Cross-cultural Business Research Articles

The Study of Cross-cultural Business Communication in the Context of Global Economic Change

The Study of Cross-cultural Business Communication in the Context of Global Economic Change

Perceptions of Teachers on Bilingual Education in Business Education

In the process of global integration, international cross-cultural business interactions are becoming closer, and the importance of English as an international lingua franca continues to grow. Business programmes aimed at developing both business and foreign language skills are faced with the challenge of adopting bilingualism teaching. The study adopts qualitative and quantitative research methods, mainly using literature method (referring to relevant domestic and foreign literature materials and related information retrieval), and questionnaire survey method to conduct questionnaire surveys with students and teachers in Jiangsu University of Technology. The paper intends to probe specific aspects of bilingual teaching and to give suggestions for effective ways to carry out bilingual teaching for Business Majors. This study finds that at present, in the process of bilingual teaching of business courses, there are problems or challenges such as students’ difficulties in studying in bilingual environment, insufficient studying teaching in bilingual resources and materials, cross-cultural adaptation problems, etc. In order to address these problems, programmes such as enhancing teacher preparedness, developing curriculums, developing teaching resources, providing student support services, and reviewing evaluation and assessment are proposed.

Effective Strategies for Cross-Cultural Business Negotiations

Effective Strategies for Cross-Cultural Business Negotiations

Cross-cultural business development strategies: A Review of USA and African

This Review provides a succinct overview of a comprehensive review examining cross-cultural business development strategies, drawing insights from both the United States (USA) and diverse African contexts. The analysis delves into the intricacies of cultural nuances, economic disparities, and innovative approaches employed by businesses in these distinct regions. In the dynamic landscape of global business, understanding and navigating cross-cultural nuances are imperative for sustainable development. This review juxtaposes the business development strategies of the USA, a beacon of economic prowess and cultural diversity, with the diverse and rapidly evolving markets across Africa. The exploration encompasses a spectrum of factors, including cultural foundations, market dynamics, and innovative approaches, shedding light on the multifaceted nature of cross-cultural business endeavors. The examination begins by unraveling the cultural foundations that underpin business practices in the USA and various African countries. Silicon Valley and Wall Street are emblematic of the USA's entrepreneurial and financial networks, each with its unique cultural influences. Contrastingly, Africa's business landscape is shaped by the rich tapestry of its nations, necessitating a nuanced understanding of cultural nuances and diverse business environments. The review further scrutinizes successful business development strategies deployed in both regions. In the USA, the focus is on innovation hubs, collaborative spaces, and professional associations, illustrating how cultural foundations contribute to the success of networking and industry-specific strategies. In Africa, the analysis extends to diverse strategies employed to navigate cultural diversities and seize opportunities in burgeoning markets. Key economic disparities and challenges faced by businesses in Africa are explored, emphasizing the importance of adaptive strategies for sustained growth. The intricate balance between leveraging cultural strengths and overcoming challenges is central to the comparative analysis, providing valuable insights for businesses, policymakers, and researchers. As businesses increasingly operate in a globalized context, this review underscores the critical importance of cross-cultural competence and tailored strategies for successful business development. The synthesis of experiences from the USA and Africa offers a rich tapestry of lessons, fostering a deeper understanding of the dynamic interplay between culture, economics, and innovation in the realm of cross-cultural business development.

Analysis of Multinational Builders’ Corruption Based on Evolutionary Game from the Perspective of International Reputation

Transnational cooperation in international corporations has become an important force in promoting the economic development of countries, and corruption in cross-cultural business has an important impact on the sustainable development of international cooperation. Based on the construction field, this study applies evolutionary game theory to the microlevel to investigate the corrupt behavior of international corporations from reputation perspectives, taking into account their reputation and cooperation behaviors. The findings indicate that the sensitivity of each party involved in the corruption behavior differs concerning international reputation, and a heightened reputation of the supervisory company can effectively curb the corrupt behavior of subcontracting. Additionally, the behavior of the general contracting company shows a sense of inertia, while the three main parties—general contracting company, supervisory company, and subcontracting company—exhibit multistage decision-making characteristics as their international reputation gradually improves. Through the lens of multinational enterprise cooperation and the development of the construction industry, this study aims to address the constraints faced by the construction industry in various countries and identify potential solutions. Furthermore, it provides insights into key issues related to international engineering corruption governance.

