Creative Partner Research Articles

From Bardot to Binoche: the Pygmalion myth and artistic collaboration in French cinema

This article focuses on three artistic collaborations to analyze the shifting meanings of the Pygmalion myth in French cinema throughout several decades: Roger Vadim and Brigitte Bardot, Jean-Luc Godard and Anna Karina, as well as, more recently, Leos Carax and Juliette Binoche. From Bardot to Binoche, the artistic dynamic of the Pygmalion myth changes considerably, progressively acknowledging the creative agency of actresses. While Bardot and Karina are portrayed as inspirational muses in the interaction with their film directors on and off screen, Binoche and Carax are established as more equal creative partners. Due to the more important and complex roles played by women in the French film industry from the 1970s to the 1990s, the artistic interaction between directors and actresses increasingly emphasizes the value of the actresses' contributions, providing examples of truly equal filmic partnerships. The transformations of the Pygmalion myth therefore open new paths for investigating cinematographic ...

Practical Model for Psychosocial Care

Patients with cancer and their families need and deserve psychosocial services as part of their health care. It is critical for cancer service providers to find ways to deliver economically feasible psychosocial care. A small counseling services program was introduced at a regional cancer center affiliated with a medical school and a county hospital in the southwestern United States. Development of the program over a 5-year period was documented. The Institute of Medicine (IOM) recognizes the provision of psychosocial care to patients with cancer as the first of 10 newly developed standards of care. Since 2004, a team of psychology graduate students and their supervisor/professor have provided counseling services to patients and families in a regional, medical school-affiliated cancer center that serves a large catchment area of rural and semi-rural communities. The team began working in the outpatient clinic, infusion area, radiation area, and bone marrow transplantation unit. Additions to the services have included increased coverage of clinics, provision of consultation services to staff, and three Grand Rounds presentations on aspects of patient-health care provider communication. Research has shown that counseling services collocated with medical services are the most used and effective, so a trans-disciplinary approach has been taken throughout. In addition, assessment, intervention, and follow-up as well as effective communication between patients, families, and care providers have characterized the counseling team. With creative partnering, comprehensive cancer care-including psychosocial care-can be delivered effectively and efficiently to patients with cancer and their families.

The Challenges of Enthusiasm

The Challenges of Enthusiasm

Creative Partners: Arts Practice and the Potential for Pupil Voice

Recently in English schools the value of ‘pupil voice’ activities has been strongly promoted by the school improvement movement and by the Office for Standards in Education, the national inspection agency. A parallel and related agenda in English education policy has seen the official endorsement of the importance of developing creativity in school. This article is concerned with the potential of creative and arts activities to extend the range and types of children's and young people's opportunities to participate meaningfully in school and to have their voices heard. The article draws on data from the Creative School Change Project, an Arts Council funded investigation into the impact of the Creative Partnerships [CP] programme on whole-school change. CP funds artists and creative practitioners to work in partnership with schools in socio-economically disadvantaged areas. The authors argue that the literature that categorises and promotes pupil voice pays insufficient attention to the potential of artistic/aesthetic discourses amongst pupils in school, and that such discourses make an important contribution to democratic school cultures. They suggest that the work of CP within the group of schools identified in this article demonstrates how ‘pupil voice’ activities, now officially sanctioned in schools, might be expanded and modified by creative practice.

A case study of an extra-curricular school activity designed to promote creativity

This article reports on case study research into an extra-curricular activity carried out in a secondary school. It used new technologies and interdisciplinary teaching methods in collaboration with a creative partner to promote creativity. The research aims were informed by issues emerging from government policy in England, recent literature on creativity and the particular school context. Predetermined themes included extra-curricular learning and creativity, synaesthesia, planning, interdisciplinary work, information and communication technology, subject and pastoral perspectives and the role of creative partners working with novices. Emerging themes were the participation theory of learning, and leadership. This case study highlights the importance of distinguishing between knowledge-lean and knowledge-rich creativity in interdisciplinary work, and of achieving clarity about what precisely a creative partner explicitly models when working with novices. The final interdisciplinary outcome can be accessed at: <ext-link xmlns:xlink="http://www.w3.org/1999/xlink" ext-link-type="uri" xlink:href="http://www.education.ex.ac.uk/staff_details.php?user=lcunliff">www.education.ex.ac.uk/staff_details.php?user=lcunliff</ext-link>

