Cultural Archetypes Research Articles

The impact of cultural practices on the outcome of IT risk management implementation

PurposeThe objectives of this research are two-fold. The first is to explore, describe and explain the relevance of the concept of Information Technology risk management (ITRM) implementation processes. In this regard, we were required to understand the interaction between contextual issues, the ITRM framework itself, IT individual interpretations toward them and their effect on implementation. The second objective is to develop a theoretical model for use in guiding the design and analysis of the proposed empirical work. The study introduces a fresh perspective to an established research area. It is argued that without more emphasis on the dynamic nature of the implementation process, an incomplete understanding of the problem will result.Design/methodology/approachThe study adopts an interpretive methodology to a multiple case study design gathering and analysing qualitative evidence. A series of three case studies was designed around 22 semi-structured in-depth interviews conducted to investigate IT individuals’ role in facilitating a successful ITRM implementation.FindingsThe findings provide new insights in relation to ITRM implementation by considering IT individual culture. The research develops a substantive theory involving a schematic model involving a set of theoretical propositions. These findings suggest a dynamic approach to implementing IT risk management framework — one that considers the interaction over time of intentions, context, process and action around risk management frameworks.Research limitations/implicationsThis study makes important theoretical contributions to the understanding of organizational implementations by taking a dynamic view of implementation, identifying different individual IT culture archetypes, emphasizing the role of social aspects and developing a set of key factors and contextual conditions.Practical implicationsThis model offers managers an understanding of how IT individual culture and the factors and contextual conditional work together over time to ensure a successful ITRM implementation. Meanwhile, it sheds some light on how managers treat IT individuals with different levels of experience differently.Originality/valueWe theorize IT individual culture and the factors and contextual conditional and show their effects on ITRM implementation success, thus making an essential contribution to the information systems and implementation research and practice. Moreover, we provide a novel methodology to conceptualize ITRM implementation as a cultural process through which IT people socially construct the meanings and purposes of their work activities. This research answers scholars’ call to construct more accurate explanations of innovation outcomes in an increasingly IS implementation world.

Military System Culture Archetype and Humanistic Thinking-In Sunzibingfa, Focusing on the Practical Will of Military System and Strengthening of Discipline

Regardless of the time and space differences between eastern and western countries before and after their origin, the improvement of military systems and solutions to problems all reflect the practical will of national defense strategic responsibility and tactics. From the anthropological point of view, no matter the development of the xianqin civilization and the victory or defeat of the war history, the establishment, development and changes of the system and discipline are discussed as the boundary and module of historical dialectics. This is a myth of the victory of the country's social and political diplomacy, a basic sanction of the security strategy, and a specific matter for the interpretation of the structural and institutional principles. Then, as a cultural prototype, can the other appearance and symbolic significance of this military system, as the AI social language view in the 21st century, become another status and security awareness of dominating the world? The positive answer to this is that as an individual country, its multiple roles are sufficient to enhance political strategies, diplomatic security, social tranquility and individual spirit of challenge. This issue actually plays a role as the boundary and module of the historical dialectics of military system through the changing process of the history of the times before discussing the concept and essence of a liberal democratic society.

Cultural archetype of AI: adequacy of organizational culture for the insertion of artificial intelligence

Cultural archetype of AI: adequacy of organizational culture for the insertion of artificial intelligence

Morphology of Pornography: Magical and Fairy-Tale Roots of Modern Porn Discourse

In this article, the author analyzes visual discourses of physicality in modern porn discourse through the prism of structuralist theory proposed by Russian researcher Vladimir Propp. The article is one of the first attempts in modern historiography to transplant the methods and principles proposed by Vladimir Propp to analyze the current state of porn in popular culture. The purpose of the article is to analyze the relationships and interdependencies between modern porn culture, presented in visual forms, and its historical predecessors. It is assumed that the origins of pornographic discourse, which operates in visual forms, can be localized in folk traditional culture. Forms and dimensions of physicality and actions of the heroes of modern pornographic discourse are perceived as structural elements of mass culture. The results of the study can be summarized in the following way: 1) the visual structure of modern porn has lost its uniqueness and originality in the consumer society; 2) the plots and sequence of actions of the heroes of modern pornographic discourse can be compared with similar plots and behavioral strategies of folk discourse; 3) porn in modern society plays roles that are similar to ones played by fairy tales in the traditional culture of pre-modern societies. The author believes that modern porn discourse imitates reality, although initially the behavior of the characters and the plots are fantastic and unrealistic in their nature. It is shown that the development of porn became a reaction to the demand of consumer society for visualized narrative constructions based on the archetypes of traditional folk culture.

