Source Credibility Research Articles

How streamer credibility affects viewers’ willingness to pay for online games: a social identity perspective

PurposeThis paper proposes a structural model that explores the relationship between game/esports streamers’ credibility dimensions and viewers’ willingness to spend money (WTP) on online games. The study seeks to uncover the underlying mechanisms in this relationship by drawing on the source credibility model, social identity theory and S-O-R framework.Design/methodology/approachThe study utilized an online survey conducted through Qualtrics survey software to validate the proposed framework. The sample (N = 612) consisted of viewers of a Turkish esports live streamer with a substantial following on both Twitch and YouTube. The main research framework was tested using AMOS 22, and the serial mediation analyses were done using Process v3.0 on SPSS.FindingsThe findings of this study are significant, revealing that streamer credibility (SC) factors – trustworthiness, attractiveness and expertise – have a profound impact on the response variables purchase intention (PI) and WTP through streamer identification (STI). Moreover, the study uncovers that the time spent watching the streamer significantly influences WTP for games, a crucial insight for the gaming industry.Practical implicationsBy bridging the realms of social identity theory and the source credibility model within the context of game streaming, this study charts new territory in understanding the intricate web of factors shaping consumer behaviour in live-stream gaming environments. It highlights the multifaceted nature of viewer-streamer interactions and their implications for marketers and industry stakeholders seeking to navigate the expanding landscape of live stream commerce.Originality/valueThis paper offers a novel structural framework that synthesizes multiple perspectives to investigate the relationship between esports streamers’ credibility and viewers’ spending behaviour. By incorporating concepts from the source credibility model, social identity theory and S-O-R framework, the study not only expands upon existing theories of identity in the streaming domain but also provides a comprehensive understanding of the factors influencing consumer behaviour in online gaming environments.

Social media brand engagement and perceived risk in purchase: a conceptual framework

Objective of the study: This research paper aims to develop a conceptual framework based on an extensive literature review in the area of social media communication (SMC) consisting of Firm Generated Content (FGC) and User Generated Content (UGC) to unearth their influences on social media brand engagement (SMBE) and customer-based brand equity (CBBE). The role played by perceived risk is also highlighted. Methodology/approach: This study has critically evaluated the literature to propose the conceptual framework using 101 research articles from 1974 to 2023 that directly or indirectly comprised at least one of the constructs. Main results: This literature review found contradictory results regarding which source is more credible on social media, the firm or the user. This empirical gap is firstly deliberated. Secondly, the disparity on whether engagement drives equity or equity drives engagement on social media led to the conceptual gap. The conceptual model is formulated based on this debate. Theoretical/methodological contributions: While the independent constructs are drawn from the elaboration likelihood model and source credibility theory, the mediating role of SMBE is posited based on the social identity theory. Relevance/originality: In the context of social media, this conceptual model highlights the mediating effect of brand engagement and the moderating effect of perceived risk between social media communication and CBBE. The influence of mediation and moderation could explain the path to CBBE more explicitly.

Performance Evaluation of Fake News Detection Models

The rapid spread of misinformation on social media platforms, especially Twitter, presents a challenge in the digital age. Traditional fact-checking struggles with the volume and speed of misinformation, while existing detection systems often focus solely on linguistic features, ignoring factors like source credibility, user interactions, and context. Current automated systems also lack the accuracy to differentiate between genuine and fake news, resulting in high rates of false positives and negatives. This study investigates the creation of a Twitter bot for detecting fake news using deep learning methodologies. The research assessed the performance of BERT, CNN, and Bi-LSTM models, along with an ensemble model combining their strengths. The TruthSeeker dataset was used for training and testing. The ensemble model leverages BERT's contextual understanding, CNN’s feature extraction, and Bi-LSTM’s sequence learning to improve detection accuracy. The Twitter bot integrates this ensemble model via the Twitter API for real-time detection of fake news. Results show the ensemble model significantly outperformed individual models and existing systems, achieving an accuracy of 98.24%, recall of 98.14%, precision of 98.42%, and an F1-score of 98.24%. These findings highlight that combining multiple models can offer an effective solution for real-time detection of misinformation, contributing to efforts to combat fake news on social media platforms.