Dove Campaign Roundtable

Dove Campaign Roundtable Daryl Fielding (bio), Dennis Lewis (bio), Mel White (bio), Alessandro Manfredi (bio), and Linda Scott (bio) Linda Scott:Good morning, everyone, and thanks once again for participating in this roundtable. The way I usually begin is to ask for everybody to go around and just sort of say their name and what their relationship has been to the campaign. Daryl Fielding:I’m Daryl Fielding and I’m Business Partner at the advertising agency, Ogilvy, which created the campaign, and along with my colleagues was one of the team that developed the campaign in the very first instance. Mel White:I’m Mel White, I’m a Global Brand Partner at Ogilvy. I worked with Unilever on Dove for many years, and was part of the team that developed the strategy and the thinking behind the new campaign. Dennis Lewis:I’m Dennis Lewis; I’m a Creative Partner at Ogilvy and was Creative Director on the new campaign. Alessandro Manfredi:I’m Alessandro Manfredi, now I’m Global BP for the Dove master-brand and I was part of the team that developed the campaign on behalf of the client. Linda Scott:Can someone set the stage for how this campaign started: what the origin was, the beginning agenda was, or inspiration was? Alessandro Manfredi:The brand was extremely successful when we started the campaign, and I’m talking about the period of the end of 2001, beginning of 2002. But we realized that the success was due to the love of consumers for the product, and that the relationship of the consumers with the brand was nonexistent, basically. There was a second problem that increasingly the brand was starting to look and feel different amongst the four biggest regions. So you had a different brand in Asia, you had a different brand in the US and in Europe. So the first step was to work towards a new vision for the brand, and the work that has been done by the team that was composed by part of the firm and part of the agency, was aimed at clarifying what the brand DNA is, understanding what has made the success of this brand, and making it more contemporary and refreshing. So it was not about revolutionizing the brand, but making the brand more relevant and contemporary. Also keeping an eye to the fact that the brand was moving from being a soap brand, as most of the business was in soap, and to start entering categories like face, like hair, that were really beauty care. Video 1. Dove “1950’s Cleansing Cream” spot. Click to view video So we wanted to become a beauty brand, but we wanted to become one with a very clear point of view. When we developed the brand vision, I think we identified different elements that made the brand, but I think there was one especially that stimulated, let’s say, excited everybody, and it was about the beauty philosophy. Basically, we had started this brand 55 years ago now, I think, in the US, with testimonials. We have very thorough protocol in creating testimonials, and basically the protocol is about making sure that they are real, they are authentic, and that women really talk about their experience with the product, that they really have tried the product. We put into the advertising the exact words, so we don’t screen anything. This has created some emotional connection with the brand in terms of people believing that this is an honest and authentic brand. And I think the fact of being honest and authentic came from this. Video 2. “Dove through History” spot, part 1. Click to view video

Scenario Planning: A Tool to Manage Future Water Utility Uncertainty

This article, the fourth in a six‐part series, takes a timely look at scenario planning. This powerful tool can be used by strategic planners to frame the future and is useful in guiding representatives of the public water supply community when planning for future uncertainty. This article presents five scenarios that were discussed at a 2002 AWWA Research Foundation workshop in which participants evaluated societal, business, and utility trends and used scenario planning to craft a water utility strategy for future success. A complete scenario regarding global warming is presented in the article, along with four condensed scenarios dealing with how utilities will assimilate developing technology, the effects of changes in the population on demands exerted on utilities, the development of creative partnering and regionalization, and water utility response to catastrophic events.

Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry*

abstract We investigate what factors are required in order to succeed in project‐based cultural industries. In particular, we focus on the effects of relational stability and reputation on two key dimensions of movies’ success: commercial success and artistic merit. We combine the two dimensions of films’ performance for a more accurate understanding of how authenticity and artistic merit are manufactured in the movie industry. We examine this question by analysing a sample of Italian films and focusing on the role of the film director. We argue that commercial success is favoured by a director's strong vertical ties (with producers and distributors) and economic reputation, while artistic merit is positively affected by a director's weak horizontal ties (with other creative partners) and artistic reputation. We propose an explanation in terms of varying degrees of task routineness and we use it to account for the divergence between our results and others in the cultural and organizational literature.

