Creative Strategies Research Articles

Clima organizacional y satisfacción laboral en el distrito educativo de Santa Elena

The general objective of this work was to analyze the impact of the environment within companies on the sense of well-being of the administrative officials of the Santa Elena Educational District. It was theoretically based, with a basic, quantitative approach in which the survey was used as the main technique for collecting information using the questionnaires of Paúl Spector (1985) to measure satisfaction and that of Litwin and Stringer (1968) to measure the organizational climate; It had an adequate analysis to obtain the results in order to identify the impact that exists on the workers' sense of well-being and contribute internally to the improvement of processes in the institution. The specific hypotheses H3, H4, H5, H6, H7, H8 were accepted, except for H2, which is rejected as this dimension has no impact, which causes the general hypothesis H1 to be partially accepted. The results obtained show how the variables are related, although with variations in the influence of their different dimensions, which encourages the creation of improvement strategies within the Santa Elena Educational District to improve the organizational environment of the institution to thus positively affecting the sense of well-being of workers for the benefit of students.

The Double-Layer Digital Needs Model in Marketing for Sustainable Digital Development

Background: Over the past several years, researchers and industry experts have observed significant shifts in consumer behaviour within digital environments. However, a gap remains in the systematic and critical understanding of these digital consumer needs, particularly in developing customer-oriented, sustainable digital products and services. Objectives: By integrating sustainable development goals (SDGs), the study aims to develop a comprehensive framework for the double-layer digital model, categorizing digital consumer needs into problem-solving and experiential layers. Methodology: This study approach uses a system modelling methodology grounded in the Zachman Framework, adapting it to illustrate the application of various marketing functions throughout the digital product life cycle. Results: The double-layer digital needs model identifies the critical tasks that digital marketers must address to meet diverse consumer needs across product life cycle stages. Additionally, we introduce modified Zachman matrices that align with the SDGs, facilitating the creation of sustainable marketing strategies and consumer-focused digital offerings. Novelty: This research uniquely contributes to marketing theory and practice by presenting a structured model emphasizing integrating sustainable development principles into digital product marketing. The model promotes a shift towards sustainability by empowering digital consumers as co-creators in a way that reinforces responsible consumption, enhances digital literacy, and advances sustainable digital development.

Integration of ESG Data in the Retail Sector (Essential for Sustainable business and Risk Management)

The ESG data integrated into the retail industry have grown as an essential driver of sustainable business practices and robust risk management strategies. With sustainability concerns being highly critical for businesses around the world, retail organizations have taken up the ESG metrics as the yardstick to measure, report, and act upon environmental and social impact, ensuring good governance. It explains how AI-driven business intelligence integrates ESG factors for the improvement of sustainability metrics in the retail industry, focusing on how such integration supports the creation of sustainable business strategies and improves financial performance. It discusses challenges and opportunities in adopting sustainability reporting and ESG metrics, drawing on global evidence from retail performance-related studies and providing insight into how ESG adoption may influence operational efficiency, consumer trust, and long-term value creation. The study also underlines the role of AI in the automation of ESG factor scoring; it thus facilitates decision-making, transparency, and risk management. This paper also articulates how ESG integration relates to better performance of the firm within a transition towards the Circular Economy and vice versa in the retail sector. Keywords:ESG, Retail Sector, Sustainable Business Practices, AI-driven Integration, Risk Management, Sustainability Reporting, Circular Economy, Business Intelligence, Firm Performance, and Corporate Social Responsibility.

