Video Content Creation Research Articles

Evolution and future directions of Artificial Intelligence Generated Content (AIGC): A comprehensive review

Artificial Intelligence Generated Content (AIGC) has rapidly evolved, revolutionizing the creation of text, images, audio, and video content. Despite these advancements, research on the development process of AIGC technology remains scarce, necessitating a systematic discussion of its current state and future directions. So this paper delves into the significant advancements and foundational technologies driving AIGC, emphasizing the contributions of state-of-the-art models such as DALL-E 3 [1] and Sora [2]. We analyze the evolution of generative models from single-modal approaches to the current multimodal generative models. The paper further explores the application prospects of AIGC across various domains such as office work, art, education, and film, while addressing the existing limitations and challenges in the field. We propose potential improvement directions, including more efficient model architectures and enhanced multimodal capabilities. Emphasis is placed on the environmental impact of AIGC technologies and the need for sustainable practices. Our comprehensive review aims to provide researchers and professionals with a deeper understanding of AIGC, inspiring further exploration and innovation in this transformative domain.

Development of Ocean Healing VR Content Using Underwater Video Technology

Recent advancements in filming equipment and content playback devices have significantly accelerated the development of VR video content. In particular, the growing need and demand for proactive health management among patients have spurred research into using VR video content for stress management. This paper aims to present the fundamentals for creating marine healing VR video content based on marine and underwater landscapes and for utilizing it as a stress management tool. To achieve this, we introduce an overview of the entire VR video content production process, from professional filming planning to the creation of VR video content, based on a survey conducted to improve existing VR video content.

Production of cultural and educational programs and cultural industries: on the issue of approaches to television analysis

INTRODUCTION. Television activity is devalued due to the loss of its exclusivity in the creation of video content and dissemination of video information. However, television has creative and technical resources, professionals, a school for producing programs aimed not only at supporting the consumer society and political manipulations, but also at developing fundamental meanings and strengthening values – culture, memory, national heritage. The gap that has occurred between the perception of television and its advantages and experience in creating content is a problem affecting the development of the media industry and television journalism. At the same time, the production of television special projects based on cultural events is related to the direction of cultural industries that is relevant for Russia, which allows us to rethink the meaning of television. The purpose of the study is to compare the creative characteristics of special TV projects with the properties of cultural industries and record the identified correspondences.MATERIALS AND METHODS. The empirical basis of the study is special projects of the regional TV channel “Saint Petersburg”, which are representations of cultural events based on live broadcast technology and using expressive means of television. The study used the case study method, as well as a comparative analysis of approaches to creating television projects and criteria of cultural industries.RESULTS AND DISCUSSION. A comparison of modern special television projects with the theory of creative industries revealed similarities in such positions as: a) high risks; b) the opposition of creativity and commerce; c) high production costs and low distribution costs; d) attitude to semipublic goods, etc.CONCLUSION. The models of such television projects correspond to the characteristics of cultural industries, which develops a theoretical view of television and actualizes its possibilities in the context of media transformation.

“Stuck in, Can’t Come Out”: Physical Distancing and YouTube Spaces for LGBTQ Adolescents’ Wellbeing

The pandemic has led to physical distancing measures put in place to minimize the spread of COVID-19, leading schools and community centers to close their physical locations. For many lesbian, gay, bisexual, transgender, and queer (LGBTQ) individuals living with their family, their home can be considered harmful and unsupportive due to their family’s rejection towards LGBTQ identity. LGBTQ YouTubers can be a unique avenue to understand how they can use their social media presence to act as an online supportive system that parallel traditional offline supportive systems during the pandemic where offline supportive spaces are limited. The purpose of the study is to analyze online video platforms (ie. YouTube) and whether LGBTQ YouTubers can act as support systems for their LGBTQ community during the pandemic through video content creation. Four LGBTQ YouTubers that have created videos related to the COVID-19 outbreak were chosen and their video comments (NVideo1 = 147; NVideo2 = 195; NVideo3 = 238; NVideo4 = 79) were analyzed through content analysis. Results revealed the following categories: 1) Community support and engagement between the community and the YouTuber, 2) diverse coping strategies as a result of COVID-19, 3) community’s emotional experiences surrounding COVID-19, 4) community members’ use of diverse support types, 5) YouTuber authenticity and relatability to community, and 6) intersectional identity (e.g., disability, ethnicity) experiences. Emerging themes suggest LGBTQ YouTubers can be informal online social support systems that can parallel the physical connections and support lost due to COVID-19.

