Source Credibility Research Articles

Decoding behaviour change techniques in opioid deprescribing strategies following major surgery: a systematic review of interventions to reduce postoperative opioid use

Background and objectivesMethodsA structured search strategy encompassing databases including MEDLINE, Embase, CINAHL Plus, PsycINFO and Cochrane Library was implemented from inception to October 2023. Included studies focused on interventions targeting...

Ethical issues of social media in Nigeria

This study sought to analyse ethical concerns of social media in Nigeria. The theoretical framework adopted is the Source Credibility Theory. The study employed Critical Discourse Analysis. The population of the study consisted of the top four (4) social networking sites in Nigeria. Out of these, Twitter was purposively selected for its widespread use for youth activism, particularly within the context of the #EndSARS protest; and for being the only social media platform the federal government had temporarily banned for ethical violations. A convenient sample of ten (10) tweets, which included retweets with text and images posted both during and within 18 months after the protest, was used to collect secondary data. Findings demonstrated a mix of ethical and unethical use of Twitter within the context of the protest. The result also revealed that although Twitter is a credible source of information, there were instances of anonymous tweets, which cast some doubts on the credibility of that specific source. The study recommends that beyond social media regulations, there is a need for the promotion of media literacy in Nigeria’s workplaces and educational system. In addition, the form of self-regulation inherent in African ethics should be applied by users of social media to facilitate harmonious communication. This study has made a modest contribution in the area of source credibility theory by proposing a conceptual framework within the context of the study.

Justice behind the virtual mask: The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement

The rise of virtual influencers is reshaping the landscape of social media, extending even to the promotion of social causes. Yet, lingering doubts persist regarding the authenticity of their motives. This research delves into the impact of both the racial identities of virtual influencers and those of their creators when linked to the support of racial movements. In terms of source credibility, results find that a creator’s racial background, but not that of a virtual influencer, plays a substantial role, and an interaction effect between these factors was identified. The results also show that individuals’ assessments of a virtual influencer and their message are influenced by the perceived social agency. We discuss the theoretical and practical implications of these findings.

Efektifitas Iklan YouTube: Korelasi antara Kredibilitas Tasya Farasya dengan Ulasan Produk Maybelline

Influencers can strengthen the effectiveness of advertising by consumers when they are considered to have good credibility, so they buy the product. The aim of the research is to determine the relationship between Tasya Farasya's credibility and the effectiveness of Maybelline product reviews as marketing communication strategy. Previous study of Credibility Theory by Hovland Weiss found that audiences tend to give a higher level of approval when the source has a high reputation. There are two variables that will be measured, namely source credibility and review effectiveness. Source credibility is measured using the dimensions of attractiveness, trustworthiness, and expertise. Also, advertising effectiveness is measured using the dimensions of personal engagement and interactive engagement. The research used a survey-based explanatory quantitative approach by distributing questionnaires to 100 consumers of Maybelline products. The data obtained was processed using SPSS version 27 software, and analyzed by correlation. Research findings show that there is a significant and strong relationship between Tasya Farasya's credibility and the effectiveness of Maybelline product advertising. Therefore, it can be concluded that Tasya Farasya's credibility is able to strengthen the effectiveness of Maybelline product advertising.

Increase in Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness Mediates

Research Aims: The purpose of this study was built to determine the positive effect of increasing Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness being the mediation Design/methodology/approach: The purposive sampling method was designed in this study with 389 online customers from several well-known skincare brands in Indonesia. The data was analyzed using the Structural Equation Model (SEM) with SmartPLS 3.0 Research Findings: The findings of this study being Source Credibility has a positive effect on Recommendation Credibility. Then Recommendation Credibility has a positive effect on Psychological State and Brand Awareness. Furthermore, Recommendation Credibility, Psychological State, and Brand Awareness have a positive effect on Purchase Intention. Brand Awareness manages to be a mediating effect between Recommendation Credibility and Purchase Intention. Managerial implications in this study for researchers and practitioners should not underestimate the importance of social media, establish a cooperative relationship between companies and celebrities for continuity, and know the importance of pre-purchase psychological states Theoretical Contribution/Originality: The study contributes to the existing literature by providing insights into the complex interplay of factors influencing Purchase Intention. It highlights the importance of social media and the role of celebrities in marketing strategies, as well as the significance of pre-purchase psychological states and the mediating effect of Brand Awareness. Keywords: Source Credibility, Recommendation Credibility, Psychological State, Brand Awareness, Purchase Intention

