Creativity In Tourism Research Articles

The Designing Garuda Indonesia Travel Fair Event Poster At Garuda Indonesia Booth Using Maluku Kakehan Motifs

Indonesian tourism is a key driver of the national economy, with the potential to spur significant economic growth. The Indonesian Ministry of Tourism is committed to enhancing both the quantity and quality of tourism through various initiatives. Collaborative efforts between the government, industry, and community groups are exemplified in events like the Travel and Holiday Fair Jakarta, Indonesia Tourism Creative Economic Fair Jakarta, and Garuda Indonesia Travel Fair (GATF). These travel fairs are becoming essential sales promotion strategies for the Indonesian tourism industry, helping to introduce new products and stimulate public interest.One such initiative, the Garuda Indonesia Travel Fair, also plays a vital role in promoting the rich cultural heritage of Maluku by featuring the Kakehan Motif, a stylized sun ornament symbol from the Alifuru tribe on Seram Island. This study, using descriptive qualitative methods, explores the design of a booth exhibition that incorporates the Kakehan Motif to showcase and celebrate Maluku’s culture. The booth not only serves as a promotional platform for Maluku Province at the Garuda Indonesia Travel Fair but also acts as a communication medium, offering visitors an immersive experience. It provides a practical space for the creative expression of ideas and serves as a promotional tool for companies, institutions, and organizations. Through this visual media, the booth aims to elevate the Kakehan Motif's prominence, contributing to the broader efforts of cultural preservation and tourism promotion in Indonesia.

Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.

Bridging Generative Leadership and Green Creativity: Unpacking the Role of Psychological Green Climate and Green Commitment in the Hospitality Industry

The purpose of this study is to examine the role of Generative leadership (GL) in fostering employees toward green creativity (GrCRT) in tourism and hospitality industry. The present study theorized a model with the help of the theory of componential creativity to investigate GL, PGC, and GC as precursors of GrCRT. In addition to positing the direct associations, the model anticipates the mediation effect of PGC and GC on the association between GL and GrCRT. The data collected from a sample of 380 frontline workers in the hospitality industry of Pakistan assessed by their respective 112 supervisors is analyzed using Process macro. Empirical results confirm that GL significantly fosters employees toward GrCRT. Furthermore, results confirm that psychological green climate (PGC) and green commitment (GC) partially mediate the link between GL-GrCRT. Moreover, the results show that serial mediation is positive and significant. This is maidan study to empirically examine a new construct, such as Generative leadership on green creativity in tourism and hospitality. Further, this study is the first one to study the mediating role of psychological green climate and green commitment on the said relationship and validating the theory of componential creativity. Furthermore, this study would be among the few ones that has examined the serial mediation of psychological green climate and green commitment between GL-GrCRT. This study also make valuable contributions to policy makers in the tourism and hospitality industry to understand how they can reduce the environmental footprints through generative leaders who can encourage employees toward green creativity.

Analisis Kepuasan Wisatawan Terhadap Desa Wisata Halal dan Kreatif (Studi Wisata Puncak Ratu Desa Tebul Barat Kecamatan Pegantenan Kabupaten Pamekasan)

The purpose of this research is to find out and describe the satisfaction of Halal Tourism and Puncak Ratu Tourism Creative which is spread in the community or visitors in the development of Wsiata in Pamekasan Madura. This research was conducted using a qualitative research method with a case study approach. The sampling technique of this research is field research with the sampling technique used is accidental sampling. (1). In the perception indicator of facilities and infrastructure, there are several items that have not been maximized, namely, physical condition, cleanliness condition and satisfaction in use. (2) Perception indicators on tourism infrastructure have points that according to some informants have not been met, namely communication networks and waste disposal systems. Several informants also said they were satisfied. (3) Activity comfort indicators have points according to some informants that have not been fulfilled such as services, but other informants also said they were satisfied. (4) Satisfaction indicators for tourism activities according to some informants have points that have not been met, such as prayer facilities, but some informants also said they were satisfied with these indicators. Visitors stated that they were quite satisfied with all of the items offered on the tour, although there were some visitors who stated that they did not enjoy the Puncak Ratu Tour optimally. This does not prevent tourists from enjoying the panorama presented by Puncak Ratu Tourism.

A systematic review of creativity in tourism and hospitality

ABSTRACT Employee creativity has become an essential concept in tourism and hospitality literature in the last two decades. Nevertheless, empirical evidence on creativity has developed into a fragmented area of research with a variety of definitions and conceptual lenses. The current study suggests that this discrepancy of extant research impedes theoretical and empirical advancement. This study systematically reviews studies in the tourism and hospitality field to strengthen future work on employee creativity. The study results show that leadership is the most powerful predating and moderating factor in employee creativity. The results also show that positive organizational culture and climate factors greatly influence employee creativity. Finally, this study proposes a combined framework of creative qualities, which can be used as a managerial tool in tourism and hospitality, and other similar service-oriented industries.