跨文化商务沟通中的语篇对比研究

跨文化商务沟通中的语篇对比研究

Analysis on Pragmatic Failures in Cross-Cultural Business Negotiation Interpretation

As economic and social development deepens, cross-cultural communication is also gaining more and more attention. English interpreting is an integral part of international business negotiations. Pragmatic failures in business negotiation interpreting can directly affect the quality of negotiation communication, and sometimes even lead to misunderstandings and the breakdown of negotiations. Reducing the pragmatic failures in interpreting in negotiations and improving interpreting skills can play a positive role in facilitating international trade negotiations. Based on Leech's and other scholars' research on pragmatic failures, this paper discusses the manifestations of cross-cultural pragmatic failures in business negotiation interpreting from the perspectives of pragmalinguistic and sociopragmatic failures, and analyzes the causes of the resulting pragmatic failures in detail. Interpreters should not only focus on language ability and interpreting skills, but also on the cultivation of intercultural awareness and pragmatic competence and thus promote international business negotiations.

The role of intercultural differences and challenges faced in negotiating active mine sites'rehabilitation objectives from Africa to Europe

Analysing the challenges that govern an active mining project during negotiations, especially its rehabilitation, can give a better insight from a cross-cultural perspective. Despite the cultural variations distinguished by region or country, there can be common strategies in negotiating rehabilitation objectives of mine sites via specific negotiation strategies. This study investigates how intercultural differences influence the rehabilitation of active mine sites from Africa to Europe. The goal is to provide new insights into cultural differences regarding the communication process in negotiations, issue an unprecedented groundwork for research, and contribute to practitioners of cross-cultural business negotiations by better understanding the context. Through semi-structured interviews, primary data was collected from participants representing a multinational mining corporation based in Europe negotiating the rehabilitation of active mine sites in Cameroon and South Africa. The analysis employed a data reduction process, interpreting the collected data, connecting it to existing literature, and analysing the findings. The outcomes showed the significance of cultural dimensions to variables of international business negotiations. They indicated the attention that culturally diverse organisations must pay to them to increase their chances of succeeding in rehabilitating mine sites’ integration. African and European stakeholders demonstrated opposing negotiation styles that affect how they communicate, build their agreements, show their emotions, and are willing to take risks.

The Impact of Participating in the Asean Economic Community (AEC) on the Cross-Border Trade at Singkhon Border Pass, Prachuap Khiri Khan Province

Purpose: The aim of this study is to examine the behavior of Thai and Burmese traders, the types of products and services used in the Singkhon border pass, and the challenges and solutions for cross-border trade between Thailand and Myanmar. Theoretical framework: The study is based on a mixed-methods approach, combining quantitative data collection and qualitative data gathering through interviews and observations. It draws upon relevant theories and concepts from the fields of international trade, cross-cultural business, and supply chain management. Design/methodology/approach: TheData was collected from 250 participants in the outside and Singkhon markets using accidental sampling. Quantitative data was obtained through surveys or questionnaires to gather demographic information and insights into trading behaviors. Qualitative data was gathered through in-depth interviews and observations with government agencies and private sector stakeholders involved in cross-border trade. This combination of methods provides a comprehensive understanding of the research topic. Findings: The results indicate that the majority of the sample group consisted of female entrepreneurs aged between 30-45 years in the Had Yai market. In the outside market, a higher age group was observed. The traders were predominantly Buddhist or Muslim individuals from Songkhla province, with lower levels of education. Retail business was the main activity, with clothing and consumer goods being the most traded products. The primary trading language was Burmese, followed by Thai and Chinese. Challenges in trading included exchange rate fluctuations, non-tariff trade barriers, and transportation infrastructure issues. Proposed solutions involve improving Thailand's transportation infrastructure and connecting it with Myanmar's infrastructure. These findings contribute to a deeper understanding of cross-border trade dynamics between Thailand and Myanmar and provide valuable insights for policymakers and stakeholders in the field. Research, Practical & Social implications: The study has significant research, practical, and social implications. From a research perspective, it contributes to the existing body of knowledge on cross-border trade between Thailand and Myanmar, specifically focusing on the behavior of Thai and Burmese traders, the types of products and services traded, and the challenges faced in this context. The findings shed light on the dynamics of cross-border trade and provide insights into the specific factors influencing trade activities in the Singkhon border pass. Originality/value: The value of the study lies in its originality and contribution to the field of cross-border trade research. While there is existing literature on international trade and border crossings, this study focuses specifically on the Singkhon border pass between Thailand and Myanmar. By examining the behavior of traders, the types of products and services traded, and the challenges faced in this particular context, the study provides unique insights and fills a gap in the literature.

