Creative Industries In Indonesia Research Articles

Creativity and Proactive Personality as Triggers for Entrepreneurial Alertness in Improving the Business Performance of the Creative Industry in Indonesia

Creativity and Proactive Personality as Triggers for Entrepreneurial Alertness in Improving the Business Performance of the Creative Industry in Indonesia

Local wisdom and Government's role in strengthening the sustainable competitive advantage of creative industries

The competitive advantage of the Creative Industry is an important strategy to succeed in a highly competitive global business market. The Indonesian creative industry is a strategic industry characterised by Small and Medium Enterprises (SMEs). However, these enterprises face challenges, such as low entrepreneurial orientation, low digital literation to access the global market, limited capital, lack of digital payment methods, and a focus on conventional marketing activities rather than implementing Entrepreneurial Marketing (EM). The previous research proposed that Entrepreneurial Orientation (EO) and Entrepreneurial Marketing (EM) could increase competitive advantage due to the moderating role of local wisdom culture and the government's role. Therefore, this research aims to analyse the moderating role of local wisdom culture and the government's role in the effect of EO and EM on sustainable competitive advantage development. The quantitative research design employed a self-administered survey distributed to 400 top and middle managers within the superior and priority subsectors of the creative industry. The survey targeted four provinces in Indonesia known for their high contributions to the Gross Domestic Product (GDP >9 %), based on the ‘Purposive Sampling’ method. The results of the SEM analysis, based on 330 useable data points, show that Local Wisdom and Government's Role significantly mediate the relationship between Sustainable Competitive Advantage and Sustainable Business Performance. The research results imply that it is necessary to empower the government's role in providing information technology infrastructure to facilitate the creative industry's access to the global marketplace and encourage the use of digital payment methods for the rapid development of sustainable competitive advantage. Theoretical contributions extend to Dynamic Capability Theory by integrating Resources Advantage Theory and Resources Base View Theory, including the moderating role of Local Wisdom and Government's Role, and examining the relationship of EO and EM with sustainable competitive advantage.

Analysis of the Impact of Leadership, Organizational Culture, and Career Development on the Quality of Creative Industry Employees in Indonesia

This research investigates the impact of leadership styles, organizational culture, and career development on the quality of creative industry employees in Indonesia. Using a quantitative approach, a sample of 300 professionals from the creative sector was analyzed. The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model revealed significant positive relationships between leadership styles, organizational culture, and career development with the quality of creative industry employees. The results provide valuable insights for organizational strategies and practices within the Indonesian creative industry, emphasizing the importance of visionary leadership, innovative culture, and career development opportunities in enhancing the quality of creative outputs.

Challenges and Opportunities in Implementing Intellectual Property Rights Protection System for Creative Industry Development in Indonesia

The Indonesian creative industry stands at the intersection of cultural richness, technological advancements, and economic potential. This research undertakes a quantitative analysis to unravel the challenges and opportunities in implementing an Intellectual Property Rights (IPR) protection system for creative industry development in Indonesia. The study involves 100 respondents representing diverse segments of the creative industry. Findings reveal a nuanced landscape, with varying perceptions of the current IPR protection system, significant concerns about challenges such as piracy, and optimistic views on growth opportunities through digital platforms, collaborations, and global markets. Recommendations from creative professionals emphasize the need for legal reforms, increased awareness campaigns, and collaborative efforts. This research contributes valuable insights to inform policymakers, industry practitioners, and stakeholders in fostering a robust and dynamic creative industry in Indonesia.

The Role of Intellectual Capital In Enhancing The Value Added of The Creative Indus-try In Indonesia In The Digital Era

The digital era brings significant changes across various sectors, including the creative industry. In this era, the creative industry in Indonesia has great opportunities to thrive and enhance its value-added. Intellectual Capital (IC) can be a valuable resource for creating innovative products and services that can increase the value-added of the creative industry. The purpose of this research is to determine the role of Intellectual Capital in enhancing the value-added of the creative industry in Indonesia in the digital era. This research uses a qualitative descriptive method. Data were collected through literature review. The collected data were then analyzed in three stages: data reduction, data display, and conclusion drawing. The results show that intellectual capital plays a role in various important aspects of enhancing the value-added of the creative industry, including enhancing creativity and innovation within the industry, strengthening the competitiveness of the creative industry, assisting in expanding market reach, and improving operational efficiency and effectiveness. Creative industries that effectively manage intellectual capital can achieve significant value-added and success in the continually evolving global market.

