AbstractComplex dynamic viscosities η* of poly(dibutyl itaconate) melts were determined for nonuniform polymers with viscosity‐average molecular weights varying from 8000 to 327000 in the temperature range from 323 to 463 K and the frequency range from 0,1 to 100 rad/s. By applying the time and temperature superposition principle, master curves for the selected reference temperature T0 = 383 K were obtained, permitting the estimation of the Newtonian viscosity in terms of molecular weights. The temperature dependence of viscous flow was analysed by verification of the linearity of the aT shift factor, interpreted via the Williams‐Landel‐Ferry equation. Deviations from linearity were observed only for very low molecular weights M and at the highest temperatures. The activation energy of viscous flow was calculated by applying the concept of absolute reaction rates and the concept of free volume. Good agreement was observed. The linearized η* vs. M dependence changes slope at a critical molar mass Mc = 69000 with exponents of M α = 1,05 below and β = 2,92 above the Mc value in the function η* = f(M). The rheological properties of poly(dibutyl itaconate) are discussed in terms of substituent size and compared to those of other related vinyl polymers.