Human Creativity Research Articles

Technological Unemployment in Terms of Global Labor Market Imbalances: A Bibliometric Analysis

The current society, known as the supersmart society or Society 5.0, emerged in response to the Fourth Industrial Revolution. also known as Industry 4.0 (I4.0), which arose with the development of different technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), and Big Data Analytics (BDA), among others. Based on the report “Future of Jobs Report 2023” the most affectin g macro trend in driving business transformation is the increased adoption of new and frontier technologies with an 86.2% rate. I4.0 significantly changed production processes and manufacturing systems, transforming firms into smart factories. One of the consequences of the I4.0 revolution is technological unemployment (TU). This paper aims to conduct a comprehensive evaluation of the literature on Industry 4.0 (I4.0) and Technological Unemployment (TU) within the 2015-2024 timeframe, with a particular focus on their impact on labor market imbalances (LMI). Through a bibliometric analysis, the study will assess performance metrics, including the publication and citation performance of authors, institutions, countries, and journals. Additionally, the research will visualize and critically examine bibliometric citation outcomes, including cited references. To achieve this, we adopted a quantitative approach and employed a confirmatory-explicative research method to elucidate Technological Unemployment (TU) within the context of Industry 4.0 (I4.0) transformations and confirm its implications on Labor Market Imbalances (LMI). Bibliometric analysis was used to discern data patterns, trends, and relationships within the literature. Our findings revealed several significant trends, notably job polarization, income inequality, and TU. We determined that the effects of I4.0 on employment are not universally negative; in some cases, technological investments enhance employment rates by creating new professions and job opportunities. Our analysis also indicated that occupations requiring human judgment, decision-making, creativity, and innovation exhibit resilience to technological advancements.

The Sustainable Development Goals of the Commodity Economy Deeply Influence the Diversity of Sexual Life

Human sexuality is different from other species in nature in that it is creative, accessible, and responsible; however, it is this creativity that makes sexual life differentiated, and sexual orientations become rich and diverse. Discrimination against people is not only about occupation, income, sexuality, or gender becomes discrimination against people. To achieve the goal of sustainable development, there is no discrimination against people, so this content is approached from the methodology of human philosophy and social philosophy, at the same time combining qualitative methods to analyze, synthesize, compare, contrast, and reverse to clarify the transformation of sexual life in the commodity economy. The result of this content is to explain that human sexual life is creative; it depends on the object of satisfaction. Sex does not depend on space, time, or specific objects, but occupation, goods, and money also govern the market economy. The conclusion of the article affirms that life is human satisfaction. Sexual satisfaction is not only human instinct but also human creativity. Human satisfaction differs from satisfaction with things without humans, which is satisfaction with loneliness, isolation, and unhappiness. Humans become different types of goods serving the life of money, posing a challenge to the goal of sustainable development in the commodity economy. However, there must be practical solutions to survive and maintain the race, bringing humans back to a creative sexual life and responsible reproduction to achieve the goal of sustainable development in the commodity economy.

As virtual work becomes more prevalent, an important question arises: how do surface colors and light color temperature in a virtual environment impact creativity?

ABSTRACT Colors and light affect human emotions, and positive emotions encourage human creativity. To enhance student creativity, the appropriate surface colors and light color temperatures in a virtual environment must be determined. This study explores how color and light color temperature in a virtual space impact student creativity. In Experiment 1, color and light color temperature were chosen by surveying 189 architect students who answered questionnaires after watching 10 pictures of a workspace with five different surface colors and two light color temperatures. The workspace with white walls and daylight had the highest mode scores for positive emotion perception. Experiment 2 assessed the creativity of 46 participants using virtual reality (VR) and the alternative uses test (AUT). Participants were divided into two groups of 23. The first group was exposed to white surfaces under daylight. The second group interacted with red surfaces under warm light. The results indicate that a space with white surfaces and daylight significantly enhances creativity, specifically in originality component, compared to a space with red surfaces and warm light. Using light colors and daylight in VR workspace design may promote positive emotions and enhance creativity.