Organizational culture archetypes and firm performance

Much of the research on organizational culture has been driven by the assumption that culture is associated with organizational performance. Surprisingly, the evidence for this linkage is ambiguous for two understandable reasons. First, there has been a proliferation of definitions and measures of the construct itself which has made aggregation of findings across studies confusing. Second, demonstrating that culture affects objective firm performance requires large cross-organizational samples—but the modal approach to measuring culture using surveys or qualitative research has made this difficult. Using a natural language processing measure of culture with a sample of 309 large U.S. companies, we show how (1) the norms and values that define culture may be understood as representing three underlying cultural archetypes (performance-orientation, people, and customers) and (2) that these archetypes are related to objective firm performance in understandable ways. We discuss the implications of these findings for future research on organizational culture.

Does IT culture archetypes affect the perceived usefulness and perceived ease of use of e-banking services? A multistage approach of Algerian customers

PurposeThis paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers.Design/methodology/approachA multi-stage approach was used. First, a cluster analysis was performed (based on a survey of 360 Algerian bank customers). Second, a multiple regression analysis was assessed to test the hypotheses.FindingsThe cluster analysis reveals five IT cultural groups for e-banking customers: dangerous, dodgers, compliant dodgers, disenchanted and addicted customers. A mapping of these archetypes is then proposed and tested. The multiple regression analysis shows that the dangerous IT culture archetype exhibit the highest level of perceived ease of use and perceived usefulness beliefs when the dodgers show the lowest one.Research limitations/implicationsThis study is limited in that it adopts a relatively small convenience sampling in Northwest Algeria. Furthermore, enriching the model with other antecedents could be of use. However, it clarifies the issue of whether the same IT culture archetypes can be found in different contexts and show that the IT cultural archetypes list is not exhaustive.Practical implicationsThe study contributes to the existing knowledge on e-banking adoption in developing countries and provides Algerian banks with some crucial elements.Originality/valueThis paper is one of the first to investigate the impact of IT culture archetypes on e-banking adoption. It (1) identified five IT culture archetypes, (2) proposed a mapping of these archetypes, (3) reinforces the use of the spinning top model and (4) goes further as it applies it in a new context (developing country) and industry (banking).

БАТЫР В КАЗАХСКОМ ЭПОСЕ КАК АРХЕТИП ГЕРОЯ: ТЕОРИИ А. МАРГУЛАНА И СОВРЕМЕННЫХ ИССЛЕДОВАТЕЛЕЙ

The article deals with the image of a hero in the Kazakh heroic epic in the works of academician Alkey Margulan from the point of view of the theory of archetypes. We have established forms of representation of the cultural archetype "batyr" as an element of the Kazakh cultural unconscious, influencing the modern patterns of Kazakh behavior. Modern researchers say that the archetypal nature of batyrs in the Kazakh culture of nomads is expressed in the existence of a social institution of batyrs, which has developed over many centuries of the existence of the Turks

중국 고전문학 IP의 문화콘텐츠 개발 사례 연구

The purpose of this paper is to explore the possibility of utilizing classical literature as a cultural archetype, focusing on the Chinese short-form animation series “A New Account of Tales of the World(世說新語).” To this end, the overall characteristics of representative Chinese cultural contents using classical literature were reviewed. In addition, we tried to find a trans-media storytelling method that can be applied in Korea by analyzing success stories through the narrative of “A New Account of Tales of the World” and media utilization strategies. In particular, Tencent's all-round multimedia platform strategy brought critical and public response to the short-form animation series. This work can be said to be an excellent success story in attempting various reinterpretations and recreations for a successful transition to a multimedia platform while inheriting and preserving the original value of classical literature.

