Creative Ones Research Articles

The Use of the Internet of Things in the Distribution Logistics of Consumables

This research focuses on integrating Internet of Things (IoT) technologies in the field of distribution logistics of consumables, specifically on the optimization of dispensing through vending machines in a corporate environment. The primary goal was to identify IoT-based vending machine solutions that increase the work efficiency and cost-effectiveness of consumables distribution. In the first part, this paper focuses on the definition of IoT, and its current trends and development over time. With the help of the authors, we define the key aspects of its use in practice, and we also focus on establishing critical security points. We evaluate its impact on the industry, where there is currently a great pressure for automation and robotization of production, as a result of which the labor market is experiencing a major transformation of job positions from executive to technologically creative ones. Using the performance measurement method, this study established key performance indicators (KPIs), which we then collected and, through thorough research, determined the basis for setting the future state. Using the method of technological innovation, we prepared prototypes of the vending machine, which were then placed at the customer’s location for a 3-month trial period using the method of technological demonstration. During the trial period, key performance indicators were collected again using the performance measurement method, and we then evaluated them using the comparison method. The results demonstrate a significant reduction in the cost of consumables and a simultaneous increase in employee efficiency. These results underline the potential of IoT technologies in the field of distribution logistics for consumables. The research points to the advantages and perspectives of using the Internet of Things in the business environment, especially in the field of distribution logistics.

РОЛЬ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА В БИЗНЕСЕ

Small businesses play a vital role in the fabric of any economy. The Small Business Administration recognizes their significant contributions to economic growth, job creation, innovation, and overall prosperity. These businesses, although small in scale and often privately owned, have significant value compared to larger corporations. The definition of a small business can vary from country to country and industry to industry, encompassing factors such as the number of employees, annual revenue, and assets. Although various AI technologies are used quite often in everyday life (72% of respondents use voice assistants, smart gadgets, or automatic control of home appliances), less than half of respondents (45%) have used AI in their work processes in the past year. The most popular tasks are creative ones, which usually take up a lot of employees' operational time. For example, instead of recording a meeting and then spending several hours transcribing it, speech recognition technologies are used to translate it into text. Communication with customers can be simplified with the help of smart voice assistants. In order to find analogues of your products, it is not necessary to physically go around all competitors, sometimes it is enough to upload a photo to the image recognition and analysis service. However, only 19% of entrepreneurs used the capabilities of chatbots in their work that can support a dialogue, or virtual assistants that make an action plan and write a scenario, 4% of entrepreneurs tried to work with a neural network that understands requests in Russian and English, can mix images, mix images and text, create different versions of images, and also redraw individual objects and areas in pictures. 78% of entrepreneurs who used artificial intelligence technologies in their work consider them useful for their activities. Among the main advantages, respondents noted the release of employee time for other tasks (56%), high speed of execution (50%) and money savings (35%).

GENERATIVE ARTIFICIAL INTELLIGENCE VS HUMANS IN THE PROCESS OF CREATING CORPORATE IDENTITY ELEMENTS

The emergence of new tools, the appearance of new technologies and improvements to existing ones have resulted in expansion of generative artificial intelligence. The technologies of generative artificial intelligence have already been used by people to perform not only intellectual tasks, but also creative ones, in particular in the field of design. Therefore, their capabilities in graphic design need to be studied. One of the routine tasks of a designer is the development of corporate identity elements (a logo, font, and colour). Designers can spend a lot of time on this, choosing different style options. Therefore, delegating this routine work to generative artificial intelligence may be appropriate. With this practical need in mind, the capabilities of modern AI tools for image and logo generation were studied in the research, and the results of AI logo generation compared to the work of novice designers were analysed. As a result, conclusions were drawn about the expediency of using generative AI technology in the work of designers, in particular, for the development of corporate identity elements, and the appropriateness of studying generative artificial intelligence technology in the training of future designers. These conclusions were made on the basis of a survey of 41 experts in the field of design, information technology and artificial intelligence. Based on the findings of the survey, we can note that it was difficult for experts to distinguish between logos generated by artificial intelligence and logos created by novice designers. Logos developed by novice designers (5) were recognized as the most attractive among the 45 logos presented in the survey. Images generated in some AI tools (Tailor Brands, Hatchful) are considered attractive by design, information technology and artificial intelligence professionals. Therefore, they can be used to create corporate identity elements. Thus, the vast majority of experts agreed that artificial intelligence tools for generating images and logos should be used in the process of creating corporate identity elements. In addition, the vast majority of experts found it advisable to use generative artificial intelligence technologies in the process of professional training of future designers.