The Transformative Impact of Artificial Intelligence and Machine Learning on Marketing Operations

This comprehensive article explores the transformative impact of Artificial Intelligence (AI) and Machine Learning (ML) on modern marketing operations. The research delves into key areas where AI and ML are revolutionizing marketing strategies, including hyper-personalization, predictive analytics, and conversational AI. Through an analysis of recent developments and case studies, the article demonstrates how AI-driven personalization significantly enhances customer engagement and relevance, with some implementations showing up to 25% increase in revenue and 15% improvement in customer retention rates. The article also examines the role of predictive analytics in shifting marketing strategies from reactive to proactive approaches, enabling more accurate forecasting of customer behavior, campaign performance, and market trends. Furthermore, the evolution of chatbots and conversational AI is explored, highlighting their capacity to automate lead qualification, scale customer engagement, and gather real-time insights without increasing manual input. The integration of AI in marketing operations is shown to improve campaign management efficiency, enhance personalization capabilities, and facilitate future-focused campaign development. However, the research also addresses the challenges and ethical considerations associated with AI integration in marketing, including data privacy concerns, skill gaps, and the need to balance automation with human creativity. This article provides a comprehensive overview of how AI and ML are reshaping the marketing landscape, offering valuable insights for marketers, researchers, and business leaders navigating this technological revolution.

Human capital, creativity and innovation as pillars of leading technology systems

The relevance of the research is determined by the need of modern agricultural enterprises for innovations. Only on the basis of innovative development they can be competitive and later enter industry 4. The purpose of the article is to analyze and justify an innovative approach to the formation of technological networks in the agricultural sector based on the use of competitive advantages of human capital and strengthening of its creativity. The authors note that in order to attract innovation, project managers must coordinate the company's strategy with the strategy of knowledge management and creativity development. The study summarizes the results of using an innovative model in the Brazilian agricultural sector that promotes human capital development and knowledge generation, as well as environmental sustainability (the UTAUT model). The evaluation of these results showed that a significant factor in the successful implementation of the innovation model is the creation of an appropriate organizational and management culture, focused on the involvement of innovations in the activities of agricultural enterprises. The authors conducted a survey of agricultural workers of large and small enterprises of this industry in order to identify their need and degree of readiness for innovations. The results of the survey showed significant differences between large and small enterprises in the given parameters, which require the choice of different ways and sources of strengthening their innovativeness. The problem raised in the article is also relevant for Ukraine as a country with a traditional agricultural sector.

Beyond Human and Machine: An Architecture and Methodology Guideline for Centaurian Design

The concept of the centaur, symbolizing the fusion of human and machine intelligence, has intrigued visionaries for decades. Recent advancements in artificial intelligence have made this concept not only realizable but also actionable. This synergistic partnership between natural and artificial intelligence promises superior outcomes by leveraging the strengths of both entities. Tracing its origins back to early pioneers of human–computer interaction in the 1960s, such as J.C.R. Licklider and Douglas Engelbart, the idea initially manifested in centaur chess but faced challenges as technological advances began to overshadow human contributions. However, the resurgence of generative AI in the late 2010s, exemplified by conversational agents and text-to-image chatbots, has rekindled interest in the profound potential of human–AI collaboration. This article formalizes the centaurian model, detailing properties associated with various centaurian designs, evaluating their feasibility, and proposing a design methodology that integrates human creativity with artificial intelligence. Additionally, it compares this model with other integrative theories, such as the Theory of Extended Mind and Intellectology, providing a comprehensive analysis of its place in the landscape of human–machine interaction.

Hakikat Manusia Menurut Pandangan Islam (Studi Literatur)

This research aims to describe the concept of human rights in an Islamic perspective by exploring the primary sources of the Qur'an and Hadith. This study examines how Islam's views on human nature, the role of the caliph, and the purpose of human creation affect the understanding of human rights. In addition, this study also analyzes how these concepts are elaborated by scholars and how their implications for human life practices. Through a qualitative approach with literature review, this research is expected to contribute to enriching the understanding of human rights in the context of Islamic values, as well as identifying the relevance of these values in the context of modern life

