one's social network with norms) and internalization of cultural norms (taken from Melford Spiro's theory of the same name) on cultural consonance. We show that the performance of cultural models is domain‐specific, with Brazilian men motivated by their social network, whereas women are motivated by their own internalized understandings of gender.Resumo Consonância cultural é ambos, uma teoria e uma abordagem metodológica, que fornece uma maneira de localizar um indivíduo dentro do espaço cultural por meio de seu grau de adesão a uma determinada norma ou modelo cultural compartilhado. Ainda permanecem lacunas na abordagem de consonância cultural, a saber, os mecanismos que motivam colocar o conhecimento cultural em prática. Usando o desempenho de papéis de gênero em Ribeirão Preto, Brasil como pano de fundo, esse trabalho examina a conformação dos papéis das redes sociais (definido como a aderência percebida da rede social de alguém com as normas), e internalização de normas culturais (retirada da teoria de Melford Spiro com mesmo nome) em consonância cultural. Nós mostramos que o desempenho de modelos culturais é específico de um domínio, com homens brasileiros motivados por suas redes sociais, enquanto as mulheres são motivadas por suas próprias compreensões internalizadas de gênero.

Age at Arrival and Depression among Mexican Immigrant Women in Alabama: The Moderating Role of Culture.

Mexican-born women in the U.S. are at high risk of depression. While acculturation is the primary analytical framework used to study immigrant mental health, this research suffers from (1) a lack of specificity regarding how cultural models of living and being take shape among migrants converging in new destinations in the U.S., and (2) methods to empirically capture the impact of cultural positioning on individual health outcomes. Instead of relying on proxy measures of age at arrival and time in the U.S. to indicate where an individual is located on the acculturation spectrum, this study uses cultural consensus analysis to derive the substance and structure of a cultural model for la buena vida (the good life) among Mexican immigrant women in Birmingham, Alabama, and then assesses the extent to which respondents are aligned with the model in their everyday lives. This measure of ‘cultural consonance’ is explored as a moderating variable between age at arrival in the U.S. and number of depressive symptoms. Results demonstrate that for those who arrived at an older age, those with lower consonance are at the highest risk for depression, while those who are more aligned with la buena vida are at lower risk.

Predicting leisure satisfaction among the Han and Uyghur in Xinjiang, China

ABSTRACT Leisure satisfaction is associated with overarching individual characteristics such as life satisfaction, perceived quality of life, subjective wellbeing, and happiness. However, what predicts leisure satisfaction is less well understood, especially in non-Western cultures. To address this lacuna, we compared Han and Uyghur residents of Xinjiang, China, in terms of leisure satisfaction, community satisfaction, perceived stress, and self-reported frequency of participation in leisure activities agreed upon as high in importance to a good lifestyle. We found that the groups are indistinguishable by these variables. After combining the two samples and including demographics in our analyses, we determined that community satisfaction, cultural consonance in activities agreed upon as high in importance to a good lifestyle, and leisure constraints best predict leisure satisfaction.

Time in the United States and diabetes among Mexican immigrant women: The moderating role of culture

Mexican immigrants in the U.S. show high incidence of type 2 diabetes, and increased risk is associated with longer duration of residency. This study considers the impact of culture over time for Mexican immigrant women in a southern U.S. city. Using cultural consensus analysis to empirically derive the substance and structure of a cultural model for la buena vida (the good life) among Mexican immigrant women in Birmingham, Alabama, we assess the extent to which respondents are aligned with the model in their everyday lives. This measure of ‘cultural consonance’ is explored as a moderating variable between length of time living in the U.S. and level of Hemoglobin A1c. Results demonstrate that for those with more time in the U.S., those with lower consonance are more likely to have diabetes, while those who are more aligned with la buena vida are at lower risk.

Cultural Consonance in Food Consumption and Nutrient Intake in Southern Brazil

ABSTRACT Culture influences food consumption and nutrient intake. In this paper we present a new approach in research, examining how knowledge and understanding of food is encoded in cultural models. The degree to which individuals match these shared models in their own consumption patterns is then measured, using the concept of cultural consonance. In research conducted in urban Brazil, the configuration of cultural models of food, and the association of cultural consonance in food with nutrient intake, are moderated by socioeconomic status. The theory and method employed here offers a new approach to the study of culture, food, and nutrient intake.