Gamification as a New Educational Technology in Modern Higher Education

The relevance of the research is due to the need to improve the educational process in higher education. Edu-cational technologies should be aimed at increasing the motivation of students to acquire knowledge. The existing teaching methods are gradually losing their effectiveness due to changes in the moral, economic, and social compo-nents of the modern world. The trend of recent years is digitalization, affecting all spheres of society, so educational technologies must meet changing conditions.The purpose of the research is to identify the positive and negative features of gamification as an educational technique in modern higher education.The objectives of the research: to define the concept of "gamification" and to identify its differences from the concept of "game"; to consider the components of gamification as an educational technique; to identify the motiva-tional role of gaming technologies in the educational process; to consider possible ways to increase students' motiva-tion during educational activities; to analyze the shortcomings of the introduction of gaming technologies in the edu-cational process.Methodology. The methodological basis of the research is the method of dialectical scientific cognition; a sys-tematic approach to the problem under consideration, the historical method, the analytical method, etc. Results. In the course of the research, various approaches to the concept of "gamification" were identified and systematized. The authors identified the positive and negative features of the introduction of gaming technologies into the educational process, and also considered the motivational component of the modern student's education.Conclusion. Gaming technologies are rarely used in education, as many teachers underestimate their poten-tial. In addition, their introduction into the educational process requires the teacher to make efforts, including creative ones. Such technologies make it possible to involve more students in the educational process by increasing interest in something new and different from the classical teaching methods. Of course, the use of gaming technologies in the educational process has a number of disadvantages that can be offset by a successful combination of innovative and classical teaching methods.

A Comparative Study on Programming Education——Based on China and America

In the past decade, the academia of education and computer science has regarded programming as a core competence of K-12 students. China's K-12 programming education market was launched in 2013. By 2017, the entire K-12 programming education market ushered in a period of the explosion, many of China's original K-12 programming education platforms emerged. Still, its development speed lags behind many countries led by the United States. The lack of literature on comparing K-12 programming education between China and the United States can be distinguished as a research gap in this field. It is necessary to conduct a comparative study because it can help promote a thorough understanding of their development status. The research paper mainly adopts composite methods of quantitative bibliometrics and qualitative interview to fill in this gap together with market research. The results of bibliometrics show the two developing paradigms of programming education, the research focus on computational thinking, and the trend topics of K-12 programming education among academia. Based on our Chinese market research, the teaching mode of K-12 programming education are online, offline, and blended learning. When it comes to course contents and their corresponding orientation, the elementary courses are formative education, the middle-level lessons are algorithm-oriented, and the hardest are the creative ones designed for computer competitions. Besides, most programming education curriculum starts from visual lessons and adds game elements. Through interviews with relevant professionals and teachers in China and the United States, we learned their views on programming platforms, evaluation criteria, computational thinking, and the development trend of K-12 programming education.

INCREASING THE INTEREST OF FUTURE PRIMARY SCHOOL TEACHERS IN PERFORMING INDEPENDENT WORK DURING STUDIES AT INSTITUTIONS OF HIGHER EDUCATION