ANALYSIS OF DIGITAL TECHNOLOGY ON DA'WAH COMMUNICATION STRATEGIES IN THE MODERN ERA

The use of social media and digital platforms is increasing in da'wah activities, there are still many studies that have not explored how this technology can be used optimally by da'wah practitioners to reach a wider and more diverse audience, and face digital challenges such as disinformation, the digital divide, and the technical skills needed in content creation. This study explores the influence of digital technology on da'wah communication strategies in the modern era. Using a qualitative approach and case study method. Data collection through in-depth interviews, participant observation, and documentation analysis from various digital platforms. The research findings show that social media, video platforms, and podcasts have changed the way da'wah preachers preach, allowing da'wah to reach a wider and more diverse audience with more interesting and interactive content. This study shows that the use of analytical tools to understand audience demographics is essential in increasing the effectiveness of message delivery. However, challenges such as the digital divide and the need for technical skills in content creation are also identified. The results of this study emphasize the need for digital skills training for da'wah so that messages can be delivered professionally and attractively. In addition, this study provides practical recommendations to optimize the use of technology in da'wah activities, including content creation strategies and how to deal with challenges such as misinformation. Thus, this study contributes to a better understanding of da'wah strategies in the digital era and the challenges faced in their implementation

A System of Tasks to Train Research Skills and Information Management in University Students

This study presents a task system designed to develop the research skill of information management in university students. Research skills are understood as the process of constructing and reconstructing knowledge, which involves learning to learn. This requires mastering actions that arise from the social interaction between the individual and the object of study, using various innovative and creative strategies. The present research work has a descriptive-explanatory character. For the collection of information, various methodologies were used, such as the historical-logical approach to study the background, development and theoretical foundation of the subject; analysis and synthesis, which facilitated the interpretation of the information obtained; and the inductive-deductive method, used to interpret the data obtained. As a result of this research, it was concluded that the research skill of managing information should be developed in university students through the collection, processing and communication of information, as part of their training in various subjects. Therefore, it is essential that students at this level of education strengthen this field of learning in order to contribute to society and face the challenges and responsibilities imposed by education. Received: 11 September 2024 / Accepted: 19 December 2024 / Published: 05 January 2025

Private equity renewable energy investments in India.

India is anticipated to grow its total energy consumption and CO2 emissions by more than any other country over the next two decades. India will have to attract around $400 billion in financing to realize its 500GW target of renewable energy by 2030. Given complex renewable energy sector risks, rapidly scaling-up risk-friendly private equity financing will be critical to achieve India's target. This research seeks to answer questions regarding the motivation, perceptions, strategies, and investment behavior of private equity investors in the Indian renewable energy sector. The answers to these questions presented herein have been distilled from primary research interviews with 40 executive-level sector practitioners and literature analysis. This research finds that global-macro forces and sector-specific appeal are attracting varied investors to the sector. These investors primarily deploy capital in existing developer platforms, creating control developer platforms, and Infrastructure Investment Trusts. Critical investment criteria and value creation strategies of these investors are comprehensively discussed. Emerging investment opportunities to create new renewable energy sector value by partnering with companies across the power sector value chain are also presented. This research concludes that despite significant sector risks, investors remain confident they can achieve outsized risk-adjusted returns relative to most other global infrastructure assets. This optimism stems from the confidence of investors in their own ability to manage risk-return dynamics through judicious investment selection and management strategies, the sector's uniquely large demand growth and market size, and the Indian central government's perceived strong commitment to finding creative solutions to chronic sector issues. Lessons from the investment insights, themes and factor analyses discussed herein can be drawn upon in evaluating renewable energy investments and policymaking worldwide.

Lecturer Insights on Implementing Project-Based Learning at Jambi University

This study investigates lecturers' perspectives on Jambi University's implementation of Project-Based Learning (PjBL). The study underlines the significance of PjBL in improving student engagement, critical thinking, and problem-solving abilities, as well as the growing demand for creative teaching strategies in light of the digital transformation of the twenty-first century. Using a qualitative case study approach, the study collected data from 11 lecturers across different language education programs through observations and interviews. Key findings indicate that PjBL is perceived as an effective, student-centered learning method that fosters collaboration and practical problem-solving. The lecturers highlighted the relevance of projects to real-world issues and emphasized the importance of collaboration between students and faculty. Challenges in implementing PjBL were noted, particularly in training, resources, and shifting from traditional teaching methods. Overall, the study reveals that while lecturers recognize the benefits of PjBL, there is a need for ongoing support to maximize its potential in higher education.