Efficiency and Creativity in The Creative Industry Through the Utilization of Machine Learning (Case Study at CV. Maxiidea Arta Sukses, Surabaya)

The creative industry in Indonesia is a key contributor to economic growth, and technology, particularly Machine Learning, is playing a crucial role in its transformation. This research focuses on the impact of Machine Learning implementation in the creative industry, specifically at CV. Maxiidea Arta Sukses in Surabaya, and aims to understand its effects on efficiency and creativity. By using qualitative methods such as observation, interviews, and literature study, the research examines the improvements in efficiency for social media specialists, the impact on creativity in digital marketing, and the potential barriers to implementation. The findings provide valuable insights into employee perceptions of Machine Learning technology and its potential contribution to performance. Ultimately, this research sheds light on the evolving role of technology in the creative industry and its implications for businesses in Indonesia.

ENHANCING MARKETING PERFORMANCE IN MSMES: EMPIRICAL RESEARCH FROM SEMARANG, CENTRAL JAVA, INDONESIA


 
 
 
 Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to enhancing marketing performance in MSMEs: empirical research from Semarang, Central Java, Indonesia. The sample in this study were 109 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on product innovation, product innovation has positive and significant effect on marketing performance, and network capability has positive and significant effect on marketing performance.
 
 
 
 

Achieving New Exsport Brand Equity through Improvement of Social Media Marketing Effort (SMME) to Increase Sales

The creative industry in Indonesia is currently in the spotlight because it contributes significant value to the economy in Indonesia. Therefore, bags brand also plays an increasingly important role in Indonesia’s manufacturing sector and bags industry is one of creative economy in Indonesia. But, fashion industry need more than just only good quality product or good design product, to compete in nowadays, a brand must develop their customer relationship followed by the brand perception. Developing a dynamic and competitive business world demands the company to changes the orientation to the way they create the product, maintain its products, attract customers, and handle competitors. A deep understanding of how product information of a brand competes in the minds of consumers in the intense market competition is very crucial. This research will be used to create a marketing plan for the Exsport bags brand. The study utilized to produce the alternative approach is based on observations of the brand’s internal and external analysis. The qualitative technique, and TOWS analysis are used in the strategy analysis. The qualitative method is used to assess existing market knowledge, which will lead to the identification of new brand value after rebranding, where TOWS analysis will define numerous potential strategies based on external and internal brand analysis. The strategy developed by this research focus on developing a new online media strategy to showcase Exsport’s new value, as well as the relevant strategy used by the firm to compete in the future market.

Bibliometric Analysis: Research on Batik in International Publications

Batik is an Indonesian cultural tradition that carries profound philosophical meanings embedded in its patterns and high artistic value. This is evident from its early origins when batik was used within a very limited keraton environment. Now it has become a commodity of the Indonesian creative industry that has ventured into the global market. This paper addresses the following issues: the annual number of international scholarly publications in the field of batik to be published in Scopus, the productivity of researchers working in the field of batik, and the methodology for using keywords to map the development of international research publications on batik. Based on the discussion and simulation using VOSviewer software, it can be concluded that the development and growth, especially in the field of batik, from 2012 – 2022, indexed in Scopus, reached 213 publications (18.73%) in 2020. The majority of publications in the field of batik were published in the IOP Conference Series: Earth and Environmental Science. Diponegoro University is the institution that has published the most research in the field of batik, and Indonesia is one of the countries with the highest contributors. The researcher with high productivity in the field of batik is Widiaty, I, with a total of 15 publications from 2012 to 2022, specifically in the field of batik. Regarding the development map of the field of batik based on co-word analysis, there are 7 clusters, where new research topics are identified that can still be further developed, especially in the field of batik.

Hak Kekayaan Intelektual Bagi Produk Kreatif Usaha Kecil Menengah dengan Perlindungan Hukumnya Di Kabupaten Buleleng

Indonesia is known as a state of law that has regulated various protections of ideas in the form of innovation and creativity that have various economic values ​​through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that MSMEs are able to compete in the national and international realm. economy through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that UMKM are able to compete in the national and international realm.