Analyzing competencies in creating and using educational videos in students of different educational programs

In modern science, it is generally accepted that the video format is more effective than other forms of presentation. Video content for educational purposes corresponds to human physiology, is on­trend and pedagogically proven. The authors analyze the scientific literature and personal professional experience of teachers and educational resources developers, and conclude that it is necessary to form competencies in the sphere of video content creation and application in university students of different educational programs, and present a model of these competencies. To obtain a comprehensive and up­to­date point of view regarding the formation of university students’ competencies in the sphere of application and creation of educational video content and their experience in developing educational videos, a project was initiated in which students created an educational video and then filled out a questionnaire where they evaluated not only the features of video content in education but also their personal experience of video creation and their competencies. The students’ questionnaires provide a rich material for quantitative and qualitative analysis of the formation of competencies that are necessary for creation of educational videos. The presented results may be of practical interest to teachers of educational organizations planning to create video content and apply it to improve the efficiency and quality of education, as well as to implement the formation of relevant competencies in students.

Creativity: Firing on all generative AI cylinders

Generative AI is unquestionably having its moment in the digital sun. It is currently being used to build applications that can generate new content quickly, efficiently and responsibly, as well as to augment the skills of workers. As this paper will show, however, its ability to create text, images, music, animation, video and even build software code from simple, user-generated text prompts will simplify business processes in a multitude of ways. With generative AI having already demonstrated its ability to ‘see’, ‘hear’, ‘speak’, ‘move’ and ‘write’, the power of its creativity will be increasingly embraced. It will not only be associated for image, audio and video content creation, but will also help with content personalisation, content automation, coding creation and assistance, augmenting customer support, augmenting workers, product design and content repurposing. The potential support it can provide to business is almost limitless.

Review of Research on E-commerce Short Videos

Short videos are innovative video content created through simple and quick shooting and post-production using smart devices, allowing for instant publication and sharing on social media platforms. Although there are various definitions, short videos are typically considered to be limited to a few minutes in length, easily watchable, diverse in content form, and highly engaging for users. The short video e-commerce model revolves around consumers, utilizing the creation of short video content embedded with product information to synchronize the circulation of products and content, making it one of the primary business models. Its development can be divided into three stages, covering the processes of mutual integration between short video platforms and e-commerce platforms, rapid development, and deep integration. The operational models of short video e-commerce mainly include three forms: "short video + e-commerce," "e-commerce + short video," and "short video e-commerce platform," each with its own characteristics. E-commerce short videos use short videos as carriers to promote product information through content marketing. Users participate in purchase decisions by watching videos, liking, commenting, and other behaviors, representing a specific manifestation of the "short video + e-commerce" model. During the marketing process, users experience sequential transitions from the "viewing" scene to other scenes, with the characteristics of short video content playing an important role in influencing user purchasing decisions.

Promotion of freelance services in the digital environment

The article analyses the concept of freelance (temporary, project employment) within the framework of new approaches to employment and changes in the perception of remote and hybrid forms of employment by society and business after the COVID-19 pandemic. The following segments of the labour market where freelancing is the most common element are considered: copywriting, law, software development, design of buildings and structures, creation of graphic, audio and video content, consulting, provision of expertise, tutoring. The portrait of a freelancer is studied in detail according to such characteristics as the region of residence, sex, average age, the share of “real” freelancers and the share of part-timers, experience of interaction with freelance platforms, tax status, single and team players, the reasons for choosing freelancing as a form of employment, the most valuable component of freelancing, the disadvantages of freelancing as a form of employment and motivation of freelancers. The main methods of promoting freelance services in the digital environment are identified: a portfolio site, active maintenance of a professional profile in social networks and its advertising, registration on aggregator sites, freelance and human-cloud platforms. The main element of the portfolio site is highlighted – the works performed by a freelancer (texts, photographs, graphics and similar materials) – along with the key factors that a freelancer needs to consider when creating and maintaining a portfolio site and the most common mistakes