Disability Economic Empowerment: The Role of Creative Industries in Improving the Welfare of People with Disabilities

Menang Village in Jambon Sub-district, Ponorogo Regency, has become the focal point of research with the primary objective of economic empowerment of homemakers through creative industry product innovation. However, the response to business conditions could have been more optimal. So, this research aims to analyze the role of creative industries in improving the welfare of people with disabilities and the form of economic empowerment. This qualitative research uses interviews, documentation, and observation data collection techniques. The following research results were obtained from the field results: First, in Menang Village, there is a creative industry in the form of eco-print batik and household industries in the form of turmeric herbal drinks, cassava chips, and gadung chips. Second, the creative industry optimization strategy includes improving skills training, access to capital, and product marketing. The application of this model shows that with the right approach, the creative industry can effectively increase the economic empowerment of people with disabilities. The strategy also includes collaborative support internally and externally. Internal support comes from the village government, the PKK group, and also the village youth organization. In Menang Village, the eco-print batik industry and households, such as turmeric herbal drinks, cassava chips, and gadung chips, received internal funding support from the village government. The external party was the social service office of Ponorogo Regency. Training and cooperation with the PKK group, which has received training from the social service and then assists the disability group in making eco-print batik, is carried out in Menang Village. However, the disability training program is only incidental, and no sustainable program exists.

A SPACE OF OUR OWN: RECLAIMING PUBLIC OPEN SPACES FOR SELF-EXPRESSION AND COMMUNITY

Abstract Public open spaces give older persons opportunities to build social capital and community, and are important sites in promoting self-expression, meaning- and place-making– attributes crucial to successful ageing-in-place. In Singapore, residents have little influence over the design and production of public open spaces, while regulations on the use of these spaces may dissuade utilization by older persons. Despite ‘age-friendly’ principles undergirding Singapore’s built environment, contestations arise in terms of top-down planned activity-usage, and older persons’ actualization of what aspirations they have in using such spaces. Recently, the government has increased the provision of ‘active ageing centres’ nationwide, intended to be inclusive, low barrier-to-entry spaces within residential neighbourhoods, to encourage social engagement and community support among older persons. However, older persons’ perceptions of designated senior-spaces as catering to the sick and vulnerable, leads to hesitance in utilizing those spaces. Drawing from ethnographic interviews across multiple qualitative research studies with over 200 older persons in Singapore, we found that participants expressed a lack of control over their community spaces, programme offerings, and are not empowered to organize activities with fellow residents. Yet, their narratives also highlight creative strategies to resist regulatory practices and inhabit public open spaces with activities that align with their desires to age well. Public open spaces are crucial to older persons’ freedom and autonomy. Accessibility, in terms of physical and social infrastructure, needs to be reframed in ways that value older persons’ diverse interests, capacity to self-organize, and potential for building community.

WORKSHOP PENULISAN BERITA JURNALISTIK: MENINGKATKAN KETERAMPILAN MASYARAKAT KABUPATEN LOMBOK UTARA DALAM MENGHADAPI ERA DIGITAL DAN MISINFORMASI

Journalistic News Writing Workshop with the theme "Producing Creative and Innovative Contemporary Citizen Journalism" in Bentek Village, North Lombok. This activity was designed using a participatory method, involving material presentation, group discussions, simulations, and direct practice. The training materials covered basic journalistic concepts, news writing techniques, journalistic ethics, and the use of digital media. The evaluation results showed a significant increase in participants' understanding of journalistic literacy, news writing skills, and awareness of the importance of ethics and information verification. As many as 90% of participants succeeded in publishing news through digital platforms by utilizing creative content presentation strategies. This activity makes a real contribution to supporting a healthy and responsible information ecosystem, while strengthening local community participation in the process of delivering quality news. Through instilling journalistic literacy, it is hoped that a citizen journalism community will be formed that has integrity and has a positive impact on society

Model of Organizational Creativity Strategy in Improving Positional Advantage of Vocational Schools in West Java