The insufficient level of awareness of primary school teachers in the field of physical education requires revision and correction of the content of educational and work programs for training students of the relevant specialty and the use of new methodological techniques in their implementation in practice. The purpose of the study was to consider the methods of increasing the interest of future primary school teachers in performing independent work on the subject "Physical culture with teaching methods" through a competency-based approach to the formation of such tasks. Research methods applied: analysis of scientific and methodical literature, survey of education seekers regarding the difficulty and interest in performing the proposed independent tasks, pedagogical experiment, methods of mathematical statistics. 160 higher education students of the Faculty of Primary Education of H.S.Skovoroda KhNPU participated in the study: 82 students made up the control group and 78 - the experimental group. The pedagogical experiment was conducted in the period from September 2021 to April 2023. At the first stage of the research, a survey of applicants was conducted regarding the difficulty and interest in performing independent tasks. The formative experiment consisted of the correction of the educational and work programs of the discipline "Physical culture with teaching methods" in relation to changing the nature of independent tasks from descriptive and ascertaining to creative ones with the mandatory implementation of the obtained products (results) and their introduction into the educational process of students of the I bachelor's level of higher education 4th year of education. After conducting the formative stage of the pedagogical experiment, we once again conducted a survey of students about the complexity of independent tasks and interest in their performance. The change of students' independent work to a creative one with the realization of finished products in practical activities increased the interest of applicants in performing such tasks, despite the fact that, in their opinion, they have become more difficult.

FORMATION OF SOVIET IDENTITY BY MEANS OF DOMESTIC CINEMATOGRAPHY IN THE 1920–50S: TO THE PROBLEM STATEMENT

The article substantiates the need for a comprehensive study of the processes of the formation of Soviet identity by means of cinema in the 1920–50s. The article analyses the possibilities of feature films as a special instrument of influence, as an important semantic technology that helped to consolidate the postulates and principles of a new era in the public consciousness, and to model an impeccable image of the country. Cinema constructed a new social reality, laid the basic values of the emerging Soviet reality, formulated a civilisational super-task, created ideal behavioural patterns, gave birth to socio-cultural stereotypes and guidelines that determined the worldview, ideological, political, economic, economic, aesthetic content of the new living space; all the said instead of reflection of numerous realities of the Soviet era. The article substantiates the choice of the chronological framework of the study and gives a historiographical analysis of the problem. It reveals the cross-cutting themes of the Soviet cinema of the 1920–50s, the period that influenced the formation of a new identity. It also formulates possible approaches to the scientific understanding of the proposed topic and outlines a circle of the most promising research tasks. In particular, it notes the need for a systematic study of the methods, techniques and forms of representation of Soviet reality and everyday life by cinema in its key sociocultural models (family, everyday life, school, work, leisure, holiday, etc.) and concepts (“peoples’ friendship”, “happy Soviet Motherland”, “labour feat”, “public enemy”, “proletarian solidarity”), which acquired the qualities of the life coordinates of a Soviet person and largely determined its world outlook. The conclusion is made about the complexity, multidimensionality and multi-level nature of the proposed topic, which covers different aspects of life – everyday, historical, ideological, socio-cultural, artistic and creative ones. The choice of an interdisciplinary approach is substantiated as the optimal methodological basis for research, which combines the cognitive arsenal of history, social philosophy, cultural anthropology and history of arts.

Metaphors in scientific discourse: some observations on a Nobel lectures corpus

This paper aims at describing the role and the different manifestations of metaphor in scientific discourse, drawing a distinction between creative and conventional metaphors. To this end, a corpus composed of nineteen Nobel lectures, delivered by nineteen women, will be analysed by means of the critical discourse analysis theoretical and methodological tool, with particular attention to the framing that metaphor produced in scientific discourse. Our analysis shows that scientific discourse tends to privilege conventional metaphors, rather than creative ones, above all as far as the main shared domain concepts are concerned.

CHALLENGES AND STRATEGIES FOR COPYRIGHT PROTECTION IN THE DIGITAL ERA

In the digital era, for many industries, especially creative ones, the copyright protection became one of the core issues to achieve and maintain a competitive advantage. Taking this into consideration, for modern industries intellectual property is a key value generator and a success factor in competitive markets. Thus, nowadays, we assist to a continuous intensification of attention paid by both business leaders and public authorities to the field of intellectual property. Although the major features of the digital era impact every domain of intellectual property, the most affected fields are copyrights and related rights. The challenges of the intellectual property system in general and particularly of the copyright to respond to economic realities, but also the appropriate strategies for their further development in the digital era, is the object of study of this paper. The aim of this paper is to consider the copyrights protection system from the perspective of a plurality of relevant factors that directly or indirectly affect and are affected by intellectual property: law, technology, public policy, economics, and sociology. There is the conviction that only considering all those factors it will become possible to find the correct answer to the question regarding how to better address the issue of copyright protection in the digital era.