The Relevance of Source Credibility Theory on Purchase Intention in the Field the of Marketing: A Systematic Literature Review

Purpose: the purpose of this paper is to explore the current stage of knowledge on the theory of source credibility and analyse the usage of the source credibility theory to learn about customer purchase intention in the marketing field. This paper analyses to what extent and in what ways source credibility theory and the concept of source credibility are used to learn about customer purchase intention. Further, we know that the theory can further be extended or added to the current theory by adding the concept of receiver credibility and messenger credibility to know about credibility and its impact on purchase intention. Design/Methodology/Approach: A systematic literature review is used to identify helpful research articles from 3 major databases i.e. SCOPUS, APA Psyc Articles, and EBSCO. 20 journal articles are extracted after a careful review of 143 articles through the systematic review process of PRISMA. Findings: The conceptual model design defines purchase intention as the credibility of three sources, i.e., source credibility, message credibility, and receiver credibility. The source's credibility is further dependent on expertise, trustworthiness and attractiveness. In contrast, message credibility is majorly defined with the help of argument quality and completeness, and receiver credibility can be defined through the receiver's attitude, emotional attachment and social influence. Originality/value: the study will help understand source credibility theory and how source credibility helps influence customer purchase intentions. This will help marketers in product development or servicing design, enhancing customer purchase intention by triggering source credibility.

What drives Chinese youth to use fitness-related health information on social media? An analysis of intrinsic needs, social media algorithms, and source credibility

IntroductionThe role of social media in providing fitness-related health information has been widely discussed; however, there is a notable lack of research on fitness-related health information behaviors among youth within the social media context. This study aims to address this gap by integrating Self-Determination Theory (SDT)-based internal factors and external factors (social media algorithms and source credibility).MethodsA voluntary sample of 600 participants, aged 15 to 29, was recruited. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to examine the relationships between variables.ResultsThe analysis revealed that all three intrinsic needs—competence, autonomy, and relatedness—along with social media algorithms and source credibility, positively correlated with fitness-related health information use behaviors among youth. Additionally, social media algorithms moderated the relationship between the need for relatedness and fitness-related health information behavior.DiscussionThese findings provide new insights into developing health communication strategies on social media, particularly targeted toward the youth demographic, enhancing our understanding of effective health information dissemination in digital environments.

What makes peers credible? A qualitative analysis to operationalize peer credibility in HIV-prevention and treatment programs for Latino MSM

ABSTRACT The potential of peers to be effective in delivering HIV interventions is linked at least in part to the degree to which they are perceived as credible sources of HIV-related information. This study aimed to operationalize qualities that would make a LMSM peer implementer credible. We conducted a qualitative analysis of semi-structured interviews with 20 LMSM and focus groups with 11 HIV service implementers. The parent study collected formative data to inform the design of a strategy to enhance the reach of HIV prevention and treatment services to LMSM. The present study examined participant views on qualities necessary for peer implementers to establish credibility among LMSM. We identified five themes regarding peer credibility, including (1) Peers must be trained in HIV prevention and care, (2) Peers should be verified and have a special designation indicating their knowledge and trustworthiness, (3) Peers should convey accurate information and not spread misinformation, (4) Peers should be relatable and interpersonally skilled, and (5) Peers should be engaged with the general LGBTQ + community to generate trust and credibility. Findings can inform the development of acceptable peer strategies for LMSM, peer recruitment, training, and peer supervision.

Epistimologi Sebagai Landasan Metodologi Ilmiah untuk Pengembangan Teori Baru Bidang Manajemen Pendidikan Islam

This study aims to identify and analyze the relationship between Islamic epistemology and scientific methodology in the context of Islamic education. This study uses a literature review methodology, data collection through in-depth examination of relevant and credible sources, such as scientific journals, academic books, research articles, and other related documents that support the research topic. The data collection technique involves systematically filtering the literature based on specific criteria, including topic relevance, source credibility, and year of publication, to ensure the accuracy and timeliness of the data. This analytical process helps in developing a comprehensive conceptual framework and building strong arguments for interpreting the research findings. The results of the analysis show that epistemology plays an important role in the development of new theories in the field of Islamic education management. Islamic epistemology, which combines revelation and reason, provides a solid foundation for a scientific methodology that is in line with Islamic values. In addition, an epistemological approach can also help to address the challenges in Islamic education management in the modern era by providing an ethical and adaptive framework

Identifikasi Source Credibility, Homophily dan Content Quality dari Konsumen Produk Fashion dalam Perilakunya di Media Sosial

This study aims to examine the effect of social media interaction on purchase intention through several factors, namely source credibility, homophily, and content quality on Erigo local fashion products. The population in this study are people Yogyakarta who actively use Instagram social media and are familiar with Erigo products aged less than 20 years to 40 years and over who live in Yogyakarta. The research sample used in this study was 234 respondents obtained through an online survey and analyzed using Smart PLS software with the PLS-SEM method. Based on the results, it is known that social media interaction has a positive effect on source credibility, homophily, and content quality. Homophily and content quality have a positive effect on purchase intention. However, source credibility has a negative effect on purchase intention. Through this study, it is hoped that it can add to the marketing literature on purchase intentions through interactions that occur on social media and. This study also recommends that marketers pay attention to factors that can influence consumers in making purchasing decisions.