<span lang="EN-US">Vocational high schools play an important role in Indonesia's education system, particularly in vocational education, which prepares a ready-to-work labor force. This research, which is novel and groundbreaking, examines the organizational creativity strategy in enhancing the positional advantage of State Vocational High Schools (SMKN) Centers of Excellence in West Java, grounded by environmental turbulence and transformational leadership. The study is quantitative in design, using questionnaires as the main instrument, with an analysis unit of 288 SMKN Centers of Excellence in West Java and a sample size of 165 schools. Data analysis was conducted descriptively, and hypothesis testing was carried out using the Partial Least Squares (PLS) method. The findings show that environmental turbulence and transformational leadership significantly influence positional advantage, with transformational leadership having a more significant impact. Additionally, the organizational creativity strategy and partnership program serve as mediators, both in parallel and serial, in the relationship between environmental turbulence, transformational leadership, and positional advantage. The key implication of these findings is the importance of strengthening organizational creativity in addressing external and internal environmental dynamics, with the novelty lying in integrating these two factors in the development of positional advantage in vocational schools</span>

A Critical Analysis of Associated British Foods PLC Shareholder Wealth Creation in the Five-Year Period From 2017 to 2021

This study examines Associated British Foods PLC's (ABF) performance in maximizing shareholder wealth over a five-year period from 2017 to 2021. Utilizing a mixed-method approach combining quantitative financial analysis with qualitative assessment of strategic factors, the research investigates ABF's share price performance, dividend policies, and key financial ratios. The study also compares ABF's performance with its industry peer, J Sainsbury PLC, to provide context within the competitive landscape. Findings reveal that despite initial underperformance against the FTSE 350 index, ABF demonstrated significant recovery, particularly in 2021/22, with improved share price performance and dividend payouts. The company consistently maintained higher net profit margins and lower debt ratios compared to its competitor, indicating effective cost management and a conservative financial structure. ABF's diversified portfolio and focus on innovation and sustainability appear to have contributed to its resilience and ability to create shareholder value. However, areas for improvement, such as asset utilization efficiency, were identified. This research contributes to the understanding of shareholder value creation strategies in the food and retail sectors, offering insights for both academics and practitioners in the field of corporate finance and strategic management.

Construction of digital creation development model of intangible cultural heritage crafts in China

The innovative use of digital technology to create resources for intangible cultural heritage crafts (ICHCs) has emerged as a new focus for preserving and transmitting ICHCs. However, not enough research has been done on the variables impacting how ICHCs behave when they are exploited for digital cultural creativity. In order to synthesized and refined the key factors influencing the digital cultural and creative development of intangible heritage crafts. A theoretical model for the digital development of intangible heritage crafts was constructed, and the structural relationships among the factors within the model were analyzed. This study collects relevant textual data from the official websites of China’s main provinces’ ICH (Intangible Cultural Heritage) and large databases between 2016 and 2022. It also develops a theoretical model using grounded theory. The findings indicate that the five primary categories of innovation and inheritance needs, management and maintenance capacity, creative development type, creative application strategy, and creative development benefits have a significant impact. Among these, the ICHC’s digital innovation and development behaviors are a result of their need for innovation, development, and inheritance. The development of digital innovation is contingent upon possessing management and maintenance capacity, which includes technical expertise, digital platform construction, Education and Training support, Community collaboration support and digital governance capability. There are three development modes for digital innovation and ICHC’s development: primary, secondary, and fusion. It utilizes the Focused Crafts Ontology approach, the Branded IP Benefits strategy, and the Focus on Product Innovation approach. The practice of digital innovation and the growth of ICHCs have led to the creation of new opportunities and the benefits of creative development, which are evident in economic, social, and endogenous development. A precise theoretical foundation for systematically examining the digital creative growth of ICHC can be obtained from the research presented in this paper. Establish a digital cultural creation resource that the global community can utilize to revive Intangible Cultural Heritage (ICH) and preserve traditional crafts.

Modifiable Risk Factors for Breast Cancer: Insights From Systematic Reviews.