Ulwaluko: A critical site for black theological reflection

Ulwaluko is an essential rite of passage for men in the Xhosa community in South Africa. This particular initiation rite of passage is a critical part of the transition from boyhood to manhood. In a post-apartheid South Africa, this African practice has received criticism for promoting gender and sexual exclusion with some calling for a halt to the practice. Using Simon Maimela’s theological anthropology and Jackson’s concept of modern slavery as human plasticity, I attempt to expose how post-apartheid constitutionalism has epistemically distorted the theological anthropology of this rite of passage. This is done acknowledging Ulwaluko theologically within the context of African holism. This, I argue, has had significant ethical implications for society. Recognising it as a site of black theological reflection using Maimela’s theological anthropology, I argue that this particular practice can positively influence discourses on morality in South Africa.Contribution: This article makes a theological contribution by situating African and black theology of liberation discourse within the epistemic framework of Ulwaluko as an initiation rite of passage. Recognising the prevalence of initiation rites of passage in South Africa, this discourse attempts to contribute towards thinking about the creation of humanity from these spaces of formation. This I do in the very challenging contexts within which Ulwaluko is practised.

Gen Z and Generative AI: Shaping the Future of Learning and Creativity

Thus, the appearance of the Generative Artificial Intelligence opened up a great turn in many areas, including education and creative industries. This paper seeks to understand the deep impact that Generative AI is going to have on learning and creating processes for the social context of Generation Z (Gen Z) students – born in digital culture. The work looks into the possibilities and challenges that Gen Z in collaboration with Generative AI leads to the future of learning and creativity. This paper is relevant as it offers some understanding of the ongoing changes in the education and creativity together with the escalating growth in technology. The nature of the association between the members of Generation Z and the Generative AI needs to be known by the educational stakeholders, policymakers, and business executives to leverage value from the existing and upcoming technologies together with dealing with possible negative impacts. The purpose of this study was to explore the nature and uses of Generative AI, and its effects on the learning and creativity of Gen Z, in addition to identifying the advantages, disadvantages, opportunities, and risks/partities’ concerns that are commensurate with the integration of this technology in teaching/learning and creative processes. To achieve the objectives of the study the following research methodology was used: The research used both a literature review and documentary research. The materials used included academic publications, Industry reports, books and other credible internet sources on Generative AI and its impact on the education and creativity of the Gen Z. The document analysis included policy papers, educational technology reports, case studies and white papers from academic and professional bodies as well as other industries that involve Generative AI. Several insights show that using Generative AI can positively impact learners’ experiences, engagement, and creativity. However, there was some controversy about the excessive usage of AI and claimed that because of it people may get worse at critical thinking. The following were noted to be major concerns; Ethical Issues: they included issues to do with bias in the algorithms as well as the right to privacy of data. Thus, the findings of this research point to a three-way settlement with respect to the use of Generative AI in education and creative industries. It underlines the guideline of how human creativity and critical thinking ought to be sustained, while using AI tools. Proposals include, the need to teach critical thinking alongside AI use, fostering ethical AI consciousness, surged AI education, appropriate non-ethnical AI data set, strong AI policies and pro positive AI inspires and creative constructive use. The research implications for future studies include studying the changes in the achievement of learning outcomes over a period of time, wherein Generative AI has been incorporated and understanding how this technology influences different learning styles and needs, the issues of ethical and privacy concern, the requirement of professional development to educators in relation to Generative AI and finally, the comparison information and communication technology for learning between different cultures. Related to that, further studies on the effectiveness of AI in approaches like collaborative learning, its potential on preparing learners for employment, and on the psychology of students would be helpful in informing the future advancement of Generative AI in school and particular creative areas.

AI-powered assessment tools for E-learning: Enhancing feedback and grading systems

Recently, there has been increased incorporation of artificial intelligence in the education system, which has impacted the practice and use of assessment in learning. To this end, the following is a paper discussing the role of AI in grading, instant feedback, and personalized adaptive testing. The paper also covers the ability of AI to minimize bias and introduce fairness while grading, as well as the ability that comes with the mass LMS platforms. Moreover, this paper discusses the issues and guidelines regarding the ethical use of AI in education: data protection, the problem of automated prejudice in AI, and the replacement of human tutors. When these seemingly unimportant problems are solved, and institutions admit that ethical practices are critical, such opportunities for Artificial Intelligence can be harnessed to make learning more efficient and fairer. At last, integrating AI into learning benefits teachers and students: it enhances the teaching and learning processes. It creates the prospects for the future global exposition of technology with human creativity to enrich learners.