Urban agriculture business models and value propositions: Mixed methods approach based on evidence from Polish and Italian case studies

Nowadays, trends related to alternative promotion options for small farmers in changing agri-food supply chains stand out. Urban Agriculture (UA) is a multifaceted system ranging from traditional production, processing, distribution, and consumption to a collection of new and less imagined goods and services. UA generally differs from conventional food chains in the origins, the place of production, and the production conditions. This paper focuses on an aspect less addressed by previous research: the analysis of strategic business models adopted by urban farm (UF) practitioners. The work uses a meta-model called Business Model Canvas (BMC), expanding on it with Value Proposition Canvas (VPC) model to explore how they communicate value to target customers and different market segments. Accordingly, in-depth interviews and participant observation were conducted from February 2020 – to February 2021 to gather extensive qualitative information. We selected two European economies in Eastern and Western Europe, Poland and Italy, with different UA relevance and functionality, to better identify potential UF business models. We identified three UF business strategies: service-oriented, product-oriented and land-use-oriented. UFs are gaining traction by impacting beyond financial and economic significance. The new value proposition is a powerful way to create a broader customer base and develop innovative product and service solutions to deliver unique value. It is a development path for UFs and urban agglomerations’ sustainable development. This study led to the conceptualization of the cross-cultural business meta-model of UF. It recognizes UFs as distinct entities with diverse functions and value propositions and informs the emergent UA theory and practical applications in UFs.

Cross-cultural Management in International Business

With the accelerated development of world economic integration, there are more and more commercial exchanges among countries. However, in the international business environment, these frequent exchanges, communications and exchanges are not only simple business exchanges, but also the collision between different cultures. It belongs to cross-cultural communication. The article focuses on the importance of cross-cultural communication in international business, points out some important significance of language communication in cross-cultural business activities, and puts forward some different methods to deal with different cultures.

Innovative Research on the Cultivation of Cross-cultural Business Communication Competence from a Multi-dimensional Dynamic Perspective

As an essential skill in global economic communication and world business communication, intercultural communication competence is crucial to enhance China's international influence. Therefore, this paper proposes an innovative research on cross-cultural business communication ability cultivation from a multi-dimensional dynamic perspective. Based on the current situation and necessity of the cultivation of intercultural business communication ability in China, this paper proposes three innovative strategies for the cultivation of intercultural business communication ability, namely, restructuring the cultivation system, enriching the cultivation mode, and following the effective cultivation principles, to provide reference for the development of students' comprehensive English ability.

A Brief Analysis of Cross-Cultural Factors Affecting Sino-US Business Negotiations

China's market opening has deepened as a result of reform, opening up, and the operation of a market economy, and bilateral interactions have gradually increased. Successful cross-cultural business negotiations can enable companies to better participate in economic competition and cooperation between companies internationally and promote the burgeoning of international trade in their own countries. Cross-cultural business negotiations are becoming more and more important between nations. However, cultural differences are often a major factor in the failure of Chinese and Western business negotiations. Therefore, it is important to clarify the cross-cultural factors that influence business negotiations and the strategies to deal with them. The paper aims to analyze how cultural differences between China and the United States affect cross-border business talks and to pinpoint practical coping mechanisms. The paper summarizes the cross-cultural factors that generally affect Chinese and American business negotiations from the literature on international business negotiations and cross-cultural communication.

Research on Sino-US Differences in Cross-cultural Business Communication from the Perspective of Cultural Dimension Theory: A Case Study of English Business Emails

Research on Sino-US Differences in Cross-cultural Business Communication from the Perspective of Cultural Dimension Theory: A Case Study of English Business Emails

Contextual Component in Cross-Cultural Business Interaction With Asian Partners

The article aims to illuminate the issues of the impact of the current geopolitical situation on the economic relations between Russian companies and their foreign partners, especially Eastern business associates, in a multicultural environment. The purpose of the study is to consider this interaction from the perspective of the contextual cultural component. The author investigates the role of context in intercultural professional communication according to the classifications by Edward Hall and by Geert Hofstede. Special attention is paid to the need to implement a revised business English curriculum in the training of professional communication at the universities of international relations. The knowledge of cultural differences and the importance of their correct perception and interpretation benefit the effective pursuit of goals in the business sphere. Contextuality is analyzed at verbal and non-verbal levels of professional communication. Based on the comparison of the cultural specifics, the issue of business integration between Russian and Asian markets acquires a new political and economic meaning.