To conduct a comprehensive review of reversible factors associated with breast cancer, with the aim of offering insights for the creation of early intervention strategies for breast cancer prevention. The PubMed, EMBASE, and Scopus databases were systematically searched to collect systematic reviews and meta-analyses related to breast cancer risk. Searches were limited to literature published from the inception of each database up to May 1, 2024. Two investigators independently screened the literature, extracted data, and assessed the methodological quality and evidence synthesis of the studies included in our review. We included 31 systematic reviews in our analysis, and breast cancer risk factors were divided into four categories: diet and lifestyle habits, reproductive and familial factors, body weight and physical activity, and environmental and miscellaneous factors. Our findings suggest that a high-fat diet, low intake of dietary fiber, alcohol consumption, smoking, and obesity are linked to a higher risk of breast cancer. Conversely, physical activity and breastfeeding appear to lower breast cancer risk. However, the methodological and evidence quality of the reviewed studies was generally low, necessitating caution in the application of these findings. Additionally, there is a need for more research into lifestyle interventions to better develop and advocate for effective breast cancer prevention strategies.

Parental Support Management Initiatives and Teachers’ Implementation of Deped Order 83 (Prohibiting the Use of Cellular Phones)

The purpose of this study is to evaluate the impact of parental support, management initiatives, and teachers’ implementation of DepEd Order 83, which prohibits the use of cellular phones during class hours. The study aims to understand how these factors contribute to the effective enforcement of the policy and its implications for classroom discipline and student behavior. In the context of growing concerns about the negative effects of mobile phone use in schools, this research is important for identifying the role that parental involvement and school management play in ensuring policy compliance. This research seeks to contribute to improving educational environments by minimizing distractions caused by mobile phones. The study employed a descriptive-correlational research design, surveying 350 teachers from the Schools Division of Capiz. A researcher-made questionnaire was used to gather data on parental support, management initiatives, and the extent of teachers’ implementation of DepEd Order 83. Statistical methods, including frequency counts, ANOVA, T-tests, and Pearson’s r, were used to analyze the data. The results revealed that both parental support and school management initiatives are generally strong, and teachers’ compliance with the policy is high. However, no significant differences were observed across demographic groups such as age, length of service, and educational attainment. These findings indicate a need for continuous reinforcement of the policy through improved strategies and better resource allocation. The study concludes that strengthening the collaboration between parents, school management, and teachers is essential for enhancing the policy’s effectiveness. Recommendations include providing ongoing training for teachers on classroom management and encouraging creative strategies for enforcing mobile phone restrictions. Keywords: Parental support, management initiatives, teacher implementation, DepEd Order 83, cellular phones, classroom management

Sustainable Economic Perspective: A Commitment to Agriculture in Latin American Countries

This document aims to find a space for reflection and analysis from a sustainable economic perspective, thus, the challenges that are part of agriculture in Latin American countries impact economic sectors and promote the creation of marketing strategies. This includes a vision of the challenges and opportunities that sustainable agriculture has in a commitment to the creation of green jobs and the strengthening of communities. The research method considered involves the preliminary and critical review of the literature, favoring the reflective analysis of its relationship with key aspects such as sustainable agriculture and economic development in the populations of Latin America, providing a place of tension and meeting for discussion, about the sustainable agriculture alternatives, that nations actually use to improve a notable increase in economic indices and expand market options in Latin American countries.

The Effectiveness of a Training Program Based on the Wallace Model in Developing Teaching Performance Skills among First-grade Teachers

The study aimed to investigate the effectiveness of a training program based on the Wallace model in developing teaching performance skills among first-grade teachers. To achieve this, the researchers adopted an experimental method with a one-group pretest-posttest design. The study sample consisted of 20 first-grade teachers, who were trained according to the Wallace-based program for four weeks. The study tool was then applied, which included an observation checklist to measure teaching performance skills, consisting of three skills: implementation, learning management, and evaluation. The results of the study showed statistically significant differences between the pretest and posttest scores of the first-grade teachers on the observation checklist in all dimensions and the overall score, with the differences favoring the posttest after they underwent the training program based on the Wallace model. In light of these results, the study recommended several recommendations, most notably the design of continuous training programs for teachers based on creative models such as the Wallace model, and assessing their effectiveness in creative thinking, problem-solving, and developing innovative teaching methods. Additionally, integrating critical and creative thinking strategies and tools into the curricula was recommended to motivate teachers to apply these skills in addressing classroom challenges.

