Extensive research has been conducted over the last decade to develop permanent magnets utilizing less rare earth materials. Exchange-coupled nanocomposite magnets are a fascinating development in the field of permanent magnets. They involve the combination of hard and soft ferrites, resulting in a unique and evolving magnet. Here we present an in-depth structural, morphological and magnetic characterization of ferrite-based nanostructures obtained through a bottom-up sol−gel approach. The combination of high coercivity of a hard phase SrFe9.8Al2La0.2O19 (SFALO) and high saturation magnetization of a soft phase, Co0.7Zn0.3Fe2O4 (CZFO), allowed us to develop exchange-coupled bi-magnetic nanocomposites by varying the mass percentage (x = 0, 0.1, 0.2, 0.3, 0.4, 1). Thermogravimetric analysis (TGA) up to 1200 °C was used to investigate the material’s thermal properties with the phase formation temperature. Detailed atomic/nano-scale structural characterizations of these nanocomposites were performed by X-ray diffraction and Transmission Electron Microscopy. The average particle size was calculated from the SEM analysis and it was observed that most of the composites with ratio x = 0.1, 0.3 & 0.4 was 145 nm and x = 0.2 was 165 nm. The Switching Field Distribution (SFD) curve revealed the exchange coupling between soft and hard magnetic particles. The findings indicate that the inclusion of a soft magnetic phase has a considerable impact on the exchange coupling between the hard and soft ferrite phases. As the spinel concentration increased, in the composite the saturation magnetization increased from 18 emu/g to 48 emu/g. From the stroner-wholfrathmodel, the decrease in the remanence ratio below 0.5 concludes the crystallites are randomly oriented. The nanocomposite with the ratio x = 0.1 was observed with the high magneto crystalline anisotropy of 2183.23 × 102 (J/m3) and a high energy product (BH)max of 5.5 kJ/m3. The aforementioned features of nanocomposites demonstrate their potential for use in permanent magnet applications.