Cross-border E-commerce Industry Research Articles

Empirical Analysis of the Impact of Digital Trade Barriers on the Development of China's Cross-Border E-Commerce Industry

The economy of China has been in a progressive and prosperous condition for a while. The traditional industrial sector of China is a major strength of the Chinese economy. In the current times, the upgradation of this sector, with the advent of newer options such as digitization, is becoming more and more popular, innovative and developed. Due to such introductions, newer economic possibilities, such as electronic commercial activities across borders, are emerging out. Depending on the consumers' choice and demand, a newer export pattern is being developed, in which both the electronic commercial activities across the borders and the conventional foreign trade are evolving, while being intertwined with each other. In this study, it is empirically investigated whether changes in the digitally created trade barriers have an impact on the e-commerce transacted across the borders, taking into consideration some of the influencing factors such as GDP, labor productivity, geographical distance etc. The empirical analysis finds that cross-border e-commerce is negatively correlated with digital trade barriers. Also, an econometric model has been developed to quantify this relationship including the effects of control variables.

Strategic Development of China's Cross-Border E-Commerce Industry: A SWOT-PEST Analysis

Strategic Development of China's Cross-Border E-Commerce Industry: A SWOT-PEST Analysis

Consumer Feedback Analysis Using LDA Approach in Cross-border E-commerce

Purpose - The objective of this research is to gain insight into consumer feedback regarding cross-border e-commerce, which is a pivotal avenue for companies venturing into global markets. It seeks to investigate the variety of themes present in consumer feedback in order to gain a more profound understanding of their preferences and concerns, ultimately influencing future market strategies. Design/Methodology – The present study utilizes an extensive collection of textual online evaluations and a text-mining LDA framework to analyze and classify potential themes in consumer feedback pertaining to cross-border e-commerce platforms. By quantifying the sentiment tendencies in consumer-related comments, sentiment analysis models that rely on emotion dictionaries as a foundation identify the polarity and intensity of emotions. Findings – The present study examined 1,500 consumer evaluations pertaining to Korean cosmetic products, sourced from a cross-border platform in Southeast Asia. The analysis unveiled five key subjects frequently referenced in consumer feedback. A subsequent sentiment analysis revealed that a significant proportion of consumer sentiments were positive. Nevertheless, consumers identified certain concerns in the minority of negative reviews, including packaging and delivery, product quality, and the absence of freebies. Originality/value - In a practical sense, this provides significant ramifications for the optimization of consumer experiences and the development of successful market strategies in the ever-changing global marketplace. This is especially advantageous for organizations striving for success in the fiercely competitive cross-border e-commerce industry. This study exceeds conventional survey methods in its methodology by offering more comprehensive and datacentric understandings of consumer attitudes and behaviors.

THE IMPACT OF CROSS-BORDER E-COMMERCE DEVELOPMENT UNDER THE REGIONAL ECONOMY OF INNER MONGOLIA ON THE CONSTRUCTION OF SPECIALITIES IN UNIVERSITIES IN THE AUTONOMOUS REGION

The purpose of this research is to study the impact of cross-border e-commerce development under the regional economy of Inner Mongolia on the construction of higher vocational education majors in the autonomous region. Taking the cross-border e-commerce profession of higher vocational education as the research object, it analyses the current situation of cross-border e-commerce professional curriculum and teaching quality of higher vocational education in Inner Mongolia by investigating the demand for relevant talents in the cross-border e-commerce industry in the region, and constructs the core curriculum standard of cross-border e-commerce profession of higher vocational education in Inner Mongolia on this basis. In addition, the implementation scheme of cross-border e-commerce professional core curriculum is explored and the assessment method is proposed. In order to provide reference value for talent cultivation of cross-border e-commerce development under the regional economy of Inner Mongolia.