Hope, frustrations and progressive potentials: a mild polemic

The complexities of the creative sector are well rehearsed both within and beyond tourism. In tourism, creativity manifests in a range of ways and tends to be regarded as something that the commercial sector indulges, through film and apps to enable virtual visiting. Customers, tourists, have their ideas – and to a degree feeling of experiences, sites, staged events, framed, even shaped, by the touristic creative sector. These interventions play a valuable role to get closer to the in vivo experience. This commentary reflects upon the range of work that has been undertaken in the last twenty years to explore creativity in tourism as the creativity of tourists and how this constitutes their expectations and experiences remains central to tourist studies.

A wasted invitation to innovate? Creativity and innovation in tourism crisis management: A QC&IM approach

This paper introduces the QC&IM (Quadratic Creativity & Innovation Model) for the mapping, development and implementation of creativity and innovation-oriented crisis management and mitigation solutions. The model is a four quadrants diagram of (1) ‘old school’; (2) ‘trial-and-error’; (3) ‘incremental’, and (4) ‘breakthrough’. Each represents a distinct case out of a two-axis grid of crisis thinking and crisis actions. A complementary, holistic schematic process of creativity- and innovation-based tourism crisis management follows. The paper outlines the model's methodological, theoretical, formulation, and evolution process. This is part of a qualitative integrated multi-layered study examining the Israeli 2nd Intifada security-induced tourism crisis (2000–2008) from the viewpoint of creativity and innovation. The aim was to evaluate the extent of creativity and innovation involved in crisis interventions and their implications, in efforts to mitigate what was considered, and still is, Israel's most catastrophic and prolonged security-induced tourism crisis. Findings reveal predominantly conservative and reactive conduct with a ‘lack of appetite’ for anything new. In terms of creativity- and innovation-based crisis response, minimal and sporadic implementation was evident.This paper contributes to the literature by a novel theoretic approach that combines three realms of knowledge: (1) creativity in tourism; (2) innovation in tourism, and (3) tourism crisis management. It also establishes a theoretical framework for creativity- and innovation-based evaluation criteria as the basis for the formulation of the QC&IM. In practice, destinations worldwide seeking alternative, new and ‘out-of-the-box’ solutions might benefit from implementing the model.

Creative approach to tourism through creative approach to didactics

ABSTRACT The relationships between creativity and tourism are commonly discussed. The article, rooted in the experience of post-soviet countries, presents an experiment carried out within the course “Creativity in tourism” at the University of Łódź, Poland. The objective was to perform two psychometric tests to verify the level of students’ creativity: Test of Creative Imagination and “Creative versus Imitative Attitude Scale Test”. The aim was to answer the research question: may the introduction of the element(s) of creative pedagogy impact creativity of students. The main objective of this paper is to prove the necessity of taking similar actions and including methods and tools from the creative pedagogy framework in teaching processes at the academic level. The students achieved a high increase of fluent thinking. The high rate of the course given by the students may encourage looking for new solutions within the scope of stimulating creativity. The experiment thus constitutes an example of the introduction of a subject satisfying the needs of a dynamic job market and tourism into the academic teaching program.

Objetivos do desenvolvimento sustentável:

The present article aims to display a reflection on the concept of Decent Work and Economic Growth, admitted as one of the 17 Sustainable Development Goals and presented in the 2030 Agenda for Sustainable Development. For a better understanding of the aforementioned subject matter, this paper will focus on the theme of Sustainable Development whose theoretical contents are coordinated with seminal initiatives such as The Declaration of the United Nations on Human Environment (1972), the report Our Common Future (1987), The United Nations Millennium Declaration (2000), The Future We Want (2012) as well as The 2030 Agenda for Sustainable Development (2015). The present study will also elaborate on the subject of Decent Work and Economic Growth itself by relating it with the topics of Green Economy and Sustainable Tourism. Study cases, such as Tourism Creative Factory: Eco Soul Ericeira (Portugal); Istra Inspirit (Croatia); Connecting Community, Local Friends and Visitors to a Unique Experience and Happiness - Triponyu.com (Indonesia); Art and Tourism Painting a New Future for Women – banglatanak.com – India and Building a Future in The Community – Bushmans Kloof Wilderness Reserve and Wellness Retreat – South Africa, will be reflected upon within the spectrum of their relevance towards social, environmental and economic sustainability as well as the acknowledgment of human inclusivity. 

