Creation Of Market Research Articles

Marketing Innovations in Enhancing the Sustainability of the Creative Market in Metro City

This research examines the role of marketing innovation in enhancing the sustainability of the creative market in the digital era. Through a systematic literature review, this study aims to identify current trends, best practices, and challenges in implementing innovative marketing strategies in the creative industry. The analysis covers various aspects of marketing innovation, including digital technology adoption, value-based strategies, consumer collaboration, and integration of online-offline experiences. Research findings indicate that digital transformation has become a primary driver of marketing innovation, with the utilization of artificial intelligence, virtual reality, and blockchain opening new opportunities for personalization and creativity in marketing. A significant shift towards value-based and sustainable marketing strategies is identified as a response to consumer demands for ethical and sustainable products and services. Collaboration and co-creation with consumers emerge as effective approaches to enhance product relevance and build customer loyalty. Adaptability and flexibility of marketing strategies prove crucial in facing rapidly changing market dynamics. Seamless integration between online and offline marketing is found to be key in creating holistic customer experiences. This study concludes that marketing innovation plays a vital role in enhancing the competitiveness and sustainability of the creative industry. Recommendations include investing in digital capabilities, developing value-based strategies, strengthening consumer collaboration, increasing organizational flexibility, and optimizing the integration of online-offline strategies. The implications of this research are relevant for creative industry practitioners, policymakers, and researchers in the fields of marketing and creative industries.

Business Meets Culture - Creative Industries and Market Dynamics in the Process of Industrialization

In the wave of globalization and modernization, the relationship between business and culture has become increasingly close. With the deepening of industrialization, the traditional business model and industrial structure are undergoing profound changes, while creative industries, as new industries, are emerging globally. The intermingling of business and culture not only promotes the vigorous development of creative industries, but also profoundly affects the dynamic changes of the market.

DIGITALIZATION AS A FACTOR OF COMPETITIVENESS IN THE SINGLE INTERNATIONAL DIGITAL MARKET

The article deals with topical issues related to the creation of a single international digital market. The conditions under which the industrial complex of Ukraine should function in the near future are under the influence of globalization. The most influential factors of these processes are digital transformation, pandemic and military conflicts. Brief information on the essence of these processes is provided. It is noted that digitalization is carried out within the framework of economic policy, which in the EU is aimed at creating a single international digital market. The characteristic features of this process are given. The creation of a single digital market is one of the main prospects and challenges of our time. Digitization has created a world without borders, and its implementation requires a new form of management based on its specific properties. This process requires solving a number of practical and political issues in the economic and trade relations of the international community. Ignoring these processes, or biased assessment in approaches to their implementation can lead to catastrophic consequences in ensuring the competitiveness of individual enterprises, regions and the entire country. It is noted that the problem of regulating the single digital market is to ensure the possibility for the single market to work in the digital world in the same way as in the analog one. This means ensuring better access for consumers and companies to electronic goods and services throughout the EU, as well as creating conditions for the development of digital networks and services and maximizing the growth potential of the EU's digital economy.

Unlocking the Economic Potential of Cultural Heritage: Women's Empowerment in the Creative Economy of Developing Countries

This literature review explores how empowering women in a culture-based creative economy can preserve cultural heritage while encouraging economic competitiveness in developing countries. Through a systematic analysis of 44 studies, key findings emerged. First, cultural heritage offers economic opportunities through sustainable tourism and creative entrepreneurship. Second, women face challenges such as marginalization, limited resources, and socio-cultural obstacles in conservation efforts. Third, integrating traditional wisdom into creative products, entrepreneurship training, and marketing can empower women economically. Fourth, government policy, financial support, use of digital technology, and multi-stakeholder involvement are important factors. Fifth, best practices from various countries demonstrate successful replication models. The review concludes that empowering women to preserve cultural heritage opens up sustainable economic development by leveraging local strengths, thus requiring synergistic efforts from the government, stakeholders, and women. Preserving cultural heritage through empowering women is a dual opportunity for developing countries to maintain their identity while driving economic progress.