Cross-border E-commerce Business Data Processing in the Background of Digital Economy

Abstract This paper analyzes the cross-border e-commerce industry chain, and explores its customer value and impact on marketing strategy through data mining techniques.The whole process data mining methodology of data cleaning, integration, selection, transformation, mining, pattern evaluation and knowledge representation is adopted to deal with the cross-border e-commerce data.This paper focuses on the analysis of the customer value, the construction of the user profile, and the user behavioral patterns based on RFM model.The results show that the customer value is mainly determined by the customer life cycle and the purchase rate. The results show that the customer life cycle and purchase rate mainly determines the customer value of cross-border e-commerce.In the construction of user profiles, the characteristics and behavioral patterns of different users can be effectively identified through data standardization and the construction of user attribute models.The RFM model reveals the different levels of the user’s activity level, consumption ability and consumption value, which provides the basis for formulating differentiated marketing strategies.The data show that among the 4,130 user samples, the user behaviors and behavioral patterns were identified through clustering and knowledge representation. In the sample of 4130 users, cluster analysis shows that most of the users (72.64%) are ordinary customers. In contrast, the proportion of high-value customers (VIP customers) is only 0.24%, which suggests that cross-border e-commerce platforms need to formulate corresponding service and marketing strategies for different user groups to improve customer satisfaction and purchase conversion rate. At the same time, the cross-border e-commerce industry is experiencing changes such as platform fission, marketing innovation, and sinking of service targets, which poses new challenges and opportunities for e-commerce platforms’ operation and management.

Analysis of the Development Environment and Trend of Cross-Border E-commerce in China

With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment, China’s cross-border e-commerce has entered a new phase of development. The external landscape is evolving rapidly, and there is a gradual improvement in laws and regulations governing cross-border e-commerce, coupled with increased government support. Despite the impact of the COVID-19 pandemic on the market economy, overall development has been steadily improving. The Internet population is expanding, the online retail market is experiencing rapid growth, the consumption structure is undergoing transformation and upgrading, and the e-commerce market is demonstrating significant potential. The advancement of technologies such as big data, artificial intelligence, blockchain, and supply chain has provided more efficient operational support for the cross-border e-commerce industry. Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic, this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.

On the Translation of Online Product Promotions from the Perspective of Eco-translatology

After the rapid development of cross-border e-commerce, its development focus has shifted from scale to quality. It is urgent to improve the quality of translation for the cross-border e-commerce industry when the translation demand is soaring. Commodities are exposed and introduced to foreign buyers through online promotions on cross-border e-commerce platforms, since their translation can affect click-through rates, sales and images of Chinese sellers. Eco-translatology, which combines ecology and translation, provides a theoretical basis for many disciplines and fields. Taking footwear as an example, this study analyzes problems in current translation through the comparative analysis of commodity promotions on Amazon in the United States and AliExpress in China, two major cross-border e-commerce platforms. Then it studies the English translation of online product promotions from the three-dimensional transformation in terms of language, culture and communication under the guidance of Eco-translatology to put forward some suggestions for the online product promotions translation. It aims to provide references for Chinese sellers to engage in cross-border e-commerce and help enterprises and commodities go global successfully.

Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN

Cross-border e-commerce can significantly reduce the threshold of overseas market development. In recent years, cross-border e-commerce flourished, and many domestic enterprises have tried to go overseas. The rapid development of cross-border e-commerce has led to innovation in business. It has created convenient conditions for goods to build brand image in overseas markets. With the development of cross-border e-commerce, more and more talents will flock to this industry. The strategies used by each enterprise are different, and the supply chain and brand management of each enterprise will affect their status and influence in the cross-border e-commerce industry. SHEIN is a cross-border e-commerce company mainly focusing on fashion, clothing, accessories, etc. This article will analyze SHEIN's competitive advantages from several specific aspects and give some suggestions. Through the study and analysis of SHEIN, we have a more accurate and practical understanding of the cross-border e-commerce industry and this brand.

