The article discusses the topical issue of managing financial results in the conditions of a market economy. The article analyzes the scientific works of Ukrainian and foreign researchers and specialists on the study of methods and techniques for analyzing financial results; the main complex measures for ensuring and forming the financial results of organizations in Ukraine are defined; a study of the main methods of planning financial results was carried out. The article states that the study of the dynamics of financial results according to the components of accounting will solve a number of problems: evaluate the competitive position of the organization: the growth of profit from sales, which indicates an increase in the competitiveness of the organization and its products; evaluate the organization's asset management strategy: a decrease in profit from sales while increasing operating income may mean a reduction in the main type of activity along with an increase in operations related to the transfer of property for lease or asset sales; give an assessment of the “quality” of economic and legal work in the organization: for example, an increase in unrealized income signals the high quality of claims work or the collection of receivables previously recognized as hopeless. It was determined that a general assessment of the organization's activity is given on the basis of such financial indicators as profit – an absolute indicator and profitability – a relative indicator. It was determined that the concept of “financial leverage effect” is used to assess the effectiveness of the organization's use of loan funds. When borrowing funds, profit before taxation is reduced due to the inclusion of interest for their use in the composition of expenses. The main component dependencies are analyzed, which reflect the increase in the return on equity due to the tax corrector, the differentiation of financial leverage and financial leverage. Approaches to the formation, distribution and analysis of such indicators as profit and profitability have been considered, allowing to manage the activities of the organization in order to maximize financial results. The concept of profit, which needs three goals, has been studied: 1) tax calculation; 2) creditor protection; 3) choosing a reasonable investment policy. It is determined that the return on equity can be increased by using borrowed funds and the factors that affect the return on equity are determined.
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