ABSTRACT This study delves into a theoretical framework crucial for guiding future empirical research and practices, tackling the challenges and constraints within the current practical approach of ecomuseums in China. It is posited that social factors and theoretical foundations are intertwined, contributing to the existing hurdles in ecomuseum practices, particularly in terms of inadequate community involvement and sustainable growth. Various studies have been examined to establish a framework that integrates various theories, such as critical heritage studies, new museology, and appropriate museology, shifting the focus from object-centred to user-centred approaches. The underlying principle is that heritage value is not fixed but rather constructed, with blurred boundaries between tangible and intangible aspects. Community engagement and development are pivotal in this construction process, necessitating the use of tailored methods and tools based on the unique circumstances of each community to achieve meaningful community participation.