The Application of Big Data Technology in the Efficient Development of Cross-Border E-Commerce Industry

Abstract As a typical ecology of “Internet+”, cross-border e-commerce enterprises have a huge amount of data, but it is difficult to use it effectively. This paper researches the generation and development of cross-border e-commerce big data, proposes the association rule algorithm based on Apriori to mine and analyze the cross-border e-commerce data, improves the problem of high time cost of Apriori algorithm, optimizes the clustering analysis method of quantitative attributes, and adopts the distance-based quantitative association rule to search for frequent classes, and analyzes the big data of cross-border e-commerce platforms based on the improved algorithm. Big data of cross-border e-commerce platform. Based on the analysis of the high demand of the cross-border e-commerce platform based on big data, the prediction error rate is 1.75%, 2.27%, 5.48%, 2.49%, 2.91%, 2.08%, 10.18% and 1.81% in order. In terms of user portraits, the accuracy of big data analysis of users’ purchasing power, purchasing habits and consumption intentions reached 86.10%, 73.43% and 90.48% on average. Big data technology helps cross-border e-commerce companies optimize the industry chain, improve operational management efficiency, enhance consumer experience and establish a brand effect.

Research on Cultivating Business Talents Through In-Depth Cooperation Between Universities and Enterprises

The demand for skilled business professionals has reached unparalleled heights in the context of the constantly globalizing world. The China-Shanghai Cooperation Organization Demonstration Zone for Local Economic and Trade Collaboration in Qingdao (Qingdao SCO demonstration zone) has garnered attention as a prominent hub for fulfilling the growing need in this area. The notion of collaboration between universities and enterprises has become an essential approach, assuming a crucial role in the development of these individuals. The phenomenon described is particularly conspicuous within the domain of cross-border electronic commerce, a sector that is currently undergoing rapid expansion and significant changes. This extensive study delves into the intricate dynamics of university-enterprise cooperation inside the Qingdao SCO demonstration zone. The methodology employed in this study is characterized by its robustness, as it incorporates a comprehensive examination of the available literature, statistical investigations, and real-world implementations of the collaboration model. Notably, there is a particular focus on the city of Qingdao. The research also examines the incorporation of the “industry-university-research” model at a societal level, investigating its ramifications and efficacy of business talent cultivation in the domain of cross-border e-commerce. The initial results of the study underscore the exceptional efficacy of the university-enterprise collaboration paradigm. This model has demonstrated its significance in enhancing students’ understanding of the market, their ability to adapt, and their overall potential for employment. The emerging cross-border e-commerce industry in Qingdao has introduced a new set of demands for skilled professionals in the business sector. These span complex topics such as cross-cultural communication, innovative digital marketing tactics, and a comprehensive awareness of the numerous legal and regulatory frameworks governing e-commerce businesses. In this particular context, the strategy known as “SCO-Integration-Combination” has been introduced as an innovative technique aimed at enhancing the collaboration between academic institutions and enterprises inside the Qingdao SCO demonstration zone. The findings of this study highlight the crucial significance of enhancing partnerships between universities and enterprises in the Qingdao SCO demonstration zone. These strategic relationships serve to accelerate the process of talent development and guarantee a smooth synchronization between educational paradigms and the constantly changing industrial requirements of China, particularly in the dynamic field of cross-border e-commerce.

How Paradoxical Leadership Promotes Employees’ Career Sustainability: Evidence from the Chinese Cross-Border E-Commerce Industry