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers

There is an ongoing discussion on the necessity of implementing disclosures for digitally manipulated pictures within the branded content of social media influencers (SMIs). To address this, we conducted two online survey-based between-subjects experiments to assess the effectiveness of digital manipulation disclosures used on Instagram by an SMI. In the first study (N = 99), we examined how a visual prominent disclosure placed directly on the sponsored posts of an SMI, mediated by the recognition of digital manipulation and the perceived authenticity of the SMI, influenced participants’ intentions toward the SMI, their brand attitude, and their likelihood in engaging in electronic Word-of-Mouth. In the second study (N = 155), we manipulated three conditions: the absence of digital manipulation, the presence of digital manipulation without disclosure, and the presence of digital manipulation with disclosure. We investigated the effects of digital manipulation on the perceived credibility of the SMI and on brand related factors, mediated by the recognition of digital manipulation. Moreover, we explored the moderating effects of product involvement on the relationship between digital manipulation recognition and source credibility. Recognizing digital manipulation has no effects on the perceived authenticity of the SMI. Among social media users with high levels of product involvement who can recognize the digital manipulation, the perceived credibility of the SMI tends to be lower. The research holds both theoretical and practical implications for the field of influencer marketing and disclosure practices.

Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs

Social media influencer (SMI) marketing implemented by tourism and destination managers has attracted widespread academic attention in recent years. Efforts have been made to evaluate the effectiveness of SMI in destination marketing using source credibility, informativeness, and SMIs’ relationship with their followers. However, extant literature has paid limited attention to capturing and understanding the various mechanisms of persuasion of how SMI destination marketing audiences process relevant SMI information and how their processing of the information would influence their travel decision-making. This study bridges these research gaps with a proposed research framework by integrating the Elaboration Likelihood Model (ELM) with theories of self-congruity, parasocial interaction, and persuasion knowledge activated by advertisement disclosure. Subsequently, the study executed an audience segmentation of the SMI destination marketing between the Millennials and Generation Z. Adopting a quantitative approach (N = 501), results showed that Millennials and Generation Z audiences have distinct information processing preferences and attitudes toward advertisement disclosure of SMIs. Key implications for theory and practice were also discussed.

From Screen to Table: How Douyin Food Bloggers Stimulate and Convert Viewer Interests.

In the era of social media, the influence of food exploration bloggers is increasingly apparent. Sharing their culinary experiences stimulates the audience's interest in visiting and consuming food destinations. This paper seeks to understand how the characteristics of food exploration bloggers on the Douyin platform influence audience perceptions of food and locations and how these perceptions may relate to visiting intentions, using the stimulus-organism-response (SOR) model. A cross-sectional online survey analyzed responses from 437 individuals interested in food exploration videos on Douyin. The results indicate that source credibility is significantly associated with the stimulation of taste desires and the formation of taste awareness. The audience's taste desire and taste awareness are positively linked to the intention to visit. This study contributes to the expansion of the SOR model's application in digital media, underscoring the substantial role of social media in influencing audience consumption intentions. It highlights that as an effective communication tool, social media can significantly impact users' behavioral responses and consumption decisions.

Analysis of the Experiential Metafunction in the Lyrics of Bob Marley’s “Redemption Song”

This study employs a qualitative content analysis method to explore the experiential metafunction within the lyrics of Bob Marley's "Redemption Song." The methodology comprises acquiring the song lyrics from credible sources and scrutinizing them to identify the processes, participants, and circumstances depicted within the composition. The analytical approach focuses on understanding how these elements contribute to the narrative and thematic depth of the song. Through the analysis, several key findings emerge: Participant 1 varies between personal pronouns, groups, and abstract entities, representing different facets of the narrative and thematic elements. Material processes predominate, highlighting the tangible struggle for freedom depicted in the song. Participant 2 encompasses various entities affected by the actions of Participant 1, showcasing the multifaceted nature of the struggle for liberation. Circumstances provide additional details about the actions, contextualizing them within specific timeframes, locations, mannerisms, and motivations. This analysis offers a comprehensive understanding of how Bob Marley utilized language to construct a powerful and impactful message of redemption and empowerment in his iconic song. By investigating into the experiential metafunction, this study sheds light on the intricacies of Marley's lyrical style and the enduring relevance of his music in addressing social and spiritual liberation.

Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement

Visual misinformation about ongoing contaminated food crises poses a significant threat to organizational well-being and public health, particularly when people share incorrect images on social media. Corrective responses and highly credible media sources as effective strategies geared toward combating crisis misinformation. Extending Lewandowsky and colleagues’ (2012) corrective strategies for debunking misinformation, the concept of visual misinformation, cognitive process, and the theory of social sharing of emotion, this study aims to advance research on visual misinformation in public relations and crisis communication. A 2 (image veracity: incorrect vs. true) x 2 (corrective strategy: simple rebuttal vs. simple rebuttal + fact elaboration) x 2 (source credibility: high vs. low) between-subjects eye-tracking experiment was conducted to test the effects of these features on visual attention and intention to share. Additionally, we explored the mediation effects of emotional surprise and perceived crisis severity on sharing posts. Results showed visual cues (e.g., images and sources) and textual cues (e.g., corrective strategies) led to different allocations of visual attention. We found visual attention significantly mediated the effects of combined corrective messages on sharing. Additionally, feeling surprised also significantly mediated the effects of messages with low credible sources on sharing. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for health organizations and practitioners to better fight against food crisis misinformation.