Microfoundations of Market Creation and Evolution: Information Uncertainty & Complexity Perspective

Microfoundations of Market Creation and Evolution: Information Uncertainty & Complexity Perspective

Long-Duration Energy Storage—A Literature Review on the Link between Variable Renewable Energy Penetration and Market Creation

The relationship between a region’s dependency on variable renewable energy (VRE) and the viability of long-duration energy storage (LDES) technologies is recognised through various electricity grid modelling efforts in the contemporary literature. Numerous studies state a specific VRE penetration level in total electricity generation as an indicator of the emergence of an LDES market. However, there is considerable variability across studies when comparing VRE penetration levels in conjunction with LDES technology utilisation, and significant diversity exists in electricity grid modelling approaches. This review aims to highlight these inconsistencies by offering an overview of disparate findings and dissecting the influencing variables. Sixteen parameters are identified from reviewed studies, complemented by an additional five recognised through in-depth analysis. This comprehensive examination not only sheds light on critical aspects overlooked in previous reviews, requiring further investigation, but also provides novel insights into the complexity of this correlation, elevating the understanding of LDES market creation by unravelling the factors that influence the technology adoption across various contexts. Furthermore, it provides clarity in LDES research terminology by rectifying ambiguous language in the existing literature. Altogether, seven databases were explored to produce a trustworthy foundation for the study.

ANALISIS RANTAI NILAI USAHA SAPI POTONG DENGAN POLA KEMITRAAN DI KALIMANTAN TENGAH

This research aims to identify the role of profit sharing partnerships in value chain management, analyze the role of profit sharing partnerships in improving the performance of the beef cattle value chain, analyze the cost structure in beef cattle profit sharing partnerships and calculate and analyze the market margin created in the beef cattle value chain with a profit sharing system. The research was conducted from June 2023 to December 2023. This research is a survey research that explores data on respondents selected using purposive random sampling from beef cattle breeders with a profit sharing system in Lamandau Regency, Central Kalimantan Province. The sub-district with the largest population of beef cattle was selected, and respondents were taken proportionally from each sub-district. Data was analyzed descriptively qualitatively and quantitatively. The research results show that the role of profit sharing is very important in reducing capital and market creation, the performance of the value chain created provides value in accordance with the role of each supply chain involved. A cost structure that can be efficient because of the short market chain created, each chain can access infrastructure well and profitably. Breeders obtain a fairly high farmershare of 55% and adequate market margins for each actor involved.

An Overview of the Eurasian Economic Union as an Economic Integration Supranational Organization

The Eurasian Economic Union (EAEU), founded on May 29, 2014, represents a significant effort to enhance economic growth and prosperity among former Soviet states, notably Kazakhstan, Belarus, and Russia. Tracing its origin from the dissolution of the USSR and the subsequent establishment of the Commonwealth of Independent States (CIS) in 1991, the EAEU emerged after overcoming initial challenges faced by the CIS, formalizing its structure in 2015. This paper provides a comprehensive analysis of the EAEU's historical evolution, institutional framework, and the dynamics of its economic integration. By examining the EAEU's impact on member economies, including achievements like the creation of a unified labour market and increased trade volumes, the study stresses its role in advancing regional economic cooperation. It also addresses persistent challenges such as disparities in energy resources and the union's limited supranational authority. Furthermore, this paper draws comparisons between the EAEU and the European Union (EU), offering perceptions into their differing organizational structures and levels of integration. Through this comparative lens, it elucidates how each union shapes regional dynamics and influences global economic relations.

An Evaluation of Disruptive Innovation in the Automobile Production Industry: Quantitative Research

This study undertakes an assessment of disruptive innovation within the automobile production industry, aiming to uncover implementation challenges and opportunities. Recognizing the pivotal role of disruptive innovation in driving economic growth and sustainability within the automotive sector, this research addresses a notable gap in the literature pertaining to the relationship between disruptive innovation and firm performance. Through a quantitative research methodology, employing an exploratory research design, data were gathered from 99 industry professionals via an online survey hosted on LinkedIn. Analysis of the collected data was conducted using SPSS Statistical Software, facilitating both descriptive and inferential analysis. The findings reveal that disruptive innovation indeed facilitates new market creation, cost-effectiveness, customer-centricity, and the development of unique capabilities. However, challenges such as staff capacity constraints, financial pressures, rapid pace of disruption, and regulatory ambiguity impede its efficacy. Moreover, the study highlights the significant impact of deployment costs and regulatory standards on the effectiveness of disruptive innovation in fostering new market creation and achieving cost-effectiveness.