The ultra-fast development of digital technologies exerts immense pressure on employees in the cross-border e-commerce (CBEC) industry, especially those who are older and have lower levels of education. These employees may appear resistant to digital technologies, which can harm their careers. Leadership can address negative mentalities and sustain employees’ career development. Using job demands–resources (JD–R) theory, this study explored how paradoxical leadership can increase employees’ career sustainability by mitigating resistance to digital technology. Additionally, the moderating effects of age and education were examined. We analyzed time-lagged data from 141 employees in the Chinese CBEC industry, employing Partial Least Squares–Structural Equation Modeling (PLS–SEM) to test the hypothesized model. Our results revealed that: (1) paradoxical leadership relates negatively to resistance to digital technology but positively to career sustainability; (2) resistance to digital technology negatively relates to career sustainability; (3) resistance to digital technology partially mediates the relationship between paradoxical leadership and career sustainability; (4) age positively moderates the negative relationship between resistance to digital technology and career sustainability, while education negatively moderates that relationship. We offer novel insights into the trade-off effects among the five variables. Furthermore, our study provides practical guidance for firms, emphasizing the critical influence of paradoxical leadership and individual characteristics on ensuring employees’ career sustainability in the Chinese CBEC context.

Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model

Abstract Cross-border e-commerce has developed rapidly with network globalization, convenience, and mobility characteristics, and its operation mode is highly popular in the international trade industry. This paper analyzes cross-border e-commerce marketing strategies based on the SCOR model, aiming to seek scientific and reasonable methods to improve cross-border e-commerce companies’ precision marketing speed and accuracy and gain greater advantages in the fiercely competitive environment. This paper uses the SCOR model to identify the possible risks of marketing in the cross-border e-commerce industry. The characteristics of the supply chain are studied, and the relevant risk factors are identified from a holistic perspective. By comparing the two risk assessment methods of the fuzzy integrated evaluation method and the BP wavelet neural network model, the advantages of the BP wavelet neural network model in this paper are proved, and then the method is chosen as the risk assessment method and verified by example. Furthermore, through questionnaire surveys, we obtain information about consumers’ purchasing ability, purchasing channels, and satisfaction with cross-border e-commerce operation services to clarify consumers’ psychology and provide data support for operation strategy improvement research. The results show that: the consumption ability of people aged 20 to 25 to purchase cross-border products is concentrated in the range of 400 to 1000 yuan/month; the consumption ability of people aged 26 to 40 to purchase cross-border e-commerce products is concentrated in the range of 1000 to 1500 yuan/month, and the number of people whose purchasing ability is above 1500 yuan/month reaches 2%; the consumption ability of people aged 41 to 55 to purchase products is concentrated in the range of 600 to 1000 yuan/month, followed by 1000 to 1500 yuan/month. The next is 1000-1500 yuan/month. Overall, the purchasing power of people in each age group is medium. Among them, the purchasing power of people aged 26 to 40 is the strongest. Therefore, it is necessary to develop targeted and personalized marketing programs, improve consumer stickiness, pay attention to the significance of big data for accurate marketing, and improve the overall marketing level of enterprises.

THE CURRENT SITUATION OF CROSS BORDER E-COMMERCEDE VELOPMENT IN CHINA

In the 21st century, there is a development of the Internet economy, created by combining the real economy with a virtual one that closely connects the global market. Cross-border e-commerce is showing significant activity. The authors note that China's cross-border e-commerce has evolved through government support policies and the rapid development of cross-border e-commerce platforms. The benefits of cross-border e-commerce are increasingly emerging and driving the transformation and modernization of China's national manufacturing industry. By continuously improving cross-border platforms, China's cross-border e-commerce industry is benefiting from a combination of a good vision for foreign trade platforms, a thriving variety of goods, and huge market demand, demonstrating a rapid development trend. The purpose of this article is to attempt to analyse China's specific import and export data in the field of cross-border e-commerce, share and growth rates of the top ten categories of exported goods, industry participation of users and obstacles, which they have to deal with, as well as to identify a way to get an idea of the current situation in the development of cross-border e-commerce in China and propose appropriate countermeasures to eliminate obstacles. The authors argue that the development of cross-border e-commerce can be understood from different perspectives to contribute to the development of China's economy.