Матильда Холличер, дизайнер одежды: к вопросу о малоизвестных страницах биографии Зигмунда Фрейда и женском творческом труде в первой половине — середине ХХ в.

The article is devoted to an analysis of some aspects, professional as well as creative ones, of the biography of Mathilde Hollitscher, Sigmund Freud’s eldest daughter. In this context her life story is presented as a point of convergence of several research trajectories, including the history of the psychoanalytic movement and biographical studies related to the founder of psychoanalysis and his relationship with the world of clothing and textiles. At the same time, this research focuses on the shift of the practices of women’s creative work from the invisible area of domestic labour to the sphere of professional activity implemented in the public space in the 20th century. The article considers the professional life of Freud’s eldest daughter as an illustrative example of such deterritorialization, and also outlines the connections of the Freud family with the world of textiles and clothing. All this opens up new possibilities to elucidate a number of episodes in the history of the psychoanalytic movement, as well as some facts of Sigmund Freud’s biography. The presented materials also create additional perspectives for comprehending the legacy of the founder of psychoanalysis.

A PERSONALLY ORIENTED BASIS FOR THE FORMATION OF PROFESSIONAL AND VALUE ORIENTATIONS OF THE FUTURE TEACHER OF A FOREIGN LANGUAGE

An important purpose of Ukrainian education is to create conditions for personal development and creative self-realization for every young person, to form a generation capable of lifelong learning, to create and develop the values of civil society. In the process of teaching the discipline of the socio-humanitarian cycle, the transition from informative and explanatory forms and teaching methods to more active and creative ones, which are aimed at practical and professional application during studies at a higher educational institution, is of particular importance. Value orientations are actual formations in the structure of a person’s consciousness and self-awareness, which begins a series of his essential characteristics as an individual. Personally oriented technology as a purposeful concept of education and upbringing is centred on the student and is aimed at his development, self-improvement, and self-realization of the personal self-concept. The article highlights the importance of personally oriented foundations for the formation and development of professional value orientations of future foreign language teachers through practical activities in the process of studying the disciplines of the social and humanitarian cycle.The implementation of personally oriented technologies for studying the disciplines of the socio-humanitarian cycle and the special course provided for the partnership of the teacher and the student, turning the latter into an active subject of the pedagogical process, built on the ideas of humanism and cooperation. Personally oriented technology as a holistic concept of education and upbringing is centralised on the student and is aimed at his development, self-improvement, and self-realization of his personal self-concept. Procedurally, the use of optimal organizational forms and active methods, built on the basis of practical compatible conscious subject-subject interaction of the teacher and student, became the ways of implementing personally oriented technology.
 Keywords: future teacher of foreign language; values; value orientations; learning technology; personally oriented technology; social and humanitarian disciplines; forming of professional and value orientations; the mechanism of formation of professional value orientations.

СПОСОБ ВЫЯВЛЕНИЯ КРЕАТИВНЫХ ЛИЧНОСТЕЙ В НАУЧНЫХ КОЛЛЕКТИВАХ

An approach is developed to quantify the creativity of scientific and pedagogical staff using the Russian Science Citation Index in terms of their professional performance, including scientometric indicators. The problems of conducting surveys and testing large audiences of respondents are analyzed. Variants of possible criteria and indicators used to assess employees’ professional activities, including identifying their creative contribution to the collective indicator, are considered. The concept of intellectual products of educational and scientific institutions is defined, since their creation, development and publication are one of the requirements for employees. The article shows the interrelation of the respondents’ personal intellectual abilities, including creative ones, and their contribution to the institution scientific potential. The authors substantiate that it is advisable for faculty members to use such categories as educational, methodological, scientific activities, advanced training. The interrelation of distributing the employees’ contribution to the institution scientific potential with the Gauss law is considered. The authors propose to apply the Pareto principle, according to which “20% of efforts give 80% of the result, and the remaining 80% of efforts is only 20% of the result” to assess the creativity level. About a quarter of the employees are proven to produce about three-quarters of the entire intellectual potential of the university or a scientific institution. A threshold equal to 0.44 is justified, according to which the Pareto principle is implemented when evaluating each employee’s contribution. The developed analytical apparatus and illustrative material revealing the essence of the developed method are presented. Conclusions are drawn and directions for future research are outlined.

