Creative Ideas Research Articles

Implementation of Website-Based UI UX Using the Design Thinking Method: Case Study at PT Jesinra Makmur Group

In the era of globalization, the imported goods shipping industry is growing rapidly. PT Jesinra Makmur Group, as a provider of imported goods delivery services, needs to ensure that the user experience (UI/UX) on its website platform is optimal. This research aims to redesign the UI/UX of the PT Jesinra Makmur Group website using a Design Thinking approach. The Design Thinking method consists of several stages, namely empathize, define, ideate, prototype, and testing. In this research, researchers will understand user needs, identify problems, generate creative ideas, create prototypes, and test proposed solutions. This research uses the System Usability Scale (SUS) to measure the success of UI/UX design, and a score of 87.75% was obtained, which indicates a high level of excellence. This shows that users feel comfortable and that it is easy to use the website. The results of this research are expected to provide a better solution for PT Jesinra Makmur Group to provide an optimal user experience through their website. By implementing the Design Thinking method, it is hoped that PT Jesinra Makmur Group can improve the UI/UX of their website and provide better service to customers.

Workshop Karya Tulis Ilmiah untuk Meningkatkan Kompetensi Menulis Mahasiswa Fakultas Vokasi Universitas Negeri Yogyakarta

<p><em>Writing skills have not been mastered by many students in higher education. Writing can be a means of conveying ideas in a rational, critical, and effective manner. Students can express ideas in the form of academic writing, such as essays. Essays can make students think critically, logically, and systematically. The purpose of this activity is to provide training in academic essay writing to new students of the 2023 Vocational Faculty of Yogyakarta State University. This activity is conducted online through lecture and discussion methods. The service team comes from the Research Student Activity Unit of the Vocational Faculty of Yogyakarta State University. Several participants asked questions and were enthusiastic about expressing their ideas. This training is considered successful and smooth, receiving positive responses from the participants. This training has helped vocational students at Yogyakarta State University to understand the rules of essay writing and to increase student's interest and enthusiasm in generating creative and innovative ideas.</em></p>

Pelatihan Business Model Canvas untuk Meningkatkan Minat Kewirausahaan bagi Mahasiswa Fakultas Teknik Universitas Negeri Yogyakarta

<p><em>College graduates must have a strong entrepreneurial spirit to create job opportunities and reduce unemployment rates. Through entrepreneurship education implemented in almost all majors, students can change their mindset to be more innovative in seeking opportunities. However, in reality, there are still shortcomings in the basic business training provided. In line with the above description, engineering students have great potential in the entrepreneurial world due to the ongoing focus on technology and development. Still, their weakness is that engineering students do not fully understand business fundamentals. Therefore, appropriate training is needed to create a business plan framework. The service method used is lectures and question-and-answer sessions. This training has enabled students to understand entrepreneurship, develop an entrepreneurial mindset, participate in business competencies to hone creative ideas and be able to create job opportunities after graduation.</em></p>

Creative Environments for Sustainability in Organizations Promoting the Education of Vulnerable Groups

Developing creativity in socio-educational organizations facilitates progress towards sustainability, benefiting its professionals and users. The objective of this work is to analyze the creative climate in organizations that intervene with vulnerable groups to promote sustainability through Quality Education (SDG 4), Gender Equality (SDG 5), and Reduced Inequalities (SDG 10). A descriptive–correlational study was conducted with 203 professionals from associations, foundations, and social services councils. The CPPC-17 scale was applied, and the data were analyzed using descriptive statistics, nonparametric tests, and cluster analysis. The results showed that the professionals presented high levels of creative potential. The opportunity to participate in work groups and the freedom to perform tasks favored creativity in the organizations. The main obstacles to creativity were the lack of incentive to take risks and of rewards for creative ideas. The profile of professionals with high levels of creative climate was mainly composed of association workers and those trained in Education, Psychology, and Speech Therapy. Significant differences were obtained in variables related to the organization (e.g., typology) and in personal variables, such as the academic background of the trainers. These findings should be considered to improve the creative climate in these organizations with a view to providing quality, egalitarian, and equitable education.