Looking beyond Church Attendance: The Relationship between Parents’ Religious Identity and School Choice

ABSTRACT Parents have specific and peculiar reasons for choosing the schools that they do for their children. Numerous attempts have been made to bring clarity to the matter, but the decision-making processes for school choice – especially as it pertains to faith-based schools – remain somewhat murky. I posit that the religious and cultural identity of a parent may have a significant relationship with the school they choose for their child. By first quantifying the culture of a Protestant denomination in America through the cultural consensus model, I was then able to operationalize that measure as a variable alongside others such as income, educational context and social network. The results indicate that there is a strong association between cultural consonance and choosing – or not choosing – a Seventh-day Adventist school.

A Study on Body Composition, Blood Pressure and Blood Sugar Levels Among Bengali Hindu and Santals Using Cultural Consonance Model

We examined how the perception/beliefs towards lifestyle and the actual lifestyle are related to body composition, blood pressure and blood sugar levels among Santals and Hindu caste populations using the cultural consonance model. The study involved 210 individuals (109 Bengali Hindu and 101 Santals), aged 18–50 years living in the city of Howrah, West Bengal, India. Principal component analyses were performed to extract the components from the variables used in perception towards lifestyle. Multiple linear regression analyses and multivariate analysis of covariance were used to understand association of body composition, blood pressure and blood sugar levels with both the perception towards and actual lifestyle and ethnicity, respectively. Results showed that there is a difference between perception towards and actual pattern of lifestyle among the members of two ethnic groups, indicating low cultural consonance. However, both the variables were associated with body composition, blood pressure and blood sugar levels, but not ethnicity, after removing the effects of socio-demographic and lifestyle variables. We conclude that shared knowledge and perception towards healthy lifestyle among individuals, perhaps encoded in own culture, often fail to get translated in actual lifestyle pattern and eventually affect physical health.

Political connections and psychosocial wellbeing among Women's Development Army leaders in rural amhara, Ethiopia: Towards a holistic understanding of community health workers' socioeconomic status.

Little empirical research exists on the effects of health work on Community Health Workers' (CHWs') social relationships and status, yet these factors are important in understanding the broad social and behavioral drivers and impacts of CHW programs. This is particularly true for unpaid CHWs. Engaging with others as a CHW might help a worker to embody a valued role in society as a selfless, caring individual; or it might strengthen bonds with others and improve social networks and social capital. By combining qualitative, ethnographic, and survey data collected in rural Amhara, Ethiopia from 2013 to 2016, we evaluated the extent to which unpaid female workers in Ethiopia's Women's Development Army (WDA) were better able than their peers to achieve cultural consonance by building desired social connections or fulfilling locally salient models of virtuous womanhood. We conducted a cultural consensus survey (n=74) and measured cultural consonance in a larger survey of adult women, including WDA leaders (n=422). We also conducted participant observation and interviews with health officials, local health staff, and WDA leaders. In our study site, WDA leaders were more able than other women to fulfill the cultural ideal of having connections to various government officials. Yet these connections often did not lead to the benefits that WDA leaders hoped for. Also, in contrast to the findings of many other studies, achieving greater cultural consonance was not significantly associated with reduced psychological distress in this population. For women in this rural context, meanwhile, psychological distress is strongly associated with food and water insecurity, stressful life events, and social support. These findings point to the importance of social, economic and psychological support for rural women in Amhara, and specifically for unpaid CHWs.

Cultural consonance predicts leisure satisfaction in Taiwan

ABSTRACT The degree to which individuals are satisfied with their leisure strongly relates to and may substantially influence numerous other aspects of their lives. Nevertheless, although past research has shown that, in some cases, leisure satisfaction is associated with demographic, psychosocial, and/or cultural variables, the comparative efficacy of predictive variables is underdetermined, especially in non-Western societies. Hence, the purpose of this study is to determine which, among several variables measured in a sample of individuals from Taiwan, best predict leisure satisfaction. We focus, in particular, on cultural consonance in leisure, the degree to which individuals participate in leisure activities that are culturally accepted as important to a good quality of life. Multiple regression and dominance analysis indicate that cultural consonance in leisure, perceived stress, self-rated health, and community satisfaction predict leisure satisfaction better than demographics or leisure constraints.