The role of creative cognitive reappraisals in positively transforming negative emotions.

Recent studies have found the connections between cognitive reappraisals' creativity and their regulatory efficacy. The present study proposed and tested a novel hypothesis on the function of cognitive reappraisals, especially creative ones. That is, whether they could positively alter negative emotional arousal toward unpleasant stimuli. To this end, two questions were investigated: (a) whether the creative reappraisals were more capable than ordinary ones of transforming the negative stimuli (pictures) to be perceived as positive, and (b) whether these two kinds of reappraisals made the "negative-to-positive transformation" through different mechanisms. To answer the first question, we examined the power of the creative and ordinary reappraisals in making the "negative-to-positive transformation" using an indirect and delayed "positive-or-negative" picture-sorting task (Exp. 1, n=41 with a statistical power of 0.877), or using a direct and immediate subjective rating (Exp. 2, n=31 with a statistical power of 0.768). To answer the second question, we checked how the factor of creativeness (creative vs. ordinary reappraisal) interacted with the factor of "timing" (simultaneous vs. delayed reappraisal delivery, Exp. 1), or with that of "dose" (one vs. three reappraisal applications; Exp. 2), in making the "negative-to-positive transformation," respectively, and examined if the variation of "timing" or "dose" factors would exert different effects on the creative and ordinary reappraisals' regulatory function. Our results generally proved that creative reappraisal was more capable of making the "negative-to-positive transformation" than the ordinary reappraisal, regardless of the direct and indirect emotion evaluation ratings as well as the variations in the timing and dose of reappraisal delivery. Moreover, we found that these two kinds of reappraisals could show dissociable dose-dependent effects (but not timing-dependent ones), thus partially implying that creative and ordinary reappraisal might make the "negative-to-positive transformation" through fundamentally different processes or mechanisms.

Education and digitalization, the path to a more sustainable, resilient and secure society

Abstract The world experience proves that the development of the innovational society is directly linked to the concept of human capital through the development of the sectors where the accumulation of human capital takes place and primarily in the sphere of education and science. This paper is an exploratory research based on the analysis of macroeconomic indicators on digital performance, highlighting the progress made in terms of digital competitiveness, as well as on the digital framework and systemic conditions for education. The educational system is in a continuous dynamic; to cope with changes, this system is forced to make intensive use of creative techniques at all levels of it. However, in this context, many teachers are concerned about standardised processes and tests, compared to creative ones. Creativity has been and is combined with science: art and technology turn people’s ideas into facts. At the beginning of the twenty-first century, the importance of innovation for growth (especially economic growth) was recognized, but the question of non-technological innovation is also raised. To this end, consideration was given to the processing and systematisation of secondary data taken from official reports prepared and published by the European Commission. Thus, we refer to the reports of the Digital Economy and Society Index (DESI) and the Human Capital Index (HCI) with reference to Romania, in the time horizon 2018-2020. The DESI 2020 reports are based on 2019 data. The UK is still included in the DESI 2020 and the EU averages are calculated for 28 member states. The DESI has been recalculated for previous years to reflect changes in the choice of indicators and corrections to the data. Human capital is a key trigger for sustainable, inclusive economic growth, but investment in health and education has not received the well-deserved attention. The index establishes a direct link between improved outcomes in health and education, productivity and economic growth.