Green Progress of Cross-border E-Commerce Industry Utilizing Random Forest Algorithm and Panel Tobit Model

ABSTRACT As both economies and trade broadly globalize, cross-border e-commerce (CBEC) as a branch of international trade has shown great potential for development. The construction of a CBEC realizes the integration and utilization of resources between the CBEC trading platform as the core element and other components of the system, cross-border logistics, payment enterprises, suppliers, and demanders, and improves the overall economic benefits. A model of economic progress at the expense of the environment emerges in the radical development of companies that do not consider the environment and simply earn high incomes at the cost of consuming resources. In this context, it is of great theoretical and empirical importance to examine how to improve the production efficiency of the CBEC supply chain, improve ecological quality and realize the production mode of “low input, high output, and low pollution.” In this study, we evaluate the green development of the CBEC industry and study the factors that affect its efficiency level. According to the results of influencing factors, this paper mainly uses the random forest algorithm and panel Tobit approach to investigate the affecting attributes of environmental efficiency and suggest policies to improve the green progression efficiency of the CBEC industry.

Research on Industrial Competitiveness Evaluation of Cross-border E-commerce Comprehensive Pilot Zone Based on Ecological Niche

The article takes the 86 cross-border e-commerce comprehensive pilot zones in the first five batches of China as research objects. At first, it designs an evaluation index system including five secondary indicators and 10 tertiary indicators from economic strength, cross-border e-commerce, technological innovation, talent environment, financial environment dimensions. Next this paper constructs a niche evaluation model of cross-border e-commerce industry in comprehensive pilot zone based on the niche ecostate-ecorole theory. Finally, it uses the clustering method to compare and analyze the differences in competitiveness of cross-border e-commerce industry in different comprehensive pilot zones. The study finds that, based on the gap in industrial competitiveness, the 86 cross-border e-commerce comprehensive pilot zones can be divided into three echelons: strong, catch-up and disadvantaged. In terms of development strategies, strong comprehensive pilot zones, which are at a high niche in all dimensions, should expand their niche by integrating domestic and international resources; catch-up comprehensive pilot zones, which have demonstrated strong competitiveness in some dimensions, should actively develop synergistic cooperation with neighboring regions while giving full play to their own distinctive advantages, so as to jointly build ecological alliances and avoid homogeneous competition; disadvantaged comprehensive pilot zones with relatively weak industrial competitiveness and a lack of relevant industrial infrastructure, should improve their business environment and promote the introduction of niche through policy support.

A Systematic Review on Marketing Strategies of China’s Import Cross-border E-commerce B2C Platforms

With the continuous progress of Internet information technology and the further strengthening of Internet popularity in China, the evolving circumstance of its cross-border e-commerce platforms is presently fully operating. In particular, the B2C platforms for import cross-border e-commerce are developing rapidly. This article first provides a brief introduction to the development status of China's import cross-border e-commerce. It then reviews and synthesizes relevant literature about imported cross-border e-commerce. Based on the collation of literature, this article analyses existing marketing strategies of B2C platforms within the import cross-border e-commerce industry and comprehends the relevant marketing problems generated by these platform providers via two identified case analyses. Finally, combined with the current status of international trade procedures and cross-border e-commerce development trends, the corresponding marketing strategy improvement is proposed.

The Chinese Experience of Developing Cross-Border E-Commerce Under the “Belt and Road” Framework

Cross-border e-commerce is becoming the driver of digital globalization and is of strategic importance in the growth of world trade. Under the framework of the Belt and Road Initiative, China has released a number of guidelines to accelerate the process of development regarding the cross-border e-commerce industry, including the Digital Silk Road project. However, the boosting of cross-border e-commerce is followed by challenges. This article investigates the main factors affecting the current situation with cross-border e-commerce within the 51 countries along route. Based on empirical analysis, it is concluded that logistics infrastructure has so far been the key factor for cross-border e-commerce's sustainable development. Thus, general suggestions are given, among which the priority belongs to improvement of the existing logistics infrastructure and construction of the new one. Several directions for future research in this area are recommended, such as exploration of new logistics mechanisms and schemes, based on digitalization and innovations.

