Once the purview of humans, culture has been observed in all sorts of animals. But are these behaviors merely ephemeral fads or can they shape the genes and traits of future generations? In Antarctic waters, a group of killer whales makes a wave big enough to knock a seal from its ice floe. Meanwhile, in the North Atlantic, another killer whale group blows bubbles and flashes white bellies to herd a school of herrings into a ball. And in the Crozet Archipelago in the Southern Ocean, still another group charges at seals on a beach, grasps the prey with their teeth, and then backs into the water (1). Some researchers see these as more than curious behaviors or YouTube photo ops: they see cultural mores—introduced into populations and passed to future generations—that can actually affect animals’ fitness. Killer whales are divided into groups known as ecotypes, with highly specialized diets and hunting traditions passed down over generations. Here, a mammal-eating ecotype in the North Pacific hunts seal. Photograph by David Ellifrit, courtesy of Center for Whale Research. Killer whales, also known as orcas ( Orcinus orca ), have a geographic range stretching from the Antarctic to the Arctic. As a species, their diet includes birds, fish, mammals, and reptiles. But as individuals, they typically fall into groups with highly specialized diets and hunting traditions passed down over generations. Increasingly, scientists refer to these learned feeding strategies as culture, roughly defined as information that affects behavior and is passed among individuals and across generations through social learning, such as teaching or imitation (2). Scientists once placed culture squarely in the human domain. But discoveries in recent decades suggest that a wide range of cultural practices—from foraging tactics and vocal displays to habitat use and play—may influence the lives of other animals as …