Mapping Creative Tourism Research: Reviewing the Field and Outlining Future Directions

This study presents a bibliometric review of creative tourism literature aimed at understanding the main research topics and approaches, theoretical foundations, and the most recent areas of investigation. Sixty-four articles on creative tourism were selected and analyzed using co-citation analysis, content analysis, and bibliographic coupling. Findings reveal that creative tourism is a well-defined field of studies with three main research topics; namely, Tourist Experience and Co-Creation, Creativity in Tourism, and Cultural Tourism and Events. Furthermore, several theoretical approaches can be applied to a different set of empirical contexts, among which co-creation and experience economy play a major role. An analysis of the most recent publications identifies five promising research trends and allows some conclusions about the opportunities for future research to be drawn.

The Role of Creative Tourism in Sustainable Development of Rural Areas (Case Study: Historic-Cultural Villages in North-West of Iran)

Purpose- Ineffectiveness and unsustainability of classic approaches to respond to socioeconomic challenges in rural areas is one of the biggest barriers to sustainable development and achieving its goals. Hence, modern tourism as a new strategy has been able to be effective in the evolution of sustainable development in rural areas. Such that today emergence of postmodern tourism has made the tourists be more willing to use cultural attractions and unique experiences in tourism destinations, and the big entertaining places are not attractive to them anymore. On the other hand, rural areas have constantly faced difficulties in attracting tourists because of poverty and economic problems; therefore, creative tourism has been presented as an appropriate approach in developing rural tourism, since it does not need huge investments and uses the existing cultural and natural aspects. Therefore, the present study aims at investigating the role of creative tourism in rural sustainable development and ranking the sample villages according creative tourism components. Design/methodology/approach- The present study is an applied study with regard to function and is a descriptive-analytic study with regard to its nature. We used field and library methods based on observation and questionnaire for data collection. Validity of the questionnaire items was confirmed by experts and using Cronbach alpha formula (0.856). The statistic population includes the households of six historic-cultural villages in northwest of Iran; 313 household heads were randomly selected using the Cochran formula. Statistical tests such as one sample t-test, multi-variate linear regression, and Kruskal–Wallis test were used for data analysis. Findings- The results indicated that the mean values are higher than 3 for all the components of creative tourism except risk taking which is 2.99; the components are also significant at 0.01 level indicating desirable conditions of the target villages with regard to creative tourism. Investigation of regression fitness model indicated that 0.83 of the positive effect of tourism on rural sustainable development is due to creativity in tourism. Also, according to beta values, among the five components of creative tourism, participation (0.286) and and risk taking (0.181) were the most and least effective factors in rural sustainable development through tourism, respectively. The results of Kruskal–Wallis test indicated that Kandovan (65.257) was at the first rank and Varkaneh (41.71) was at the sixth rank with regard to creative tourism and the consequent sustainable development.

Creative tourism: opportunities for smaller places?

This paper aims to review the development of creativity in tourism, and analyses the potential role of smaller places in creative development. In the past, the role of creativity has been primarily analysed in larger cities. In recent years, more attention has been paid to the creative development of smaller cities and regions. We argue that smaller places should not attempt to emulate big city models of creative development, such as attracting the creative class, but should find their own creative mode based on using their endogenous resources, capacity building and bottom-up creativity. In this way they can avoid the ‘creativity trap’ of following generic creativity models and develop modes of creative tourism more appropriate to their size and capabilities.

Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

Optimalisasi Peran Pemuda Melalui NTC (Ngrayun Tourism Creative) dalam Menciptakan Ekonomi Kreatif di Desa Selur Kecamatan Ngrayun Kabupaten Ponorogo

This study aimed to create a creative economy carried out by Youth, NTC (Ngrayun Tourism Creative) namely the management of nature as a tourist place. The method used Asset Based Community Development (ABCD) approach, where in Selur Village, Ngrayun Sub-district has beautiful natural scenery to be used as a tourist attraction, the tourist attractions were managed by youth and the people who were the members of NTC (Ngrayun Tourism Creative). The results of this study were creating employment opportunities for youth of NTC (Ngrayun Tourism Creative) who were referred in the creative economy through using of nature as a tourist place, so as to reduce unemployment in Selur Village. There were several activities in reducing unemployment, namely as the provider of parking lots, selling various food, such as Tempeh typical of Ngrayun, Klobot coffee typical of Temon Village and so on. There were several tourist attractions that were managed by NTC (Ngrayun Tourism Creative) including Watu Semaur, Siman Simak, Sunggah Waterfall, Dragon Fruit Garden, Sweets, and many more. With the existence of these activities, in the other than as creative economy, it also provided an active role for village youth in social activities. Creative economics which were generated by NTC (Ngrayun Tourism Creative) such as Janggelan Juice, Tempeh Ngrayun and Klobot Coffee.