Exploring the Role of AI in Automating Content Marketing: Unlocking Opportunities and Navigating Challenges

As artificial intelligence (AI) continues to evolve, it has significantly influenced the field of content marketing, offering new opportunities for automation. This research explores how AI is transforming content marketing by automating processes such as content creation, curation, personalization, and distribution. AI-driven tools like Natural Language Processing (NLP) and machine learning algorithms enable marketers to generate large-scale content, analyze audience preferences, and deliver tailored messages with unprecedented efficiency. The study aims to examine the benefits of AI in content marketing, including improved productivity, cost-efficiency, and enhanced targeting capabilities. At the same time, it addresses critical challenges, such as balancing automation with creativity, maintaining content authenticity, and mitigating the risks of algorithmic bias. Additionally, the research delves into the ethical considerations surrounding AI in content marketing, particularly with respect to data privacy and transparency in AI-generated content. By analyzing case studies and industry trends, this research provides insights into how businesses can effectively leverage AI for content marketing while overcoming the inherent challenges. Ultimately, it offers a comprehensive understanding of how AI can be harnessed to enhance marketing efforts in the digital age while maintaining a human touch and ethical standards. In addition to examining the operational and ethical dimensions, this research also investigates how AI is reshaping the role of marketers. As AI automates routine tasks such as keyword optimization, content scheduling, and performance tracking, marketers are free to focus on more strategic, creative, and high-value activities. However, this shift raises questions about the evolving skill sets required for marketers in an AI-driven landscape. The study explores how AI can complement human creativity rather than replace it, emphasizing the need for marketers to adapt to new tools while maintaining a strong foundation in storytelling, branding, and customer engagement. By highlighting both the technological and human aspects of AI integration, this research provides a balanced perspective on the future of content marketing in an increasingly automated world.

A Semantic Study of the Beautiful Names of Allah and His Supreme Attributes

the correct understanding of God Almighty is not only the most necessary but the primary prerequisite of religious life, and knowledge of His names and attributes is also connected with this comprehension. Nonetheless, knowledge in this area has never been without significant and stormy adversities whereby many notions related to the names and attributes of God have become displaced and misinterpreted over time. Since Arab accent is crucial in appropriate understanding of these subjects Arabic is thus a powerful and key tool for dealing with these issues. Arabic language is relevant in this study in light of the fact that it is very relevant in crafting right conceptions of the aforementioned concepts. The language’s ignorance has led to many misunderstandings. The research entitled: ‘A Semantics Investigation of the Beautiful Names of Allah and the Supreme Qualities of Allah: A Pragmatic Analysis of Sahih Al Bukhari’. The importance of this issue cannot be overemphasized because it restores the original methodology of the early generations of approaching the understanding of the names and attributes of God. The purpose of this work is to recall the intentions of the first generations in the recognition of God’s names and qualities. I hope that this work helps fulfill the reason for the creation of humanity and jinn, as stated in the Quran: Thus, the Quran says:. existing and based,"Upon the authority of Allah, it stated: “And I did not create the jinn and mankind except to worship Me” Quran 51:56. For this study I carried out a comprehensive study of Sahih Al-Bukhari and its explanations and Arabic dictionaries for all the information on the topic to be sourced. It is made up of two major parts and is followed by the introduction and preface and contains findings from the study. Based on the method used in this piece of research, the analysis is analytical, because it is only possible to choose hadiths that are most discussed in scholarly conversations due to the fact that there is a large number of prophetic hadiths that refer to the names and attributes of Allah.

Is God a Woman? Female Faces of God in Contemporary Cinema

Film, as a medium, serves not only as a significant source of entertainment but also as a powerful instrument in shaping attitudes, beliefs, behaviours, social norms, and identities. Since its inception, cinematic art has been closely intertwined with religious themes, with many film narratives drawing implicitly or explicitly from biblical texts and religious traditions. Consequently, theologians and ecclesiastical authorities were quick to identify film as a potential locus theologicus. Given film’s ability to spark debates on deeply ingrained views and beliefs, feminist theology, which critically reflects on gender power relations within religious communities and theological texts, finds it intriguing to explore how cinematic narratives can challenge the millennia-old depiction of God as a man. This article aims to examine how the art of cinema contributes to theological reflections on the female metaphors of God, particularly through female Christ-figures and God-figures, which occasionally appear in films such as Chocolat, All That Jazz, Always, Dogma, and The Shack. These characters defy traditional religious language, which often employs masculine imagery and metaphors for God, portraying female God as an independent chocolatier, a single mother, an elegant hairdresser, a beautiful young seductress, a curvaceous African American bread maker, and a witty, clownish girl. In these cinematic depictions, female God is compassionate, empathetic, kind, witty, forgiving, and profoundly in love with her human creations. At the same time, all of these female characters are powerful, assertive, strong, and self-confident.