Retracted: An Intelligent Teaching Strategy of Cross-Cultural Business Communication Course Based on Big Data

Retracted: An Intelligent Teaching Strategy of Cross-Cultural Business Communication Course Based on Big Data

Cross-cultural business cooperation at enterprises engaged in foreign economic activities: challenges of implementation and optimal ways to overcome them

Rapid changes in internationalization are having a huge impact on how businesses operate and their work environments, connecting them with customers and colleagues around the world. This cross-cultural collaboration can promote the growth and development of corporations around the world, resulting in increased demand for a skilled, culturally diverse workforce. While there are many advantages and disadvantages to an intercultural workforce, this means that understanding the best way to manage the business of culturally diverse teams is more actual today than ever. The purpose of the paper is reflected in the formation of measures to improve the cross-cultural business interaction of Ukrainian enterprises in the context of expanding foreign economic relations. The world continues to retain a significant number of cultural differences. They become obstacles in the negotiation processes, the work of company employees. All this gives rise to problems of a cross-cultural nature (communication barriers of participants in business interaction, the inability of participants in negotiation processes with foreign partners or other areas of cross-cultural business interaction to use verbal and non-verbal means of communication in a timely and correct manner; leveling the importance of etic- and emic-elements in conditions of cross-cultural interaction; mistakes in interpreting the behavior of a partner in cross-cultural communication, etc.). As the result, the ways to solve existing problems at the enterprise were proposed as follows: the implementation of the cross-cultural management model at the enterprise in order to adapt its specialists to active business interaction in the foreign economic sphere, as well as the introduction of the concept of event management in order to improve methods and forms of cross-cultural business interaction of Ukrainian enterprises in terms of establishing new export-import operations.

Business research methodologies: cross-cultural business research

Business research methodologies: cross-cultural business research

A study of linguistic manipulations of activating, seeking and creating common ground in intercultural business communication

Abstract Previous studies on common ground (CG, for short) have mainly focused on its definition and functions in various daily interactions. Few studies explore the linguistic manipulations of CG in cross-cultural business interactions. This paper aims to fill in this gap by examining how sellers and buyers manipulate linguistic actions of activating, seeking and creating CG to make a deal. This study instantiates and develops Kecskes’ (2013) CG model. Based on qualitative analysis of data collected from email interactions between Chinese sellers and Australian buyers, I find that (1) Interlocutors often activate their core CG through manipulating frequency markers such as “again”, and epistemic markers such as “I knew”, “you know”, “might”; (2) Interlocutors seek core CG and emergent CG by manipulating epistemic markers such as “I’m sure”; (3) Interlocutors often bring the third party or element into the communication to create emergent CG by using question markers such as “you see?”, imperative markers such as “Do you understand!”, and narrative markers like “I tell you” and “once” or “before”; (4) The interpersonal manipulations of CG construction contribute to business integrity and reliability because the more efforts interlocutors make to activate, seek, and create CG, the more clarified and acceptable their business relations become in business communication. For the purpose of validating what I have found, I conduct a quantitative study of linguistic means of constructing CG in the Santa Barbara Corpus of Spoken American English (SBCSAE), and summarize the typical linguistic means of activating, seeking, and creating CG in various settings.

Effects of Social Media Usage on Consumers' Purchase Intention in Social Commerce: A Cross-Cultural Empirical Analysis.

Social commerce has produced enormous economic benefits as well as challenges for organizations, individuals, and industries. However, social media usage does not necessarily generate users’ intention to purchase on social commerce websites. How social media usage influences users’ purchase intention on social commerce websites still deserves more scholarly attention and this seems particularly important when social commerce transcends borders and countries. Taking an interdisciplinary perspective, the current study adopted a survey research method and identified the roles of social media usage in arousing users’ purchase intention on social commerce websites in a culturally diversified environment. The data was collected from 2,058 international students coming from 135 countries and was analyzed using MPLUS based structural equation modeling. The research unveils the pathway whereby social media usage serves to generate users’ purchase intention on social commerce websites. Importantly, users’ cultural intelligence has been found to play a significant role mediating the effects of social media usage on users’ intention. Further, cultural distance was found to attenuate the effects of social media usage on cultural intelligence. Based on the research findings, the study suggests that social commerce practitioners should be fully aware of the enabling roles of social media and cultural intelligence as well as the deterring role of cultural distance when arousing customers’ purchasing intention in cross-cultural business operations. Any measures facilitated by social media usage to improve international consumers’ cultural intelligence and mitigate the negative effects of cultural distance are supposed to be effective to enhance their purchasing intention. Accordingly, the study confirms the mutually melt and integrative relationships between information technology advancement and business prosperity in cross-cultural environment, which eventually contribute to sustainable development of society.