Cover crops (CC) and soil health management have been a prime focus in agriculture for many years, considering the demand for sustainable practices and production. However, CC adoption has not increased much compared to the promotion and wealth of scientific knowledge on using CC to improve soil health. Throughout the US Midwest, only 2.3% of the cultivated lands are sown to CC annually. This points toward the wide gap between scientific understanding and field-level adoption. In 2019/2020, the Nebraska Healthy Soils Task Force conducted a survey to determine the producers’ challenges and perspectives on adopting CC and other soil health and fertilizer management practices using a structured questionnaire. Of the total participants (<i>N</i> = 275), 64.0% (<i>n</i> = 176) were producers. About 80% (<i>n</i> = 133) of the total respondents (<i>N</i> = 193) grew CC to certain extents. Cover crop adoption was more in the eastern compared to western Nebraska. The challenges and motivations associated with CC and soil health were ranked using an index function constructed based on the Likert scale. The conflict in timing between the planting and termination of CC with the primary crop was ranked as the most significant challenge for producers (index score [IS] = 0.424, Rank = I). Cost-sharing support can help in wide CC adoption. In response to the motivating factors for adopting soil health management practices, producers ranked the reduction in topsoil erosion (IS = 0.480, Rank = I) the highest. In the fertility management, legume in the rotation primarily determines nitrogen (N), phosphorus (P), and potassium (K) application rates. Understanding field-level challenges and motivation will inform policy makers, educators, and conservationists in adapting their programs to provide better technical assistance, education, and support to producers to adopt soil health management practices.
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