Pengaruh Penggunaan Strategi Pemasaran Gerilya Dan Online Customer Review Terhadap Peningkatan Minat Beli Konsumen ( Studi Kasus UMKM Fashion Muslim Wnj.Id)

This study aims to determine the impact of guerrilla marketing strategies on WNJ ID, how influential guerrilla marketing strategies and online customer reviews are on increasing consumer buying interest. The research method used in this study used a qualitative approach with a descriptive method, and the data collected came from interviews and direct observation. The results showed that the synergy between guerrilla marketing strategies and online customer reviews can strengthen the influence on increasing consumer buying interest. When businesses implement guerrilla marketing strategies that create memorable experiences, and are supported by positive online customer reviews, consumers tend to be more confident and interested in buying products or using these services. WNJ ID has implemented guerrilla marketing and online customer reviews to increase consumer buying interest. From the results of the interview, the influence of guerrilla marketing strategies and online customer reviews has a significant influence on increasing consumer buying interest. The use of creative and unique guerrilla marketing strategies can generate consumer buying interest by creating memorable experiences. Meanwhile, positive online customer reviews can build consumer trust and confidence in the product.

Analisis Lingkungan Internal Melalui Peran Sumber Daya Manusia Dalam Merencanakan Strategi Pemasaran Lembaga Pendidikan

This research was conducted with the aim of analyzing the internal environment of educational institutions through the role of human resources in planning their marketing strategies. This type of research uses library research with the library study method. The research process was carried out by reviewing literature and analyzing topics relevant to the discussion as a data collection method. The findings of this study indicate that human resources play a crucial role in designing and implementing marketing strategies for educational institutions. With a deep understanding of an institution's internal strengths and weaknesses, human resources can identify opportunities and threats in the education market. An effective marketing strategy requires synergy between various departments within an educational institution. Human resources play an important role in facilitating various marketing ideas supported by the use of technology to make marketing strategies more effective. By using technology, human resources can improve their performance to carry out marketing optimally. The practical implications of these findings include the importance of human resource collaboration in planning marketing strategies by utilizing technology support to create creative marketing ideas, able to reach the wider community, and meet market needs.

Assistance for Micro Businesses of Canang Sari Traders in Penatih Dangin Puri Village, East Denpasar

Microenterprises are businesses run by people categorized as poor or near poor. They are family-owned, using local resources and simple technology. Micro-enterprises include unbanked people, a group that is difficult to get access to banking even though this group has the potential to develop business. Canang Sari is the simplest form of offerings in the form of janur made rectangular decorated with various types of flowers that are offered as an effort to get closer to God in prayer. Based on observations, there is a group of canang traders called the Canang Sari Wangi group located in Banjar Laplap Putih, Penatih Dangin Puri Village, East Denpasar who really need help to overcome the problems they face. This Canang Sari Wangi trader group has 5 members who have been established since 2020. The problems faced by this group of Canang Sari Wangi traders are difficult to get access to banking, lack of knowledge for business development due to fluctuations in demand, very fierce competition, high operational costs, lack of understanding of creative marketing and the absence of careful and thorough administration of financial reports. The approach taken is to further coordinate with members of the Canang Sari Wangi Group so as to obtain the main needs for increasing productivity, namely by providing assistance to facilitate access to banking, entrepreneurship assistance, improve creative marketing skills and make business bookkeeping. The output target to be achieved is an increase in the ability of partners to access banking, through creative marketing partners are able to increase group income by 30% and all members of the Canang Sari Wangi group are able to make simple group bookkeeping. The method of implementing this activity is preceded by collecting information from partner conditions, designing activities to be carried out, followed by program socialization, conducting training, mentoring and evaluation.

(Re)examining the intersection between energy justice and energy transition in Africa

Today, energy justice and energy transition are converging, particularly in Africa. This intersection is crucial for achieving sustainable development and addressing the challenges of climate change. The context of energy transitions in Africa necessitates a thorough examination of the continent's unique challenges and opportunities. Mainstreaming the justice dimension and adopting comprehensive policy frameworks that balance developmental concerns and market creation are crucial for achieving a clean energy transition and sustainable development in Africa. Despite the increasing research on energy justice, the emphasis has been predominantly on energy transitions in the Global North, leaving Global South contexts, including Africa, underrepresented. However, considering that fast-growing regions in Africa, South Asia, and Southeast Asia are expected to contribute significantly to future energy demand, this article investigates how energy justice principles can be used to guide and shape the energy transition in Africa. The goal is to ensure that the transition is inclusive, sustainable and beneficial for all segments of society. It highlights the need for comprehensive policy frameworks that balance developmental concerns and market creation.