Features that Guarantee High-Quality Authorship for Social E-Commerce

Demand for flower arrangements from various market segments in Indonesia is growing along with increasing consumer interest in using social media-based online sales platforms. Creative money bouquet product ideas are one of the newest trends in the flower arrangement business. The risk of lower product quality often arises after the delivery process, where the product received does not match the image published on the platform. Customer dissatisfaction often occurs in similar transactions due to the role of product packaging in increasing the quality of the money bouquet product. The aim of this research is to find out how appropriate product packaging can increase the selling power of a product on the market. This research uses a qualitative with a narrative approach as the research methodology. The sampling method used in this research was purposive sampling. The research object is @Moneyrist.id and The subjects in this research are IE-social customers.commerce. Observation and unstructured interviews were used to collect data, with the findings showing that product packaging is designed according to customer needs and must consider safety factors. This is a guarantee that the product will reach the customer's hands in good condition. The implications of this research focus on increasing customer trust through features that ensure the quality of money arrangements on social e-commerce platforms, with a case study on Moneyrist.id.

Do Not Let the Beginning Trap you! On Inhibition, Associative Creative Chains, and Hopfield Neural Networks

ABSTRACTCreative thinking stems from the cognitive process that fosters the creation of new ideas and problem‐solving solutions. Artificial intelligence systems and neural network models can reduce the intricacy of understanding creative cognition. For instance, the generation of ideas could be symbolized as patterns of binary code in which clusters of neurons synchronize their firing and store information inside a neural network, forming connections based on correlation. The Hopfield neural network (HNN) is a simple model known for its biological plausibility in storing and retrieving neuron patterns. We implemented certain modifications to HNN as a step toward the larger framework of creative thinking‐based association. These modifications included introducing pattern weights control, which provides a robust representation for content addressable memory and conceptual links in stored data. We identified two mechanisms controlling the transition from analytical to associative‐based thinking. The first mechanism refers to the activation threshold of neurons, which acts as an on/off switch for the network. The second was the inhibition of stored concepts, similar to an on/off switch that guides the network to search for associative links and when to stop. Our findings suggest that neurons step back from the contextual focus and find alternatives when analytical thinking is insufficient. These alternatives are linked to seemingly unrelated ideas, using inhibition as an analogy to the hyperparameters. Using hyperparameters to inhibit the stored patterns, we could control the creation of associative links.

SUSTAINABLE ENVIRONMENTAL DESIGN STRATEGY AND ITS IMPACT ON SUSTAINABLE BUILDINGS

Sustainable environmental design solutions are crucial to reducing negative environmental impacts and maximizing the comfort of building inhabitants. This article emphasizes how these practices and ideas affect building performance and delves into the essentials of sustainable environmental design. Energy efficiency, water conservation, sustainable material use, and renewable energy source integration are some of the measures examined in the project, which aim to lessen environmental consequences and promote sustainability. This study aims to illuminate effective, sustainable design solutions by analyzing current case studies and sustainable building certifications like LEED and BREEAM. Modern ventilation systems, green roofs, and passive solar architecture are just a few examples of the creative ideas shown in these case studies that help make buildings more sustainable. Considerations of economics, regulatory frameworks, and technical developments are among the opportunities and threats that the article lists as consequences of embracing sustainable design approaches. The findings show that sustainable environmental design offers many economic and social benefits, including reduced operational costs, enhanced indoor air quality, and increased occupant happiness. The paper concludes with suggestions for how sustainable design concepts might be more widely used in architectural practices and policy frameworks to create truly sustainable built environments. It argues for a comprehensive strategy that combines economic, social, and environmental objectives.

Fostering an Innovator's Mindset: How Leaders Can Cultivate Creativity and Drive Change

Abstract: This article discusses strategies for leaders to foster an organizational culture of innovation. Innovation requires certain environmental and psychological conditions, namely psychological safety, autonomy, flexibility, and access to resources. Leaders must establish these enabling factors to allow creative ideas to flourish. They should also cultivate a growth mindset among employees by emphasizing learning over fixed abilities. Practices like communication, coaching, and recognition systems can shape mindsets. Additionally, leaders should actively engage employees in the innovation process through crowdsourcing platforms, cross-functional projects, hackathons, and senior leadership involvement. Storytelling, recognition events, and communicating impacts keeps innovation visible and motivates participation. The article presents case studies of companies like Atlassian, Toyota, and Kaiser Permanente that have successfully operationalized these strategies. It argues that nurturing creativity from within inspires new strategies and positions organizations to embrace disruption.