Empirical Analysis of Alibaba's Acquisition of NetEase Kaola

Contemporarily, the Internet and the cross-border e-commerce industry has developed rapidly, and the competition within the industries has become increasingly fierce. On this basis, enterprises have started to undertake mergers and acquisitions (M&A) among themselves as a measure to ease the competitive pressure. Meanwhile, many internet companies are using M&A to achieve their rapid expansion. This paper takes Alibaba's acquisition of NetEase Kaola as an example and analyses the motivation of the cross-border e-commerce company's M&A, explaining the necessity and rationality of this M&A. In addition, the quantitative and qualitative analysis method is chosen as the evaluation method. The evaluation is carried out in terms of market competition and financial indicators respectively, in order to provide an in-depth analysis of the effectiveness of this M&A and whether it meets the motivation of the company. According to the analysis, Alibaba's acquisition of NetEase Kaola has resulted in the upgrading and integration of strategies and resources, which has improved the overall effectiveness of both parties in the short term. However, there is still some space for improvement in the long-term development level. These results shed light on guiding further exploration of Internet companies to implement M&A decisions in the future.

The Changes in the Business Strategies and Models of the Cross Border E-Commerce Company under the Black Swan

Due to the sudden hit of the Black Swan (COVID-19 pandemic), the rise in production cost had impacted the profits earned by the industry, and so the cross-border e-commerce industry had undergone significant changes during these years. In order to overcome the problems, the Cross Border E-Commerce companies tend to implement new business strategies and models to help with its recovery and development. This paper follows the research method of case study, which means it will adopt a specific example of a Cross Border E-Commerce company and analyze its changes in business strategies and models under the pandemic. The result has shown that the adjustment of the business pattern (especially focusing on online office) tend to help the industry overcome the negative impacts caused by the outbreak and develop in a relatively fast and steady rate. The companies are able to learn from company Z’s approach to invest in R&D, optimize the supply chain, adopt the software management system and pay more attention to the cultivation of brand.

Research on the Marketing Strategy of Cross-border E-commerce Business Conducted by Merchants of Alibaba.com

In recent years, with the continuous expansion of the scale of cross-border e-commerce industry, China's cross-border e-commerce has entered a stage of rapid development. Due to the higher cost of offline operation and the repeated COVID-19 outbreak, more and more traditional foreign trade enterprises have begun to transform into cross-border e-commerce. As one of the earliest cross-border e-commerce platforms in China, Alibaba.com has become the first choice for foreign trade enterprises to develop cross-border e-commerce business. Therefore, the marketing strategies used by merchants of Alibaba.com in cross-border e-commerce business are very useful for practitioners of other platforms or new merchants. This paper will observe the four aspects of visual marketing, product marketing, advertising marketing and independent marketing of Alibaba.com merchants in the past year, analyze the marketing effect and summarize the marketing strategy. The results show that in terms of brand marketing, most businesses can choose the appropriate style for store decoration according to their own brand characteristics and grasp the characteristics of B2B business. In the aspect of product marketing, businesses in the display of product characteristics and advantages, but also focus on showing the strength of the company. Most merchants can focus on customer needs, to attract customers to buy the product. In terms of advertising marketing, most businesses can reasonably choose advertising products according to their own needs, but there are also problems that it is difficult to achieve the desired effect after advertising. Therefore, when promoting products, businesses should be careful to choose the products to be promoted, so that advertising promotion can achieve the desired effect. In terms of self-active marketing, the RFQ section and feeds section provided by Alibaba.com platform can help merchants carry out independent marketing, without passively waiting for buyers' enquiries like the traditional foreign trade process. This pattern is very useful for reference. It is hoped that the research results of this paper can provide some help and reference for practitioners in the cross-border e-commerce industry.