Pelatihan Digital Marketing untuk Produk Wirausaha Mahasiswa Masa Pandemi Covid-19

Baubau City in the future need for labor is more competitive, estimating the growth of the need for employment and the workforce in the next few years has implications for the need for creative innovation to be able to work. This community service activity aims to provide education for business actors at the University Muhammadiyah Buton. The method of carrying out activities using socialization and FGD to students with a digital marketing approach, external activities directed at creating content uploaded on YouTube to be disseminated. The result of the activation process is that student business actors have practiced digital marketing patterns, mainly through social media posts, but in content management and display are not optimal. With the implementation of digital marketing training, business students can optimize social media for marketing, create easy-to- remember account names, post regularly and regularly, use hashtags, as well as active social media interactions to better respond to consumen. In addition, training assignments are carried out through the creation of video content and have been uploaded via YouTube.

Training and Assistance in Digital Marketing Strategies for Managing SMEs Business at Melasti Beach in Ungasan Village

The problem faced by the MSMES group (Local Culinary) is their inability to utilize digital media to promote the culinary culture of the community in Ungasan Village, Kuta Selatan Sub-district, and Badung Regency. The purpose of this activity is to provide social media training to the MSMES group (Local Culinary) to enable them to use digital media professionally. The expected benefits are that the MSMES group (Local Culinary) will be able to increase their product sales online and expand their market share. The methodology of this activity includes providing digital marketing training and giving an understanding of all the activities that can be done by the MSMES group (Local Culinary), from creating photo and video content with captions to making content calendars and using them. Advertising through social media and email to promote their business. The results of this activity are the creation of professional product image and video content, planned content calendars, and the use of advertisements to promote their products. This activity also benefits Politeknik Negeri Bali as the implementing institution by sharing knowledge with the wider community.

The Creation of Educational Video Content in the Learning Management System of Higher Education Institution

The Creation of Educational Video Content in the Learning Management System of Higher Education Institution

Automated Video Events Detection and Classification using CNN-GRU Model

In the era of vast and continuous video content creation, manually identifying crucial events becomes a tedious and inefficient task. To address this challenge, we propose a CNN-GRU model that automatically detects and classifies significant events in videos. This model employs ResNet50 Convolutional Neural Networks (CNNs) to extract visual features from video frames, followed by Gated Recurrent Units (GRUs) for temporal modelling and event recognition. By leveraging the sequential data handling capabilities of GRUs, our model captures temporal patterns across frames. We evaluate the model's performance using accuracy and F1-score metrics on the VIRAT dataset, containing 1,555 events across 12 event classes. Our approach achieves promising results, with an event classification accuracy of 75.22%.

Utilization of Digital Marketing to Increase Sales Volume and the Economy of Communities Around Oyster Mushroom Processing Production in Tulungagung Regency

The objective of the present study was to ascertain a resolution and establish a correlation pertaining to the application of digital marketing in enhancing the volume of product sales and the economic well-being of the local community engaged in the production of oyster mushroom processing within Tulungagung Regency. Additionally, this study aimed to identify the challenges or issues encountered by entrepreneurs in leveraging digital marketing, thereby facilitating the effective and efficient implementation of strategic initiatives. The research methodology employed in this investigation is descriptive in nature, utilizing a qualitative approach. The data type utilized comprises primary data obtained through structured interviews and direct observations. The findings from the discussion indicate that the utilization and activities associated with digital marketing yield highly favorable and beneficial effects on product sales volume and contribute positively to the economic development of the community involved in the oyster mushroom processing sector in Tulungagung Regency. The digital marketing strategies employed encompass the deployment of internet media, various digital platforms (including WhatsApp, Shopee, TikTok, and Tokopedia), and the creation of innovative video content, which collectively enhance brand visibility, expand marketing reach, and attract new clientele. Nevertheless, it is imperative that entrepreneurs engaged in oyster mushroom processing within Tulungagung Regency promptly address several challenges encountered in practice, notably including the requisite skills and competencies for effectively utilizing the internet and digital platforms, as well as constraints relating to human resources and the availability of stable and continuous raw materials.