Translating Petrarch's Poetry: 'L'Aura del Petrarca'from the Quattrocento to the 21st Century ed. by Carole Birkan-Berz, Guillaume Coatalen, and Thomas Vuong

Reviewed by: Translating Petrarch's Poetry: 'L'Aura del Petrarca'from the Quattrocento to the 21st Century ed. by Carole Birkan-Berz, Guillaume Coatalen, and Thomas Vuong Peter Hainsworth Translating Petrarch's Poetry: 'L'Aura del Petrarca'from the Quattrocento to the 21st Century. Ed. by Carole Birkan-Berz, Guillaume Coatalen, and Thomas Vuong. (Transcript, 8) Cambridge: Legenda. 2020. xiii+277 pp. £74.99. ISBN 978–1–78188–663–2. This collection of fifteen essays by scholars and writers from a range of countries brings to bear on Petrarch recent interest not only in translation as normally conceived but also in reformulations and fragmentations of the original and its appropriation in other media, and in the roles translations and other responses play and have played socially and culturally. The first three essays in Part i consider reworkings of Petrarch in sixteenth-century England and France. Looking at Wyatt, Surrey, and others in England, Chris Stamatakis explores their fragmentation of Petrarchan poems and the implications of the English predilection for epigrammatic reductions of the originals; Myron McShane similarly considers the Petrarchan fragmentation practised by Du Bellay in the two versions of L'Olive, while Alessandro Turbil turns to how French versions of the Trionfi played an important part in the shift of interest in France from the [End Page 505] philosophic and moral Latin works to the lyricism of the Canzoniere. In Chapter 4 Francisco José Rodríguez Mesa discusses the remarkable phenomenon of the first (almost) full Spanish version of the Canzoniere, made by the Portuguese Enrique Garcés during his career as a mining engineer in South America. Then come other media. Giulia Zava examines the interpretative, even allegorical, significance of the images, probably by one Antonio Grifo, in the Queriniano incunable of 1470, and Massimo Ossi finds a corresponding creative appropriation of Petrarch (and other poets) in the careful and sensitive interplay between texts and music in Luca Marenzio's book of madrigals of 1585, and its place in Ferrarese court culture of the time. The second part moves forward in time. Dominique Chaigne examines the versions of Petrarchan sonnets by Georges de Scudery and also Mathilde d'Aguilar, the romance by his sister Madeleine, which makes its protagonist a friend of Petrarch and Laura in an idealized pastoral Avignon. The issue of the untranslatable in the form of Petrarch's puns on the name of Laura is then discussed by Jennifer Rushworth, who also includes attempts in nineteenth-century France to appropriate Petrarch as a French poet and even to 'translate' his body back to Avignon. Translatability is again to the fore in Riccardo Raimondo's discussion of how twentieth-century French translators have veered between Hermes and Orpheus, that is, between more literal versions and more creative ones, with some resolution being achieved under the aegis of Apollo. We are now definitely in the world of modern poetry. Thomas Vuong compares the work of Tim Atkins and Emmanuel Hocquard, who do not translate Petrarch in the normal sense, but treat him as the founder of a lyric mode dominant in European poetry that they can only question and subvert. A more subtle and complex response is found by Carol Birkan-Berz in Geoffrey Hill, who effectively rejects the Poundian cult of Dante in favour of an extremely alert, often satiric return to Petrarch. In Part III Vuong discusses Yves Bonnefoy's view of Petrarch, and Jacques Roubaud the rhyme schemes of Petrarch's sonnets. Then come two examples of partly playful avant-garde responses, with Atkins charting their varieties, including pictorial ones, and Robert Sheppard recounting the strategies he has adopted in the face of Canzoniere 3, 'Era il giorno ch'al sol si scoloraro'. A concluding essay by Guillaume Cortalen discusses a projected database (EUROPETRARCA) which aims (to my mind unrealistically) to include all borrowings, however fragmentary, and reworkings in other media, across a vast range of countries and languages, with attention also to historical and biographical factors. The general discussions are of interest in almost every chapter. And some chapters are critically penetrating and informative throughout, particularly those on Enrique Garcés, the Queriniano illustrations, Luca Marenzio...