Exploring the Role of ChatGPT in Shaping an Innovative Organizational Culture, Responsiveness to Change, and Enhancing Human Resource Development

The rapid development of digital technology has prompted organizations to adopt new tools and systems to enhance operational efficiency and effectiveness. One of the latest technologies garnering widespread attention is artificial intelligence (AI), including language models like ChatGPT, capable of processing and generating text naturally. This research aims to further explore how ChatGPT can be implemented within organizations to cultivate an innovative culture, responsiveness to change, and effectively support human resource development. This study employs a literature review method with a qualitative approach. Data were collected from articles published on Google Scholar between 2021 and 2024, considering Google Scholar as a comprehensive and credible academic database. The findings indicate that ChatGPT plays a crucial role in fostering innovation by serving as a catalyst for creative ideas and new solutions. Furthermore, ChatGPT has proven to enhance organizational responsiveness to changes in the business environment by providing accurate insights based on real-time data. On the other hand, utilizing ChatGPT as an interactive training tool also aids in accelerating employee competency development. However, it is essential to consider the ethical challenges and considerations in the use of this technology, including data privacy issues and overreliance.

Empowering family carers: Discovering and sharing creative ideas to navigate daily life

Empowering family carers: Discovering and sharing creative ideas to navigate daily life

Meta-Analysis Study: The Influence of Project Based Learning Models on Creativity and Science Learning Outcomes of Elementary School Students

The project based learning (PjBL) model is expected to be able to change students' learning styles by increasing motivation in learning, creativity in work, generating creative ideas, and being able to think critically. The meta-analysis research aims to find out how big the effect of the PjBL model is on the creativity and science learning outcomes of elementary school students?; Does the implementation of the PjBL model affect the creativity and science learning outcomes of elementary school students? Collecting articles using the publish or perish application with the keywords PjBL model, creativity, and elementary science learning outcomes. The data obtained was analyzed by calculating the effect size of each journal. Analysis of the average effect size of 0.92 is in the large category. The PjBL model influences the creativity and learning outcomes of elementary school students with r RE = 0.925 in the high category. This shows that the PjBL model can increase student creativity and learning outcomes in elementary school science learning. The PjBL model can improve and develop creativity and high-level thinking skills based on the demands of the 4.0 era.

Analysis of Skills Needed by Unemployed Fresh Graduates in Business Administration: Evidence from Oman

The authors consider the increasing unemployment rate for fresh graduates from business administration majors in developing countries, such as Oman. The abilities and skills students need to obtain employment after graduating from postsecondary education institutions are the subject of this study. The aim of this study was to identify the skills required by the Omani labor market as well as the employability skills gap among recent business administration graduates. The relevance of this study relies on proposing an evaluation model to assess the skills required by employers, specifically in the private sector, from fresh graduates of business schools. The authors adopted a quantitative research method to achieve the study’s objectives. The data were collected through a survey which was distributed to 101 fresh graduates from two higher education institutions. The findings reveal that soft skills, such as problem-solving, teamwork, dedication to work, a positive attitude, leadership, communication, critical thinking, negotiation, and pursuit of learning, are the most needed by graduates in all aspects. The study concluded that there is a demand for different types of soft and technical skills that are important for future jobs in the private sector. The study recommends more collaboration between universities and various stakeholders to review current academic programs and design more professional and vocational training programs. Furthermore, the study emphasizes the promotion of an entrepreneurial mindset to prepare graduates to develop creative business ideas and innovation to create their jobs.