Wild Wolves & Wild Women: Awakening a Poetics of Care through the Humanimal

This paper explores the realm of poetry as one space in which to productively contest anthropocentric and patriarchal models of “care.” Anchored in the story of the “feral wolf-girls,” the paper examines the figure of the “humanimal”—primarily as depicted by Bhanu Kapil in Humanimal: A Project for Future Children—through the lens of hybrid rhetoric and ecofeminist poetics. The story of the wolf-girls is at once cultural myth, literary re-telling and archival model; it engages familiar cultural archetypes such as the wild woman/girl, the surrogate mother/father, and the hybrid being or monster, and demonstrates how rhetorical categorizations can both reflect and contribute to hegemonic cultural practices. However, the hybrid figure of the “humanimal” also situates language as a site of negotiation and resistance to normative modes of dominance. By engaging ecofeminist discourses of the body, examining the peripheral borderlands of gender and species categorizations, and drawing parallels to present-day artifices of care, the paper demonstrates how culture upholds standards of conformity and perpetuates patterns of violence toward the vulnerable; and it argues that poetic models such as Kapil’s text carve out a generative space for both intellectual and material resistance.

Культура участия пожилых людей как способ выражения и сохранения идентичности

The study deals with the urgent problem of aging, which is considered not as a biological, but as a socio-cultural process. The purpose of this paper is to explore the role of identification process in old age. The author examines the role of culture and its influence on identity. The difference in cultural archetypes is reflected in the understanding of the concept of aging. The paper shows that an elderly person is facing an identity crisis. The cultural context, gender, place of residence, family, and nature of work affect the presence and depth of this crisis and, as a result, the very activity of a person in old age. The analysis of the modern concepts of “active aging” demonstrates the need for urther consideration of this topic. The author addresses the issue of the formation of identity of the “victim” as one of the forms of ageism in modern culture. The study concludes that a culture of participation may act as a tool enabling older people to express and preserve their identity, as well as to avoid crisis and the formation of the victim's identity. The author consider the culture of participation as an opportunity to be a contributor and creator of culture, not just its consumer.

Types and archetypes of carnival political culture

Political carnival is understood as a distorted world in which the three main demons rule – lies, evil and amoralism. They create a perverted view of objective reality. Carnival figures look at the world with tightly closed eyes and do not see what everyone easily contemplates. Political carnival is evaluated as devaluation of political values, as deviation of ruling elite groups, and as a destructive force capable of destroying a political system in crisis. The world of political carnival is a world of absurdity, falsification and hypocrisy. It is a facade brought to political cynicism. Its crooked mirrors reflect the vices of human nature, such as: vanity, corruption, hypocrisy, sanctimony, pride, etc. All these vices are not hidden, but, on the contrary, they are praised and cultivated. It is as an aggressive advertisement of vices that we appreciate the essence of political carnival. It is a world where each keeps the other on the hook of compromise. They easily adopt the psychosis of the other. The madness of one becomes the madness of all. At any moment they can pretend to be anyone. In this sense, the political carnival is an epidemic of amoralism. And this existential threat is something that humanity is constantly confronted with. In the structure of such evil, certain types and archtypes of carnival political culture are constantly reproduced. It is to the analysis of these types that the present study is devoted.

Социально-психологические особенности этнической идентичности русских, проживающих в Азербайджане

Background. Ethnic identity is an important factor in the interaction of different cultures. Studying an ethnic group that lives outside its historical homeland allows to better understand the role that living in a foreign cultural environment plays in the feeling of belonging to one's people. Objectives. The study had its purpose to analyze the socio-psychological characteristics of the ethnic identity of Russians living in Azerbaijan compared with Russians living in Russia and Azerbaijanis living in Azerbaijan. Study Participants. The study involved 185 respondents (71 Russians living in Azerbaijan, 76 Azerbaijanis living in Azerbaijan, and 38 Russians living in Russia) aged 18 to 70 (M = 34,2; SD = 15,8). Methods. The survey included the authors’ questionnaire and J. Phinney’s inventory (MEIM) adapted by A.M. Arbitailo. The processing methods implemented the Mann — Whitney U test, Pearson chi-square, Fisher's phi test, and content analysis of open questions. Results. The study results show that ethnic identity level among Russians in Azerbaijan is lower than among Russians in Russia, which may be due to the influence of Azerbaijani culture and assimilation processes. It was also found that ethnic identity of Russians in Azerbaijan often includes elements of local culture, which supports the assumption of conglomeration processes. An analysis of perception of cultural archetypes and ethno-differentiating features among Russians and Azerbaijanis indicates differences in the perception of cultural and ethnic characteristics, which emphasizes the complexity of the processes of integration and identification in multicultural setting. Conclusions. The ethnic identity of Russians in Azerbaijan is characterized by a lower level of expression and assimilation of some elements of Azerbaijani culture in its cognitive component. However, the differences in behavioral patterns and values indicate the formation of a conglomerate identity, where ethnic, linguistic, and national identities interact though do not completely merge.