Peranan Kreativitas dan Inovasi dalam Meningkatkan Volume Penjualan Produk ‎Chick’n Mentai Burger, Pada Pranita Rasa Vegetarian

Pranita Rasa Vegetarian Restaurant, located in Pluit, North Jakarta, has its own challenges in increasing the sales volume of its products, one of which is a non-animal (vegetarian) burger product called Chick'n Mentai Burger.The purpose of this study is to see whether creativity and innovation have an influence in increasing the sales volume of Chick'n Mentai Burger products. The research method used is quantitative. The population in this study is customers and consumers of Pranita Rasa Vegetarian Restaurant whose number is not known exactly. The sampling technique used in this study is n probability sampling. The results showed that creativity and innovation had a significant influence on the sales volume of Chick'n Mentai Burger products at Pranita Rasa Vegetarian Restaurant, Pluit, North Jakarta. Therefore, it is important for Pranita Rasa Vegetarian Restaurant to continue to encourage creativity and innovation in its product development as a strategy to maintain and increase competitiveness in the vegetarian fast food market. The results of the analysis show that efforts to introduce variety and innovation in products, including the development of new recipes, attractive presentations, and creative marketing strategies, provide a boost to increased consumer interest and sales volume.

The Roles of NGOs in Skill Development of The Street Food Vendors for Hygienic Food Preparation and Serving in Bangladesh

This paper tried to explore the roles of non-government organizations in developing the skills of street food microentrepreneurs in health and safe food preparation and servicing in the western part of Bangladesh. The study utilized a qualitative approach, using a purposive sampling method to select respondents for in-depth interviews, key informant interviews, and focus group discussions. The street food vendors and stakeholders were selected from the project team, and the research tools included in-depth interviews with 20 vendors, interviews with 8 key stakeholders, and two focus group discussions with customers and entrepreneurs. The researcher discovered that NGO plays a critical role in skill development for street food vendors in Bangladesh. Prior to the project, vendors were unfamiliar with safety, hygiene, cleanliness, and sustainable promotion. The project improved their skills in safety and security, market promotion, hygiene maintenance, cleanliness, and sustainable development by implementing various activities like training, meetings, workshops, food festivals and fairs, market linkage, stakeholder involvement, online and offline market promotion, and so on. The project also increased restaurant customers and market creation. However, the study found that food safety NGO workers and street food programs have collaborated to raise awareness about food safety, health, hygiene, and environmental issues. These initiatives have improved health and lifestyles, improved food quality, increased client numbers, and increased business profits. The stakeholders gathering in Bogura and Rajshahi focused on promoting product certification, with some microenterprises pursuing it. Microenterprises received work-based training on food safety and hygiene, leading to advancements in food packaging, safe raw materials, cleanliness, and hygiene practices. Product certification training increased stakeholders’ understanding of the importance of certification, and some MEs are now following it. The NGO organized a fair to highlight reputable food businesses and raise awareness of environmental sustainability, hygiene, and food safety. The entrepreneurs know how to prepare healthy dishes, increasing sales and revenue. This awareness have been raised due to the NGO’s interventions implemented for street food vendors in the study area.

METHODOLOGY FOR DETERMINING THE IMPACT OF DIGITAL TECHNOLOGIES ON ECONOMIC POLICY

The article examines current issues related to the creation of a single international digital market and their impact on economic policy. It is emphasized that the conditions under which the industrial complex of Ukraine should function in the near future are under the influence of globalization. Brief information on the essence of these processes is provided. It is noted that digitization is carried out within the framework of economic policy, which in the EU is aimed at creating a single international digital market. The characteristic features of this process are given. It is also noted that according to the policy adopted by the EU, over the next five years it is planned to focus on three key objectives to ensure that digital solutions will help Europe to follow its own path to a digital transformation that works for the good of people through respect for our values, namely, implementing technologies that work for people, building a fair and competitive economy and an open, democratic and sustainable society. A brief description of each direction is provided. It stands to reason that every citizen, every worker, every businessman should have a fair chance, wherever they live, to reap the benefits of our increasingly digitized society. Digital solutions such as communication systems, artificial intelligence or quantum technologies can enrich our lives in many ways, although the benefits of digital technologies do not come without risks and costs. Citizens are no longer unable to control what happens to their personal data and are increasingly overwhelmed by the demands of their attention. It highlights that malicious cyber activity can threaten our personal well-being or disrupt our critical infrastructure and create wider security challenges. The unforeseen and unpredictable consequences of the intervention of artificial intelligence in the existence of humanity have already worried the inhabitants of the planet and the Governments of almost all countries. This significant societal transformation requires deep reflection at all levels of society on how Europe can best face these risks and challenges. The effectiveness of innovation policy, in particular, of the EU countries, based on the assessment of their level of readiness for the introduction of advanced digital technology - 5G Internet, is indicated. It is noted that the level of digitalization of business is the most significant factor of digitalization of the labor market, as it causes its quantitative and qualitative modifications.