How to Combine Student Science Education with Modern Environmental Education

This work is devoted to current problems of modern education: the formation and development of scientific thinking of the individual from the school age and the improvement of environmental education of students both of high school and older ones, since the authors do believe that these issues are interrelated. In this paper, some issues of students’ scientific education are considered from the standpoint of strengthening the science intensity of the proposed educational content. The authors, being in the systems of secondary and higher schools and based on their own professional experience, found their way to improve the level of scientific education of students by involving them in educational environmental/bionic research works in the form of IT projects. The students’ work on such a project implies the main stages of modern researching – from mathematical modeling of a selected natural phenomenon to mathematical processing of the corresponding computer experiment results and their interpretation. The organization of training-and-research activities of high school students and working on such researches have several positive outcomes, one of which is not only the improvement of knowledge in the Natural sciences, but also other positive aspects related to certain types of human thinking – critical, algorithmic, logical and creative ones. The authors believe that significant success in conducting student research can be achieved by working with “ordinary-and-average” but motivated students. The authors prove with their practical experience that it is possible to identify and educate young people with qualities (maybe with talents!) of researchers in time. The paper also points an important question about the contents of modern education at the secondary school and higher levels.

An Idle Heroine in Industrious Times: Elizabeth Stuart Phelps’ The Story of Avis

An Idle Heroine in Industrious Times: Elizabeth Stuart Phelps’ <i>The Story of Avis</i>

Функциональные виды хэштегов (на примере социальной сети Инстаграм)

The space of social networks is improving very quickly, adapting to the needs of society. Until recently, the hashtag on social networks has been more of a tool for organizing and searching posts by topic; but today its function is expanding and deepening; new functions appear that require detailed analysis and description. Moreover, constantly evolving, the hashtag acquires the features of a self-contained text and even goes beyond social networks. In this research, the hashtag on Instagram social network was studied from a linguistic point of view, the rules of its functioning were described using examples from English and Slavic languages; the author offers a two-level classification of functions: the functions were divided into two main blocks – searching and creative ones, within each group more specific sub-functions were singled out within. We used a continuous sampling method for selecting hashtags. As a result, we researched more than 5000 hashtags extracted from posts of users living in 13 countries and writing in Russian, Belarusian, Ukrainian, Polish, Czech, English and other languages. For more detailed analysis of the research object, we used a descriptive method using the techniques of generalization, interpretation and classification, the method of linguistic comparison, contextual analysis, elements of semantic component analysis. It was concluded that some changes occurred in the priorities of the hashtag functions from primary searching function, which helps text space organization, to the creative one, which influences the author’s personality disclosure and audience-author interaction and is associated with an increasing attention to the personal brand and the personality of the author.

Fashion confronting unrelated sectors: the ideal model of manufacturing symbiosis between industrial systems

This study aims to reflect on a possible symbiosis between the fashion system and unrelated companies focused on reducing textile waste. Recent developments in the fashion system, in terms of the organizational network, highlight the importance of collaboration, or vice versa of competition enhancement mechanisms. The highly innovative and creative skills and tasks concentrate much of the value in the creation phase, characteristic of emerging sectors such as creative ones. The methodology will be carried out through a review of the reference literature, with a critical, constructive, and real analysis on strategies for the construction of this symbiosis. It is expected to contribute to a reflection on the development of collaboration and cooperation skills in an interdisciplinary, or even transdisciplinary approach, for the training and preparation of fashion design professionals, requiring a greater commitment from Academia in the creation of interactions and interrelationships with still very different disciplinary sectors.

Fashion Confronting Unrelated Sectors: The Ideal Model of Manufacturing Symbiosis Between Industrial Systems

This study aims to reflect on a possible symbiosis between the fashion system and unrelated companies focused on reducing textile waste. Recent developments in the fashion system, in terms of the organizational network, highlight the importance of collaboration, or vice versa of competition enhancement mechanisms. The highly innovative and creative skills and tasks concentrate much of the value in the creation phase, characteristic of emerging sectors such as creative ones. The methodology will be carried out through a review of the reference literature, with a critical, constructive, and real analysis on strategies for the construction of this symbiosis. It is expected to contribute to a reflection on the development of collaboration and cooperation skills in an interdisciplinary, or even transdisciplinary approach, for the training and preparation of fashion design professionals, requiring a greater commitment from Academia in the creation of interactions and interrelationships with still very different disciplinary sectors.