‘용(龍)’ 소재 웹툰에 나타난 용의 문화원형 계승·변주 양상과 스토리텔링의 의미

In this study, we tried to examine the aspects and characteristics of dragon character storytelling, focusing on the webtoon <The Dragon Lives>, which expresses the cultural archetype of 'dragon' among k-webtoons.
 As a result of the study, first, we looked at how the traditional perception and imagination of dragons, which have been handed down through literature and previous research, are described or represented. Through this, Korea's unique perception and imagination of dragons existed, and it was possible to confirm the common point of China's perception of dragons and related cultures and the independent point of Korea's unique imagination of dragons.
 Second, through the analysis of the dragon character storytelling in <The Dragon Lives>, various dragon characters appear in <The Dragon Lives>, each with different characteristics and personalities, but there are also common elements. In addition, the webtoon <The Dragon Lives> partially inherits the image of the dragon, a cultural archetype of Korea and other countries, but also combines the storytelling elements that can be found in modern cultural contents such as movies and animations as well as the artist's new creation and Western dragon image. We could see that it was being used. Third, We tried to explore the development aspect of the central narrative, which is a theme that runs through the seasons in webtoons, and the meaning of the orientation of this narrative. Establishing a relationship between dragons and human can be a prospect for a dystopian future prediction of symbiosis and growth through the pursuit of coexistence between humans and non-humans, and it is meaningful in that it is a perspective and recognition that can solve various current problems.

THE THEME OF THE DEPORTATION OF THE CHECHEN PEOPLE IN THE GRAPHIC CYCLE CROSSROADS OF MEMORY (1944-2019) BY RUSTAM YAKHIKHANOV

This study is the first to present an analysis of previously unexplored works that serve as an artistic response to the tragic events in the history of the Chechen people in 1944. Using the works of the graphic cycle by artist R. Yakhihhanov as an example, the study reveals the peculiarities of interpreting ideas and plots to unfold the theme of deportation. Drawing on the life experiences of senior family members and relatives who suffered political repression, the artist conveys personal tragedies and losses to the viewer.
 The aim of the research is to identify as well as philosophically and culturally analyze the artistic representation of the theme of the deportation of the Chechen people in the graphic cycle Crossroads of Memory, dedicated to the 75th anniversary of the deportation of the Chechen and Ingush peoples. Objectives: to uncover the ideological and moral aspects of the author’s graphic works, as well as to show the way the artist transforms his experiences into dynamic and memorable visual images; examine and analyze the ways in which the theme of deportation is embodied in the author’s works.
 Materials and methods. The work is primarily based on graphic works created between 2013-2018, as well as information from the catalogue of exhibitions by the Chechen artist. The fundamental research method is a comprehensive approach, incorporating methods of concrete-historical and semiotic analysis, figurative-stylistic analysis, as well as methods of extraction and explication.
 Results. In the images of the cycle Crossroads of Memory by R. Yakhikhanov, one can see a combination of artistic and documentary elements, modern graphic techniques, and traditional symbolic systems within the context of archetypes of traditional Chechen culture. The graphic canvases vividly and convincingly recreate the sense of pain felt by an entire nation due to the loss of their homeland. The main idea of the cycle is the belief in the courage, resilience, and sense of justice of the people who managed to endure these terrible years and return to their homeland with honour.
 Practical implications. The research findings can be applied in lectures and seminars on museum studies and cultural studies, in conducting tours in art galleries, and in compiling a catalogue of R. Yakhikhanov’s works.