The Effects of SMIs’ Source Credibility on Consumers’ Intention to Purchase Local Cosmetic Products Through Attitude Towards Advertisements

The global influencer marketing industry, valued at USD 21.1 billion in 2023, has gained immense relevance for businesses, with Social Media Influencers (SMI) playing a pivotal role in marketing activities. In the competitive Malaysian local cosmetic industry, leveraging SMIs is particularly promising, given their substantial influence on consumer buying behaviour due to their credibility traits. By extending Ohanian’s (year) seminal 3-dimensional source credibility model, this research employs a 4-dimensional framework tailored to the context of SMIs. Through the purposive sampling technique, this study managed to collect 164 responses via self-administered questionnaires among young adults in the age range of 18–34 years old. Data were analysed using the structural equation modelling-partial least squares (PLS-SEM) method. Findings from this research suggest that SMIs’ trustworthiness and attractiveness affect consumers’ purchase intention through the mediating effects of attitude towards advertisements, while expertise and similarity do not. Essentially, the findings from this study contribute to the existing literature on SMIs’ credibility traits, offering valuable insights for local cosmetic industry stakeholders in their selection for product endorsements.

Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement

The present study enhances our understanding of followers’ perceptions of the information credibility of Chinese social media influencers. Employing the heuristic-systematic model, we examined the influence of source credibility and argument quality on the content credibility of micro-influencers and their relational impact on followers’ attitudes and behavioural decisions, with involvement as a moderator. Chinese respondents who follow beauty influencers on Sina Weibo were targeted. The respondents were contacted by posting a web link on WeChat to the survey created on Sojump. Structural equation modelling was used to examine the relationship between variables. The results revealed that argument quality (i.e. systematic cue) and source credibility (i.e. heuristic cue) are significantly affect the information credibility perceived by consumers. The findings also indicate that perceived information credibility has a significant impact on brand/video attitude and purchase intention. There are notable theoretical extensions to the literature on information processing, attitude and consumer behaviour.

The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East

While there are many studies on social media influencers, research that considers cultural contexts is rare. This paper aims to fill this research gap by analysing the success factors of influencer marketing in the unique environment of women in the Middle Eastern beauty market. Data were collected via an online survey (n = 892). Partial least square structural equation modelling (PLS-PM) was conducted to test hypotheses. The findings reveal significant positive relationships between parasocial interaction and purchase intention, indicating that Middle Eastern women who engage in parasocial interaction with influencers demonstrate a higher intention to purchase. The results also support direct positive effects of perceived source credibility and homophily on purchase intention. Furthermore, source credibility moderates the relationship between parasocial interaction and purchase intention. This paper presents theoretical and practical implications which have been derived from the study.

Fashion influencers’ credibility on Instagram: the stimulus–organism–response (SOR) perspective

ABSTRACT Fashion brands’ campaigns on social media typically rely on official brands’ accounts and influencers’ accounts. Drawing on S-O-R model, the current study examined how source credibility (expertise, trustworthiness, and similarity) and parasocial relationship influence marketing effectiveness of social media influencers. To test hypotheses, this study collected 232 samples and applied survey method to address the impact of marketing effectiveness on expertise, trustworthiness, and similarity of social media influencers. The findings indicated that influencers with high credibility were found to be positively related to advertising attitude and self-brand connection, which may be more effective in marketing effectiveness than those with low source credibility. Additionally, parasocial relationships were found to moderate the effect of influencers’ credibility on self-brand connection, but not on advertising attitude. Overall, this research investigated the efficacy of fashion Instagram influencers in marketing by considering the factors of source credibility and parasocial relationship. Incorporating these dimensions can lead to more accurate predictions of consumer behavior and improved strategies for fashion brand management. The findings provide practical implications for fashion brands in selecting appropriate influencers and developing effective social media marketing strategies, particularly in understanding how influencer credibility affects consumer behavior.