Creative data justice: a decolonial and indigenous framework to assess creativity and artificial intelligence

ABSTRACT In the last decade, the Global South has emerged as a significant player in the data economy due to their majority user base, and studying its role is crucial to comprehend the future of AI. As societies grapple with the implications of AI on creative life, there is an opportunity to reevaluate the creative contributions of Global South cultures, ensuring they are acknowledged and foregrounded in the evolving landscape of human and machine creativity. This paper calls for reimagining and restructuring creative value with the emergence of AI enabled technologies by broadening who and what counts as creative in this data-driven era. To democratize creativity, a decolonial and indigenous framework of cross-cultural creative value is needed which critically intersects and examines the relations between creative labor, rights, and learning. The study of the Global South’s data economies is important not only to harness its potential but also to address the cross-cultural ethics of building Creative AI tools with data from their underrepresented communities. At its core, the creative data justice framework emphasizes the need to challenge the existing power imbalances in global data governance. This paper proposes that fair creative value can be achieved by drawing inspiration from indigenous systems of care as a counterforce to neoliberal values of efficiency and utility. This framework will help scholars, policymakers and designers in their inclusive approaches to creativity in the age of AI.

Science, technology, and strategic calculation: the contributions of Carlos Matus to Latin American STS

ABSTRACT This article aims to address the contributions of the Chilean economist Carlos Matus to the field of Latin American Thought in Science, Technology and Development, considered the pioneering STS field in the region. To this end, it focuses on the affinities between Matus’ early writings (1970–1980) and various exponents of the first generation of STS scholars. Two key dimensions are analyzed: the link between dependency, human creativity, and technology as defined by a certain style of development, and strategic calculation as a method of rationalizing political decisions. While the former is an aspect shared by Matus and other PLACTED members, the latter is his specific contribution. Two aspects are considered: the “strategic procedure” as a non-mathematical formalization to estimate political feasibility, and the “quasi-structured” problems as a theorization that attempts to account for social and political reality. The paper concludes that Matus’ significant contribution to the field is strategic calculation, a means of rationalizing decisions and enabling profound social transformations.

Christian Transhumanism and Transhumanist Christianity

What might a Christian Transhumanism or, better, a Transhumanist Christianity, look like? Might conscientious Christians today absorb transhumanist zeal and enhancement technology into holy goals of enriching the individual soul and transforming the social fabric? As stewards of human creativity, public theologians and cybertheologians are provided an opportunity by their transhumanist friends to contribute to wider human flourishing and global wellbeing. Yet, realism regarding original sin heightens the challenge to discern what is good while avoiding the pitfalls of messianic hubris.

Protecting Human Creativity in AI-Generated Music with the Introduction of an AI-Royalty Fund

Abstract Artificial Intelligence (AI) is posited to revolutionise the creative industries, prompting global calls for legislative intervention to ensure human creativity remains at the centre of the copyright system. As AI systems gain prowess in analysing and generating content, they promise new levels of creativity and innovation at accelerated pace and reduced costs compared to human production. Alongside these benefits come concerns of displacement, particularly in fields like music, where AI-generated music could potentially supplant human-authored creative endeavours. Suggestions ranging from taxation to levies have been proposed to address this challenge. This paper, however, advocates for a novel perspective: evolving copyright law to not only compensate creators for income lost to technological disruption but also to foster sustainability aligned with the principles of the Council of Europe’s European Social Charter. Proposing an ‘AI-royalty fund’ represents a more optimal approach to this dilemma. Such a fund would acknowledge the intrinsic value of music and support a sustainable and inclusive creative industry ecosystem. Essential to this vision is the role of a national collective, entrusted with administering this fund to ensure equitable distribution and uphold the interests of human authors in an AI-driven landscape, contribute to regional and local plans of growth and foster cultural diversity and innovation. In essence, as AI redefines the boundaries of creativity, adapting the copyright paradigm becomes imperative to preserving the livelihoods of human creators while promoting a resilient and sustainable creative economy.