MULTIMODAL UKRAINIAN BRAND NARRATIVE: SEMIOTICS, STRUCTURE, ARCHETYPES

The aim of the study is to identify the structural-narrative, semiotic, and archetypal properties of the Ukrainian multimodal narrative as a semiotic space of secondary signification and social mythologization. The data for analysis include slogans and promotional multimodal videos (video narratives) of the Ukrainian brand “Золотий вік” (Golden Age). Based on multimodal research, semiotics and advertising mythology theories, as well as the theories of cultural archetypes, and utilizing multimodal, narrative, narrative-semiotic, and archetypal analysis, in conjunction with conceptual integration tools, the article has achieved the following key results. The Ukrainian brand narrative is a multimodal discursive construct formed by a combination of multiple semiotic codes realized through verbal and non-verbal sign systems via auditory and visual channels. The modules are integrated through multimodal video narratives, constructing a semiotic world integrated with the secondary signified “love” and the associated concepts that replace the denotative meaning of the brand as a jewelry company and its products as ornaments. The secondary signified is verbalized through slogans, visualized through plots, voiced by background songs or voice-over narrators, and encoded by cultural codes in their intertextual and archetypal aspects. Multimodal video-narratives, featuring various characters, narrative plots, and formal-narrative structures, exhibit isomorphism with respect to the possible worlds they construct, archetypal images, motifs, and characters, as well as analogous narrative plots with differing levels of reduction in structural narrative elements. The verbal module, based on a slogan, as well as invariant auditory accompaniment common to all video narratives – the song “Love” and off-screen narrative, supports a hermeneutic code because it contains a key metaphor based on the slogan and peripheral metaphorical components that reveal the conceptual features of its target space. The audio-visual module forms a proaritic code based on the narrative plots of advertising clips in a three-component possible world: extratextual frame narrative, textual pseudoreal narrative, and fairytale narrative. The cultural code is realized through various multimodal resources. The slogan and the brand name include explicit references to the source intertext based on the song. In the video narratives, techniques of interdiscursivity are used, combining elements of melodrama, a romantic story, and a fairy tale, as well as references to archetypal images, motifs, and elements of the archetypal cyclical time. Central to these are the archetypal images of dreams, magic, hearts, and motifs of the magical helper-giver, the journey, crossroads, and magical transformation of those who receive a branded gift. The main archetypes are those of gold and the ring-circle, associated with the symbolism of the sun. Cyclical temporality, associated with mythological time, is actualized by recurring motifs and underpins the unity of love and preciousness from the perspective of the connotations of “eternity” – as eternal spiritual and material values. The semantic code of connotations is related to the secondary signification meanings, which associate the brand’s products with “embodied” love and is based on all the brand’s narrative modules, constructing its social mythology. The symbolic code is based on archetypal symbols and the core value of the brand in its implicit opposition to values foreign to the brand, appealing to the motivational value of “love and the need for belonging” in the hierarchy of human motivations. The perspective for further research is the analysis of the pragmatics of multimodal narratives in Ukrainian brands.

Archetypes in Ukrainian Choreographic Culture and Folk-Stage Dances

The purpose of the article is to analyse archetypes in the choreographic works of Ukrainian folk stage dance as elements of choreographic culture. The research methodology is based on the use of a combination of the source method, which is applied to the study of scientific literature and periodicals regarding archetypes; cultural analysis to reveal the peculiarities of archetypes in P. Virskyi's choreographic works, in particular “Hopak”, “What the Willow Weeps about”, “Hops” and the national ballet “Forest Song” by S. Sergeev); as well as generalising method to update and specify basic information about archetypes and Ukrainian choreographic culture. The scientific novelty of the study lies in the understanding of the archetypes of Ukrainian folk choreographic culture and folk stage dances in the specified performances. Conclusions. The relevance of the study of scientific literature and periodicals related to archetypes is determined: the meaning of the concepts “collective unconscious” and “archetypes” (K. G. Jung); definition of national archetypes such as “Home”, “Field”, “Temple”, “Mother”, “Light”, “Time” (S. Krymskyi) and “philosophy of the heart” (P. Yurkevych, G. Skovoroda, T. Shevchenko); introduction into scientific circulation of the concept of “archetype of national culture” and their varieties (N. Khamitov); generalisation and systematisation of the main archetypes of the Ukrainian mentality (O. Bychkoviak). The embodiment of archetypes: in the folk choreographic culture and their analysis in the ballet master heritage of Pavlo Virsky, “Dolls”, “Oh, under the cherry”, “Zaporozhtsi”, “Chumatsky joys” (L. Kozynko). The embodiment of archetypes has already been analysed in other choreographic productions by P. Virsky, such as “Hopak”, “What the Willow Weeps about”, “Hops” and the national ballet “Forest Song” by S. Sergeev. We can consider “hopak” not only as a dance with the illumination of archetypes in it, but also as an independent archetype: a kind of code of Old Slavic culture (S. Krymskyi), ethnocode (V. Shkorinenko), identification of hopak with a symbol and personification with the whole Ukrainian folk choreographic culture (A. Pidlypska).
 Keywords: archetype; dance; Ukrainian folk stage dance; Ukrainian choreographic culture; ballet; ballet master heritage.