A Case Study on the Application of New Media Technology and Market Expansion of Rural Enterprises in Central China

New media has become a critical marketing method in modern times and plays a vital role in rural China's market expansion and development. Currently, the sales of agricultural products by Chinese rural enterprises have become an indispensable part of agricultural product marketing. In the face of fierce market competition, these companies must focus on building agricultural product brands to enhance market competitiveness continuously. However, under the influence of traditional economic concepts and production models, enterprises in some rural areas of China still need to understand brand building, which limits the effective use of new media and results in certain constraints on marketing agricultural products. Therefore, this article aims to conduct an in-depth study of how rural enterprises use new media technology to highlight their products' unique features and advantages by formulating effective marketing promotion strategies.In the face of fierce market competition, rural enterprises need to use creative marketing methods to increase the visibility and recognition of their products. To this end, researchers have proposed marketing promotion strategies through new media technology. In the process of brand building, this article emphasizes the combination of product characteristics and local culture to ensure that the brand image is more in line with the tastes and needs of local consumers. Through innovative designs of brand logos, slogans, etc., rural enterprises are expected to stand out in the market and enhance their competitiveness in new media marketing. Ultimately, this article aims to provide compelling new media marketing strategies for rural enterprises to promote the upgrade of their brand image and improve the market competitiveness of agricultural product sales.

Business Secret behind the Tagline Business Resilience behind the Tagline: Open 24 Hours / 7 Days, Apocalypse Opened for Half a Day

This research investigates the marketing strategies used by shops in Madura with a focus on the tagline "Open 24 Hours / 7 Days; Stop Opening Half A Day". Through a SWOT analysis approach and the Porter's Diamond framework, this research aims to understand how the tagline supports the competitiveness and operational success of stores in a unique local context. Research methods include in-depth interviews with shop owners, customer surveys, and operational data analysis. This research model uses a simple design with Triangulation Theory. The data collection techniques used are observation, interviews and documentation. The data analysis technique used is the Manual Data Analysis Procedure (MDAP). The research results show that the tagline not only acts as a creative marketing tool, but also reflects a commitment to high customer service and operational continuity in the face of changing market conditions. A SWOT analysis identifies strengths such as responsive customer service and weaknesses such as reliance on local resources, while a Porter's Diamond analysis highlights related factors and industry conditions that support the stores' operational strategies. Suggestions for future research include data collection, comparative studies with other industrial contexts, and collaboration with local governments to support demand and development of local shops in Madura.

Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?

Based on the consumption impulse formation enactment (CIFE) model, this paper explores the role mechanism of tourism cultural and creative product scarcity on tourists’ impulsive consumption intention through experiments. The findings reveal that supply scarcity (vs. demand scarcity) is more likely to stimulate tourists’ impulsive consumption intention of tourism cultural and creative products. Moreover, perceived uniqueness and perceived value mediate that process. Furthermore, creative performance is an effective moderator, with tourists responding more enthusiastically to supply scarcity when creative performance is high and, conversely, responding more sensitively to demand scarcity. Our study highlights product scarcity on the controversy over the scarcity effect and contributes to creative marketing in tourism cultural and creative products.

Analisis Strategi Pengembangan UMKM Berbasis Ekonomi Kreatif dalam Meningkatkan Ekonomi Masyarakat

This research examines the role of the creative economy in the development of Micro, Small and Medium Enterprises (MSMEs) in the City of Medan, Indonesia, with a focus on the Pertamilk business as a successful example of implementing creative economy-based strategies. Through a qualitative descriptive approach, primary data was obtained through interviews and observations of MSME actors who use the creative economy in their businesses. The research results show that the development of creative economy-based MSMEs has an important role in improving the community's economy. Pertamilk's business, with its product innovation and creative marketing, has succeeded in attracting customer interest and expanding market share. Pertamilk's success provides inspiration for other MSME players to continue to innovate and follow market trends. In this context, support and promotion from the government and society are very important to strengthen the creative economy-based MSME ecosystem. Through creativity, innovation and focus on quality, MSMEs can face competitive challenges and create a competitive advantage in an increasingly tight market.