Financial Inclusion on Creative Industry Performance: Evidence from Indonesia

This study aims to determine the performance of creative industries in Indonesia influenced by digital marketing and financial technology. This study also looks at the role of financial inclusion in mediating the influence of these two variables. This study uses an explanatory research approach. The sample of this research is 100 creative industry players in Indonesia. The sampling technique used is the purposive sampling method. The data analysis used is a Partial Least Square analysis. Based on the results of the discussion, it can be concluded that digital marketing has a significant effect on the creative industry. Financial technology has a significant effect on the creative industry. Furthermore, the results of the study found that financial inclusion mediates the influence of digital marketing on the creative industry. Furthermore, the results of the study conclude that financial inclusion mediates the influence of financial technology on the creative industry.

The Development of Moci Entrepreneurial in Sukabumi: A Case Study on the Factors Driving the Growth of Local Creative Industries

Moci entrepreneurship is one of the main focuses in the development of creative industries in Indonesia. One area that shows great potential in the development of moci entrepreneurship is Sukabumi. This study aims to analyze the factors that drive the growth of the local creative industry in Sukabumi. The research method used was a case study by taking samples of a number of moci entrepreneurs in Sukabumi and conducting in-depth interviews to collect data. The results showed that factors such as government support, availability of quality human resources, networking and collaboration between creative industry players, as well as significant market interest and demand are important factors in encouraging the growth of moci entrepreneurship in Sukabumi. In conclusion, the development of moci entrepreneurship in Sukabumi is highly dependent on these factors. Therefore, government support and collaboration between local creative industry players need to be increased to accelerate the growth of the creative industry in Sukabumi and Indonesia as a whole.

Exploring the impact of managerial abilities on the competitive advantage and performance of creative industries in Indonesia during the post-pandemic recovery phase

In the pre-COVID-19 era, the creative fashion industry stood as a robust pillar in Indonesia's economy, contributing to over 50 percent of the nation's creative economy exports. Batik clothing and hijabs were at the forefront, emerging as the key export products. However, with the advent of the COVID-19 pandemic, this once thriving sector suffered substantial setbacks. This study aims to investigate how managerial ability influences competitive advantage, and whether the performance of that small-medium creative sectors is directly affected by managerial ability or indirectly through the mediation of competitive advantage. Our study aims to extent the existing studies by focusing on the sustained resilience of businesses in a post-pandemic. The study's sample consists of 134 Batik business owners and/or managers from East Java, Indonesia. The gathered data was then processed and analyzed using a structural equation model. Although the findings indicated that managerial ability did not directly affect business performance, there was a positive relationship between managerial ability and business performance when mediated by the competitive advantage. These findings suggest that competitive advantage continues to play a crucial role in business performance. The higher the managerial ability, the greater the potential to enhance their competitive, which in turn escalates their performance.

Indonesian Creative Economy 2025: Creative Industries MSMEs Competitiveness Strategy Towards International Markets Through Soar Analysis

Purpose This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia. Design/methodology/approach This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning method used to evaluate strengths, opportunities, aspirations and results in the development of creative industries in Indonesia. Findings The result shows that producing the start-up S-A is a strategy obtained between Strengths (strengths) and Apirations (aspirations). Research limitations/implications The limitation of this study is the use of SOAR analysis which only focuses on evaluate strengths, opportunities, aspirations and results rather than weaknesses or threats. Originality/value This study analyzes the strengthening of the Creative Industry Sector Market in Facing Creative Economy 2019-2025.

Alternatif Pengembangan Industri Kreatif Islami Melalui Penguatan Human Capital di Indonesia

Human Capital is an important point in an industry, the urgency of human Capital is the main ecosystem which is the government's priority in realizing the creative industry. The index of increasing human development has increased not so significantly. Even though human capital can accelerate the growth of creative industries, especially sharia creative industries. The sharia industry is an alternative to developing a creative economy based on sharia principles. the potential for sharia creative industries in Indonesia is quite large and continues to grow. The sharia creative products developed by these industry players have high added value and have a wide market, both at home and abroad. The implications for the development of sharia creative industries for the development of the creative economy as a whole are also quite large. The development of sharia creative industries can improve the quality of products and services produced, and can open wider and more sustainable employment opportunities. In addition, sharia creative industries can also help promote sustainable economic growth and generate wider social benefits for society. the development of sharia creative industries is an alternative to the development of a very potential creative economy in Indonesia. The development of sharia creative industries can provide broader economic and social benefits, and can help promote sustainable and inclusive economic growth.