Operating in a second language lowers cognitive interference during creative idea generation: Evidence from brain oscillations in bilinguals

Tasks measuring human creativity overwhelmingly rely on both language comprehension and production. Although most of the world's population is bilingual, few studies have investigated the effects of language of operation on creative output. This is surprising given that fluent bilinguals master inhibitory control, a mechanism also at play in creative idea evaluation. Here, we compared creative output in the two languages of Polish(L1)-English(L2) bilinguals engaged in a cyclic adaptation of the Alternative Uses Task increasing the contribution of idea evaluation (convergent thinking). We show that Polish-English bilinguals suffer less cognitive interference when generating unusual uses for common objects in the L2 than the L1, without incurring a significant drop in idea originality. Right posterior alpha oscillation power, known to reflect creative thinking, increased over cycles. This effect paralleled the increase in originality ratings over cycles, and lower alpha power (8–10 Hz) was significantly greater in the L1 than the L2. Unexpectedly, we found greater beta (16.5–28 Hz) desynchronization in the L2 than the L1, suggesting that bilingual participants suffered less interference from competing mental representations when performing the task in the L2. Whereas creative output seems unaffected by language of operation overall, the drop in beta power in the L2 suggests that bilinguals are not subjected to the same level of semantic flooding in the second language as they naturally experience in their native language.

Assessing novelty, feasibility and value of creative ideas with an unsupervised approach using GPT-4.

Creativity is defined by three key factors: novelty, feasibility and value. While many creativity tests focus primarily on novelty, they often neglect feasibility and value, thereby limiting their reflection of real-world creativity. In this study, we employ GPT-4, a large language model, to assess these three dimensions in a Japanese-language Alternative Uses Test (AUT). Using a crowdsourced evaluation method, we acquire ground truth data for 30 question items and test various GPT prompt designs. Our findings show that asking for multiple responses in a single prompt, using an 'explain first, rate later' design, is both cost-effective and accurate (r = .62, .59 and .33 for novelty, feasibility and value, respectively). Moreover, our method offers comparable accuracy to existing methods in assessing novelty, without the need for training data. We also evaluate additional models such as GPT-4 Turbo, GPT-4 Omni and Claude 3.5 Sonnet. Comparable performance across these models demonstrates the universal applicability of our prompt design. Our results contribute a straightforward platform for instant AUT evaluation and provide valuable ground truth data for future methodological research.

Does religion raise entrepreneurial intention and behavior of Muslim university students? An extension of Ajzen's theory of planned behavior (TPB)

In today's globalized society, religious beliefs continue to be a crucial predictor of personal attitudes. Hence, in line with Ajzen's TPB, this study aims to explore the effect of Islamic values on the entrepreneurial intent and behavior of Moroccan university students. A convenience sampling procedure was followed for gathering data through an online questionnaire among university students. The structural equation modeling was carried out in order to analyze the collected data. Findings support the appropriateness of Ajzen's theory in predicting university students' entrepreneurial intentions and actions, showing that Islamic values, including self-discipline, hardworking, and responsibility contribute considerably to improving attitude towards entrepreneurship (ATE), which in turn enhanced students' entrepreneurial intents (EI). These findings raise some valuable recommendations and implications for HEIs leaders to initiate appropriate measures to promote a propitious academic and entrepreneurial environment to foster entrepreneurial attitudes, by providing specific support to business and management students holding creative entrepreneurial ideas.

CoTacs: A Haptic Toolkit to Explore Effective On-Body Haptic Feedback by Ideating, Designing, Evaluating and Refining Haptic Designs Using Group Collaboration

Designing effective haptic feedback is challenging due to the subjective nature of touch and the fact that multiple people cannot easily share and evaluate touch experiences. In this work, we propose CoTacs, a collaborative haptic toolkit to address the challenges of haptic feedback design by enabling designers to explore haptic experiences together using group collaboration and allowing them to refine ideas quickly through early feedback during the design process. Two design sessions with five collaborators each show that CoTacs enables users to design, evaluate, refine and explore haptic feedback together. Participants leveraged group feedback to improve their designs and inspire creative ideas for the second collaboration round. Our work demonstrates how collaborative haptic toolkits can enable synergistic effects through interactions between the designers, benefiting haptic feedback design while still exposing several limitations. We discuss different opportunities for the design of future collaborative haptic toolkits and haptic group collaboration techniques.