Robbins, C. (2005). A Journey into Creative Music Therapy. Nordoff-Robbins Music Therapy Monograph Series, Volume 3. St. Louis, MO: MMB Music, Inc. 70 pages. ISBN 1-581060-34-3. $18.95

Robbins, C. (2005). A Journey into Creative Music Therapy. Nordoff-Robbins Music Therapy Monograph Series, Volume 3. St. Louis, MO: MMB Music, Inc. 70 pages. ISBN 1-581060-34-3. $18.95. A Journey into Creative Music Therapy is Clive Robbins's autobiographical account of his and work as one of the great pioneers in the field of music therapy. It unfolds as a story that chronicles not only the various persons and events that ultimately led to the present day Creative Music Therapy (or Nordoff-Robbins) model, but also the first-hand experiences of a man whose has been a rich tapestry of imagination, adventure, and healing. The book begins with Robbins openly sharing the many musical influences of his childhood. Among them are memories of his mother playing the piano and listening to 78-RPM recordings on a wind-up phonograph. He expresses how these early music experiences provided meaningful ness in an otherwise . . confused and ungrounded childhood (p. 2), and how music filled emotional needs not met by his family relationships. He describes how these early experiences helped draw him to the therapeutic attributes of music he was to discover later in life. Robbins expresses how he was profoundly touched on a deeply emotional level by a variety of music, including that from folk, patriotic, and religious genres. He shares his discovery of classical music through an anecdote featuring a wartime propaganda campaign on the BBC, which he credits with much of his early exposure to the great symphonic works. He explains how classical music for him was indelibly enriching, filling emotional realms that only it could fill. In writing about the experiences of his early years, the author artistically illuminates the powerful role of music in his own creativity. He speaks of being played (p. 3) by music and how it swept (p. 3) into and through him, carrying him with it on journeys of inspiration. He also describes the role of music in terms of his own health. For example, he shares how, during a stay in a rehabilitation hospital after suffering a very serious injury, he . . needed music as I needed air and food (p. 4). Perhaps most fascinatingly, Robbins expresses the lifechanging significance of his passion for American music starting at an early age. He fondly credits much of this music with expanding the dimensions of his emotional life. He describes how he felt a natural resonance with many of the qualities of this music, which he would later rediscover in the musicality of Paul Nordoff who was to become his future creative partner. As the book continues, the author recounts his discovery of Sunfield Children's Home, a community foe developmentally disabled children, which based its care practices on Anthroposophy, a system of principles based on the teachings of Ruldolf Steiner. Robbins expresses how, during his first visit on Christmas Eve, he was moved by the serenity of the community. He writes how the visit transformed his life, and how his desire to be a part of it soon led to him becoming a teacher there. He goes on to write that, as meaningful as his was at Sunfield, he eventually became interested in furthering what he knew of Steiner's work, specifically in regard to practical applications with children who have special needs. Shortly after this time, he shares how he became acquainted with Paul Nordoff, an accomplished American composer who, while on Sabbatical from his academic teaching post at Bard College in the U.S., visited Sunfield to perform some of his compositions. The author describes his experience while listening to Nordoff's performance as being . . the most living and marvelous musical experience of my life (p. 7). Robbins then recalls how Nordoff himself eventually came to live at Sunfield (having resigned his tenured position at Bard), due to his own interest in Anthroposophical thought and practice. The author recounts how his historic partnership with Nordoff began, in large part due to the visionary support of the community's director, Hep Ceuter, who encouraged the use of improvisational music with the Sunfield children. …

The Dramaturgy of Stage Management: A Constructed Conversation

I brought three of Toronto’s seasoned stage managers together, at the 2003 Mini-Conference on Dramaturgy, to discuss their dramaturgical contribution to the rehearsal process. The conversation was eye opening to many of the conference participants, some of whom (new and established alike) admitted to never having thought of the stage manager as a creative partner. During the conference session, Naomi Campbell, Shauna Janssen and J.P. Robichaud spoke eloquently about the myriad ways they contribute, far beyond setting schedules, corralling personnel and running shows. It was a potent reminder of how valuable the stage manager can be, particularly on new work Naomi, for instance, was so central to my production of Jason Sherman’s Reading Hebron that I insisted she be credited as the Assistant Director, in addition to her work as the stage manager. Casting your stage manager can be as vital as any other artistic choice. Here are further thoughts, culled from an extended e-mail conversation among the three artists.

Creative Partners: The Marriage of Laura Battiferra and Bartolomeo Ammannati

From the time of their courtship until death parted them forty years later, Bartolomeo Ammannati (1511-1592) and Laura Battiferra (1523-1589) nurtured a loving relationship with reciprocal support for complementary careers. Their childless union generated two bodies of art, vast and beautiful. Renaissance contemporaries esteemed the Ammannati as a rarity, creative peers in a close marriage, but history has indifferently divorced them, dropping Bartolomeo to the ranks of second best and pushing his accomplished wife into obscurity. Reunited, the couple can return as they deserve, in the entwined lives that enriched their joint corpus and enhanced the fame each won as an individual — she for her poetry, praised by the most prominent men and women of culture in Counter Reformation Italy; he in his dual activity as sculptor and architect for projects ordered by popes in Rome, leaders of the new Society of Jesus, and three generations of Medici rulers in Florence.