THE RUSSIAN WORD: A PHENOMENOLOGICAL APPROACH

The article is devoted to discovering the phenomenological potential of the word, which has Indo-European roots, and its consideration in the language of Russian traditional spiritual culture. The research interest to deep, essential semantics of a word-concept allows to present it as an “archetype of culture” (G. G. Shpet) and as a “live” phenomenon of the Russian spiritual tradition, restoring our cultural memory and our national self-consciousness.

Лингвокультурная специфика образа русского человека в стихотворениях и поэмах турецкого поэта Назыма Хикмета Рана

The article is devoted to the study of short poems and poems by the Turkish poet Nazim Hikmet Ran (1902–1963), reflecting the images of Russian man. Russian’s image is represented in the works of the Turkish poet; observations, representations and impressions of the Turkish poet about the Soviet people of the first half of the 20th century are analyzed in the article; the languacultural specifity of the image of the Russian people are studied; the correlation of the image of the Russian man created by the Turkish poet with the archetypes of Soviet culture is revealed. The purpose of this article is to identify the languacultural specificity of the image of Russian people in the work of Nazim Hikmet Ran. The research material was short poems and poems written by the poet during his stay in the Soviet Russia in the period 1921–1928 and his emigration to the USSR in the period 1951–1963. The research methods of this article are lexico-semantic analysis, languacultural analysis, complex analysis and observation method. As a result of the analysis of the texts of short poems and poems by Nazim Hikmet Ran, lexical units that construct the image of a Russian person in the poetic picture of the world of the Turkish poet are revealed.

Confucian or confusion? Analyses of international students’ self-rated intercultural sensitivity and its sociocultural predictors at Canadian universities

IntroductionIn mainstream psychological research, Confucian heritage culture is often the scapegoat for subjecting Confucian heritage culture students to cultural archetypes of reticence, obedience, and unassailability, leading to the stigmatization of international students. This study examines differences in international students’ self-rated intercultural sensitivity and the potential discrepancy that exists between large-scale differences in sociocultural dimensions and student perceptions of these dimensions.MethodsA total of 120 international students enrolled at Canadian universities completed an online questionnaire which combines existing validated surveys on intercultural sensitivity and perceptions of sociocultural dimensions. Students were divided into two groups: Confucian and non-Confucian groups. The data analysis techniques include AN(C)OVAs, hierarchical linear regression, and Spearman’s rho correlation.ResultsThe quantitative analyses lead to the main findings as follows: 1) Confucian heritage culture has little predictive value to intercultural sensitivity; 2) Confucian student group does not uniquely identify with Confucian values; 3) Second language apprehension, as the sole predictor, accounts for more variation in intercultural sensitivity than most sociocultural predictors combined.DiscussionThis study demonstrates that deterministic views of heritage culture may not accurately reflect international students’ personal identification with their heritage culture. Therefore, further research is needed to illuminate the role of studying abroad in deconstructing general culture and contextualizing students’ assumed fixed identities.

A Jungian approach to psychological intervention: Using the cultural archetype of the “gourd” image to support Chinese frontline medical staff during COVID-19.

A Jungian approach to psychological intervention: Using the cultural archetype of the “gourd” image to support Chinese frontline medical staff during COVID-19.