The article presents an introduction, foreword, and speech from Charles Zhang, chairman of SOHU.com Inc. to the Academy of Management Executives on August 8, 2004. Zhang discusses the need for cross cultural understanding and mutual respect for cultural difference, SOHU.com's role in the development of the Internet in China, and the emergence of China as a global economic power. Dr. Charles Chao Yang Zhang is the founder of SOHU.com Inc. He has served in the positions of chairman of the board, president, and chief executive officer of the NASDAQ-listed company since its founding in 1996. His Chinese name, “Chao Yang,” means “sunrise.” SOHU.com Inc. is the first Chinese-language search engine in the world and a leading internet portal in China. At the end of 2002, China had overtaken Japan to become the second most wired nation in the world, after the United States. At present, there are over 100 million Internet users in China. This represents approximately ten per cent of that country's population. SOHU ...