Relevance. Improving zonal agricultural technologies for the cultivation and seed production of vegetable crops is due to the need to increase agroeconomic and technological efficiency, production profitability and competitiveness of domestic products in a market economy and Western sanctions in order to ensure the country's food security and import substitution.Methodology. Improving the elements of zonal agricultural technology for cultivating the new variety of sweet pepper Zarnitsa to increase the productivity and quality of seeds and reduce the costs of its seed production in a seedless culture through the use of micro fertilizers (Ultramag Boron) and plant growth regulators (Zircon R) is the goal of the ongoing research.The objective of the research is to study and evaluate the agroeconomic efficiency of using the Ultramag Bor micro fertilizer and the Zircon, P plant growth regulator and their impact on the dynamics of plant growth and development, ripening time, yield and quality of sweet pepper seeds in the experiment.The practical significance of the research lies in the possibility of widespread use in the real sector of the economy of plant growth regulators and micro fertilizers in non-seedling seed production of sweet pepper to improve productivity, quality and economic indicators of its cultivation in irrigated agriculture in the south of Russia.Results. It was found that sweet pepper plants grown without seedlings using micro fertilizers and plant growth regulators during the fruiting phase had advantages over the control: in plant height by 6.1; 12.2 and 14.5%, the number of side shoots by 20; 36 and 40%, leaf weight by 5.9; 14.2 and 17.5%, average fetal weight by 3.8; 11.7 and 13.5%. The highest yield of sweet pepper in the experiment (33.6 t/ha), which exceeded the control by 3.2 t/ha (10.5%), and the highest content of vitamin C in the fruits (164 mg%), which is 8 mg% higher than in the control were noted in the variant with the combined use of micro fertilizer and plant growth regulator. Sweet pepper seeds in all experimental variants met the standard requirements (germination rate - 93-96%, germination energy - 93-95%). The highest level of profitability (109.3%) was observed in the variant with the combined use of micro fertilizer and plant growth regulator, exceeding the control by
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