Abstract

 
 
 
 Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to enhancing marketing performance in MSMEs: empirical research from Semarang, Central Java, Indonesia. The sample in this study were 109 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on product innovation, product innovation has positive and significant effect on marketing performance, and network capability has positive and significant effect on marketing performance.
 
 
 
 
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