Behavior Change Techniques Involved in Physical Activity Interventions for Children With Chronic Conditions: A Systematic Review.

Behavior change techniques (BCTs) have been extensively used in physical activity interventions for children, however, no systematic reviews have synthesized their effects. The present review aimed to identify the most promising BCTs used in physical activity interventions associated with (i) increased physical activity behavior and (ii) positive psychosocial outcomes in children with chronic conditions. A systematic search of 6 databases identified 61 articles as eligible for inclusion. Data, including BCTs, were extracted from these studies and analyzed descriptively. Due to the heterogeneity of interventions, chronic conditions, and outcome measures, a meta-analysis was not conducted. Social support (unspecified), graded tasks, generalization of target behavior, and credible source were the most commonly reported and most promising (i.e., present in 2+ studies evidencing significant effects) BCTs across all studies. These BCTs were found to be especially relevant to improving psychosocial outcomes in the short- and long-term and improving physical activity behaviors in the long-term. Meanwhile, to improve short-term physical activity behaviors, in addition to social support (unspecified), action planning, goal setting (behavior), and problem solving were found to be promising BCTs. The BCTs identified in this review may be relevant to incorporate when planning future interventions to support physical activity and psychosocial outcomes for children with chronic conditions.

Analysing public policies for the creative economy: A systematic literature review

AbstractThis paper seeks to conduct a comprehensive literature review analysing governmental initiatives, particularly public policies, pertaining to the needs of the creative economy (CE). The uniqueness of this paper lies in its unprecedented examination of literature on governmental actions for the CE. The methodology involved executing a rigorous systematic review of literature drawn from multiple credible research sources. The primary objective was to identify the stimuli, impediments and formulation processes across various sectors within the CE. The findings uncover a wide array of stimuli that policymakers can employ to foster the CE. We offer recommendations for constructing a policy framework.

TEXT MINING UNTUK ANALISIS SENTIMEN REVIEW FILM MENGGUNAKAN ALGORITMA NAÏVE BAYES

In its development, information technology brought about many changes and advances in the context of everyday life. One of the benefits of information technology to process large amounts of data is text mining. A movie is a spectacle that can be done at a relaxed time. Currently, there are many movies that can be watched via the internet or cinema. Movies that are watched on the internet are sometimes charged to watch so that potential viewers before watching a movie will read comments from users who have watched the movie. Film business and its individual reviews cannot be separated and film review sites such as IMDb is a credible source of reviews posted in public forums. Movie comments are many and varied on the IMDB website, we can see comments based on the movie title. This causes users to have difficulty analyzing other users' comments. So, this study aims to analyze the sentiment of opinions from several comments from IMDB website users and will be classified using the naïve bayes classifier method. Sentiment analysis is a classification process to understand the opinions, interactions, and emotions of a document or text. Naïve Bayes is suitable for solving multi-class prediction problems. If its assumption of the independence of features holds true, it can perform better than other models and requires much less training data. In addition to the Naïve Bayes Classifier, TF-IDF technique is also used to change the shape of the document into several words. The results obtained by applying the Naïve Bayes method are 87,2% accuracy, 92,4% recall, 80,9% precision, and 12,8% error rate. Keywords : Classification, IMDb, Naïve Bayes, Sentiment Analysis

The Effect of Al-Qur'an Recitation as Systematic Audio Therapy on Patients with Neurodegenerative Progressive Supranuclear Palsy (PSP): A Review

Al-Quran, as the holy book in the Islamic religion, is not only a spiritual guide but also has a significant psychological impact on the individuals who read it. The Koran offers ethical and moral guidance and covers profound psychological aspects. Its influence is not only limited to religious aspects but also deepens humans' understanding of themselves and their environment. Neurodegenerative disorder refers to a process or condition where nerve cells in the central nervous system (i.e., brain and spinal cord) experience progressive damage or death. The damage leads to decreased cognitive function, behavioral changes, and motor disorders. The present study aims to provide an overview of the effect of listening to Al-Quran recitation as an intervention on neurodegenerative progressive supranuclear palsy (PSP) subjects. The current research used a literature review approach by collecting credible sources in books, scientific articles, documents, and previous research. The findings of this study illustrate that systematic Al-Quran intervention resulted in positive psychological and physiological benefits, especially on the brain's nerves. Thus, frequent, and further medical assistance is imperative for patients with PSP.