Business Model Innovation Strategy for Creative Industry in Indonesia

Indonesia’s creative economy sector has been a promising GDP source based on its steadily increasing performance since 2010. Around 70% of the businesses in this sector are said to be Micro, Small, and Medium Enterprises (MSMEs). Just like any other business, MSMEs also faces challenges not only from internal but also an external factor, hence it is crucial for an MSME’s survival to have resilience in facing problems and uncertainties. One way to assure a business’ resilience is by developing a competitive advantage that could be achieved with a good business model that can develop according to the internal and external situation through periodical evaluation and innovation. stellar/coronae as one of the MSMEs in the creative industry also faces challenges in the form of the appearance of a lot of new entrants and competitors, causing the current market they are operating in to turn into a red ocean. By using the blue ocean strategy, stellar/coronae looks for opportunities in creating a new market instead of competing in the existing red ocean by outperforming the competitors. This strategy of business model innovation is commenced with an external analysis of the business model environment to see possible opportunities and threats, followed by an internal analysis of the strength, weaknesses, opportunities, and threats evaluation of the current business model. The result of these two explorations is then combined using the four actions-framework to see what could be eliminated, reduced, raised, and created from the existing business model. The end product will be in the form of a business model where stellar/coronae not competing with the red ocean any longer but providing a new value proposition in the blue ocean.

Business Model Innovation Strategy for Creative Industry in Indonesia

Business Model Innovation Strategy for Creative Industry in Indonesia

Study of Creative Hub in Central Jakarta for Sustainable Human Environment

A creative hub is a place, both physical and virtual, that brings together creative people that serves as a meeting place, providing space and support for networking, business development, and community engagement in the creative, cultural and technology sectors. The main activities carried out by creative workers are work, exhibitions, seminars, and workshops. With the development of the creative industry in Indonesia which is quite rapid, it is necessary to have a container or facility that can accommodate the activities of creative industry workers, especially those that focus on the fashion, craft, and application developer sub-sectors to create a sustainable human environment. To support these activities, it is necessary to conduct study on the activities of related creative workers to produce a space or facility needed by creative workers in the three sub-sectors. The study was done by the qualitative method. It can be known the main activities, supporting activities, main facilities and supporting facilities are needed for sustainable human environment, so that users can be more productive and carry out activities comfortably.

The effect of dyeing duration and fixative on the final results of textile dyeing using purple sweet potato peel

The fashion industry is one of the creative sectors that has significantly impacted Indonesia's economic growth. During this pandemic, the Ministry of Industry held a training program to spur the competitiveness and productivity of the textile and textile product (TPT) industry so that they can continue to run their businesses amid the pressure of the Covid-19 pandemic impact. The industries must be more innovative to be competitive in domestic and foreign markets. In this study, purple sweet potato peel was applied as a textile coloring pigment, considering its novelty and innovation value. It is expected to be an innovation in Indonesian creative industry products. So far, in the realm of textiles and fashion, purple sweet potato peel has been used as a natural textile dye, but it is less popular than other natural dyes. In addition, in Indonesia, purple sweet potato is a plant that grows throughout the year, with high quantity production and consumption rates, so that the waste of it can be used as a natural textile dye. To optimize the use of purple sweet potato peel, this study analyzes the effect of indicators on the dyeing process: the dyeing duration and the fixative used

Penerapan Algoritma Support Vector Machine Pada Analisis Sentimen Hashtag Twitter

The development of the creative industry in Indonesia is marked by the emergence of content creators such as YouTubers and celebrities. With the emergence of content creators, people in these professions must be more creative and come up with new things in accordance with community trends in accordance with applicable laws in Indonesia. Twitter is one of the social media that can be used to share online and provide information in accordance with the prevailing trends in society. Hashtags or hashtags on Twitter are often used by users to add comments so that when the hashtag is used a lot it will become a trending topic. By analyzing sentiment on trending topics, positive and negative tendencies will be obtained that can help the content creator profession to create content. This study uses the Support Vector Machine (SVM) method to conduct a sentiment analysis process about the twitter hashtag. The data used is hashtag data on twitter. The data that has been obtained is then carried out by text preprocessing, then weighting, and finally sentiment analysis using SVM. This study uses tweet data taken on October 29, 2022 as many as 21 data, namely “BeliPulsaDiGrab” which has two sentiment classes, namely positive sentiment as much as 99% and negative 1% data