Tracing nation branding in Slovakia

ABSTRACT Nation branding as a concept and practice of highlighting the country’s most important performance indicators has been important for the state’s conduct in the last 30 years. Although not fully grounded within existing theories, its association with neoliberal state conduct explains its application in the post-socialist countries of Central and Eastern Europe. Slovakia, as an example of a new, small, and post-socialist country, has been trying to impact its visibility by means of nation branding. Key to it were the motivations and milestones of European Union accession and the presidency of the Council of the European Union. Despite these significant events, the management and content development of the Slovak brand stands as a particularistic example with creative ideas but lack of brand continuity. Explored by a qualitative approach demonstrating nation branding as a process, of process-tracing and content analysis, this paper follows the trajectory of nation branding in the Slovak sovereign statehood with an emphasis on the European Union. The analysis confirms the particular standing of the Slovak brand.

Sparking creativity: Encouraging creative idea generation through automatically generated word recommendations

Creative block is a familiar foe to any who attempt to create and is especially related to “writers block”. While significant effort has been focused on developing methods to break such blocks, it remains an active challenge. Here, we focus on the role of semantic memory structure in driving creative block, by having people get “stuck” in a certain part of their semantic memory network. We directly examine whether we can “pull out” a participant from where they got “stuck” in their semantic memory, breaking their creative impasse. Our Associative Creativity Sparker (ACS) is a cognitive network science-based online tool that aims to spark creative ideas and break creative impasse: Once a participant runs out of ideas in a creative idea generation task, word recommendations are suggested to prime new ideas. These word recommendations are either towards or away from previous ideas, as well as close or far from the target object, based on a conceptual space extracted from the participants responses using online text analysis. In Study 1, 121 participants use the ACS to generate creative alternative uses for five different objects and completed creativity and Gf tasks. In Study 2, we repeat the design of Study 1, but further examine the impact of writing experience on the ACS, by examining 120 novice and 120 experienced writers. Across both studies, our results indicate that the location of word recommendations affects the fluency and originality of one’s ideas, and that novice and experienced writers differently benefit from these word recommendations.

Employee performance under tension: the influence of employee creativity, paradox mindset, and psychological empowerment

PurposeFrontline employees frequently experience tension at work. Based on paradox theory, this study investigates why and when tension can result in positive performance outcomes and for whom tension can enhance creativity.Design/methodology/approachWe employed a time-lagged survey design to collect data in two waves with a four-week interval between waves. The questionnaire was distributed to frontline employees (i.e. doctors and nurses) serving in one public hospital in Ho Chi Minh City. The final sample included 216 front-line employees.FindingsThe study found that tension can promote employee performance through creativity. Employees with high paradox mindset levels especially tend to be more creative when experiencing tension. However, our findings did not support the idea that frontline employees who have been psychologically empowered tend to turn creative ideas into real practices and result in better employee performance.Originality/valueThe study advanced knowledge of the effect tension has on employee performance by investigating the mechanism through which experiencing tension can ultimately promote employee performance.

Indicators of verbal creative thinking: results of a Delphi panel.

Creativity is a fundamental competence that manifests itself in various domains of knowledge, including verbal creativity. The main aim of this study was to identify indicators of verbal creativity for the assessment of three writing tasks. Sixteen multidisciplinary and international creativity experts participated in a two-stage Delphi panel. The administered questionnaire asked about the measurement or non-measurement of eight indicators of verbal creative thinking in three tasks: problem posing, creative idea generation, and idea improvement. Originality is the most important indicator of creativity. The indicators identified in the first task were fluency, flexibility, originality, elaboration, and sensitivity to problems. The second task measures flexibility, originality, elaboration, opacity, and dynamic integration. In the third task, fluency, flexibility, originality, elaboration, dynamic integration, and refinement of ideas are considered. The results of this study are key to progress in the field of measuring verbal creative thinking. The identification of indicators of the construct called verbal creativity allows the determination of its components in order to be able to estimate the creative potential in this specific domain.