Sustainability Performance and Communication of the Greenest Hungarian Universities

Universities play a crucial role in supporting sustainable development. In recent decades, indicator-based assessment tools have emerged to quantify universities’ efforts towards sustainability. The most widely known is the UI GreenMetric World University Rankings (UI-GWUR): In our paper, we examine the sustainability performance of the three greenest Hungarian universities. The University of Pécs, the University of Szeged and the University of Sopron were among the top 200 higher education institutions (HEIs) in the UI-GWUR in 2023, which proves that they have successfully integrated sustainable development into the components of their system. The aim of the paper is to identify the sustainability measures implemented by the three-top Hungarian HEIs. Their experiences shed light on how it is possible to move forward in the UI GWUR for a Hungarian higher education institution. In order to evaluate the sustainability efforts of the universities, the UI GWUR database was first examined. The websites and sustainability reports of the three universities were also analyzed to gain insight into their activities. Identifying the sustainability actions of the three institutions will help other universities to successfully plan and implement their sustainability initiatives. In the last part of our paper, we evaluate how the three Hungarian universities communicate sustainability through their websites. The results show that advancement in the UI Green Metric World University Rankings primarily requires conscious planning, which means a deeper understanding of the ranking methodology on the one hand, and a clear strategy creation and implementation on the other hand.

Relational Resonance and Content Creation

This study investigates how tie formation shapes the production of user-generated content on social media, offering insights into enhancing user engagement and alleviating social media fatigue. We conceptualize tie formation as a relationship codevelopment process involving a tie initiator and a respondent. Drawing on social psychology literature, we propose a framework that traces how initiators’ social cognition evolves throughout this process—from proactively extending an inviting social tie to receiving a responsive one in return. Central to our framework is a perceptual mechanism we term relational resonance, which fosters intrinsic motivation and prompts initiators to adjust their content creation. Using data from YouTube, we develop a Bayesian hierarchical model to identify individual creators’ content adjustments, measured by changes in video volume and viewer engagement. Our results reveal that while initiators tend to reduce content production after receiving a responsive tie, the videos they create generate higher engagement, with “like” and “subscribe” rates increasing by 1.1 and 2.9 percentage points, respectively. Remarkably, the receipt of a responsive tie leads to average weekly increases of 66 likes and 183 subscriptions even after accounting for the decrease in video volume, reinforcing the “quality over quantity” principle in content creation strategies. An online experiment further elucidates the mechanism underlying the observed adjustment behavior, providing robust validation for our proposed framework. Implications for research and practice are discussed. This paper was accepted by D.J. Wu, information systems. Funding: T. Song was supported by National Natural Science Foundation of China [Grants 71902114 and 72372101]. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2023.00830 .

Digital marketing strategies focused on social networks. Systematic review

Introduction: Social networks have become a very powerful commercial tool for companies. Using it strategically can boost sales, improve online presence, and build customer loyalty. The objective pursued in this scientific article is to analyze digital marketing strategies focused on social networks during the last five years. Methodology: For the study, the authors were based on a systematic review of the literature that addresses the relationship between digital marketing strategies focused on social networks. The methodological guidelines of the PRISMA method, published in the period between 2019 – 2023, were followed. Results: Currently, social networks have acquired a central role in digital marketing, offering companies the ability to deploy creative strategies and attract the attention of their target audience. Effective customer relationship management (CRM) and the building of emotional bonds stand out as essential elements to achieve the successful propagation of advertising campaigns on these platforms. Conclusion: The impact of digital marketing on social networks has been transformative in various aspects. There has been a notable increase in the global reach of brands, allowing them to connect with audiences worldwide. The interaction between brands and users has seen significant growth, driven by the proliferation of multimedia content and consumer engagement. This makes it easier for organizations to more effectively publicize their products or services on a broader scale, thanks to the impact generated on social networks.