Cultural Consensus and Cultural Consonance: Advancing a Cognitive Theory of Culture

Theoretical and methodological developments guided by a cognitive theory of culture have advanced our understanding of cultural processes over the past 40 years. The theoretical construct of cultural models, developed in the 1970s, provided a more precise definition of culture. The cultural consensus model, introduced in 1986, enabled investigators to verify and analyze the degree to which culture was shared and how it was distributed. Subsequent advances in the cultural consensus model, especially the analysis of residual agreement, provided a more complete approach to describing intracultural diversity. Finally, the concept and measurement of cultural consonance, introduced in 1996, demonstrated how shared cultural models link to social practice. This article provides a brief overview of these trends in the study of culture, with an emphasis on how this theory and these methods have been applied in research.

"Here (in Sydney) we are lost:" An ethnographic study of life satisfaction among urban aboriginal Australians participating in a community outreach program

This ethnographic study was designed to explore living conditions among a group of aboriginal families residing in an urban context, who participated in a recreational social program. The aim of the study was to explore life satisfaction by analyzing their living conditions and cultural capital inscribed in established attitudes, perceptions, and lay knowledge. Fieldwork was carried out in two complementary phases: phase 1, between May 2008 and December 2010, began when the first listed author initiated volunteer work with the organization responsible for the program; in phase 2, which extended from January 2011 to February 2013, participant observation was intensified and semi-structured interviews were carried out. The results indicate that the process of cultural uprooting underscores the experience of social inequality, and suggest a cohort effect that continues to this day. This process of cultural (in)consonance must be taken into account as a key factor when analyzing the living conditions and well-being of ethnic minorities, as well as when developing programs and interventions.

Considering Cultural Consonance in Trustworthiness of Online Hotel Reviews among Generation Y for Sustainable Tourism: An Extended TAM Model

This study aims to predict Generation Y customers’ acceptance of user-generated content (UGC) websites by integrating an extended technology acceptance model (TAM), trustworthiness of online reviews, and cultural consensus and cultural consonance theory. To collect data, a free listing method was first used to recognize our ad hoc domain, i.e., the factors that determine the trustworthiness of online hotel reviews among Generation Y in South Korea, from an emic perspective. Based on the free listing results from 39 individuals, an online survey was conducted with 273 samples using a self-administered questionnaire. Cultural consensus analysis was conducted to determine whether there is a shared cultural model in trustworthiness factors among participants, and cultural consonance values were calculated. Then, a structural equation modeling technique was used to estimate how the proposed model explains the collected data. Results indicate that an agreed-upon cultural model of trustworthiness of online hotel reviews exists among sample members. Cultural consonance of trustworthiness was found to constitute a significant antecedent of perceived ease of use and attitude towards websites in the extended TAM model. This study can contribute to predict Generation Y customers’ acceptance of UGC websites and offer meaningful implications for sustainable tourism management, particularly when cultural variables are considered.

The construction of the cultural niche: A biocultural model.

Objective of the study is to develop a more precise model of culture as an evolutionary niche for the human species. Culture is encoded in cultural models and can be decomposed into three basic components: shared knowledge and understanding, referred to as cultural competence; alternate configurations of shared understanding, referred to as residual agreement; and social practice, referred to as cultural consonance. Individuals are thus located in a cultural Euclidean space of shared understanding, patterned divergence from that understanding, and social practice. A follow-up sample (n = 64) of a larger survey sample was interviewed to collect data on cultural competence, residual agreement, and cultural consonance in five cultural domains. Nonmetric multidimensional scaling was used to examine dimensional structure. Cluster analysis was used to group respondents along these dimensions. The association of cluster membership with depression was examined using dummy variable regression analysis. Multidimensional scaling was consistent with a three-dimensional structure. Based on measures of cultural competence, residual agreement, and cultural consonance, respondents clustered into three groups: the culturally proficient, the culturally knowledgeable, and the culturally distal. Individuals in the culturally proficient and knowledgeable groups reported fewer depressive symptoms than the culturally distal. These results suggest a three-dimensional Euclidean structure of culture in which knowledge is shared, contested, and acted upon. Such a cultural niche likely emerged early in human evolution because of the enhanced survival value of shared and contested knowledge, verifiable through practice.