Analisis Komunikasi Kader Posyandu Dahlia dalam Menyampaikan Informasi Kesehatan Anak di Total Persada Kota Tangerang

Integrated Service Post (Posyandu) is part of a government program that is integrated between the community, government, and the private sector. Based on that, cadres have an important role in the success of a Posyandu, therefore researchers are interested in examining the credibility of communicators in this case the Dahlia Posyandu cadres in conveying information about children's health. This study uses a qualitative descriptive analysis method with the theory of source credibility. Data collection techniques with observation, interviews, documentation. The results of the study showed that the Dahlia Posyandu communicators have good skills, this can be seen from the knowledge possessed by the Dahlia Posyandu cadres regarding child health and the clarity of the information conveyed. Furthermore, the results of the study showed that the Dahlia Posyandu communicators are trustworthy, this can be seen from the information conveyed regarding child health to the community. Meanwhile, the Dahlia Posyandu cadres are quite attractive, this can be seen from the Dahlia Posyandu cadres being kind and being able to establish familiarity with the community who come to the Dahlia Posyandu.

Medical student needs for e-learning: perspectives of the generation Z.

To understand medical students' perceptions and needs for e-learning to provide e-learning tailored to the needs of the generation Z students. A focus group interview was conducted of 30 students in various years of study from five medical schools in South Korea. Subsequently, participants were also surveyed on their perceived importance of and satisfaction with e-learning. Finally, log data from the e-learning portal were analyzed to investigate medical students' actual use of e-learning. Participants favored multimedia learning resources and found them useful for studying subjects that could not be easily grasped by reading textbooks alone. Participants preferred video resources, and the most popular resources at the portal were also videos, where the most frequent search or browsing were on those that demonstrated physical examinations and clinical procedures. Participants particularly preferred resources recommended or created by medical faculty as credible sources of information. Participants favored short video clips and preferred them to be segmented into detailed topics. Participants also suggested more detailed categorization of resources for easier access to the contents that are highly relevant to their learning needs. This study highlights the needs for an e-learning environment closely aligned with the practices and preferences of today's students and the importance of medical teachers' role as resource developers. Suggestions for the design and development of e-learning for more convenient browsing and searching of resources highly relevant to student's learning needs are discussed.

THE MILITARY HISTORY OF THE SELJUQ EMPIRE UNDER THE REIGN OF ALP ARSLAN (1063-1072): A LITERATURE REVIEW

This study is anchored on Schloemers assertion that the Battle of Manzikert in 1071 was a monumental conflict between the Islamic forces led by Alp Arslan and the Byzantine army under Emperor Romanus IV. Alp Arslans tactical brilliance in exploiting the enemys strategies led to the defeat of the Byzantine forces, despite their numerical superiority and sufficient equipment. Consequently, Alp Arslans strategies and cunning, along with the effectiveness of the Islamic forces, became the primary factors behind the Seljuq Empires victory. Based on this premise, this study aimed to conduct a literature review on the military history of the Seljuq Empire during Alp Arslans reign, with a particular focus on his involvement in the Battle of Manzikert. This qualitative study employed historical research and content analysis for data collection and analysis purposes, particularly relying on credible sources. Findings reveal that the literature on this topic can be categorized into three main themes, namely the state of the Seljuq Empire in the 11th century, biography of Alp Arslan, and the Seljuq militarys involvement in the Battle of Manzikert in 1071. Discussions on these three themes facilitate further examination, particularly regarding the Seljuq militarys engagement during Alp Arslans era in the Battle of Manzikert.

Interactive Videos as Effective Tools for Media Literacy Education in Communication and Media Courses

The vast amount of audiovisual and multimedia content that is currently delivered via multiple ways and platforms makes media literacy imperative to enhance citizens’ ability to assess the credibility and trustworthiness of media sources. By recognizing bias and misinformation and understanding the impact the media can have on individuals and society, media literate citizens are better equipped to analyze the information they receive, thus presenting critical thinking. This paper, through research conducted among university students that attended the course of “Creative studio and audiovisual productions” at the Department of Communication and Digital Media, University of Western Macedonia, Greece, aims to present the effective use of interactive video production to media literacy. Prior to the beginning of the semester, the students were asked to state, among other things, their knowledge of media literacy, their digital literacy levels, and their skills level on various forms of video productions. At the end of the semester, they were asked to assess the knowledge and skills acquired through the process of creating an interactive video production on media literacy. The results revealed that through this project that brought them enjoyment, they gained knowledge, and they highly valued the role of interactive videos as communication tools.