Review of Optimism, Creativity, and Spirituality in Tourism Research

Purpose – Optimism, creativity, and spirituality are important variables in Positive Psychology that can lead to better lives. The authors believe these are also fundamental concepts that can bring a new understanding of the tourism experiences, particularly in the current trend of the ‘experience economy’. The study aimed to explore optimism, creativity, and spirituality from a Positive Psychology perspective on tourism settings to deepen the understanding of the state of the art and develop ideas for improvement of tourism research experiences Design – An extensive systematic literature review was developed anchored on PRISMA (2009) guidelines. The search engine Online Knowledge Library (B-On) was used and the search terms ‘Optimism’, ‘Creativity’ and ‘Spirituality’ crossed individually with ‘Tourism’, ‘Travel’ and ‘Visitor’. In-depth analysis considering the chosen inclusion/exclusion criteria were undertaken concluding with a sample of 31 references. Findings – Overall, results showed a lack of optimism studies on tourism, leading to an urgent need to endeavor in the challenge of developing research. Creativity in tourism is mainly used as a background for the place and its culture and considers organizational, structural and product innovation development. Further, tourism can be seen as a spiritual activity seeking personal enrichment and fulfillment. Originality of the research – This study considers three variables not usually applied to tourism contexts as is clear by the low number of references found. The application of these and consequently of Positive Psychology on tourism is per se new, allowing the emergence of novel and important discussions on tourism.

Green Tourism Development as Community Empowerment Efforts in Pemuteran Village, Buleleng, Bali


 
 
 
 Pemuteran has tourism potential and stunning natural beauty. Pemuteran village communities have not been involved in tourism activities resulting maximum untapped tourist potential to the maximum, limited opportunity society are involved in tourism development, and creativity in tourism in the village. This research is objective to maximize the role of the community in various aspects of tourism development. The development of tourism is expected to: (1) empowering local communities; (2) diversification of rural tourism products; (3) demonstration model to develop green tourism; (4) produce a tourism product of high quality and competitiveness; (5) the development of a more responsible and sustainable tourism. Data were collected through observation, interviews, questionnaires, literature studies, and technical documentation. Data were analyzed using qualitative descriptive analysis of IFAS, EFAS, and SWOT. The strategy resulted in the development of green tourism as an effort to increase community empowerment in economic activity in the village of Pemuteran is green tourism marketing strategy; Strategy creation and development of green tourism products; Strategy commitment and development of community-based tourism development in North Bali; The strategy for improving the quality of human resources through the mastery of information technology and entrepreneurship; Waste management strategy together and independently; Infrastructure development strategy based tourism green tourism; Strategy green tourism travel packages in Buleleng. Advice can be given is the importance of the commitment in the development of tourism development in North Bali-based green tourism; the need for management of solid waste management; the need for the identification and development of a tourist attraction; importance of improving the quality of human resources that are highly competitive; the importance of increasing public participation in the planning, implementation and monitoring of tourism development in the region.
 
 
 

Tourism in Creative Economy

Purpose. Identifying the role of creativity and the creative economy potential as factors in tourism enterprise competitiveness. It covers the following issues: the essence of creativity, the concept of creative economy and its properties, rthe elationship between creative economy and tourism, the foundations of creativity in tourism and conclusions showing the relation between creativity and competitiveness. Method. The research method was limited to desk research and comprised a review of literature covering theoretical publications, reports and case studies in the area of competitiveness, tourism and creative economy. Findings. The study introduces the original concepts of the authors which cover the issue of creativity in tourism economy and its impact on market competitiveness of enterprises and destinations as well as economic development. Research and conclusion limitations. The ideas and approaches presented in the study reflect the authors’ opinions. Therefore, the selection of used references, their interpretation and conclusions are to some extent subjective and may be questioned. Practical implications. The concepts and conclusions presented in this study may be a source of inspiration for those responsible for strategic management in enterprises and for local development. Type of paper. This is a review and conceptual study.

Creativity and Rural Tourism

Purpose of the article The paper is seeking the mutual links between creativity, innovation and tourism in the rural areas. Creativity and innovation are often associated with cities, because the potential of creative industries and people is concentrated in cities. Is this assumption correct? Using examples from practice, this paper explains that creativity in tourism may be associated with the rural areas.