Hydraulic Engineering Education: Evolving to Meet Needs

Washington State University, by virtue of the presence of the Albrook Hydraulics Laboratory, maintains several courses devoted to hydraulic engineering. The evolution of hydraulics offerings reflects the needs of the day. Fluid mechanics was emphasized following the World War II dam construction boom, including hydraulic structures and water hammer problems. Present undergraduate offerings are less detailed and more diverse, incorporating introductory level material from several past courses into fewer classes. Offerings are supplemented by other departments. Such a diversification is indicative of civil engineering curricula in general and reflects the smaller number of faculty specializing in hydraulics. Current graduate offerings are evolving to include partnering with neighboring institutions. Such partnering is an effective way to increase the breadth and depth at the graduate level and continue to offer comprehensive graduate education. For example, a total of 17 graduate courses are available from Washington State University and the University of Idaho. The future will likely require further creative partnering, whether on a regional or on a national basis, with video streaming and distance education. European efforts in the field of hydroinformatics merits more attention and discussion.

Creative partnering in perioperative education

AORN JournalVolume 74, Issue 3 p. 385-388 Department Creative partnering in perioperative education Susan Millard RN, BSN, MA Ed, CNOR, Susan Millard RN, BSN, MA Ed, CNORSearch for more papers by this author Susan Millard RN, BSN, MA Ed, CNOR, Susan Millard RN, BSN, MA Ed, CNORSearch for more papers by this author First published: 01 September 2001 https://doi.org/10.1016/S0001-2092(06)61795-XCitations: 1Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume74, Issue3September 2001Pages 385-388 RelatedInformation

Team Up! Creative Partnering to Impact The Nutritional Health of Children

To ensure success community nutrition educational initiatives should involve a variety of agencies and programs working together to achieve and deliver a unified nutrition message. Team Nutrition (TN) is an example of such an initiative. TN is a nationwide initiative to link schools, parents and the community together to teach children how to choose and eat a healthy diet and be physically fit. In Michigan, creative partnerships between the Michigan Department of Education, Michigan State University Extension (MSUE) and Michigan Department of Community Health have resulted in a comprehensive and effective state level team to promote and support TN across the state. Additional support is provided by the Michigan TN Steering Committee, which includes representatives from business, food industries, and educational organizations such as the United Dairy Industry of Michigan, nutrition educators and food service directors at the county and school district levels. MSUE county staff assist in recruiting schools and sharing resources and Funding support has been elicited from private organizations like Kellogg USA. Beyond the partnerships a number of products and services have been developed to help sustain and strengthen TN activities in the state, including training for school food service staff, TN marketing and promotion materials, a state-level newsletter, a video and a TN web site. This poster will visually present the partnerships formed and some of the creative types of support developed to promote and implement exciting and effective TN activities at the community level.

Uncovering Implicit Theories of Creativity in Beginning Design Students

Objectives An exploratory study examined the theories and understanding beginning design students have about creativity and their own creative processes. Research Design A qualitative approach was used to identify implicit theories of creativity in design students through their responses to 5 inter–disciplinary assignments. Creative partnering assignments for an introductory design studio and a first–year English composition class were developed and given to 39 participating students over the course of a semester. After completing the writing and/or drawing portion of each assignment, the students exchanged their responses via electronic mail. Analysis A content analysis of the assignments and responses explored relationships and identified implicit theories. Key Findings Assignments that emphasized real life cases of creativity appeared effective in enabling the students to articulate their implicit theories. Students perceived creativity as person, process, product, and place and saw relationships among these variables. Conclusions Enabling students to realize their creative potential is essential to growth and innovation in the interior design profession.

