Abstract
Baubau City in the future need for labor is more competitive, estimating the growth of the need for employment and the workforce in the next few years has implications for the need for creative innovation to be able to work. This community service activity aims to provide education for business actors at the University Muhammadiyah Buton. The method of carrying out activities using socialization and FGD to students with a digital marketing approach, external activities directed at creating content uploaded on YouTube to be disseminated. The result of the activation process is that student business actors have practiced digital marketing patterns, mainly through social media posts, but in content management and display are not optimal. With the implementation of digital marketing training, business students can optimize social media for marketing, create easy-to- remember account names, post regularly and regularly, use hashtags, as well as active social media interactions to better respond to consumen. In addition, training assignments are carried out through the creation of video content and have been uploaded via YouTube.
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