The article analyzes real and potential geotourism resources and geotourism sites and products on the example of the region of Western Ukraine (8 administrative regions). From the point of view of theory and methodology, regional analysis of geotourism is based on the scientific and practical aspects of geotourism as a form of activity based on geoheritage exploration. The research algorithm assumed the allocation of geotourism regions taking into account the geological and geomorphological component and the study of their real geotourism resources, presented in the form of geotourism sites and products. Geomorphological taxa at the level of regions and subregions for plain, highland, and mountainous areas are considered as geotourism regions of Western Ukraine. The main geotourism sites in the region are represented by rock and cave formations, residual hills and mountain peaks, unique geological outcrops and morphological landscapes, ancient and modern mine tunnel, specialized museums and educational centers. The paper characterizes the main types of geotourism services and products that are provided on the basis of the main groups of geotourism sites. The main functions performed by geotourism sites for their visitors were highlighted: from scientific-educational and aesthetic-educational to cultural-historical and sports and health functions. The geotourism potential of the main selected geotourism regions was also considered. The conducted research resulted in a developed typification of geotourism sites of Western Ukraine by specialization, level of tourist facilities and service, degree of attendance. According to the nature of specialization, geotourism sites were classified as follows: mainly geotourism, ecotourism-geotourism, cultural geotourism, mountainous geotourism, industrial geotourism. Evaluation of geotourism sites was carried out on the possibility of arranging individual and group tours with the appropriate informational and educational services. Karst caves of Podillia, canyon-like sections of the Dniester and its tributaries, rock complexes of the Carpathians and the Chornohora range with alpine relief have been identified as promising geotourism sites and territories of international importance. The national and regional parks of the region, which are characterized by remarkable geoheritage, have significant potential for the geotourism development. The region of Western Ukraine is favorable for the introduction of innovative forms of geotourism as territorial tourist destinations. The creation of national geoparks and theme parks on the basis of reserves, national and landscape parks and historical and cultural reserves with significant geoheritage is justified. It is essential to further develop geotourism routes of local, regional, national and international importance. Necessary for the prospective development of geotourism in the region is scientific, educational and organizational support for the development and implementation of geotourism projects. Key words: geotourism; resources; sites; attractions; products; geoheritage; region.
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