An Enhanced Perspective

Vannevar Bush, the oft-cited architect of the post-World War II federal investment in academic scientific research, had a busy summer 50 years ago. Not only was he then drafting Science-The Endless Frontier: A Report to the President , he also managed to anticipate coming technological advances for use in harnessing the scientific literature, one of which Science On-Line is today adding to its offerings for our readers. In the July 1945 Atlantic Monthly , in an essay entitled “As We May Think,”* Bush conceived of a hypothetical device called “memex,” in which “an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility.” Bush9s memex was the forerunner of what is known today as hypertext, because it would enable a scholar to follow trails of information in a manner more like that in which the human mind associates facts—in an “associative indexing” arrangement that allows any item of information encountered to be used to select an associated item “immediately and automatically.” Items linked in this way and saved digitally for future use could then be linked to other trails of information gathered by scholars with different interests. With the on-line version of this week9s issue, Science and HighWire Press of Stanford University (our creative partner for distributing information on the World Wide Web) are offering for our readers9 assessment 11 Enhanced Perspectives (expanded versions of 10 Perspectives published between October and December 1995, plus this issue9s Perspective by Hilgetag et al. ). The enhancement is that a series of hypertext notes (HNs) have been added to the reference materials cited by the author in the original printed Perspective. A “click” on any of the HNs establishes live links to the additional bibliography, and these bibliographic notes in turn provide live links to the original sources of information cited, starting with the associated papers in Science or other journals. At these linked locations, a scholar may extend the search to related or contrasting items. The reader can even go beyond the text resources cited by the author (for example, to the National Library of Medicine9s Medline collection, whose complete citations and abstracts in turn become accessible). And there9s more. Some HNs link to larger databases, ranging from those containing genomic, protein, and crystal structures; to specialized dictionaries and glossaries; to collections of otherwise unavailable abstracts of unpublished information; to notes on the researchers, their laboratory settings, and the funding agencies who supported the work. Other HNs will take a scholar to a new database, such as the National Center for Biotechnology Information9s Entrez Browser of molecular information, whose remarkable data and search capacity can take a sample of text from a paper and find new references that have a similar keyword profile. And there9s still more. In addition to providing links to textual resources and databases, other HN links provide animated displays of the phenomena being discussed, which are immediately downloadable and operative. Any or all of these linked information items can be viewed with a scholar9s Web browsing software, thus making it possible to reach out to the information stored on the Web and bring it back to the scholar9s desk. All this is pretty heady stuff, even for the Web-savvy editors who have sampled it for the past several weeks. At first glance, the main value added by these latest enhancements is that they allow one to thread together information that is pertinent to what one is currently interested in, rather than simply to discover the existence of an inaccessible reference that will require a trip to the library someday. But that9s surely not all this technology will provide. Although the current links have been selected and constructed by human information specialists, if one looks only a short way ahead, one can conceive of intelligent links that know the content profile of the items they start with and of the items they find, and can lead the data hunter to other items of variably definable similarity. We assume that the Enhanced Perspectives series will soon expand beyond the life sciences to other parts of the scientific frontier. Do readers find such an effort to be useful for their work or intellectual enjoyment? Given the resources required to provide these enhancements, we really want to hear your answer.

Cabalic Sexuality and Creativity

The guiding assumption of this article begins from the observation that Western campaigns for expressing sexuality (e.g., homosexuality) and repressing sexuality (e.g., harassment) are largely identical in their assertive-aggressive behavior patterns. A thesis is presented according to which the erotic creation myth (cosmogony) of emanation may have exerted paradigmatic impacts on the Westem phallic-erective style of sexuality, creativity, and assertive-aggressive (aggressertive) communication patterns. The cabalic erotic cosmogony of con- traction (tzimtzum) is then introduced as an alternative paradigm for sexuality, creativity, and communication that comprises the following components: (a) Creation, procreation, and creativity begin from an act of self-contraction to evacuate space for a union with another creative partner. (b) The sequential notion of yetzer (sexual desire) leading to yetzira (spiritual creativity) is possible via a transformational process that includes the ecstatic experience of a spiritual orgasm (devekut). The Midrashic-cabalic exercise of recombining letters for reaching ecstatic devekut is portrayed as an archetypical conditioning mantra for therapeutic rebiographing. Illustrative clinical applications for promoting sexual equality and for treating impotency are briefly discussed.

An international campaign to raise awareness of the risks of drinking in pregnancy

Bazzo, S., Marini, F., & Black, D. (2014). An international campaign to raise awareness of the risks of drinking in pregnancy. The International Journal Of Alcohol And Drug Research, 3(1), 113-116. doi:10.7895/ijadr.v3i1.175Prenatal exposure to alcohol is a major cause of birth defects and developmental disorders around the world. Prevention is a complex issue, with one factor being poor understanding of the risks of drinking during pregnancy. Awareness campaigns have emerged as an effective tool to increase knowledge of the risks in a manner which embraces the whole public and avoids creating stigma. Unfortunately many organizations lack the expertise or resources to develop, carry out, and evaluate such campaigns. The EUFASD Alliance, in collaboration with partners in health education from the Local Health Authority of Treviso, Italy, and a creative partner, Fabrica, propose to develop a campaign which can be adapted to countries and cultures around the world. A key goal is empowerment of individuals and local groups to make choices and change behaviors. A network of partners around the world is being developed to carry out the campaign. Most importantly, the effectiveness of the campaign will be evaluated in several key centers around the world.