Pose image generation for video content creation using controlled human pose image generation GAN

Pose image generation for video content creation using controlled human pose image generation GAN

The influence of sociodemographic factors on students' attitudes toward AI-generated video content creation

Artificial Intelligence (AI) and Machine Learning (ML) technologies offer the potential to support digital content creation and media production, providing opportunities for individuals from diverse sociodemographic backgrounds to engage in creative activities and enhance their multimedia video content. However, less attention has been paid to recent research exploring any possible relationships between AI-generated video creation and the sociodemographic variables of undergraduate students. This study aims to investigate the multifaceted relationship between AI-generated video content and sociodemographics by examining its implications for inclusivity, equity, and representation in the digital media landscape. An empirical study about the use of AI in video content creation was conducted with a diverse cohort of three hundred ninety-eighth undergraduate (n = 398) students. Participants voluntarily took part and were tasked with conceiving and crafting their AI-generated video content. All instruments used were combined into a single web-based self-report questionnaire that was delivered to all participants via email. Key research findings demonstrate that students have a favorable disposition when it comes to incorporating AI-supported learning tasks. The factors fostering this favorable attitude among students include their age, the number of devices they use, the time they dedicate to utilizing technological resources, and their level of experience. Nevertheless, it is the student’s participation in AI training courses that exerts a direct impact on students’ ML attitudes, along with their level of contentment with the reliability of these technologies. This study contributes to a more comprehensive understanding of the transformative power of AI in video content creation and underscores the importance of considering instructional contexts and policies to ensure a fair and equitable digital media platform for students from diverse sociodemographic backgrounds.

Unraveling the Power of Video Content and Unleashing Engagement as Multimodal Texts in Indonesia

This study intends to investigate the level of viewer engagement in co-produced video. The focus is primarily on the performance of the video content. How video engagement promotes video’s effectiveness is an issue of practices in the measurement and improvement of persuasive technology. The video content, as a multimodal text, has the power to change viewer’s attitudes and behaviors. In addition, studies noted that viewer engagement is necessary to determine the success of video content creation for specific purposes, for example, creating brand equity. Using the Video Dokumenter Pengabdian kepada Masyarakat Program Insentif Kemendikbud 2022 as a case study, Kalodikis’ model was applied to measure audience engagement. Questionnaires collected at a single point in time were used to illustrate participant’s assumptions. A cross-sectional qualitative study with interaction analysis was applied to describe video engagement metrics and how they correlated to participants’ evaluations of the video. The results highlight multiple images displayed in sequential order and show that audio reinforces the message conveyed in the visual and verbal elements of the scheme. Message framing is created through frame per second, image resolution, bit depth, and time. The obtained results indicate that there is still room for improvement. Keywords: Video content, Multimodal text, Video engagement, Viewer engagement

Auditory Aesthetic Research on Chinese Short Video Content Creation

숏폼 콘텐츠는 오늘날 중국에서 가장 인기 있는 콘텐츠로 제작 과정에 사용되는 시각적 요소는 콘텐츠 창작자와 연구자로부터 많은 관심을 받고 있는 반면, 청각적 요소는 주목을 받지 못하고 있다. 본 연구는 숏폼 콘텐츠에 활용된 청각적 요소를 통해 콘텐츠의 청각 미학을 탐구함으로써 숏폼 콘텐츠 창작자들이 청각적 요소의 중요성을 인식하여 보다 우수한 숏폼 콘텐츠를 제작하는 데 이론적 근거를 제공한다. 본 연구는 틱톡 플랫폼의 숏폼 영상을 연구 대상으로 삼아, 사례 분석과 내용 분석법을 활용해 심층적인 분석을 진행하였다. 먼저, 기호학적 관점에서 숏폼 영상의 청각적 영향력, 공간성 및 문화성과 같은 청각적 특징에 대해 분석하였다. 다음으로, 오늘날 숏폼 영상 속 청각 미학의 발전 현황을 살펴보고 그 특징에 대해 고찰하였다. 이에 본 연구는 청각미학 연구를 숏폼 영상 콘텐츠에 접목함으로써 숏폼 영상 콘텐츠에 적합한 새로운 연구 방향을 제시한다는 데 의의가 있다.