Agents of Change or Counterarguing? Investigating the Source Credibility of Celebrity Versus Traditional Experts on Health and Political Behaviors

Two online experimental studies ( nstudy1 = 318, nstudy2 = 462) were conducted to examine whether social media informant type (celebrity influencer vs. expert) and presentation type (numeric vs. generic information) influenced behavioral intentions. Results from Study 1 found that expert-authored posts with numeric information were more persuasive for credibility assessments and, in turn, intentions to obtain the COVID-19 booster vaccine. In Study 2, we retest our hypotheses in the context of support for police reform. Contrary to expectations, neither message manipulation persuaded individuals. Partisanship, however, played a key role in behavioral intentions.

The role of online consumer reviews in shaping Chinese consumers' purchase intentions for energy-saving household appliances: a social communication theory perspective

With the primary sales channels for home appliances in China shifting from offline to online, e-commerce platforms hold significant potential to promote the purchase of energy-saving appliances. Therefore, this study investigates the factors influencing consumers' intentions to purchase energy-saving appliances in the context of online review interactions. Based on social communication theory, we identified four key elements in online review communication: information quality, information quantity, source credibility, and consumer attitudes toward online review. Additionally, we analyzed the mediating role of perceived information usefulness and the moderating role of consumer information processing capability. Data were gathered by using a structured questionnaire, and the respondents are comprised of consumers with experience purchasing energy-saving home appliances online., PLS-SEM was employed for the analysis of data. The findings suggest that the quality, quantity, and source credibility of online reviews, as well as consumers' attitudes towards online reviews, directly influence customers’ purchase intentions for energy-saving appliances. Moreover, a review of quantity and consumer attitudes impacts purchase intention through the perceived information usefulness. The moderating effect of consumers' information processing capability on the relationship between online reviews and perceived information usefulness is also confirmed. The results of the study explain the formation mechanism of consumers' willingness to buy energy-saving home appliances from the perspective of information dissemination, which offers valuable insights for e-commerce platforms and online marketers aiming to comprehend consumers' decision-making processes.

A Survey on Recommender Systems Using Graph Neural Network

The expansion of the Internet has resulted in a change in the flow of information. With the vast amount of digital information generated online, it is easy for users to feel overwhelmed. Finding the specific information can be a challenge, and it can be difficult to distinguish credible sources from unreliable ones. This has made recommender system (RS) an integral part of the information services framework. These systems alleviate users from information overload by analyzing users’ past preferences and directing only desirable information toward users. Traditional RSs use approaches like collaborative and content-based filtering to generate recommendations. Recently, these systems have evolved to a whole new level, intuitively optimizing recommendations using deep network models. graph neural networks (GNNs) have become one of the most widely used approaches in RSs, capturing complex relationships between users and items using graphs. In this survey, we provide a literature review of the latest research efforts done on GNN-based RSs. We present an overview of RS, discuss its generalized pipeline and evolution with changing learning approaches. Furthermore, we explore basic GNN architecture and its variants used in RSs, their applications, and some critical challenges for future research.

The significance of witness testimony in the investigation of criminal offenses

The scientific article examines the institution of witness testimony in the process of investigating criminal offenses. A topical issue is the role of witnesses in criminal proceedings as a key source of information that can significantly influence the establishment of the truth. The scientific article is devoted to the problems that arise when obtaining and using witness statements, in particular, their reliability and, accordingly, admissibility, the influence of external pressure and other participants in the proceedings or officials, as well as the possibility of distortion of information, unreliability of data. Special attention is paid to the analysis of the legal confirmation of evidence in the protocol, which is important to ensure the acceptance of this evidence. The rights and obligations of the witness are investigated before the interrogation begins and such results are recorded in the protocol. An appropriate source of accurate recording of the testimony of a witness is audio recording or video recording, and the use of information technology during interrogation is a certain deterrent to the provision of reliable information by witnesses. The testimony of persons in criminal proceedings is recorded in a protocol, which has the form defined by the criminal procedure law and is a mandatory document. In the interrogation protocol itself, it is indicated that the witness was warned about giving false testimony and refusing to testify. At the same time, witnesses have the right not to testify against their relatives. The interrogation protocol has a clearly defined structure, mandatory requisites for filling it out, during the interrogation the witness has the right to use the legal assistance of a lawyer. An important procedural activity is the assessment of the credibility of witness statements and other procedural sources of evidence, which is carried out by the investigator, prosecutor, investigating judge, court on the basis of the law and within the limits of their procedural powers. The main properties of the testimony of a witness, the totality of which forms the content of this type of evidence: the information is an oral or written message; the source of information is a person granted the procedural status of a witness; the information is important for this criminal proceeding; compliance with the requirements of the legislation is ensured when receiving and processing information.