Bit is the most basic unit of a digital image in the spatial domain, and bit-level encryption is regarded as an important technical means for digital image privacy protection. To address the vulnerability of image privacy protection to cryptographic attacks, in this paper, a bit-level image privacy protection scheme using Zigzag and chain-diffusion is proposed. The scheme uses a combination of Zigzag interleaving scrambling with chaotic sequences and chain-diffusion method images are encrypted at each bit level, while using non-sequential encryption to achieve efficient and secure encryption. To balance security and efficiency, the encryption strategy for each bit layer is weighted. The chaos-based sequences used for encryption depend on the previous hash value, thus the effect of chain-diffusion is achieved. To further enhance the encryption effect, a non-sequential encryption technique by non-linearly rearranging the bit cipher image is employed, so that the attacker cannot crack the protection scheme by analyzing the encrypted image. The ciphertext image hidden by discrete wavelet transform (DWT) also provides efficient encryption, higher level of security and robustness to attacks. This technology provides indistinguishable secret data embedding, making it difficult for attackers to detect or extract hidden information. Experimental results show that this scheme can effectively protect the confidentiality of the image and can resist various common cryptographic attacks. The scheme proposed in this paper is a preferred digital image privacy protection technology, so it has broad application prospects in image secure transmission occasions.