Resepsi Youtube Deddy Corbuzier dan Indonesia: Literasi Keberagaman sampai Politik Gender dan Seksualitas

This article tries to describe Deddy Corbuzier's YouTube podcast production, as one of the well-known YouTubers in Indonesia, who has started to warm up the broadcasting industry again on digital platforms and has succeeded in bringing the public space back to warmth with issues of gender and sexuality in most of the themes of his podcast content. In particular, the YouTube platform operates within the scope of content creators and users are provided with a unique opportunity to engage with the creation and open reception of such video content. Each other can observe the development of issues that are becoming a trend to talk about. One of them is gender and sexuality in the podcast which influences the type of discourse circulating in society. In the podcast titled #closethedoor owned by Deddy Corbuzier, every member of society can determine their mindset in conducting literacy towards gender and sexuality politics which are increasingly visible and have various appearances in Indonesia. n the other hand, some of these shows are still considered taboo as gender and sexuality politics that support sexual deviance for some Indonesian people. In analyzing this reception about Deddy Corbizer's YouTube, the researcher tries to present various kinds of productions that have emerged along with the controversy, as well as how the performance of gender and sexuality is perceived by the Indonesian people. Next, the researcher also utilized a critical discourse analysis framework from YouTube comments to produce Deddy Corbuzier's #closethedoor content, especially shows that have tendentious issues of gender and sexuality. This paper attempts to draw conclusions about the political role of gender and sexuality as well as public space which requires recognition or rejection of gender and sexuality communities.

Resepsi Youtube Deddy Corbuzier dan Indonesia: Literasi Keberagaman sampai Politik Gender dan Seksualitas

This article tries to describe Deddy Corbuzier's YouTube podcast production, as one of the well-known YouTubers in Indonesia, who has started to warm up the broadcasting industry again on digital platforms and has succeeded in bringing the public space back to warmth with issues of gender and sexuality in most of the themes of his podcast content. In particular, the YouTube platform operates within the scope of content creators and users are provided with a unique opportunity to engage with the creation and open reception of such video content. Each other can observe the development of issues that are becoming a trend to talk about. One of them is gender and sexuality in the podcast which influences the type of discourse circulating in society. In the podcast titled #closethedoor owned by Deddy Corbuzier, every member of society can determine their mindset in conducting literacy towards gender and sexuality politics which are increasingly visible and have various appearances in Indonesia. n the other hand, some of these shows are still considered taboo as gender and sexuality politics that support sexual deviance for some Indonesian people. In analyzing this reception about Deddy Corbizer's YouTube, the researcher tries to present various kinds of productions that have emerged along with the controversy, as well as how the performance of gender and sexuality is perceived by the Indonesian people. Next, the researcher also utilized a critical discourse analysis framework from YouTube comments to produce Deddy Corbuzier's #closethedoor content, especially shows that have tendentious issues of gender and sexuality. This paper attempts to draw conclusions about the political role of gender and sexuality as well as public space which requires recognition or rejection of gender and sexuality communities.

Perceived Popularity of TikTok among Gen-Z

With web-based media, there developed huge open doors for individuals to develop their thoughts, interests, business, brands, or just themselves. Different applications cleared the way; however, just a couple of them were acknowledged by the crowd to endure and remain in the evolving scene. In such a domain, video content utilization and creation kept developing and growing with included highlights and channels, which brought forth the short-structure video creation application TikTok in 2016, hailing from Beijing. TikTok is a free short video-making application that is accessible on both AppStore and Google Play. It is difficult to look here and there to watch different recordings, remake, download, and share, make duets, and utilize various channels and sounds. The application broke the web due to its intriguing outcomes through the least endeavors. Fifteen seconds of name, fame, and achievement – TikTok is the main objective for short-structure versatile video. It is principally famous in pre-adolescents and teenagers; numerous youths are getting well known; however, at this stage. There are numerous major parts in the video stage like YouTube, Facebook, Instagram, Snapchat, etc. TikTok has its clients in millions everywhere over the world, including India. TikTok turned into another subculture that is arbitrary, chaotic, and addictive for the teenagers of the world. The application was a significant hit for Gen Z, as it involved the greater part of the dynamic clients and substance makers. TikTok optimizes content based on user-centric theory, user experience theory, UGC, and suggested algorithms, increasing consumer loyalty towards the app. This paper centers on building up and understanding the purpose for the enormous fame and development of Gen Z’s application as of late through a research paper.