The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences

The availability of social media to most of the population has significantly increased in the present era. Social media users now have many options to access all kinds of information for their personal and job-related information. Many users seek opinions from social media influencers about goods and services because of their prosocial relationships. Past studies document that, besides other factors, an essential precursor of social media influencers is "intimate relationships between social media users and followers." Thus, the study has examined the effect of "self-disclosure on parasocial relationships and source credibility." It also examined the effect of "parasocial relationship and source credibility on brand trust." In addition, it examined the effect of "brand trust on commitment and brand loyalty." The study has collected a sample of 472 students from leading local universities in Karachi. It focused on them because the students are active users of social media. The study documents that self-disclosure positively affects parasocial relationships and source credibility. Parasocial relationships and source credibility promote brand trust. In addition, brand trust is a significant precursor of commitment and brand loyalty. These findings are crucial for understanding the dynamics of social media influencers and their impact on brand trust and loyalty. It also provides valuable insights for marketers and researchers in the domain of social media influencers.

Role of Social Media Influencers in Brand Management in Indonesia

Purpose: The aim of the study was to examine the Role of Social Media Influencers in Brand Management in Indonesia. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The role of social media influencers in brand management in Indonesia has become increasingly significant, reshaping how brands connect with their target audiences and build their market presence. Influencers, with their substantial followings and authentic engagement, have emerged as powerful intermediaries between brands and consumers, effectively amplifying brand messages and enhancing brand visibility. By leveraging the trust and relatability that influencers command, brands in Indonesia have successfully tapped into niche markets, driving higher engagement rates and fostering stronger consumer loyalty. Influencers' ability to create compelling, personalized content allows brands to convey their values and narratives in a more relatable and impactful manner, resonating deeply with diverse consumer segments. Unique Contribution to Theory, Practice and Policy: Social Influence Theory, Source Credibility Theory & the Elaboration Likelihood Model (ELM) may be used to anchor future studies on Role of Social Media Influencers in Brand Management in Indonesia. Brands should prioritize authenticity and transparency in their influencer partnerships to build trust and credibility with consumers. Encouraging influencers to disclose sponsored content and maintain genuine relationships with their followers enhances brand authenticity and fosters long-term brand-consumer relationships. While macro-influencers may have larger followings, micro-influencers often offer higher engagement rates and niche audience targeting. Brands should consider partnering with micro-influencers who align with their brand values and target demographics to maximize the impact of influencer marketing campaigns. Governments and organizations should invest in influencer education programs to equip influencers with the necessary skills and knowledge to navigate ethical and legal considerations in their content creation and brand partnerships. Providing influencers with guidance on best practices and compliance standards promotes responsible influencer marketing practices and enhances the overall integrity of the industry.

Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions. Research Methodology: The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis. Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results. Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation. Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations. Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.

Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions. Research Methodology: The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis. Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results. Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation. Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations. Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.

The Role of Health Information Sources on Cervical Cancer Literacy, Knowledge, Attitudes and Screening Practices in Sub-Saharan African Women: A Systematic Review.

Cervical cancer is the leading cause of cancer deaths among Sub-Saharan African women. This systematic review aimed to identify information sources and their relation to cervical cancer knowledge, literacy, screening, and attitudes. Peer-reviewed literature was searched on 2 March 2022, and updated on 24 January 2023, in four databases-CINAHL Plus, Embase, PubMed, and Web of Science. Eligible studies included those that were empirical, published after 2002, included rural women, and reported on information sources and preferences. The quality of the selected articles was assessed using the Mixed Methods Appraisal Tool. Data extraction was conducted on an Excel spreadsheet, and a narrative synthesis was used to summarize findings from 33 studies. Healthcare workers were the most cited information sources, followed by mass media, social networks, print media, churches, community leaders, the Internet, and teachers. Community leaders were preferred, while healthcare workers were the most credible sources among rural women. There was generally low cervical cancer knowledge, literacy, and screening uptake, yet high prevalence of negative attitudes toward cervical cancer and its screening; these outcomes were worse in rural areas. A content analysis revealed a positive association of health information sources with cervical cancer literacy, knowledge, screening, and positive screening attitudes. Disparities in cervical cancer prevention exist between rural and urban Sub-Saharan African women.

Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory

Applying source credibility and attribution theory as a theoretical framework, this study aims to find the role of follower size on the success of influencer marketing, along with the mediating impacts of source trustworthiness and influencers’ motives and the moderating roles of source expertise and product types. A 4 (follower size: nano vs. micro vs. macro vs. mega) × 2 (source expertise: high vs. low) × 3 (product type: search vs. experience vs. credence) between-subjects design was employed. Data from an online experiment showed that the follower size leads to both the perception of source trustworthiness and extrinsic motive of influencers. When influencers are perceived as experts, it enhanced the effect of source trustworthiness on purchase intention and discounted the effect of follower size on consumers’ attribution to extrinsic motive. Further, the product type moderated the role of source expertise on purchase intention. Theoretical and managerial implications are discussed.