From Analogue to Algorithm: The Metamorphosis of Music Production Techniques—An Integrated Literature Review

This research explores the transformation of music production (MP) from traditional to smart digital approaches. The background of the study is rooted in the rapid digital advancements in MP over the last few decades, leading to a more robust and compact MP progression. The research focuses on understanding the music industry’s process and the impact of technology on MP, particularly artificial intelligence (AI). The research methodology employed is an Integrative Literature Review, based on both Scopus and Web of Science databases. After thoroughly examining titles and abstracts, 745 documents were identified as bibliographic data. From these, 40 selected articles were synthesised and analysed to identify patterns, influential authors, prominent journals and countries, dominant intellectual themes in MP, literature clustering and research gaps. The study classifies MP into four clusters: humanistic, technological, social and cultural and industrial perspectives. Each lens offers a unique vantage point to understand the intricate tapestry of the musical landscape. The findings reveal that AI has revolutionised MP, contributing to the creation of novel sounds, genres and music arrangements. It has also facilitated cross-cultural collaborations and reshaped the music business model. These findings imply that the intersection of technology and the music industry has transformed music creation, consumption and monetisation, presenting both challenges and opportunities for stakeholders. The study concludes that the future of MP is a captivating fusion of human creativity and technological prowess, where tradition and innovation coalesce to propel musical revolution to new heights.

Nonknowledge in Computation. Reflecting on Irrevocable Uncertainty

Abstract My paper approaches the theme of computational creativity by looking at uncertainty as an epistemic and aesthetic tool that must be examined to address the challenges brought to critical practice by planetary computation. It positions uncertainty as central to how the encounter of the human practitioner with non-human machines is conceptualized, and as a resource for building speculative-pragmatic paths of resistance against algorithmic capture. It proposes ways to cultivate uncertainty and use it as a design material to produce new types of knowledge that question machines’ pre-emptying manoeuvres and resist their capture of potential. The argument proposed is that uncertainty affords the production of new imaginaries of the human-machine encounter that can resist the foreclosure of futures (what will be) and are sustained instead by the uncertainty of potential (what might be) (Munster 2013). Dwelling in a space of potential – Deleuze’s virtual, or what I call a space of ‘maybes’, requires of the practitioner a repositioning of their epistemic perspective and reflecting on the following questions: how can material knowledge be made by engaging with modes of un-knowing and not-knowing in machine interaction? How can these modes of un-knowing and not-knowing be fostered as a critical and political onto-epistemological project of reinventing critical practice for the algorithmic age? (Horl et al. 2021; Hansen 2021, 2015, Pasquinelli and Joler 2020). The paper argues that the machinic unknown should be engaged with - not through the conventional paradigm that pitches human vs machine creativity and attempts to rank and score them through similarities, but rather through a (paradoxical) deepening of the unknowability at the core of the machine (Parisi) and machine’s own incommensurability (Fazi 2020). It then proposes the Chinese notion of wu wei (active non action) (Jullien 2011, 2004, 2000, 1995; Allen 2015, 2011) as a stratagem to experiment with to craft speculative-pragmatic interventions, and to augment the ‘power of maybes’ as a space of anti-production, and resisting reduction (Ito 2019).

Promises and challenges of generative artificial intelligence for human learning.

Generative artificial intelligence (GenAI) holds the potential to transform the delivery, cultivation and evaluation of human learning. Here the authors examine the integration of GenAI as a tool for human learning, addressing its promises and challenges from a holistic viewpoint that integrates insights from learning sciences, educational technology and human-computer interaction. GenAI promises to enhance learning experiences by scaling personalized support, diversifying learning materials, enabling timely feedback and innovating assessment methods. However, it also presents critical issues such as model imperfections, ethical dilemmas and the disruption of traditional assessments. Thus, cultivating AI literacy and adaptive skills is imperative for facilitating informed engagement with GenAI technologies. Rigorous research across learning contexts is essential to evaluate GenAI's effect on human cognition, metacognition and creativity. Humanity must learn with and about GenAI, ensuring that it becomes a powerful ally in the pursuit of knowledge and innovation, rather than a crutch that undermines our intellectual abilities.