Tourism in Creative Economy

Abstract

Purpose. Identifying the role of creativity and the creative economy potential as factors in tourism enterprise competitiveness. It covers the following issues: the essence of creativity, the concept of creative economy and its properties, rthe elationship between creative economy and tourism, the foundations of creativity in tourism and conclusions showing the relation between creativity and competitiveness. Method. The research method was limited to desk research and comprised a review of literature covering theoretical publications, reports and case studies in the area of competitiveness, tourism and creative economy. Findings. The study introduces the original concepts of the authors which cover the issue of creativity in tourism economy and its impact on market competitiveness of enterprises and destinations as well as economic development. Research and conclusion limitations. The ideas and approaches presented in the study reflect the authors’ opinions. Therefore, the selection of used references, their interpretation and conclusions are to some extent subjective and may be questioned. Practical implications. The concepts and conclusions presented in this study may be a source of inspiration for those responsible for strategic management in enterprises and for local development. Type of paper. This is a review and conceptual study.